Chapter 1463 I Believe in Mr. McGonagall
"Only things that no one wants need to be reduced in price. No matter how high the price is for precious things, there will never be a shortage of customers who will pay for her. As for those customers who feel that the price is not very friendly, it is because of Dailan's positioning from the very beginning. The customer group is not them, and the seemingly ordinary price in the target customer group is unfriendly to them, and this is a problem that cannot be reconciled." Mag picked up the teacup and took a sip, looking at Glori Ya smiled and said, "Do you think Mamy Restaurant needs to lower the price?"
"The food made by Mr. McGonagall is so delicious and has wonderful effects. You can't eat it in Chaos City, or even other places on the Nolan Continent. How can such a price need to be lowered?" Gloria quickly Shake your head.
Mag smiled and said: "Dainlan is actually the same way, unique and novel styles, color matching that breaks fixed thinking, and very professional production, these things are very rare in the market, and they are also the uniqueness of Dailan.
Without Dailan, they can't buy chic and handsome trench coats, soft and comfortable down jackets, and handsome styles and designs. This is the reason why people pursue Dailan. "
Gloria was thoughtful, and after a while, she was worried again: "But the style of clothes is very easy to be imitated, and the fabrics we use are not difficult to obtain in the market. If there are other tailors If the master imitates the replica and lowers the price, will it have an impact on Dailan?"
"In fact, after the popularity of luxury goods reaches a certain level, the high price is not because it is a very practical and beautiful dress, but because it represents the brand.
This is also the reason why I asked you to make Dailan a high-end luxury brand. The imitation is inferior after all. The arms of imitators.
And the target group of those high imitation and low-priced goods is the group of people who cannot afford Dailan's clothes. What clothes they wear will not have the slightest impact on Dailan.
On the contrary, when some of them find out that the real upper-class people only wear Dailan, they will shrink their clothes and go on a diet, and try their best to make themselves own a genuine Dailan, which is tantamount to Dailan's invisible customers.
And the new products launched continuously are the core competitiveness of Dailan. As long as it can keep leading the trend, Dailan will be able to stand firm. " McGonagall said.
"High luxury...high imitation?" Gloria frowned slightly, after thinking for a long time, her eyes gradually cleared up, she looked at Mag and said, "I understand, high style and high-quality products are the directions that Dailan should focus on. This has already brought Dai Lan a huge market and generous remuneration, and one should not think about making all the money."
"Yes, but the middle and low-end clothing is actually a bigger market. If we can achieve efficient mass production and reduce the cost of a single piece of clothing,
Covering the low-end market, the wealth that can be leveraged is unimaginable. Of course, if we want to do this, we must separate from Dailan, re-establish a brand or multiple brands, and focus on different price areas to operate. "Mag looked at Gloria and said: "I have reconsidered this aspect recently. I wonder if you are interested in participating, Gloria? "
"Mr. McGonagall wants to change careers?" Gloria looked at Mag with some surprises. Mag was only involved in Dailan's costume design before, but now he means that he intends to directly cut into the costume production track.
"Actually, I'm more interested in cooking and fashion design. If I can find a partner who can be responsible for the business, it will be the best, so I thought of you first." Mag looked at Gloria Li Ya smiled, with trust and expectation in her expression.
The cooperation with Gloria has always been very pleasant, and Mag has seen the temperament of a business leader in her. As long as she is given some time and opportunities, she can definitely become a unique business giant, and he is more suitable for angel investment. person's role.
"Will you be the first to think of me?" Gloria looked at Mag, her eyes met the gentle smile, her heart trembled slightly, her face turned redder, and her voice trembled, "You...you Any plans?"
Mag nodded and said: "I built a spinning factory in the north of the city some time ago, and it has been put into production. With the help of new spinning machines, the spinning efficiency has been greatly improved. Recently, I plan to build another weaving factory and A garment factory.
As for the garment factory, I plan to produce low-end and mid-end clothing in batches, targeting the largest number of low- and middle-income groups, so that they can wear high-quality but low-priced clothing.
But clothing production is one aspect. How to sell the finished clothes and establish a channel with a wide enough coverage is an urgent problem that I need to solve at present. I know that the cloth industry of the Moulton family used to sell well in the Norland Continent, and now you should be in charge of this industry, so I would like to know if we can cooperate in terms of channels and underwrite the clothes produced by my factory through your channels. "
"Is it underwritten by our channel?" Gloria froze for a moment.
"Is there a problem?"
"No...not..." Gloria shook her head, and then said: "My grandfather just handed over all the family's cloth industry to me this morning, and gave me three months to reform the entire industry. , including streamlining channels, integrating industries, and making it stop losing money, another purpose of my visit today is to ask you this question."
Mag was also taken aback when he heard the words, this was really a coincidence, he thought for a while and said: "If this is the case, I suggest that you can shut down the loss-making manufacturing links at the top of the industrial chain, strengthen the distribution channels, and specialize in the distribution of our factory. .According to my plan, our factory will enter the mass production stage in one month, and can provide a considerable amount of finished clothes. As long as the distribution can keep up, it should be able to bring you good income."
"Okay, I'll start working on it when I go back." Gloria nodded.
"Shouldn't you question it?" Mag asked with a smile.
"I believe in Mr. McGonagall, and I think this is indeed a very broad market. Mr. McGonagall can trust me and give me such an opportunity. There is nothing to doubt." Gloria smiled.
Looking at Gloria's beautiful smile, Mag felt more relaxed and happy, and said with a smile: "I will draw up the specific cooperation plan in these two days, and we will discuss the details then. Next, you guess It will take a while, after all, the reform of this kind of old industry is the most troublesome."