Chapter 415 A Little Lottery Shock

In fact, if it weren't for Mariah Carey's move, which could be called a fuse, it would be difficult for "Enemy" to continue to improve on the B list.

Although Zhou Yi himself doesn't care how far this single can go on the B list, after all, he hasn't been to the United States, and radio promotion and show appearances have nothing to do with him. In this case, it's good to keep a little more heat to sell some CDs.

In this era without the support of streaming media, it is basically impossible to have a monster single like Old Town Road that became popular with the international version of Tik Tok and then rushed forward.

Even if he cheats, he can't turn out an international version of Tik Tok out of thin air. Zhang Yigui is still studying at Nankai University.

But Warner doesn't think so.

They think this single has great money prospects. You can use your smart little brain to think about whether there are any means of hype.

Then, Zhou Jianhui (Zhou Yi, the man in the middle) gave such a plan.

As it turned out, this plan was very successful. Mariah Carey's novel move successfully set off a wave across the United States after the show was broadcast - the reason was nothing else, just because Mariah Carey actually gave money.

Thirteen underground hip-hop enthusiasts and five professional underground hip-hop singers appeared on the show, all of whom stood up and accepted the challenge directly under the stimulation of Mariah Carey's money - but in the end only two of them succeeded in the challenge.

Although it has entered the new century, $1,000 is still not a small amount for ordinary people, and Mariah Carey gave it on the spot.

She pointed out the banknotes to the lucky ones who succeeded in the challenge, and this scene made ordinary viewers across the United States who watched this show stare with wide eyes - $1,000? ! Is this money so easy to make? !

And the more jaw-dropping operation is still to come.

On January 26, just after Mariah Carey had taken the lead with her queen-level influence, Warner Records, which was "late to the party", finally reacted and publicly thanked Mariah Carey for her generosity, saying that since you are so generous, we can't fall behind -

Warner Records will hold a street challenge in Los Angeles. As long as you buy the single disc, you have the chance to win.

After winning, you only need to contact Warner according to the contact information in the single disc, and Warner will send you an invitation letter to invite you to the Los Angeles challenge. There are only 200 places.

As long as you are confident that you can increase the speed of the rap in "Enemy" to faster than Zhou Yi's original version, and sing this rap completely without being out of tune, stuck or failing due to lack of breath, you can take away a bonus of $1,200, and you may even have the opportunity to consult Zhou Yi face to face.

To sum it up, it can be summed up in one word: We at Warner are rich and powerful, and we are not short of money!

You only need to buy the genuine single disc to draw the prize, and come if you are brave enough after winning the prize.

In a sense, this is also a disguised way to stimulate sales.

With Mariah Carey as a sample, after the announcement of this simple and crude lottery method and the way to obtain the prize, the popularity of Zhou Yi's new single not only did not decline as he did not appear for a long time, but it went to a higher level!

At the same time, members of the Lincoln band, which released a new album "Meteora" under Warner on January 13, also tried rap in a very contrasting way when asked about Zhou Yi's new song - although it failed, it also brought a lot of topics.

In addition, the effect of Mariah Carey's failed challenge on the show spread, and for a time, challenging Zhou Yi's extremely fast rap seemed to become a trend that began to become popular among celebrities -

Those who wanted to take advantage of the popularity, want to have a good relationship with Zhou Yi, and want to have a connection with Warner, all smelled the marketing hype in it, but everyone enjoyed it...

It's a waste not to take advantage of the popularity.

Overt conspiracy!

Naked overt conspiracy!

Warner's series of novel hype methods made Eminem dumbfounded.

To be fair, if you look at Zhou Yi's "Enemy" from the perspective of a professional musician, the excellent quality is beyond doubt.

But even so, he believes that his song "Lose Yourself", which was hyped as the rap bible with the huge sales of the movie "8 Mile", can hold the top spot.

To be honest, he thought of many marketing methods that Zhou Yi might use after releasing a new song, such as scolding and hyping his ex-wife, his daughter, and even his broken family.

Because he did it himself.

Since he became famous in one battle, Eminem will definitely start a war of words that affects the entire North American music scene before and after each album release, so that he is nicknamed "Ruffian Eminem" and "Bad Boy Eminem".

This is his marketing method.

Many people in the circle know it, so although many people are willing to cooperate with this popular hip-hop king to act, after acting for a long time, they will inevitably feel a little disgusted.

He originally thought that Zhou Yi's marketing would be the same as his own, but he never expected that he would actually...

"Buy a single disc for $4.5 and you will have a chance to be selected to go to Los Angeles and win $1,200. I declare that Spike is the singer who loves his fans the most since the new century!"

On Yahoo, after Warner officially announced the news, all kinds of praise messages were directly mixed up!

"200 lucky winners, which means Spike has spent more than 200,000 US dollars as a prize?! This doesn't even include the hotel and round-trip transportation..."

"God, Spike is so good to his fans. Why haven't my idols ever held such an event? They only sign autographs..."

"How did Spike convince Warner, a stingy company, to do this?"

"Of course, it must be because he has a high position in the company, and his word is final!"

"God, he won't really become the godfather of Warner..."

In the European and American music scene affected by the wave of Internet piracy, Zhou Yi's lottery method directly stimulated the rapid growth of his single disc sales, which had begun to decline day by day, and even the radio on-demand rate was constantly climbing up-

Many people did not buy discs, but relied on the radio to learn songs, and privately timed themselves to see if they could reach that speed.

If they can meet the standard, then start preparing to buy a quota from the trading market.

The prize is $1,200, and making $600 is all profit. There will always be people who bought the lucky spot for $4.5 but can't use it and are willing to sell it at a premium of hundreds of times.

On January 28, someone posted his winning record online and mentioned that he sold the spot to someone else at a sky-high price of $500.

So far, an inexplicable fanatic atmosphere has been raised on the Internet, newspapers and even TV programs, and under the promotion of Warner's money power, it has stimulated the nerves of every fan in all aspects.

On the 29th, the official B list updated the new ranking list.

In the case that Zhou Yi himself did not arrive in the United States, relying on Warner's continuous news bombardment and hot spot coverage in the past two weeks, the radio performance and sales performance of "Enemy" have soared. Zhou Yi, who was out of the top 70 in the previous period, directly broke into the top 30 this week!

At the same time, the sales of genuine singles also soared to 810,000 copies, and Warner also immediately certified the gold record.

It is foreseeable that the popularity brought by Warner's lucky draw will continue to bring a wave of residual power, and it is very likely to break through the sales of one million copies again and reach the level of platinum record sales!

"Incredible results, the performance of "Enemy" has surpassed the performance of Eminem's hit song, far ahead of him. Spike has continued his magic again. He did not fail, but stepped on Eminem's head..."

Pix, a columnist for "Vanity Fair" magazine, expressed his incredibleness in an interview: "He is like the growing godfather in "In the Name of the Father". This man deserves our sincere treatment.

"I heard that many people are dissatisfied with his rise and think that this is hindering their career development. I think this is wrong..."

In this regard , those who hold the opposing view naturally brought out Zhou Yi's Chinese albums that are gradually entering the US market - the first one to be brought out is the Chinese song "In the Name of the Father".

"Spike is using his influence to subtly strengthen our acceptance of Chinese. Last year he was still singing in English, and this year he combined Chinese songs into a movie and sent it in. I dare not imagine what he will do in the future..."

In the field of music, Chinese singers were linked to the "China Threat Theory" in the mouths of foreign media for the first time.

The song Zhou Yi sang at the China-Korea Concert as evidence of this is "Young China".