Chapter 1545 Go All Out

After watching the video released by Xia Ruofei's account, the editor-in-chief of "Marca" said without any hesitation: "Write a manuscript immediately! Attach this video and push it to the top news on the homepage of the website. Article! Simultaneously sync to the APP and display it on the top!"

Although "Marca" is a traditional media in the true sense, mainly operating in the vertical field of football, but after so many years of development, especially after the rise of the Internet, they also followed the trend and withdrew from their own website, and launched their own website over the years. He launched his own APP and started to involve in other sports fields at the same time.

Compared with traditional newspapers, websites and APPs have unparalleled timeliness advantages.

Newspapers are limited by the time of publication. Even if it is a daily newspaper, it only publishes one issue a day. Many news that happened that day, if you miss the final edition of the newspaper, you can only put it on the next issue, and you will lose the news completely. Timeliness.

The website and APP are different, they can be updated in real time.

Therefore, although the "Marca" still has many loyal subscribers, more young fans are still accustomed to obtaining news through the Internet. A considerable part of their current user composition comes from the Internet, many of which are from the Internet. Get the latest information through the mobile APP.

Such exciting news is naturally published on the website and APP as soon as possible.

Fernandez said quickly: "Understood! I'll do it now!"

As the editor on duty, when encountering such sudden news material, he naturally needs to go into battle to write the article in person. Moreover, those who can serve as editors on duty are generally senior writers. Fernandez often went out to run the news in the early years. The two professions of reporter and editor are often independent of each other. Today's news articles are very important to him. It's not that difficult.

The editor-in-chief asked, "Can you finish it in half an hour?"

Fernandez hesitated for a moment and said, "No problem! Make sure to finish on time!"

The editor-in-chief said: "This whistleblower must not only be sent to one of our media, so we must hurry up! So as not to be preempted by colleagues. I believe our old rival "Aspen" must have also received the news. So...the first press release doesn't need to be too comprehensive, just briefly state what happened, and then hang up the video, that's the key!"

"Understood!" Fernandez said.

"After the first manuscript is sent out, you immediately write the second comprehensive manuscript, and collect the screenshots, videos and other materials related to this time as soon as possible. I am worried that if Pablo notices anything, he will immediately delete it and publish it. 's Facebook post, so act fast!" The editor-in-chief is very experienced, he instructed, "The comprehensive draft should link the ins and outs of the whole thing with a timeline, and all the evidence such as videos and screenshots should be attached. Including the video of Espanyol coach Rubi's speech at the press conference, make it easy for the audience to see everyone's performance in this event!"

"Okay!" Fernandez quickly recorded on the small notepad he carried with him.

"Hurry up and do it!" the editor-in-chief said, "I will always be in the office. After you write your manuscript, send it to me directly by email!"

"Okay, editor-in-chief!" Fernandez hurriedly trotted back to his workstation with his laptop in his hand.

He directly created a new Word document and started writing the manuscript.

Fernandez basically mastered the "spray gate" incident. The editor-in-chief asked the first manuscript to be as concise as possible.

So he didn't need to look up the information, he just wrote it quickly according to the routine of the press release.

In about fifteen minutes, Fernandez had finished writing a simple press release. He quickly checked for typos and corrected a few inaccurate words. Then he saved the manuscript and sent it to his internal mailbox. editor-in-chief.

Fernandez took 20 minutes to complete the task assigned by the editor-in-chief. He did not leave his workstation, and reported to the editor-in-chief directly by phone, telling the editor-in-chief that the manuscript had been sent. Then he immediately began to prepare the material for the second manuscript as instructed by the editor-in-chief.

The second article is a comprehensive draft. It is necessary to clarify the time line of the entire incident and the remarks made by both parties in the past few days. The focus is naturally on Pablo's Facebook posts, videos, and "Daily Sports". Wait for the situation reproduced by several pro-Barcelona media.

Of course, the event that Chinese netizens spontaneously formed a group to go to Facebook is naturally essential.

Fernandez kept taking screenshots, saving videos, and nervously collecting all the materials related to the "Splashgate" incident.

Before the work was completed, the editor-in-chief called over the phone. He had slightly revised the manuscript, sent it back to Fernandez's mailbox, and instructed him to publish it as soon as possible.

Fernandez hurriedly stopped his work, opened his mailbox to download the revised and finalized press release, then opened the backend of his website and quickly pasted the editor-in-chief's revised manuscript.

Fernandez deftly formatted and pasted the most important video into the manuscript editor in the backend of the site.

