Chapter 703 The Horn of the Times!

The overall ratings of the 2011 Spring Festival Gala were 31.04%, and the overall market share reached 65%.

CCTV-1 made the greatest contribution to the ratings of the Spring Festival Gala, with an average rating of 16.13% and a market share of 38.22%.

When Ha Wenliang took over the baton of the Spring Festival Gala...

It felt heavy.

Because this year's Spring Festival Gala was not only broadcast on TV, but also had more and more Internet users.

[Jitu Video], [YK Video], [Humi Video] and others took away some of the live broadcast users of the Spring Festival Gala.

As the Internet has become more and more developed year by year, the number of Internet users has exploded. The analysis team predicted early that this year's Spring Festival Gala would have nearly 30% Internet users!

In a sense, Internet users will definitely be divided into the number of TV users!

But...

No one could have imagined that in 2012, the total ratings of the Spring Festival Gala were close to an astonishing 38%, the overall market share reached an astonishing 73.58%, and nearly 680 million users watched the Spring Festival Gala, setting a record for the Spring Festival Gala in nearly ten years!

January 23.

Ha Wenliang couldn't sleep all night.

When he opened his eyes, he saw groups of data on the CSM national measuring instrument...

As soon as he closed his eyes, he heard the overwhelming praise and compliments...

In such an excited mood...

Ha Wenliang finally couldn't sleep until 8 o'clock the next morning.

8 o'clock...

When he got out of bed, he received a call from CCTV.

That was the other party asking for suggestions on the selection of CCTV's [My Favorite Spring Festival Gala Program] in 2012.

………………………………

The first day of the new year.

It was supposed to be a day for everyone to rest.

But at CCTV, some people were still working.

Li Weizhong from CCTV's business group was sitting in his office at this moment, looking at the ratings data.

The 38% ratings and the good reviews on the Internet made Li Weizhong nod with satisfaction. At the same time, just this morning, he received recognition and praise from his superiors.

"This year, the red envelopes we sent out in cooperation with Zhang Sheng were a great success. Not only did they boost the ratings of our Spring Festival Gala, but they also helped to push the commercial brand value of our Spring Festival Gala to an unprecedented height!"

"After the Spring Festival Gala ended this year, we have received countless calls... Many companies, including our Huaxia brand companies, all hope to book our 2013 Spring Festival Gala ads..."

"The price they offered has doubled compared to last year. If we take it, we can exceed 1 billion next year!"

"1 billion, Director Li, in the past, we didn't even dare to think about it..."

"This time, our brand value has been completely hit!"

"Zhang Sheng, you are simply a Midas Touch, haha!"

"..."

Deputy Zhang Zhaoqing excitedly told him about the commercial grandeur of this year's Spring Festival Gala, and Li Weizhong nodded as he listened.

In fact...

That day, when Ha Wenliang brought Zhang Sheng to see him in person and talked to him about the Spring Festival Gala red envelopes, Li Weizhong keenly realized that this was the best opportunity to increase the ratings and the influence of the Spring Festival Gala, so he immediately followed his superiors to reflect step by step, and finally decided to give all the commercial brand rights of the Spring Festival Gala to Zhang Sheng.

In fact...

Only Zhang Sheng!

After all, when Zhang Sheng put up 750 million to bid, other brands all stopped.

All were scared.

750 million, even if it is split, it is still a lot of money!

How long is the Spring Festival Gala?

From 8 to 12, it is only four hours. Four hours, is it worth it to compete for advertising space with so many billions?

The warm sun shone in from the window. Zhang Zhaoqing talked about the business situation while looking at Li Weizhong: "I think we can bid for the 2013 Spring Festival Gala in advance... While our Spring Festival Gala is still hot, we will release the project..."

"Release the project? Xiao Zhang, do you know who is the director of the 2013 Spring Festival Gala? What is the program? How do we release the project? Do we put a title of [2013 Spring Festival Gala]? Are you kidding? Everyone will think we are crazy about money, which will have a bad impact on the station!"

"But if we wait until the heat is over..." Zhang Zhaoqing hesitated for a moment: "The 2013 Spring Festival Gala can also be decided a year in advance. Director Ha Wenliang, I remember that the station finalized the project in April last year... You can go to the station to report it... More than 1 billion, this is a large amount of money, we must take it seriously..."

Li Weizhong was silent after hearing this.

Zhang Zhaoqing was also tactful. He did not dwell on this issue, but immediately handed over some of the brands and intended amounts he had just received to Li Weizhong.

Li Weizhong nodded, and then Zhang Zhaoqing left.

Li Weizhong looked at the brand data, hesitated for a moment, and finally called his superiors.

…………………………

Ministry of Culture.

Zhou Songtao received a call from CCTV.

At this moment, he was on vacation at home.

When he received the call, Zhou Songtao thought for a moment.

"The 2013 Spring Festival Gala project is really too early. Who do you think should be invited as the chief director of the Spring Festival Gala in 2013?"

"..."

