Chapter 545 Pre-Sale Preparation
So far, Honor Electronics has prepared more than 300,000 Mate 1s in stock, and is still in production...
This number has made Honor Electronics' management a little nervous - after all, as a touch-screen smartphone that is completely different from previous feature phones, they are not sure whether Mate 1 will be popular. In their opinion, although such a mobile phone is epoch-making, it is really risky to produce more than 300,000 products before it goes on sale and before getting consumer feedback.
But Baron knows that, apart from other things, in terms of mobile phone performance, Mate 1 is even slightly better than IPhone 1. In the original time and space, as the lowest-selling model in the IPhone mobile phone series, IPhone 1 can have sales of nearly 1.4 million units, and when the IPhone 3G is released next year, the sales will directly exceed 10 million. So no matter what, Baron is still very confident that the sales of Mate 1 will exceed 1 million units.
Now, after 8 Honor Experience Stores opened for nearly 20 days around the world, the management of Honor Electronics has finally felt a little relieved, because from the feedback of these experience stores, users are still very enthusiastic about the Mate 1 phone.
In addition, since the opening of Honor Experience Stores around the world on June 1, they have opened reservations for Mate 1. Now, nearly 20 days have passed, and the total number of reservations received by Honor Electronics has exceeded 30,000 units - this is equivalent to an average of more than 200 Mate 1 mobile phone reservations per Honor Experience Store every day.
This number may not seem very high, mainly because the most popular mobile phones on the market are still Nokia, Motorola, BlackBerry and other mobile phones. There are also some brands of "smart phones", but they are all controlled by physical keyboards. Therefore, most users are still waiting and watching for the launch of a mobile phone model like Mate 1, which mainly relies on a touch screen and is very different from the current mainstream smart phones.
It is also because of the experience that some users gradually accepted it after trying it out, and finally started to make reservations. The daily reservation data of these experience stores is also increasing over time. According to estimates, by the end of June when Mate 1 is officially launched, the number of reservations will exceed 50,000 units.
It should be noted that the reservation of Mate 1 requires full payment, and currently only on-site reservations are available at Honor Experience Stores in 8 cities around the world, so this number is already very impressive.
When mate 1 goes on sale, the first batch of sales areas will include North America, most European countries, and parts of Asia including China, Japan and South Korea. It will be sold through Honor experience stores and partners at the same time. By then, the sales channels will be much larger than now. Therefore, the 300,000 Mate 1 phones that have been produced so far, minus the estimated 50,000 pre-orders, will only be left with 250,000...
It seems that there may still be a shortage of supply...
But there is no need to worry too much, because Honor Electronics' production base in China can expand the scale of the production line at any time. The only thing is that the supply of original parts needs to be prepared in advance to avoid problems in the supply chain.
It is worth mentioning that the Android system installed on Mate 1 at this time has good applications. The most popular one among users is the pre-installed game "Fruit Ninja".
This game was produced by Halfbrick Studio, an Australian game studio previously acquired by Digital Future. Because the game method is very suitable for touch screen control, as an experience of Mate 1, this game is the most tried by users.
Woaw Technology has also completed the development of their beta version of Woaw app, and is currently optimizing it. Both the iOS and Android versions will be launched in July.
In Barron's previous life, the first iPhone 1 was divided into two versions, 4GB and 8GB, priced at $499 and $599 respectively.
Later, Apple found that the 8GB version of the iPhone was more popular, so it discontinued the 4GB version a few months later and launched the 16GB version the following year.
So Honor Mate 1 only offers an 8GB version, priced at $5ne 1, which is lower, and is also preparing to launch a 16GB version before the end of the year based on consumer feedback.
As mentioned before, in countries such as Europe, America and Japan, consumers mainly buy mobile phones through operators, so Honor Mate 1 will not only increase experience stores and sell them in experience stores, but also sell them at their operator partners.
In North America, its second largest operator AT&T supported the development of Apple's iPhone earlier and will become the exclusive seller of the iPhone. However, Honor Electronics' negotiations with its largest operator Verizon were not smooth, and finally reached a cooperation agreement with T-Mobile, which will sell the Mate 1 phone in North America.
In Europe, O2 Telecom has also reached an agreement with Apple to exclusively sell iPhone phones in Europe, and Barron does not intend to play any tricks against Apple in this regard. In addition to being sold through O2 Telecom, Honor Mate 1 will also be supplied to other operators such as Vodafone and Deutsche Telekom, but it is hard to say whether the other party will focus on recommending it.
In China, Honor Electronics will not only gradually increase the layout of experience stores in Yanjing, Shenzhen, Chengdu and other places within the year, but also cooperate with operators such as China Mobile and China Unicom and mobile phone stores such as Gome and Suning to sell Mate 1.
In short, at present, Mate 1 can be said to have taken the lead after the release of IPhone, first appeared in front of consumers and provided experience, and has been prepared. It will start formal sales in more than a week.
…
“What are you talking about? Mate 1? Barron, I’ve already reserved that phone, and I can’t wait for it to go on sale…”
William also came here and joined the chat. He had a good relationship with Barron, and now the two of them are like-minded…
As early as when Barron’s son George Cavendish was born, he took the initiative to offer to be George’s godfather, and said that when he had a child, he would also let Barron be the godfather of his child.
At this time, William’s hair looked quite thick - Barron remembered that starting from the next year, affected by the strong baldness gene of William’s grandfather Prince Philip, William began to lose his hair, and until he got married in 2011, his baldness became more and more obvious…
“Don’t worry, William, when that day comes, you will be the first person to get the Mate 1 phone.”