The background of the website of "Marca" has just been upgraded this year, and the functions are relatively complete and the operation is very convenient. For example, this video of Xia Ruofei was posted on Facebook. When the website forwards this video, it does not need to be downloaded and then uploaded to the website server. Paste the network address, and after publishing, a video box will be automatically generated, and the video of the Facebook address will be called directly.

This operation is the most time-saving, otherwise downloading videos, uploading to the server, and transcoding will consume a lot of time. When it is necessary to grab time with his peers, Fernandez naturally chose the most convenient way.

Of course, this also has a disadvantage, that is, once Xia Ruofei deletes this video on Facebook, the video box on the "Marca" website will not be able to load the video, because in essence, it is embedded in the content page. Set a video window, and this video window is from Facebook.

Fernandez chose the most convenient method. At the same time, he has already downloaded this video from Xia Ruofei's Facebook account. When he is free, he can upload it to the website server for transcoding, and then upload this video. Replace the video box with the embedded link, it will be foolproof.

Fernandez did a quick final check, and after confirming that there was nothing wrong, published the press release.

Then, on the background of the website, he pushed the manuscript to the first article in the main news section of the website's homepage - this is also the most eye-catching position besides the website headline. At the same time, this manuscript was also synchronized to the APP.

The website and the APP use the same background. Fernandez opened the background menu of the APP and set the newly synchronized manuscript to the top.

He completed all the operations within two minutes and heaved a long sigh of relief.

Then, he immediately refreshed his website and saw that this news had already appeared in the first article in the news section. He clicked in and looked at it. There was no problem with the text and the video could be played normally.

Then Fernandez opened the "Marca" app on his mobile phone and found that the manuscript had been pinned to the top, and everything was normal after clicking it.

Only then did Fernandez breathe a sigh of relief. He picked up the phone on his desk and dialed the internal number of the editor-in-chief's office.

"Editor-in-chief, it has been published!" Fernandez said respectfully.

"I've seen it! Well done!" said the editor-in-chief. "Fernandez, don't rush to prepare the second manuscript, and now push this news to our official Facebook page and Twitter account!"

In the era of mobile Internet, some powerful social media, such as Facebook and Twitter, are amazing, so many traditional media have successively opened official accounts on these platforms.

With their professionalism and authority in content, these traditional media are easier to attract audience attention than pure self-media.

This is the case with the official Facebook page and official Twitter of "Marca". The influence of these two accounts even exceeds that of the official website and APP. After all, fewer and fewer people use the web to browse news, and they are specially downloaded. An APP, and opening it frequently, also requires behavioral costs. Facebook and Twitter are different. Most people use it every day. As long as they follow the account of "Marca", they are in the process of using , you can naturally receive new pushes, and this communication effect is actually stronger than the official website and official APP.

Therefore, the editor-in-chief naturally will not miss the social media platform, and immediately asked Fernandez to follow up.

"Understood!" Fernandez said.

As the editor on duty, the first thing to take over is to log in to all of his backstage, public emails, and social accounts, so Fernandez can operate directly on the computer.

The content is ready-made, and it doesn't take much time to publish it. Two minutes later, the official accounts of the two social media platforms "Marca" have already pushed the news.

Fernandez then went on to write a second, more comprehensive synthesis.

Because there were a lot of materials to prepare, it took him about forty minutes to sort out the context, and then another half an hour to write the manuscript.

After finishing everything, he sent the manuscript to the editor-in-chief's mailbox, then stood up and moved his sore neck, and then walked to the editor-in-chief's office.

After knocking on the door, Fernandez walked into the office and said, "Editor-in-chief, the comprehensive manuscript has also been sent to your mailbox!"

The editor-in-chief nodded and said, "Okay, I'll take a look! Just wait here!"

"clear!"

The editor-in-chief downloaded the manuscript in the mailbox, and said while reading: "By the way, the layout of the newspaper has to be adjusted. This comprehensive manuscript needs to be on the front page tomorrow! Consider which manuscript you want to remove from the front page according to the length of the manuscript, How to adjust the layout."

Fernandez couldn't help but secretly complained, but he also knew that such exciting news would definitely be on the front page of the newspaper, and he was mentally prepared, who made him catch up on duty tonight! And being able to fight the old rival "Daily Sports Daily", even if it is a little hard tonight, he is very happy.

Therefore, Fernandez responded immediately: "Okay! After I send this manuscript, I will make adjustments immediately!"

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