Chapter 919 Discussion: Whose Box Office Appeal Is Stronger? Which App Is Going to Be Launched? !

"This Wanda is really ruthless! If she didn't take action, she would directly push the box office of "Rock Tibetan Mastiff" to 4.51 million. Will the two Wang brothers have to die in this wave?"

As soon as the box office data of "Rock Tibetan Mastiff" came out, Wang Changtian couldn't wait to call Chen Fei. It can be said that his heart for gossip will never die!

"Actually, it's not just because of the impact of film schedule."

As the big boss of Pan-Asia Cinemas, Chen Fei knows some inside stories quite well.

The reason why the box office of "Rock Tibetan Mastiff" is so low is not only because Wanda deliberately compressed the film schedule, but the movie itself also has big problems.

"How do you say it? Tell me about it so that I can learn some lessons." Wang Changtian asked curiously.

"Their publicity actually has a big problem." Chen Fei organized his language, and then explained concisely: "You can compare the two previously released films of our company, "The Return of the Great Sage" and "Big Fish and Begonia". It's very clear.

If this kind of animated film wants to increase its popularity, it must focus on online channels and cater to the preferences of young audiences.

On the other hand, the promotion of "Rock Tibetan Mastiff" has always been offline, and various roadshows have been held in full swing, but many netizens don't understand its selling points at all, so naturally they have no interest..."

Wang Changtian listened very carefully, and he was also very good at summarizing.

"So what you're saying is that the current trend is actually online publicity? Although offline roadshows are useful, they are not as effective as online publicity, is that right?"

"Well, that's probably what it means."

"What you say makes sense, but there are really too few online promotion channels. Portals and Weibo have to spend money to buy hot searches, and even if you spend money, you may not be able to be on the list, and you may be The new hot searches have been pushed down, so many movies are actually still running road shows..."

"Online + offline, a two-pronged approach, constantly detonating hot searches, and even crazy screen viewing, this is the best way to promote." Chen Fei's words are full of essence.

"Alas." Lao Wang sighed: "How can it be so easy? It is too difficult to build a scale online, unless it is a movie with its own traffic like "Tang Detective 2", the promotion of other movies It all depends on variety shows and road shows.”

"This is just now, but it may not be the case in the future."

Chen Fei suddenly said something full of meaning, which stunned Wang Changtian.

After a moment, he said in surprise: "What did you mean by what you just said?"

Chen Fei mysteriously chose to tell the truth: "You will know if you wait a little longer. The top online publicity channels will appear soon. By then you will understand the power of online publicity."

"Oh? Really?"

"Just wait and see, don't be too surprised when the time comes, haha."

At the same time, just as the two of them were talking about the movie announcement, Huayi was completely in trouble!

"With an investment of 360 million and six years of hard work, we only got 4.51 million in first-day box office? Wanda is so overbearing! It's really too much to bully others..."

In the conference room, Zheng Jun couldn't hide his anger and kept banging the table.

At this time, the head of the distribution department sitting opposite also had a gloomy face:

"Although Wanda's film schedule has been mentioned, the screenings are either in the morning or in the middle of the night, and there are no shows during prime time. Some movie fans don't even know that there is a movie like "Rock Tibetan Mastiff" in the cinema. !”

Wang Zhonglei frowned and asked subconsciously: "What about other theaters? Is this the same?"

Ye Ning added: "The outside market doesn't seem to be optimistic about this movie..."

“Increase the scale of publicity and distribution!”

"Maybe it was because of Friday yesterday, but today is Saturday, so it should be much better, right?"

"Well, let's give it another try. With an investment of more than 300 million yuan, the publicity cost alone is as high as 50 million yuan. There is no reason why the box office cannot rise. Logically speaking, Wanda cannot affect the overall situation..."

Huayi is having a headache, and many people at Alibaba Pictures are also having a headache.

It has been a day since the "Jianfang News" published a reprimanding article, but Zhang Hao was stunned and did not think of how to properly handle this matter.

Yesterday, he went to the General Administration and struggled all afternoon, and received a lot of rejections. In the end, he only got the result of "giving up."

