Chapter 1071 40 Screenings? No Backdoor? A Very Old-Fashioned PR Operation!

Chapter 1071 4.0% film schedule? Didn't go through the back door? A very old-fashioned public relations operation method!

Friday is not a quiet day in Hollywood. After all, it is the end of the week and there is a lot of summary work to be completed in one day.

Warner Pictures, in the president's office, Kevin Tsujihara is listening to reports from his subordinates:

"As of today, "Wonder Woman" has grossed a total box office of US$412 million in North America and US$85.855 million in mainland China...the total global box office is US$519 million.

Calculated based on the cost of production + marketing + publicity and distribution, the film barely made a profit at the box office, but the profit is not high. It still needs to gain more revenue from the DVD and streaming media markets..."

Hearing this, Kevin Tsujihara frowned slightly, unable to hide his disappointment.

Because according to his expectations, the movie should make huge profits at the box office, and then make even more profits on DVD and streaming channels.

But judging from the current returns, the overall income is at least US$200 million less than he imagined!

"You tell Hamada, this profit is not qualified. I don't want a similar situation to happen with "Justice League", which has to make a huge return at the box office level, understand?"

"Yes, Boss, I will convey it to him."

The secretary nodded heavily and was already thinking about how to reply to DC.

But at this time, Kevin Tsujihara asked again: "I want to know what is the status of the "Manchester by the Sea" project? Has it been confirmed? Is Walton Pictures going to rush for the Oscar again?"

"Yes." The secretary responded: "According to the information received by the people below, Walton Pictures has launched a public relations operation process."

"What? The movie hasn't even started shooting yet, and the casting lineup has just been announced, and public relations has already started?"

Kevin Tsujihara looked confused.

Do you want it to be so rolled?

This horse racing has just arrived in July, and there are still more than 8 months until the next Academy Awards ceremony!

However, the secretary gave him a positive reply: "Yes, it has already started."

"Fuck!"

Kevin Tsujihara cursed angrily, full of resentment, but he had to give instructions quickly: "Notify the public relations team and start the public relations process for "Dunkirk" immediately. We cannot be left behind."

"Okay, Boss, I'll make arrangements right away."

The secretary nodded in agreement and left in a hurry.

Kevin Tsujihara returned to his desk, turned on the computer, and began to check the relevant information about "Manchester by the Sea".

Unfortunately, apart from a seemingly unremarkable plot synopsis, there is only a casting announcement.

But seeing the top-notch cast of Matt Damon, Leonardo DiCaprio, and Kate Winslet, he only felt the pressure skyrocketing!

Two movie kings, one movie queen, if paired with a good enough plot, and Chen Fei, the world's top director, then it will be the top crew in Hollywood.

"No, we absolutely cannot let him finish filming this movie smoothly. We must let the crew have problems during filming. The next Oscar must belong to "Dunkirk"!"

Kevin Tsujihara murmured, many plans and arrangements emerging in his mind.

However, more than half an hour later, he opened the official website of "Justice League" with some concern and checked the effect of the film's promotional video.

Since a new director was appointed, the style of the film has gradually begun to transform into the "Marvel family style".

At first, because the style change was not too big, movie fans quite agreed with it.

But now, as the film is getting closer to its release date, the style has changed more and more towards the "Marvel style", so much so that there have been many voices of dissatisfaction on the Internet.

Hamada assured him that there would be no problem.

But he didn't know why, but he always felt unsure.

The investment in "Justice League" is too great. If it fails to succeed at the box office, not only DC, but also Warner headquarters will be greatly affected!

For a moment, Kevin Tsujihara felt a splitting headache.

The pressure was really too great. He urgently needed some good news to relieve him, but he couldn't find it in a short time. The way forward seemed to be at a loss!

…

After confirming the cast, confirming the specific start time, and finishing the storyboard of the last scene, Chen Fei finally returned to Beverly Hills with the night.

It was already past 11 o'clock in the evening.

Although he was tired, sleepy and hungry, when he saw Liu Yifei wearing an apron and learning to make soup, he felt that all the hard work was worth it.

