Chapter 634 The Rise of a Business Empire

Rise of the 1st

The next morning.

Snow King Ice Castle on the 5th-chome of Mika Town, Tokyo has not yet opened for business.

In the small office of the beverage shop, Fujino was sitting on the sofa, looking at the four members of the Snow King Ice City family sitting around him.

"Yesterday's sales were 120,000 yen."

Akemi held a bill and muttered: "The net income after excluding water and electricity bills is 90,000 yen."

Fujino closed his eyes and muttered: "The profit is almost maintained at around 1.5..."

The profit of 1.5 points is almost the same price that Snow King Ice City has maintained since its inception.

Sell ​​a cup and earn a cup and a half.

This profit doesn't seem too high, but compared to other retail industries, such as convenience stores, this profit is already very good.

"The daily income in the past week has been around 90,000 yen."

Sitting next to him, Xiao Ai was wearing a white round-neck short-sleeved shirt. She bit the button of her marker and frowned as she scribbled on a report: "Since about a month ago, Snow King Ice City's single day Revenue growth has begun to slow down..."

"Well, that's right."

Mingmei nodded, "That's why I asked everyone to come over and think about what went wrong."

"Growth is slowing down, that's normal."

Fujino reached out and touched Annoying Loli's head, "It should be because the nearby market is saturated."

"Saturation... looks like it should be."

Haiyuan Ai pondered for a moment, put down the marker, skillfully and patiently arranged her messy short brown hair, and asked Mingmei calmly: "Sister Mingmei, have you rarely seen familiar faces recently?" "

"Hey, that's true."

Mingmei recalled, "If you think about it, I really haven't seen many new regular customers recently."

"This is where the problem lies."

Fujino crossed his legs and clasped his hands behind the back of his head: "Our market in Snow King Ice City is actually not big, and our target customer groups are not broad. They are basically children and young couples nearby. Although we have recently opened up some Chinese The tea market for the elderly is, after all, only the beverage market. Although our area is in a commercial area, the traffic is too unstable and can only be harvested during holidays. "

After a pause, he continued: "Now that we want to continue to develop, the only way is to increase publicity to attract people from further afield to come and harvest, or to develop some new categories of products to harvest new customer groups... But both of these are unrealistic.”

"Indeed it is."

Haihara Ai next to me took over the conversation: "If it's just for a drink, it's impossible for anyone to come from further away, and in terms of new products, there are already a lot of industries nearby."

After a pause, she continued: "Our Snow King Ice City focuses on light catering for leisure and entertainment. If we want to develop more products, we can only develop this type of dine-in meals..."

"In that case, it will definitely become a coffee shop type store."

Mingmei sighed after hearing this: "Moreover, Ms. Enomoto's Poirot Cafe opposite is this type of shop. If it develops further, it will overlap and become a competitor..."

Shitakasa Minaho: "..."

Shimogasa Honami: "..."

The two sisters standing nearby, wearing the same goose-yellow T-shirts and jeans, listened for a while and became transparent.

They were stunned, their eyes full of confusion.

I found that the topics discussed were too high-end and I couldn’t understand them at all.

So they all synchronously brought the hot tea from the kitchen.

Honami prepared the dinner plate and tea cup, and Minami poured the tea.

The two of them worked together and quickly brought several cups of hot tea to the coffee table in front of several people.

"Excuse me."

"It's no trouble Mr. Fujino."

The Xia Li sisters smiled gently: "After all, this is all we can do."

"Don't underestimate yourselves too much. You are actually very important, but you just don't realize it..."

Fujino chuckled and comforted him, then took a sip of tea, moistened his throat, and continued: "Cafe Poirot has been open for many years, and we can't beat it in terms of customers, so no matter whether it's We can’t do anything about publicity or opening up new tracks.”

Then he continued: "The current situation is almost complete. According to Feng Shui, the road ahead is the door to death."

"Actually, it would be good even if we maintain the status quo."

Mingmei suddenly mentioned: "Now the average daily net profit is 90,000 yen, and the monthly income is about 2 million yen, which is already very good."

"Sister Mingmei, you still don't understand the nature of the capital market..."

Fujino shook his head slightly, "The capitalist market is always squeezing other people's space in order to survive. What we are focusing on now is emerging and relatively low prices. Sooner or later, someone will catch up with us, and then we will be eliminated. ”

"Well, our revenue will indeed be lower if that happens."

Mingmei nodded slightly in agreement, understood Fujino's words, and sighed: "In this case, although our family does not have any extra expenses, if we can't make money, we will definitely not be able to survive..."

"This is the inevitable result of the market economy. Once there is a profitable store, there will definitely be other people who want to share the cake, but we don't have other ways now."

Fujino put down his crossed legs and looked at Mingmei: "Mingmei, how much money do we have in our current operating account?"

"The funds for maintaining the operation of the store are 2 million yen."

Although Mingmei didn't know why Fujino asked now, she still said truthfully: "We now have 10 million yen in the account, and about 8 million yen can be used."

"8 million yen, I didn't expect that there would be so much money not long after opening..."

Fujino murmured, and then suggested: "Mingmei, what do you think about opening another branch?"

Mingmei was puzzled: "Open a branch?"

"Yes, in fact, I have had this plan for a long time. The ultimate result of the catering industry is to share and open up new markets."

Fujino looked at Mingmei seriously : "And the market for this new store will be opened by you, Sister Mingmei. It's all up to you."

"Let me open a branch or something..."

Mingmei hesitated for a moment and said worriedly: "If Fujino opens it, it will definitely be fine, but if I do, the money will definitely go down the drain."

"Sister Mingmei, you can even run this Snow King Ice City well, so it won't be a problem to open another one."

Fujian naturally saw that Mingmei was a little unconfident, and first encouraged her, and then continued: "I think that in the future, Snow King Ice City will become a commercial beverage empire that is all over Japan and sells well overseas, and Sister Mingmei, you are the store manager of Snow King Ice City, the future helmsman of Snow King Ice City, and the female president of a listed company. Of course, the first branch of Snow King Ice City should be opened by you."