Chapter 530 During the May Day Holiday, "Blade of the Assassin 2" Is a Big Hit at the Box Office! Film Festival Mama-San?
Chapter 530 During the May Day holiday, "Blade of the Assassins 2" was a big hit at the box office! Film Festival = Mama-san?
"The Ordinary Man has been released for 3 days, and the box office has barely exceeded 5 million."
"The box office of "Titanic 3D" is about to exceed 800 million yuan. The old movie from 15 years ago has once again created a brilliant record."
"From the statistics of movie box office data from the beginning of April to today, it can be seen that imported blockbusters account for more than 94%, and domestic films account for only 6%."
With the holding of the Capital International Film Festival, various statistics appear on the Internet from time to time.
At this time, these people in the domestic film circle finally understood why the six major Hollywood film companies and James Cameron, David Fincher, Christopher Nolan and others came to China in groups.
Hollywood blockbusters are selling well at the box office one after another. These directors can get money from it, and of course they will not miss this opportunity to promote.
The higher the box office, the higher their income will naturally be.
This is all pure silver!
Who would have a problem with the US dollar?
…
Unlike the Hollywood directors, actors, and producers who were overjoyed, the mainland filmmakers had already been dissatisfied.
When it reached a critical point, many directors in the circle exploded, and they madly complained about the various shortcomings of the film festival and the flattery of the organizers to Hollywood directors on the Internet...
"What's going on?"
Chen Fei looked at the news on the Internet and was surprised.
Ning Hao, who was sitting opposite the desk, knew a lot about this matter and explained it immediately: "A few days before the film festival, a director forum meeting was held. You didn't go at that time, so you didn't know how flattering the organizers were!
The host of the meeting was Brother Chen Kai, the theme was film technology, and the speaker was James Cameron!"
Speaking of this, Ning Hao was speechless.
Who else could they choose? They actually chose Brother Chen Kai, whose every movie failed, to talk to Cameron. They were not afraid of being laughed at by outsiders.
Chen Fei didn't care who was the host. He curled his lips and showed a hint of sarcasm on his face: "Oh, it's indeed those stubborn old guys who can do it."
The speaker of the director forum held by his family was actually a Hollywood director.
How unconfident are you?
Didn't you shout slogans all day to promote Chinese culture? Why did you fail at this critical moment?
"Go on, let me hear, what else do you have to say?"
Ning Hao sighed and said: "Cameron first talked about some simple movie special effects technology, and then began to criticize domestic movies on a large scale.
The main point is that this is not allowed to be filmed, and that is not allowed to be filmed. Under so many restrictions, it would be strange to be able to make a good movie..."
Chen Fei agreed with this statement.
To give a very simple example, movie themes such as "Resident Evil" and "Saw" that are popular in Hollywood cannot be filmed in China!
This is the cultural difference between the two countries.
Domestic films cannot be shown, and dare not be shown. The only broad theme is "praise", and then there are fantasy and reality themes restricted by various rules and regulations.
Horror films cannot have ghosts, myths and magic films cannot have monsters after 1949...
Under many restrictions, it is indeed difficult for domestic films to rise.
The restrictions on science fiction themes are not big, and the government is also vigorously supporting and promoting them. However, science fiction films are too expensive, and ordinary production companies dare not make them at all.
If this loses money, the annual income will not be enough to fill the hole!
However, if it is just these, it should not be attacked by domestic directors, right?
Chen Fei read the Weibo, Jia Zhangke even wrote a joke to mock this year's Capital Film Festival:
"I am very honored to be invited to participate in the Capital International Cameron Film Festival and attend the 3D technology investment conference held by the organizer for his company."
Ning Hao shrugged and continued: "The organizers of the film festival provided a very high-standard reception for those foreign directors and producers.
In addition, she also played the role of 'mama-san', connecting the special effects production of domestic films with Cameron's special effects company, and signed more than 20 orders."
Hearing this, Chen Fei suddenly realized!
No wonder Cameron has been staying in China since the opening ceremony of the film festival and has not returned to Hollywood. This is the reason!
No money can be made in Hollywood, so he came to China to make extra money.
"Dinglingling..."
A rapid phone ring suddenly rang.
Chen Fei picked up the phone and took a look. He saw Jia Zhangke's name clearly marked on the caller ID.