After communicating with Ma Yun, they finally came to a helpless conclusion.

This movie can't be saved!

"Has the apology statement been sent out?" As soon as he saw Zhao Yanzi, Zhang Hao started to swing the "knife" at her very bluntly.

"Yeah, it was sent out this morning."

Zhao Yanzi's expression was extremely tangled. It felt very uncomfortable to be hit directly at the bottom of the valley. But now she had no right to resist at all, so she could only bear it silently.

"Just send it out." Zhang Hao's expression softened a little.

"Mr. Zhang, what should we do next? This movie..."

Zhao Yanzi still wanted to save it. After all, after investing so much money, it couldn't all be wasted, right?

"Those two actors can't be saved. Let's replace them and reshoot them. This may reduce some losses, and the crew must also issue a statement and put all the responsibility on their heads. The blame must be thrown away..."

The more he listened, the more tangled Zhao Yanzi's expression became.

"But……"

She was about to say something, but was interrupted by Zhang Qi: "Either change the actors, or the investment will be completely wasted, including you, don't even think about continuing to mix in this circle.

Besides this, there is no other choice, you can think about it yourself, no need to say more."

In fact, if you look carefully, you will find that the composition of the crew members of this "No Other Love" is particularly "interesting".

Zhao Yanzi herself is a Singaporean citizen, the leading actor Dai Liren is a toxic person, the actress Mizuhara Kiko is a Japanese woman, and the other female lead is a Chinese American...

Anyone who thinks about it can draw a conclusion.

This is a Chinese story performed by a foreigner!

No one knows how Zhao Yanzi's casting was carried out, after all, the film has not officially opened the casting to the public.

But combined with the fact that two of the leading actors are not clean, in fact, we can roughly guess something.

This "Princess Huanzhu" obviously exchanged a lot of interests in it, and even suspected of endangering the national consciousness and security!

So, she was targeted by the whole network this time, and even named by the top, which is actually not unfair at all!

After a long silence, Zhao Yanzi gritted her teeth and said word by word: "Okay! I will let the crew issue a notice, and then we will change the actors and reshoot!"

"Yeah." Zhang Yan nodded with satisfaction, and then said: "Keep a low profile next time. I received news this morning that Guan Hu has gone abroad. Don't add fuel to the fire on your side."

"Okay, I understand." Zhao Yanzi nodded heavily: "After this matter is over, I will go to the financial side."

Hearing the word "finance", Zhang Yan's face suddenly relaxed a lot.

"Has the company used to acquire Wanjia Culture been established?"

"It is currently being registered and should be almost done by the end of the year."

"Well, okay, this matter is indeed more important than the movie. You should pay more attention and remember to avoid the China Securities Regulatory Commission. The group will help you when necessary."

"Okay, I understand."

Zhao Yanzi nodded heavily. Compared to chasing the title of the first female director in the domestic entertainment industry, she still prefers the title of the female version of "Buffett".

Although being a director can also make her feel happy and fulfilled, entering the investment circle is the real world for her.

…

Time soon came to 10 am.

Many people in the industry were paying attention to the box office of "Rock Tibetan Mastiff", so early in the morning, everyone logged on Weibo and prepared to wait for the announcement from the theater.

At 9 o'clock, a brand new number appeared in front of everyone...

"11.2661 million? Okay, it's over, this movie is completely useless."

In the office, Chen Fei directly sentenced "Rock Tibetan Mastiff" to death.

On Saturday during the summer vacation, the box office was only more than 10 million, which was a sure death! There was no other result at all!

Su Guohai said worriedly: "I hope that our subsequent "Green Snake" and "Nezha" will not have any problems."

"Don't worry, it will definitely not."

Chen Fei was very confident, because he knew very well that these two animated films would not fail, but would bring a huge shock to the entire film and television industry!

As they chatted, the topic shifted to the upcoming "Detective Chinatown 2".

"The Legend of the Gods has once again increased its publicity efforts, and it seems to be about to surpass our "Detective Chinatown 2". Directors Xu An and Yu Dong have even shouted the slogan of dominating the summer vacation..."