The other party seriously mentioned one name after another.

After listening to this, Zhou Songtao did not give any suggestions: "There is still one year, the quota can be considered again, don't rush..."

"But..." Zhou Songtao pushed his glasses and looked at the 2012 Spring Festival Gala program list: "Sometimes I think about it, of course, it's not my idea, it's the leaders above, who talked about it inadvertently during a tea, saying that the young people in China are getting better and better, and there is a trend of the Yangtze River behind pushing the old wave..."

When the other party heard this, he seemed to guess something in an instant: "Zhou Chu, I actually always wanted to mention a name, but I have been holding it in my heart, afraid that if I say it now, the other party will not accept it. After all, the other party's current business volume is getting bigger and bigger, and the Spring Festival Gala director has no meaning to him. I am afraid that if I rashly invite him and he is rejected, I will be criticized..."

"2013 is still early, don't rush..."

"Then the business..."

"You can do it."

"Okay!"

After answering the phone.

Zhou Songtao took out the data in his hand and looked at this year's Spring Festival Gala program list.

The internal votes for CCTV's "My Favorite Spring Festival Gala Program" in 2012 were actually released just after the Spring Festival Gala ended. The first place in the skit category was "Selling Crutch" by Teacher Zhao Degang.

The second place was "Decoration" by Lin Jianyong and Huang Hongsheng.

The first place in the song category was "Spring". Many leaders in the audience praised "Spring". Especially behind the screen, the videos of the rise of great powers made many sentimental leaders feel emotional and claimed that they were living in "Spring".

The second place program was "Dreaming of a Childlike Heart", which is the favorite program of many young people...

As for the newly launched online selection, it was almost the same...

Although Zhou Songtao was shocked.

But...

These are all Zhang Sheng's works!

Zhou Songtao squinted his eyes, and after a moment, he put down the information, and then called the leader above.

On the phone...

The leader seemed very happy and laughed.

"It's a good thing that young people are motivated..."

"There are not many young people with feelings now..."

"It's too early to be regarded as a benchmark, but it is necessary to show it appropriately."

"The key is, clean!"

"..."

When Zhou Songtao heard this, he immediately laughed.

He hung up the phone.

An idea has already appeared in his mind.

………………………………

In the morning.

[Tengji Technology]

Zheng Huateng brought the team of [WeChat] to hold an extremely severe market meeting.

At the meeting...

Everyone's face was not very good.

Being chased by competitors and the haze of social advantages gradually disappearing, it was like a nightmare shrouding everyone's heart.

Everyone present had seen the news this morning.

The news said that the hospital was full of patients with tendon sheath injuries from [grabbing red envelopes] last night...

Some people screamed in pain, but as if they were possessed, they shook their phones frantically, which had become inertia...

Such an amazing fission!

Naturally, the growth rate of [WeChat] users rushed forward like crazy!

As of 9:15 today.

[WeChat] has more than 85 million registered users, and more than 30 million bank card-bound users!

Bound users have completely surpassed their [WeChat].

It took him less than a day to surpass the results of [WeChat] plus drainage and various publicity and promotion in half a year!

Some people were still shocked by the data and still felt like they were in a dream.

Overnight!

They lost!

"From now on, we have to correct our identities!"

"We are no longer qualified to look down on our opponent [WeChat]."

"On the contrary, we have to look up at it!"

Seeing the data on the screen in the conference room.

Zheng Huateng had a complicated expression.

But he did not get angry, nor did he get angry. Instead, he sighed rarely and looked at everyone with a serious mood.

Zhang Xiaoqiang nodded.

Then...

stood up.

"We have to make changes!"

"How to change?"

"We have a [red envelope] system. As long as you log in to our red envelope system, you can receive red envelopes. At the same time, we will also send out a red envelope rain..."

"Although it does not have the influence of the [Spring Festival Gala], it is not too late to make up for the loss!"

"In addition, as long as you use the [WeChat] QR code, you can get a free withdrawal quota for payment. And these free withdrawal quotas can be accumulated and superimposed, up to a maximum of one million free withdrawal quotas, up to 10,000 per day. Previously, our highest free withdrawal quota was only 500..."

"In addition, we must strive for the 2013 Spring Festival Gala! I heard that Ma Yunhua has sent people to the north to strive for it!"

"Mr. Zheng, after the meeting, I will go north immediately to talk to them about business matters!"

"..."

Zhang Xiaoqiang looked at Zheng Huateng.

Zheng Huateng nodded.

Just as the meeting ended and the initial adjustment plan was made, Zhang Xiaoqiang received a call.

On the phone...

Zhang Xiaoqiang was shocked, and then he looked up at Zheng Huateng: "Mr. Zheng..."

"You say."

“For the 2013 Spring Festival Gala, I heard from some CCTV leaders that they wanted Zhang Sheng to be the chief director. Moreover, Zhang Sheng is now in the CCTV Business Department. The leaders of the Business Department seem to be interested in letting Zhang Sheng enter the bidding system…”

“…”