Chapter 122 I’m Sleepy and Tired, Drink Red Bull!

Hutchison Soda is one of the subsidiaries of Hutchison International, and it used to have its own sales channels.

However, Hutchison Soda has been losing money for so many years, which shows that the soda, distilled water, soda water, beer, etc. produced by Hutchison Soda Factory were relatively unsuccessful.

Watsons under Hutchison International has its own flagship distilled water, and Hutchison Soda Factory produces distilled water by itself, which must be internal competition.

In addition, Hutchison International has its own supermarkets, department stores, shopping malls, etc., which are all very good sales channels.

Historically.

After Li Jiacheng swallowed up Hutchison Whampoa, supermarkets under Hutchison Whampoa almost monopolized all supermarket markets in Hong Kong, and domestic and even foreign capital supermarkets could not enter Hong Kong at all.

Now Yang Ming not only swallowed up Hutchison Whampoa, but also Wharf.

Using the sales channels of Hutchison Whampoa and Wharf, Yang Ming believes that he will definitely open up the sales market for Red Bull soon.

"Regarding Hutchison Soda Company, only Red Bull beverages are sold. Other distilled water, soda water, soda, beer and other beverages will all be discontinued."

Melvin and other executives have been mentally prepared to a certain extent.

Now that they heard it, they are still a little worried.

"I can tell everyone here that how you used to get by in Hutchison Soda has nothing to do with me. Now that Hutchison Soda Company has become a subsidiary of Empire Group, the company is still lazy and idle as before, so I can only take a group of people to start with. Hong Kong has a population of more than 4 million, and Wharf and Hutchison Whampoa also have hundreds of thousands of employees. Hutchison Soda is not short of people. If anyone can't bear the pressure of sales and performance, they can resign today. After I told you about this, if you are still like before, I will not be so easy to talk to."

Yang Ming will not support lazy people, nor will he support parasites.

His warning made executives like Melvin start to feel pressure.

The researchers went back to the laboratory to work first.

"Melvin, notify the management of the company's marketing and advertising department to come over."

Melvin personally notified the people in the marketing and advertising department to come over.

Soon, more than a dozen people came.

At first glance, they were all white.

"I asked everyone to come here to tell you that Coca-Cola and Pepsi can be the most popular beverages in the world. In addition to the products being recognized by consumers, their marketing advertisements are also very successful. Now that you are from this industry, I want to ask you, when Red Bull is launched, how should you market it? How should you advertise it?"

When these white people heard this, they began to think there.

A Pu, the manager of the marketing and advertising department, said: "Boss, I think we need to advertise on TV stations, radio stations, and newspapers in Hong Kong. In addition, I think all the streets and alleys in Hong Kong should be advertised with posters."

The so-called advertising, of course, is to advertise widely.

Whether it is TV stations, radio stations, or newspapers, they can be seen by others.

There are now three major TV stations in Hong Kong.

Among them, Rediffusion Television has been acquired by Yang Ming.

In addition, Hong Kong Radio and Hong Kong Commercial Radio are the two major radio stations in Hong Kong, and their listening rates are not low.

There are also newspapers and periodicals in Hong Kong. In addition to the most famous newspapers and periodicals such as Oriental Daily, Sing Tao Daily, Ming Pao, etc., there are thousands of newspaper and periodical companies, and the audiences of these newspapers and periodicals are also different.

Another way is to post posters in the streets and alleys, and even at the docks.

In the early days of Hong Kong, many advertisements were promoted through posters in addition to billboards.

Now in many places, you can't just post posters casually. If you are caught by the police, you will be fined.

A Pu can come up with this method, which is not a method at all.

"What else?"

"Boss, there are also some TV programs and movie programs. I think they can be advertised."

In fact, this is also a kind of advertising.

Hong Kong's film industry is developing well, and it is normal to insert advertisements in movies.

Yang Ming nodded again.

"What else?"

. . .

When the management of the marketing and advertising department put forward their own suggestions, Yang Ming said: "Since the advertising channel is available, what is the slogan of Red Bull?"

Advertising slogan?

This is difficult.

Although anyone can come up with a slogan, it is not so easy for consumers to remember it at a glance.

In addition to being catchy, it must also be related to the product itself.

When Yang Ming proposed it, the staff of the advertising and marketing department began to think about it.

Yang Ming said: "Whoever can think of the best slogan, I will immediately reward 10,000 Hong Kong dollars."

Reward 10,000 Hong Kong dollars?

At this time, Melvin and others were also thinking hard.

They thought and wrote at the same time.

When they handed all the slogans they thought of to Yang Ming, Yang Ming took a look and thought they were too bad.

For the management of the advertising and marketing department, they need time.

For things like this, unless inspiration comes in an instant, how can it be thought of so quickly?

Yang Ming looked at the clock in the conference room.

"It seems that even if you give you more time, you can't think of a better one. I have an idea here, what do you think?"

Yang Ming had already written it on a piece of paper.

"When you are sleepy and tired, drink Red Bull!"

This is one of the most classic Red Bull advertisements in history, and Yang Ming used it directly.

When Mai Lisi took it and looked at it, he immediately felt that his boss, Mr. Yang, was really talented!

"Boss, you are amazing!"

Malley, Lin Xiuzhi, Tang Shilian, Melvin and others saw it and praised it very much.

"Boss, I'm afraid no one can compare to your advertising slogan."

After the management of the marketing and advertising department saw it, they knew that there was indeed no one more suitable than this.

"In that case, Red Bull will use this one for this year's advertising."

Marketing advertising is the work of the marketing and advertising department.

Yang Ming even took out the most classic advertising slogan of Red Bull. If they haven't done it well, then these people can only be said to be trash.

"In addition, you can have in-depth advertising cooperation with Asia Television. I hope to see Red Bull advertising during the prime advertising time of Asia Television."

Yang Ming has already acquired Asia Television, so naturally he will give such business to Asia Television instead of TVB and Jiayi Television.

. . .

Yang Ming held another half-hour meeting with Melvin and others in the conference room.

When Yang Ming and Malley, Tang Shilian, Lin Xiuzhi and others left, Melvin and others personally sent Yang Ming to the car.

Melvin and others really admired this Chinese tycoon.

Thinking of the sales and performance Mr. Yang gave them, their pressure increased again.

"I hope that the next time I come to Hutchison Soda Factory, Hutchison Soda Factory has already started to make a profit."

Chen Zhenhua drove away from here.

Yang Ming and others took a Rolls-Royce back to the Repulse Bay Mid-Levels Villa.

Chapter 9! More updates!!

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