"Just them? Dominating the summer vacation?"

Fade Chen laughed softly, and every pore of his body revealed disdain.

Everyone in the entertainment industry knows that this "Legend of the Gods" is actually used by the Xiang family to promote their "stupid son".

Although everyone is not sure why Xiang Huaqiang can still send his son to the mainland when Huaxiaxing has gone bankrupt, he did it.

It has to be said that this insect is really dead but not stiff!

"The industry's evaluation and expectations for that movie are still quite high, and there are even many "experts" who analyze that this time our Feiyue Film and Television may fall into a big trap."

What Su Guohai said was all true, and not a single sentence was made up by him.

The upcoming "Legend of the Gods" has a luxurious lineup that can be called the pinnacle of this summer's movie! He can't help but feel a lot of pressure.

The leading actor Li Lian is a martial arts superstar who was once very popular. After a few years of silence, he chose to return to the screen with this film.

His participation undoubtedly adds a heavy foundation to the film.

The full support of a group of powerful actors such as Huang Xiaoming and his wife, Wen Zhang, and Xu Qing makes the film star-studded.

As for the support of other Hong Kong circle backbones such as Principal Gu, Liang Jiahui, Chen Xiaochun, and Andy On, the lineup of the film is very strong.

What is more eye-catching is that Fan Bingbing, who is known as the sexiest and most charming in the domestic entertainment industry, also starred in the film and played the role of Daji in the film. Her beauty and acting skills are equally important, which also adds a lot of color to the film.

Such a luxurious lineup naturally attracted a lot of attention and expectations.

And in terms of investment, this film has also invested a lot of money.

Even if the investment cost of up to 500 million is rich in a lot of water, the remaining investment is by no means a small number.

Coupled with the powerful influence of the IP of "The Legend of the Conferred Gods", the outstanding box office performance of the IP of "Journey to the West" in Hong Kong in recent years, and the influence of "Journey to the West: The Great Conqueror in Heaven" and "Journey to the West: The Three Strikes of the White Bone Demon", the "Legend of the Conferred Gods", which also features mythological themes and a luxurious lineup, is highly regarded by the industry.

In the face of such an opponent, it is no wonder that Su Guohai feels great pressure.

"Industry experts say that we will fall flat on our faces when facing "The Legend of the Conferred Gods"? Haha, don't you think about it, these people don't do their jobs all day, why should we trust them?"

Chen Fei couldn't help laughing out loud anymore.

Others don't know, but he can know.

In his memory, this "Legend of the Conferred Gods" is an epic "bad movie" that is enough to be recorded in film history!

Even when this movie came out, it almost killed the IP of "The Conferred Gods", so that no one dared to touch this theme for many years.

With such a bad movie, it still wants to compete with "Detective Chinatown 2"? What kind of international joke is this?

Seeing his boss's confident state, Su Guohai couldn't help but feel confused.

"After all, it's a big production of 500 million, we can't underestimate the enemy..."

"500 million? Just listen to this kind of talk, half of it is very good, the rest of the money is probably used for accounting."

According to the information he learned, the large group of actors seemed to be many big names, but in fact most of them came from personal relationships, and there were a lot of free guest appearances.

In memory, the costumes and props of this movie were so bad that they were unbearable to look at, and the special effects used for publicity in the early stage were even more messed up!

Chen Fei now even has some doubts, is this drama used to promote people, or to line his pockets?

How many "Mane"s need to be washed? It took so long?

Su Guohai didn't know if he was fooled by those experts, and he started to mutter about the cast again: "Li Lianjie, Liang Jiahui, Huang Xiaoming, Principal Gu... These are all first-line actors in the mainland and Hong Kong."

"Haha, none of them can carry the box office."

Chen Fei curled his lips with a little disdain.

Although these people are very famous and are all big names, there are not many who can really carry the box office.

Liang Jiahui is a good actor, so it is very safe to let him go for awards, and there is absolutely no problem to partner with other actors.