"You're back."

In the open kitchen, Liu Yifei held up a spoon and waved to Chen Fei who had just entered the door with a smile.

"Well, what are you doing?"

"I made rice pudding, roasted a chicken for you, and my favorite durian flavored pizza, hehe."

"Thanks a lot."

Walking forward and taking a look at the eight-treasure porridge that looked very good, Chen Fei gave her a thumbs up with great approval.

"It's almost done. You go wash your hands first, and then we'll eat."

"good."

After responding, Fade Chen turned around and went to the bathroom.

By the time he returned to the restaurant, all the food had been served to the table.

"Put the sugar in yourself!"

Liu Yifei whispered a reminder, then turned her head and started chatting with Shu Changre in the mobile video.

The two girls were talking about cosmetics and endorsements. Chen Fei didn't understand, so he simply didn't interrupt. Instead, he drank eight-treasure porridge and read the entertainment news on Weibo.

Domestically, another batch of new movies hit theaters today, and a batch of new movies also exited theaters today.

"The action, adventure and fantasy movie "The Mummy" starring Tom Cruise has a total box office revenue of 620 million yuan - Taopiaopiao app."

""Alien: Covenant", total box office 311 million yuan - Maoyan app."

""Transformers 5" has been released for half a month, and its total box office has exceeded 1.1 billion yuan..."

After briefly looking at the box office results of several movies released in June, Chen Fei looked at the status of the movies released today with great interest.

""Despicable Me 3", on the first day of release, the theaters' overall film schedule was 33.7%."

"The comedy and action movie "The Master" directed and acted by Lu Zhengyu, starring Guo Caijie, Fan Wei, Cai Guoqing, Chen Chong and others, on the first day of its release, the overall theater schedule was 15.9%."

"The youth and love-themed movie "Secret Fruit" starring Chen Feiyu and Ouyang Nana, on the first day of its release, the overall theater schedule was 4.0%."

"Ahem!"

A mouthful of rice-treasure porridge got stuck in my throat and I almost spit it out!

Looking at the 4% comprehensive number of films, Chen Fei almost burst out laughing.

Dozens of theaters in the country didn't even give Kuang Guangguang and Brother Chen Kai any face. They only gave 4%. How can they sell such shitty box office?

However, after he took a look at the movie reviews, he found that the 4% given was not unfair at all.

The Douban score is 3.6, which is the kind of score that is still far away from the passing line.

"I feel that the problems with the actors and directors of this movie are not the core, the problem lies in the plot concocted by Ms. Rao Xueman that disregards social order!

The male protagonist's clothes got wet, and the female teacher took the initiative to ask the male student to change at home. Now that he's done changing, he should leave quickly! But the screenwriter insisted. The female teacher couldn't hear in her left ear, so she just said I couldn't hear. She just needed an explanation. She sat next to him, thighs touching thighs, and said, "Come, talk to my left ear." ! See for yourself, how ridiculous! "

"The Chinese film industry already has a facial paralysis Wu Yifan, there is no need for another facial paralysis Chen Feiyu with a similar voice and appearance. Thank you."

"Don't take everything you have for granted - the rise of the second generation of stars... we, the moviegoers, still won't give us face if we deserve it."

"The women have no acting skills, but they can still do one film after another. The men are the first male lead in IP movies, and the second female lead is also a big deal; haha, these people take society as their mother and think everyone has it. Is it your responsibility to use the best resources to accompany them in their growth and continuous trial and error?

Just get used to it. If you plant an Ouyang Nana, you will never harvest a bunch of Ouyang Nana, but if you plant a Lu Xiaokui, you will definitely harvest a bunch of Lu Xiaokui! Here comes another one! "

If you look around, the Internet is full of complaints.

Not only the audience is complaining, but also the film critics.

And under the rare complimentary comments, most of them are ridiculing and ridiculing "did you get paid?"

In addition, the film has been screened no less than 10 times in advance, so the theaters naturally understand what the film is like, and it is completely normal to schedule it at a low cost.