"Speak of the devil, and he will appear?"
He muttered to himself and then pressed the connect button.
The next second, he heard Lao Jia angrily say: "I have contacted many directors and producers in the circle and are preparing to form a joint name. Do you want to participate?"
Chen Fei instantly became interested and asked enthusiastically: "What is the theme?"
"We only ask the higher authorities to relax a little in the three aspects of project establishment, review, and subject matter. We don't ask to reach the level of Hollywood, but at least don't be too rigid!
They are not strict where they should be strict, and they are too strict where they should be relaxed. I don't know what they want to do. If they continue like this, domestic films will only die faster!"
At this moment, the movie "Nanjing! Nanjing!" suddenly popped up in Chen Fei's mind.
"Okay, you guys do it, I will definitely support you."
"Thank you." After thanking him, Jia Zhangke added: "By the way, I have almost selected the list of the first batch of art films to be screened. I will send it to your email next month."
"Okay, send it to me, and I will directly ask the theater to arrange the screening."
...
These veteran directors acted very quickly. After a day, the joint letter was sent to the Film Bureau.
At the same time, many directors who participated in the joint letter also jointly issued a joint announcement, which was quite impressive.
As for whether it can succeed, that is another matter.
~
Compared with the premiere of "The Man", the momentum of "Killing" was much weaker.
And when the movie was released, the box office performance was even worse than the former.
The box office on the first day was 1.93 million, and it didn't even break 2 million. There were very few discussions about this movie on the Internet.
Some media published a report on theater attendance data.
It can be clearly seen from this report that the attendance rate of Hollywood blockbusters is basically maintained at more than 70%, but the attendance rate of these domestic films is only a pitiful 30%...
In response to this, the theater chain naturally chooses to "flexibly" adjust the film schedule.
Movies with high box office will continue to get higher and higher, and the number of films will also increase.
Movies with low box office will continue to be more miserable, and the number of films will gradually decrease.
As one grows and the other shrinks, domestic films in April are completely suppressed by Hollywood imported blockbusters!
…
As May approaches, "Embroidered Spring Blade 2" held its premiere in the capital.
For this domestic martial arts film that will be released in May, many people have high hopes for it, hoping that it can break through the suppression of imported films!
"The pressure is so great!"
At the premiere, in an interview with the media, Lu Yang said very bluntly that he hoped everyone could lower their expectations.
After looking back at the box office situation of those domestic films in April, he now has no confidence at all.
If he wants to compete with those blockbusters, he must at least be a movie like Gravity and The Mysterious Ancient City. It would be good if his domestic martial arts movie can recover its cost.
"Don't be too self-deprecating. I feel that the finished film is quite good. If you keep up the publicity later, it may get a good box office result."
After all, he is the one who holds the cinema chain in his hand. In terms of scheduling, Chen Fei will not be partial.
Lu Yang smiled bitterly: "I hope so..."
Chen Fei casually changed the subject: "How is the preparation of "One Man's Martial Arts"? What are you going to do to start the filming plan of this movie?"
"It's almost ready, and it is expected to start in late May."
"Okay, take your time, quality is the priority, don't rush."
Wang Baoqiang's figure suddenly appeared in his sight, and Chen Fei waved and called him over.
"Director Chen, Director Lu, hello."
Wang Baoqiang showed an honest smile on his face, looking like a simple cowherd from the countryside.
"You got the script, right? How do you understand the role of 'Feng Yuxiu'?"
Seemingly confused by Chen Fei's sudden interrogation, Wang Baoqiang was stunned for a moment and fell into deep thought again.
After a moment, he seemed to have organized his words and said, "From my personal understanding, this is actually a person who is already terminally ill with 'martial arts'?
In order to win, he will do anything, without any bottom line, and his moves are killing moves. He seems to have gone crazy, just like those martial arts fanatics who have gone crazy..."
Wang Baoqiang has not read much, and his words are very straightforward, but he accurately expresses his understanding of this role.
After hearing the end, Chen Fei smiled and stretched out his hand to pat his shoulder: "Act well, 'Feng Yuxiu' will become your second representative role after 'Mr. Shu'."
"Yeah, I will!"
Wang Baoqiang showed a simple smile on his face again, looking harmless.
Chen Fei suddenly became curious, representing such an honest person, how would he interpret the state of being crazy for martial arts?