But for some reason, he really has no ability to carry the box office.

The reason why the box office of "Chasing the Dragon" released in May was able to reach 800 million was that he and Liu Dehua supported it together.

As for Principal Gu, he has not become the pillar of the Hong Kong circle yet, and even if he is at his peak in the future, his box office appeal is not that high.

He just has a high output, a very good character image, and the popularity brought by charity, which is why he has successfully entered the first echelon of male movie stars.

But it is precisely because of the high output that the number of bad movies has inevitably increased, so the box office appeal has never been improved.

Although Huang Xiaoming and Wen Zhang also have a place in the film industry, their box office appeal and reputation of their works are not even as good as Principal Gu.

Huang Xiaoming's film works can be said to coexist with good and bad films, and the reputation is fluctuating;

Wen Zhang has not yet come out of the storm of "See you on Monday", and this new work is more like his godfather wants to continue to support him and pull him into the crew.

In comparison, Li Lianjie is undoubtedly the only star in "Legend of the Gods" who can carry the box office.

However, his box office performance in recent years has been like a roller coaster, up and down, making it difficult to predict.

Moreover, he is almost out of date now, and his former glory is more like a passing cloud, difficult to gather.

Under such circumstances, Chen Fei is more and more confident about the box office performance of "Detective Chinatown 2".

It is no exaggeration to say that he even thinks that with Wang Baoqiang's current box office appeal, he is enough to beat more than half of the actors in "Legend of the Gods"!

At the same time, when Chen Fei and Su Guohai were discussing the subsequent publicity and promotion strategy of "Detective Chinatown 2" and the time of the premiere, Bona was also having similar discussions.

Yu Dong may have been bullied. Seeing that the publicity of "Legend of the Gods" was always a little worse than that of "Detective Chinatown 2", he actually proposed the suggestion of "changing the schedule".

However, this suggestion was strongly opposed by Xiang Huaqiang.

"Mr. Yu, we can hide once, but we can't hide forever. Once we lose our momentum, it will be difficult to regain it in the future.

This is a golden opportunity for us! As long as we can defeat "Detective Chinatown 2" and "Skiptrace", our morale will be raised immediately!

You have to know that this time we have finally gathered so many first-line actors from the mainland and Hong Kong together, with huge investments and favors. If there is no big victory, won't it be a failure?"

"But..."

Yu Dong wanted to say more, but was interrupted by Xiang Huaqiang again: "Mr. Yu! You must believe me! This opportunity is too rare. Our investment cost and actor scale are stronger than "Detective Chinatown 2"... This time the advantage is mine!"

"Then... OK."

Bona is preparing to go public in the mainland, and it really lacks a "big victory" during this period.

If we can successfully lead the box office in the upcoming summer vacation, it will undoubtedly be a very good news for the upcoming IPO.

At the same time, when the discussion between the two ended, Chen Fei and Su Guohai's plan also ended.

The decision of both parties coincided with each other, and they were ready to fight hard to compete!

However, just when Su Guohai left the office, Chen Fei suddenly received a call from Zhou Shouzi.

"Mr. Chen, you may have to be prepared at any time. Weibo has been interviewed by the higher-ups."

Chen Fei was not surprised by this result.

Dare to assist capital in deleting the articles of the Youth League, this behavior is really too bad!

If nothing unexpected happens, the higher-ups will definitely give it a hard beating, otherwise, it is unknown whether Weibo will do more excessive and outrageous things in the future!

"Just let me know when there's a result. It's good to give it a warning, otherwise it might lead us shareholders into trouble one day."

"That's true. Under the current domestic situation, Weibo's behavior this time is really too bold!"

After chatting with Zhou Shouzi for a few words, Chen Fei suddenly changed the subject and mentioned another thing he had been paying attention to.

"That app is about to be launched, right?"

"That's right!" Zhou Shouzi naturally knew what Chen Fei was talking about, because he had been following up on this matter recently: "It will be officially launched in a week at the latest."

"Okay, remember to notify me on the day of the launch, and I will go there in person."

"Okay, got it!"

...

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