"Wang Dongyou! How pitiful, the youth-themed movie is over."

Chen Fei casually sent a voice message to Wang Changtian.

After a while, the call came.

"Oh, it's ruined, it's completely ruined. Youth-themed movies are over. Fans and audiences don't buy it at all."

"Hahaha, you have to think about it, how should you explain it to Brother Chen Kai and Chen Hong?"

"What should I tell them? Is it my fault that his son's performance is bad? They must accept this favor!"

Hearing this, Chen Fei couldn't help but be curious: "Logically speaking, the couple have already seen this situation, and they don't have any reaction?"

"Yes, they are planning to announce the new project for their son to divert the attention of netizens."

Please...you...Collect_6Ⅰ9ⅠBookⅠ(Six\\\Nine\\\Book\\\!)

"oh?"

In an instant, the name "Jiang Ye" suddenly appeared in Chen Fei's mind.

So, is this thing a backup plan prepared by Brother Chen Kai for his son?

…

Domestic time soon came to afternoon.

In the 21st Century Shengkai Film Industry, Brother Chen Kai was completely desperate after taking a look at the data of "Secret Fruit".

The data on the first day are so miserable, do you still want to expect to change your fate in the future?

What kind of international joke are you kidding?

Without any hesitation, he directly dialed his wife's phone number: "Contact Golden Pond and announce the new project directly."

"Yeah, okay."

Chen Hong paid more attention to her son's debut novel than Brother Chen Kai, and now he seemed to have discovered the terrible situation.

Rather than sit back and wait for the situation to develop in a more unfavorable direction, it is better to take the initiative and guide public opinion in another direction first.

Thinking of this, she no longer bothered to comfort her son, but hurriedly ran to communicate about follow-up arrangements.

But what the couple didn't know was that Chen Feiyu, who was looking through online movie review data at this time, turned pale and his whole body was shaking uncontrollably.

Since childhood, he has been taught that no matter what, he must move towards the goal of success!

Now that "Secret Fruit" has just been released, it has been criticized a lot, which undoubtedly verifies the failure!

When he thought that he would definitely be scolded next, he was nervous and could hardly control his restless mood...

"Ding Dong!"

Suddenly, the mobile phone on the bed rang.

Listening to this familiar exclusive reminder sound, he felt relieved and quickly opened the phone, clicked on Douyin, and found the private message column.

A new message appeared in the conversation list.

"Ritz-Carlton Hotel, 9096, waiting for you."

Chen Feiyu was immediately delighted and quickly replied: "Okay, I'll be there in half an hour."

The nervous mood needs to be relieved, and choosing to solve it with joy is undoubtedly an excellent way!

…

“On the first day of release, the Hollywood imported animated blockbuster Despicable Me 3 grossed 137 million RMB… The animated film series has once again achieved success.”

“On the first day of release, The Master grossed 23.362 million RMB.”

“On the first day of release, the love-themed movie Secret Fruit, starring Chen Feiyu, one of Chen Kai’s brothers, only earned 2.777 million RMB, breaking both the reputation and the box office!”

“The daily new box office of Reverse Time Rescue has fallen to 4.74 million RMB, and its box office potential is about to be exhausted.”

“Produced by Feiyue Films and starring Peng Yuchang, To Youth: Music Ignites Dreams has grossed over 280 million RMB in 8 days.”

A new day, with the box office results of many movies revealed, netizens’ eyes have all moved over.

Among them, Secret Fruit is undoubtedly the most controversial!

As a movie starring the son of Director Chen, it only earned 2.77 million RMB on the first day of release? Isn’t this too embarrassing for Old Chen?

However, before netizens could rush to mock, new hot entertainment news appeared!

"Capital Golden Pond Media Company issued a notice: The big IP fantasy TV series "Ever Night", directed by Yang Yang and adapted from the novel of the same name by Mao Ni, will be officially announced today!"

"It is reported that "Ever Night" tells the story of the grassroots boy Ning Que, who came to the capital from Weicheng with his little maid Sangsang for the injustice of his family. After twists and turns, he rose step by step and finally successfully cleared his family's injustice."