"I will visit the set after the filming starts."
"Ah!?" Lu Yang was stunned for a moment, then quickly responded: "Okay, okay, welcome to come and guide us."
...
After some interviews, "Blade of the Assassin 2: Shura Battlefield" officially began to play.
The plot of the film is not complicated: In the late Ming Dynasty in the seventh year of Tianqi, the protagonists Shen Lian (Zhang Zhen) and Beizhai (Shu Chang) were each involved in the struggle for imperial power in the change of dynasties. When they were in a difficult situation, Shen Lian and Beizhai, who shared the same suffering, secretly fell in love with each other and joined hands to escape the vortex of struggle...
Compared with the famous scenes of the first part such as "add money", "very smooth", and "fighting thirteen riders in one step", the second part is actually not inferior.
Scenes such as "Zhang Yi stabbed Lei Jiayin's waist", "Liu Yifei cut off the embroidered spring knife with one knife", and "her painting is like her person" are not inferior to the first part.
After watching the two-hour movie, Chen Fei was the first to stand up and applaud the creative team.
After his eyes swept from Lu Yang, they finally fell on Jiang Xuerou.
The fact that this movie can achieve such excellent results today is absolutely inseparable from the assistance of Jiang Xuerou and the original Zhouyi team.
In terms of "costumes and props", "Embroidered Spring Blade 2" can be regarded as a benchmark for martial arts movies!
This shows how strong Zhou Yi's film and television production team is.
In addition, the choice of film scenes and backgrounds is also very consistent with the entire storyline.
For example, the scene where Shen Lian and Beizhai met, the drizzle in the empty mountains and forests, the company of the beauty under the oil-paper umbrella, the beautiful tree shadows near the pond, the fusion of poetry and painting...
It is no exaggeration to say that "Embroidered Spring Blade 2" can be regarded as the pinnacle of domestic martial arts films, far from being comparable to those films such as "Sword Rain" and "Martial Arts".
When it came to the interview session, Chen Fei was inevitably called up.
No matter when, the box office is the criterion for testing whether a movie is successful.
Facing the interview with the reporter, Chen Fei calmly said his estimate of the box office: "Guarantee 300 million, and pursue 500 million."
There was an uproar in the audience!
The slight worry in Lu Yang's eyes disappeared without a trace at this moment, and only strong expectations were left!
He has great confidence in Chen Fei!
After the premiere, media reports appeared on major film and television information platforms in the afternoon.
Looking around, all the critics and guests attending the event gave good reviews.
And Chen Fei's last sentence "Guarantee 300 million, pursue 500 million" was vigorously promoted by various media, and the popularity of the movie was unparalleled!
"What is the pre-sale data of the box office of "The Sword of Assassin 2"?"
"53.52 million."
"Okay, continue to increase publicity efforts and strive to reach 60 million before the release."
Liu Yifei's joining attracted a large number of "Yi family members" to the film. The effect of the promotional video was so strong that the number of likes, reposts and comments on Weibo has exceeded 200,000.
And all of these will eventually be converted into an increase in box office!
...
The closing ceremony of the Capital Film Festival was held on time on the evening of the 28th.
In the evening, the Sixth Princess had already started the red carpet show live.
Many people in the industry have already discovered that although there is no award-giving session at this year's Capital Film Festival, the popularity on the red carpet is not inferior to the three major European film festivals!
Almost all the first- and second-tier domestic actors and stars are present.
At the same time, the production team represented by the six major film companies, the Hollywood director team headed by James Cameron, and a large number of Hollywood actors and stars, make the red carpet this night really star-studded!
In addition, the red carpet also saw the senior management of the organizing committee of the international A-class film festival headed by the three major European film festivals.
Looking at this lineup, Chen Fei suddenly had a bold idea in his mind: "Hey? Is this Capital International Film Festival going to rush to A?"
The more he thought about it, the more he felt that this was possible!
Otherwise, why would the second Capital Film Festival go to such great lengths to invite so many international celebrities!
As soon as Chen Fei entered the main venue, Jiang Wen came up and whispered, "There is good news."
"Oh? What good news?"
"I heard that only directors and actors who are close to the mainland, such as Xu Ke, Chen Jiashang, Liu Dehua, and Liang Jiahui, came from Hong Kong. The rest of those who have expressed dissatisfaction with the mainland did not come."
