Chapter 1609 Overbearing

"The patent litigation between Apple and us is essentially a game of patent licensing fees. Apple is trying to use litigation to reduce patent licensing fees. Bookmark this site

In addition, we must also consider the antitrust investigations and huge fines imposed on us by various regions, which have seriously affected our profits. "

Andy relaxed on the boss chair, held a coffee cup, took a sip of coffee with a smile on his face, stared at Steve Molenkov and said.

For many years, Qualcomm has been coercing its partners to pay the "Qualcomm tax" through patent litigation. Excessive reliance on patent licensing business is a major weakness of Qualcomm's business model.

"Chairman, in this period of 3G technology transformation and popularization, we have basically completed the absolute technological advantages in the 3G field and the formulation of standards.

Another important reason why global mobile phone manufacturers are willing to cooperate with us is that for mobile phone manufacturers, we are not only a patent provider, but also a huge patent umbrella.

Through our anti-licensing agreement, mobile phone manufacturers can avoid disputes and lawsuits caused by patents, and we are a convenient and inseparable patent protection umbrella, which is equivalent to joining a mobile phone patent protection alliance. On the issue, I won't encounter too much trouble.

In terms of related technologies, we are the top in the industry, and our patents in the communication field are unsurpassed in terms of scale and quality.

If they want to survive, they cannot bypass us. Even if some regions conduct anti-monopoly investigations on us, we don’t need to worry. Whoever sues us, we will target them and force them to bow their heads! "

Hearing CEO Steve's natural tone and domineering thinking, Andy smiled slightly. This group of people has become used to being domineering. With the help of CDMA, Qualcomm achieved its rise in the 2G era and exploded in the current 3G era. At this time, all mobile phone manufacturers can only swallow their anger.

But when technological change occurs again, once Qualcomm cannot establish an absolute advantage, it will be a period of siege, and the criticized model will inevitably be abandoned by the market. And this day will inevitably come, this is the law of history.

Andy has learned that it is useless to say anything to them, who are already domineering and making money by sitting on patent barriers. After all, he is not the largest shareholder and cannot make a one-word decision. He wants to change Qualcomm. Of course, what Andy valued was Qualcomm's patent barriers, and it's not the time to change Qualcomm's tax strategy. It's not so easy to kill yourself.

But Andy knows that to make Qualcomm develop sustainably in the long run, the most important thing to do is to appropriately reduce the space for patent extraction and cancel the reverse free authorization method. However, these are still a bit too early. It has a certain impact on Qualcomm's profitability, which is something that no one can accept. At present, Qualcomm has entered the era of profiteering by means of patents, and Andy himself will not miss this opportunity.

"In the next step, we will expand market diversity, more actively develop 4G technology, lead the formulation of standards, give full play to the strategic role of the company's advanced semiconductor department, expand the scope of business, and actively invest more resources in the deployment of mobile phone chip business. Tianchao market, It will be a strategic location that we cannot afford to miss, and I hope that the company will invest more manpower and material resources to increase the expansion of China's chip business!"

Although he will not touch Qualcomm's patent hegemony, Andy directly stopped the industrial transformation that Qualcomm has been researching and discussing internally.

The high income of patent licensing makes Qualcomm a bit arrogant and blindly confident. In the plan, Qualcomm's former board of directors discussed and decided to sell the mobile phone department to the foot basin company, and the base station department to sell to Ericsson, Sweden.

Even for the most core chip technology, Qualcomm only wants to engage in research and development and no longer produces. Qualcomm is only responsible for the research and development of technical standards, and plans to focus on intellectual property rights, technical standards,

As a result, Qualcomm has completed its transformation from asset-heavy to asset-light.

Especially the mobile phone department. How could Andy, who understands the prospects of the smartphone market, sell this ready-made department cheaply?

Apple's iCrazy mobile phone has a high market share, but it has been stubbornly not making large-screen mobile phones, which has given mobile phone manufacturers such as Four Star and HTC a lot of room for development and seized a lot of market share. This kind of opportunity Andy How could I miss it!

Andy has already figured it out, isn't he going to sell the mobile phone department?

I just took this opportunity to separate and operate it to become my own private company, and then develop and produce large-screen smartphones. I believe this is another good industry for wealth growth.

I dare not say anything else. Andy, who has used many brands of mobile phones in his previous life, at least will not fall behind in terms of industrial design. . . . . .

Thinking of this, Andy couldn't help but his eyes brightened slightly. Damn, he might as well draw out all the mobile phone product designs he knows, and register them directly, especially the four-star product designs. To be honest, they are really good, although they will fry.

If not, you can rely on these industrial design patents to severely pit some mobile phone manufacturers!

"Mr. Smith, I'm a reporter from the Wall Street Journal, can I have an interview?"

"I'm The Washington Post..."

"I'm CNN..."

Andy, who finished the first day of Qualcomm's chairman's work, just walked out of the headquarters building and was about to get in the car when he heard the shouts of a large number of reporters who were stopped by the security guard at the door, and the scene became noisy and chaotic.

Andy, who hadn't planned to be interviewed at first, was happy that the New York gold futures had ended their decline and started to rebound. He stopped, surrounded by bodyguards, walked to the main entrance of the headquarters, and began to accept the incomparable Interviews with excited journalists.

Everything has been settled, and Andy, as the biggest winner, naturally wants to show off the demeanor of the winner, and let investors and partners know the current situation of Qualcomm and whether he, as the chairman, will make any big moves , or future development plans, some information must be disclosed to the outside world. After all, it is a listed company, and the first thing to consider is market value.

Both Andy and the reporters were very satisfied with the 15-minute temporary interview. The reporters asked questions reliably, and Andy answered professionally, and there was no gossip.

Andy returned to the car. The motorcade left the Qualcomm headquarters and headed straight for Black Beach under the photographs of many reporters. His cliff mansion in Liberty City has been renovated and he just moved in. Going to be at Qualcomm for a while.

The green pines on both sides of the winding mountain road are full of greenery, the barren hillsides and cliff platforms of the original native rocks have long been covered by vegetation, and a large area of ​​flat lawns covers the entire cliff platform. The main body of the mansion reflects the charming light, especially the unfettered facade, which is amazing with its extraordinary sense of technology.

"Wow! It's really spectacular!" The little assistant who got out of the car looked at the mansion in Liberty City in front of him, his eyes lit up, and exclaimed.

"Hehe, let's go in and have a look." Andy is also very satisfied with this mansion. You know, this virtual mansion that only appeared in the movie has been perfectly reproduced in his hands, and it is time to check and accept it now. What he is most looking forward to is the matching smart home. You know, for the technological sense of Liberty City, he even used Miusica cloud computing. It is impossible to be too smart, but setting some utility programs is still not possible. questionable.

For example, when Andy opens the door with fingerprints and passwords. . .

"Ding ding ding—"

All the lights on the entire first floor turned on automatically one by one, and at the same time, a very blunt electronic synthesizer sounded.

"Good afternoon, Mr. Smith, welcome home, it's 17:22, San Diego is cloudy, 72 degrees Fahrenheit..."