"According to the content of the notice, the drama has started the relevant casting work at the beginning of the project. Among them, the male lead "Ning Que" has been confirmed to be played by Chen Feiyu, and the other roles are played by Song Yiren, Hu Jun, Zheng Shaoqiu, Sun Zujun, Ni Dahong, Chen Zhen , Meng Ziyi, Yuan Bingyan, Tong Yao and others played the roles. "

"After calling director Yang Yang, the reporter learned that she actually didn't know Chen Feiyu's parents, Chen Kaige and Chen Hong, and she decided on Chen Feiyu after constant chatting and auditions.

At that time, Chen Feiyu was still a 17-year-old high school student who had never learned acting. It was not easy for him to show confidence and relaxation in front of the camera. She raised many difficulties that might be encountered during the filming, but Chen Feiyu said that there was no problem and that he had a strong desire to "perform", so he was chosen to play the male No. 1 Ning Que..."

With the emergence of entertainment news one after another, as expected, no one paid attention to "Secret Fruit".

Netizens all went to the crew of Ever Night and expressed their truest "emotions":

"Oh? Damn it? You don't know Chen Feiyu's parents? He was chosen to play Ning Que purely through auditions? How can you say that?"

"Hahaha, the entertainment industry is really interesting. An ordinary 17-year-old high school student was so lucky to get the leading role of a TV series adapted from a big IP. It's really magical."

"Tsk tsk, before this, I had never heard of a company like Golden Pond. How did you invite veteran actors like Hu Jun, Zheng Shaoqiu, Sun Zujun, and Ni Dahong? Are your connections so awesome?"

"If Chen Feiyu hadn't taken the back door, I would have stood on my head and eaten shit!"

"Secret Fruit was bad, so they quickly pushed Ever Night out as a shield. Haha, this method is really old-fashioned."

~

Although the method is very "old-fashioned", it has to be said that it is quite effective when used.

Anyway, the attention of netizens has been attracted by "Ever Night", and not many people continue to pay attention to "Secret Fruit".

People in the circle know that this is a public relations method prepared by Brother Chen Kai for his son.

But who would risk offending others to disclose the news?

So, a few days passed, and when it came to the second week of July, with the release of "The Legend of Wukong" and "The Guardian", "Secret Fruit" quietly withdrew from the theaters with a box office of 7.59 million, ending tragically!

At the same time, the news that the "Ex-Boyfriend Series" movies invested by Huayi were completed also surfaced, which indirectly helped the "gloomy exit" of "Secret Fruit".

"Yesterday, the highly anticipated romantic comedy film "Ex-Files 3: Goodbye Ex" officially announced its completion; the film was jointly produced by Huayi Brothers and Xinshengtang Cultural Communication Co., Ltd., directed by Tian Yusheng, and starred by powerful actors such as Han Geng, Zheng Kai, Yu Wenwen, and Zeng Mengxue."

"As the third work in the "Ex-Files" series, "Ex-Files 3" continues the hilarious style of the first two works, while incorporating more affectionate elements, telling a series of hilarious and touching stories that Meng Yun and Yu Fei experienced after breaking up."

"At the wrap-up scene, director Tian Hanyu and the leading actors celebrated this important moment together, and the atmosphere was warm and cozy. It is reported that the film has also invited many well-known musicians to join and create a series of beautiful songs for the film, so that the audience can enjoy a double feast of audio and video during the viewing process.

The film is expected to enter the post-production stage in the near future and is expected to meet the audience within the year; as the final chapter of the "Ex-Boyfriend" series, can the film create another box office success? Let us wait and see!"

…

In China, various entertainment news reports are emerging in an endless stream, surging with the heat of the summer vacation.

At this time, in a small town in Massachusetts, the crew of "Manchester by the Sea" is ready.

After nearly half a month of preparation, all members of the crew are ready to go and are about to officially kick off the filming!

At the same time, Leonardo has also officially received the notice of the time for the "White Party"...

~

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