Chapter 714: Glorious Supercar

From the perspective of BuyMe's sales and active user growth, the company's valuation is not too high.

The market's valuation of it is relatively conservative.

On the one hand, BuyMe is adopting an expansion strategy of burning money for market share. The company's revenue data is a bit ugly. In the first and second quarters of this year, it lost $98 million and $145 million respectively, and the loss continued to expand.

On the other hand, due to fierce competition, BuyMe not only has to compete with other shopping platforms, but also with physical chain retail giants such as Sam's Club and Dollar Tree.

The latter is a chain of discount grocery stores headquartered in Chesapeake, Virginia, USA. It has thousands of chain stores across the United States. Most of the goods are priced at $1.25. There is everything from food, daily necessities, and entertainment, making it the only choice for low- and middle-income consumers.

During his stay in Lanai, Suri always felt that BuyMe's market positioning overlapped with Dollar Tree.

After discussing with the company's executives through video conferences, it was decided to continue to look for new highlights, and then set up a special department and named it "Online Fashion Retail Department".

This is equivalent to taking the clothing sector of BuyMe out and developing it independently, trying to rely on the huge domestic market of clothing processing industry to move "ZARA" and "Uniqlo" online and help fashion traders open up new sales channels.

According to the plan, these clothes will be sent to the logistics transit warehouse in Mexico to shorten the time required for express delivery as much as possible and facilitate users to change the size of the goods.

Some cheap goods are not worth the fuss, but the price of fashion is high. Even if a logistics transit warehouse is invested in Mexico, the platform is still profitable.

It is not known how the situation is for the time being. Su Rui is personally optimistic about this sub-project because Americans love to buy clothes.

According to the statistics of the agency, Americans buy an average of 56 pieces of clothing per year and spend more than 500 US dollars on buying clothes. The potential market size can be imagined.

After chatting with Secretary Amanda and Yuko Hoshino, Su Rui continued to familiarize himself with the script.

Another phone call disrupted his schedule for today.

However, Suri was quite excited because the first pure electric supercar of S Electric Vehicle Company had just been shipped to Los Angeles, and the headquarters reminded him to sign for a test drive.

Speaking of this supercar named "Luminescence".

The purpose of investing in its development is to enhance the popularity and influence of S Electric Vehicle Company and accumulate technical patents for the development of high-performance electric vehicles. After burning about 99 million US dollars in the company, it finally passed the test acceptance.

Such a big thing is worth shooting an episode of "Suri Show".

Suri specially called Ashton, who lives nearby, to act as the host of this reality show.

When the crew of the program arrived, he personally opened the door of the car compartment, and saw a cool black and gold sports car parked in the truck compartment. The shape is a bit similar to the Lamborghini "Venom", with a metallic luster on the surface and a red waistline.

Facing the camera lens, Ashton Kutcher and his wife Britney Spears were very supportive, one clapped and laughed, and the other covered his mouth in surprise.

Britney smiled sweetly and said:

"This car is so cool, it feels more beautiful than Ferrari. Can you sell it to me? I want to order one too."

Ashton, who has become her legal husband, joked:

"Don't talk nonsense. Although this is true, be careful that Ferrari will blacklist you. Kim Kardashian was banned from buying other Ferrari models for life because she sold a Ferrari."

Suri has no intention of stepping on Ferrari. After all, it is almost non-competitive with her own S electric car.

After Ashton and his wife finished speaking, he told them:

"Although I thought that I should develop an electric supercar with extreme performance, I don't think I have considered how to sell it to the public. Because of the limitation of R&D costs, the price is too high, which will exceed 4 million US dollars."

"Many people buy supercars to hear the roar and feel the vibration from the engine. To be honest, I used to like those, but after driving for a long time, I feel that comfort is the most important."

"This pure electric Guanghui supercar developed by my company has broken many records. It is equipped with 4 high-performance self-developed motors, which can output 1,760 horsepower, accelerate from 0 to 100 in 1.9 seconds, and has a maximum speed of 378 kilometers per hour. A hybrid version will be launched later, which is the model planned to be sold to the public in limited quantities. It is expected to be sold in limited quantities worldwide. 499 units are different from my pure electric version."

Although Suri's ideas are more unrealistic, he also believes that he has enough influence.

However, even he has no confidence in the pure electric supercar, which is sold at a price of three or four million US dollars, mainly because electric supercars do not have much appreciation potential, there are too many alternative products on the market, and user recognition is very low.

Therefore, as early as the project establishment and development stage, Su Rui positioned the mass production version of this "Glorious" supercar as a hybrid model, developed in cooperation with Lamborghini, and also uses a fuel engine purchased from a third party.

As for the pure electric mode, it can only support a range of about 20 kilometers. Compared with traditional supercars, the main advantages are reduced fuel consumption, reduced noise, and shortened start acceleration time.

The hybrid version of the Brilliance supercar is expected to start at $799,900, which is obviously much lower than the price of his own pure electric Brilliance supercar.

After briefly introducing the performance of this car, Suri apologized to Britney and chose to take her friend Ashton Kutcher out for a test drive.

Because she was recording a program, she was relatively well-behaved on the way, until she drove the Brilliance pure electric supercar to a closed internal road, and then she stepped on the accelerator.

The intense push back made Ashton scream and couldn't wait to sit in the driver's seat and try it out.

I have to say.

The R&D cost is high, but this pure electric Brilliance supercar is indeed a good car for urban commuting. Unfortunately, due to the rapid power consumption, the total cruising range is only 401 kilometers.

This is still in power saving mode. If it is switched to performance mode, the cruising range will be greatly shortened.

Fortunately, Suri is the boss himself. In the future, when high-performance batteries are developed, he can choose to find engineers to replace it so that it has a higher cruising range.

If it is only used for commuting in the city, it is completely sufficient.

When this test drive episode of the reality show "Suri Show" is broadcast, the advertising effect may be worth 100 million US dollars, which will invisibly establish a high-end brand image for S electric cars.

Just like Aston Martin One77, whether this series of cars makes money is not important at all. What is important is that it can help Aston Martin maintain its brand image of top luxury cars and then make profits by selling other models.

European and American luxury goods companies like to find beautiful and handsome celebrities to endorse, and the best "spokesperson" for car companies is their own super sports cars. (End of this chapter)