Chapter 708 Zhou Yi, Get Out of Here and Screw in the Screws!

"Fuck! What on earth is Warner doing!"

"Understand it. After all, we separated from Time Warner this year, and it's impossible for all the OEMs to take over."

"I understand your mother, if Warner can't do it, let me do it!"

"Fuck, why do I have to increase the price by 100?"

"Be content, I'll increase the price by 80."

"Hey, I don't need it. I just need to sell two of Spike's past Chinese or English albums. I also want them."

"Brother, please give me the address, I'll drive there to buy them! I'm out of stock!"

"Queens, New York..."

On July 16, the second day after the album was released, countless complaints about Zhou Yi's new album appeared on the American Internet. In every city, there are people complaining that they didn't buy the album at all, and in every city, there are people showing off that they bought the album by paying a higher price or by selling it together.

A good fast-moving consumer product has been turned into a luxury product by this wave of public opinion - either increase the price or sell it together.

In this case, many stores have used Zhou Yi's Chinese albums as a bundled product, and combined them for sale, helping some dealers to clean up their inventory.

Don't ask, the answer is that Warner just separated from its parent company this year, and the number of OEMs and partners acquired after the reorganization has decreased compared to the past, resulting in insufficient production capacity, and now they are all working overtime to increase production capacity.

What?

You don't believe it?

There is no way, the facts are here, Zhou Yi's album "Listen/Future Sounds" is indeed selling well, and stores out of stock in major cities can be seen everywhere.

"Fuck you, it's selling so well, what's Warner doing during the stocking period?"

"No matter how popular it is, will it be sold out? This is an album! It's an album! I don't believe Warner doesn't know how to stock up their top artists."

"According to Spike's popularity and the sales of his past two albums, it's okay to stock up 5 million in the first batch, right? 5 million is all?"

"5 million is too little for the first batch. I think 6 million is reasonable. Don't tell me Warner doesn't have the courage. Spike's first two albums sold more than 30 million copies!"

"..."

On the US Internet, fans who couldn't buy the album and passers-by who were attracted by the name and wanted to buy the album were complaining about their bad experiences-

The less they can buy, the more they want to buy.

Especially after some friends, classmates, and colleagues around him bought Zhou Yi's album and started to promote and share it, the comparison mentality easily started to work.

This is not a big thing worth thousands of dollars. I buy it, I buy it!

Warner, you fucking sell the goods!

Under the increasing complaints, Warner, which was influenced by Zhou Yi and paid special attention to online public opinion, released an announcement at the first time. It didn't say anything special, but announced the terrifying sales of Zhou Yi's album on the first day of nearly 700,000, which directly shocked the entire American music scene! "How much?!" "680,000?!" "My neighbor Neyo's album has not sold as many as Spike's in a day so far?!" "Is it a human?!" "I was wrong, it seems that selling out is really not Warner's problem." "Why? Isn't it only 700,000?" "Spike's inventory is global inventory, not just for our country. Nearly 700,000 copies can be sold in one day, which means that Warner's internal inventory allocated to the US market is sufficient, but the album is really sold out..." The Internet is full of complaints about Warner's deliberate control of inventory. I don't know whether it is deliberately guided by someone or spontaneously, but the actual result is that Warner controls the inventory to the point of selling out. After only one day, Zhou Yi's "Listen/Future Sounds" landed on the Billboard 200 album chart champion throne! Undoubtedly, an overwhelming advantage!

Even in the golden age of the record market, only a handful of people at the peak of their careers could sell this many copies a day.

But now is the era of the collapse of physical records.

Even the industry insiders who always pay attention to sales are collectively dumbfounded--

They know that Zhou Yi is very popular, and they also know that the early hype of the two strong opponents has attracted the public's attention, but aren't you going too far?

"What about Eminem? How much is Eminem?"

"Yes, how much is Eminem?"

Initially, the hype of the two strong opponents can't be said to be only one strong, right?

Isn't this Eminem embarrassed?

Under the eager anticipation of many people in and out of the industry, Interscope Records finally issued an announcement three hours after Warner announced the results--

Congratulations to Eminem for breaking his personal record, with first-day sales exceeding 560,000 copies.