Hearing this, Chen Fei subconsciously scanned the venue.
As Jiang Wen said, people such as Chen Kexin, Wu Yu, Wen Jun, and Wang Jing did not come to the scene today.
"Oh? It's quite strange? The higher-ups are actually starting to put eye drops on Hong Kong entertainment?"
Jiang Wen laughed and said, "This shows that our resistance has worked. Some people who were kneeling and unwilling to stand up have been pulled up. For those who couldn't be pulled up, I guess a lot of them have been kicked out."
Chen Fei nodded slightly, "It's indeed a good sign."
As the two were chatting, they saw a group of Hollywood actors, directors, producers, etc. slowly approaching this side.
James Cameron strode over without any disguise: "Fei, haha, I'm glad to meet you here."
The two hugged each other, and they did a good job of consoling each other.
Since Cameron's sharp comments on "The Avengers" last year, the originally harmonious relationship between the two has become much more distant, and now they can only be regarded as ordinary competitors.
Chen Fei smiled brightly and showed a high demeanor: "Welcome to visit us often."
After a simple exchange, James Cameron walked to the other side.
The next second, Chen Fei was surrounded by a group of Hollywood directors such as Nolan, Michael Bay, David Fincher, Roland Emmerich, and international superstars such as Matt Damon, Charlize Theron, and Monica Bellucci.
The voices of greetings came one after another, and everyone came up to hug him with a very bright smile.
In the distance, domestic directors such as Lu Chuan, Chen Kaige, Feng Xiaogang, and film company bosses such as Wang Zhongjun, Wang Zhonglei, Yu Dong, and Wu Kebo watched this scene, feeling a little jealous.
Look at their influence, which can even attract a group of top international directors and actors to curry favor with them.
Look at yourself...
Comparing yourself to others can really make you angry!
...
In a blink of an eye, two days have passed, and May 1st has officially arrived!
At this point, the box office results of several movies released in April have been roughly predicted.
"Titanic 3D" has now exceeded 900 million yuan, ranking the highest in April.
According to the predictions of various theaters, before the movie is officially released, it will probably reach 950 million to 980 million.
Judging from the current daily new box office, it is already impossible to exceed one billion.
On the other hand, "Piff" starring Huang Xiaoming, which had an investment of 30 million, only had a box office of 15 million in its first week.
Loss is inevitable.
However, although the movie lost money at the box office, Huang Xiaoming's reputation was successfully built.
During the promotion period, he stated several times that the film would not care about profit or loss, but wanted to gain recognition from the moviegoers.
His purpose was indeed achieved.
Although the box office was indeed not great, the film's critical acclaim was unexpectedly high!
Many people are praising his superb acting skills!
And his attitude of not caring about the box office and focusing only on the quality of the film also allowed him to successfully enter the circle of film producers.
Even Su Guohai praised him highly and said that he would like to cooperate with him again if there is a chance in the future.
The leader's good popularity has spread from the producers to the circle of film producers.
As for the movie Killing that will be released at the end of the month, it's quite miserable.
The three-day box office on the first weekend was 3.76 million! It’s so miserable that it’s unbelievable!
April has passed, and many people’s eyes are focused on the first domestic film in May.
"Xiu Chun Dao 2: Shura Battlefield"
Everyone wants to know whether this movie produced by Feiyue Pictures can reverse the decline in the box office performance of domestic movies?
On the morning of May 2, practitioners in the film and television industry immediately set their sights on the official Maoyan website as soon as they got up.
Through a movie's first-day box office performance and fan reviews, most of the time, the subsequent total box office performance trend can be predicted.
Everyone wants to see if it is possible to achieve what Chen Fei said of "guaranteing 300 million and pursuing 500 million"?
The first time you log in to Maoyan's official website, a number appears in front of everyone's eyes!
"Xiu Chun Dao 2: Shura Battlefield", first-day box office results:
63.28 million yuan!
Looking around, almost all discussions about this movie focus on Liu Yifei!
Although her role as "Ding Baiying" is only a supporting role, fans have already regarded this movie as one of her masterpieces!
That one cut at least added 30 million to the box office on the first day of the movie's release!
…
(ps: Second update, please vote for me!!!)