680,000 vs. 560,000. The difference of 120,000 is not too big. Theoretically, it should be considered as a champagne-opening existence. However, with the terrifying sales volume announced by Warner, looking back at this 560,000...

It is somewhat "just OK".

It is indeed worthy of the marketing of the two strongest teams before the album was released. After all, Eminem's "Encore" also landed at the second place of Billboard 200 album chart.

The two of them, one 68 and the other 56, are 450,000 and 330,000 ahead of the third place respectively.

It brought a little sales shock to the American music scene in 2004, oh no, it should be the world music scene -

It's terrible, it's really terrible.

"Is this the value of two peerless prides?"

"Where's your mother, Shuangjiao! Don't touch the wild cats that your mother doesn't want!"

"Spike's family is happy and his parents are harmonious and happy. Two years ago, Eminem was sued by his mother for more than 10 million U.S. dollars in compensation. His bastard father has disappeared. He still has to spread rumors to get a date. How can we be proud of each other?" ?”

"What should we do? The sales volume gap between the two is not big."

"No big deal! It's only been a day! If Eminem catches up later, I'll eat shit!"

The error-free version is being read! 6=9+Book_Bar debuts this novel.

"..."

After the sales figures were revealed, the fighting between fans from both sides not only did not weaken, but intensified.

Eminem, who quickly received additional financial support from Universal based on this achievement, also worked hard to promote it. Flying to three cities in one day and walking through six neighborhoods was a basic operation.

"Is what you said really effective?"

Warner, Office.

Qianjiang originally came to urge Zhou Yi to run at full speed and promote together. After listening to the idea proposed by the idea king Zhou Yixin, Qian Jiang had a weird look on his face.

"Believe me, the publicity effect created by this is definitely very strong, and it is definitely worth several days of offline publicity."

Zhou Yi, who had rested for two days to recuperate, did not expect that his album would actually sell out to such an extent, so he decisively made a new promotional point based on this - screwing.

“You continue to let the company spread public opinions on the Internet about out-of-stock, increased price purchases, bundled purchases, etc., and then I go to the factory with little Edgar to print a few album packages and take photos of us.

“Remember to take two groups, one is me and the other is little Edgar, and then we have to take pictures of us sleeping in the factory at night. No need to say anything, they will automatically think that my album is now very popular. Even the CEO and the singer himself have to go to the factory to do the packaging in person..."

Zhou Yi gestured with two fingers, and Qian Jiang was shocked to hear the reasons he talked about——

I lost it!

Marketing can actually be played like this!

The president of Warner and Zhou Yi collectively ended up screwing together, right?

"Why don't we just take another set of photos of Warner executives collectively getting off the job to hammer screws?" Qian Jiang thought for a while and suggested.

"...Uh, that's fine too."

Zhou Yi, who seemed to have thought of something, raised the corners of his mouth without tensing up, and then quickly lowered his lips, pretending that nothing happened: "Let's make arrangements."

Regarding this fantastic idea put forward by "Qianjiang", Warner President Edgar Jr. immediately expressed his interest after learning about it——

Immediately with a wave of his hand, all Warner executives, including me, gave me a job!

The album is selling so well, everyone is screwing me!

Warner executives who were notified at the last moment were all confused - where is this prodigal son going to play? ? ?

Two days later, on the 18th.

Eminem, who had transferred to Game 4 in San Francisco, was taking the time to catch up on his sleep in the nanny's car. He called his assistant to show him today's entertainment newspaper——

The assistant's movements were a little awkward, and his eyes were a little weird.

"What's wrong?"

Eminem, who didn't get a response, suddenly felt an ominous premonition. He copied the newspaper and read it for himself. The headlines on the front pages of several major newspapers were not that he was singing and sweating in various cities, but that Spike was wearing a safety harness. , gloves, wearing work clothes, sitting on the factory floor, typing album packaging photos——

There are even photos of him being "tired" from typing at night, laying out a quilt and sleeping on the spot in the workshop. He was so "tired" that he didn't even have time to change into his work clothes...

There are even photos of Warner president Edgar Jr. and his senior executives working on album packaging at the factory.

“Fuck me!!!”