Chapter 574 Dirty Business Competition

14 years ago in 1997.

Che Shun, the founder of [Yuanneng] battery car, registered [Yuanneng battery car] with the State Trademark Office.

In 1998, [Yuanneng] battery car won the title of "Yangcheng Consumer Shopping Preferred Brand"...

2005.

Che Shun, the founder of [Yuanneng], died of illness, and his son Che Zhenglong took over his father's position. As soon as he took office, he pulled in a sum of Japanese foreign capital...

From then on...

it became a Japanese brand.

Relying on that sum of Japanese foreign capital, [Yuanneng] battery car quickly expanded to all parts of the country. At its peak, it even dominated the sales champion of Chinese battery cars for a year.

………………………………

14 years later on June 20.

[Yuanneng] battery car headquarters.

Che Zhenglong convened a meeting of the elders.

At the meeting, Che Zhenglong seriously talked about what he saw and heard in the [Exhibition Area of ​​the Fourth World Environmental Protection Conference].

Also mentioned [Hongwei MINI], [Hongwei Fengxing]...

A sense of crisis visible to the naked eye is lingering in the entire conference room.

The veterans who have experienced many business wars are aware of the severity of the situation at this moment.

Although [Yuanneng Battery Car] is still the sales leader of the three major brands of battery cars in China in April and May, Zhang Sheng's sneak attack has stabbed them hard.

The second day of the [Fourth World Environmental Protection Conference]!

The [Laotoule] product under [Yuanneng Four-wheel] Battery Car has received nearly two hundred return orders...

Some even lost their deposits and were determined to return the car!

"Zhang Sheng seems to have come up with a product that is far beyond this era..."

"This wave, we must definitely keep up, even if we lose hundreds of millions of production lines, we still have to keep up..."

In the conference room.

A voice echoed.

A middle-aged man in his forties pushed his eyes, his eyes were complicated, and his voice was a little solemn.

Over the years, [Yuanneng] has experienced ups and downs. They have always been at the forefront of the industry and have never been overtaken by others like now.

If you fall behind, you will be beaten.

If you are always careless, or refuse to transform and stand still, you will die sooner or later!

In fact, when he saw [Hongwei MINI] in the live broadcast room, he felt a very terrible signal!

"We grabbed a sample of [Hongwei MINI]. In fact, I don’t want to use the word [grab] to describe it, but for this high-end sample of [Hongwei MINI], I did pay some personal relationships and got one!"

"I have asked my colleagues in the technical department to disassemble [Hongwei MINI]. I believe that it won’t be long before the approximate parts cost of [Hongwei MINI] and the sample will be in front of us..."

The middle-aged man is named Zhang Xiangyu. Although he is only 46 years old this year, his hair is almost half white.

He stood up and expressed his opinion.

Just as he finished speaking, there was a knock on the door of the conference room, and then a young man in work clothes hurriedly walked in with a USB flash drive and a series of photos.

When this person walked in, the conference room instantly became quiet, and everyone looked at this person...

When Zhang Xiangyu and Che Zhenglong nodded at the same time, the young man hurried to the main seat of the conference room, and then inserted the USB flash drive into the computer.

A moment later...

From the shell to the steering wheel...

From the lithium battery to the display mirror...

From the chassis to the tires...

The disassembled [Hongwei MINI], the brand and photos of almost every important component were presented to everyone.

Of course, there are also quotes!

…

“This price is too high!”

“Take the top-end 3.88 as an example. If there is no government support, 3.88 is sold. In our opinion, this is the pure cost price!”

“However, their [battery cost] is more controllable, and they may make a little profit with some [navigation], but it is definitely not much…”

“If you add in various operating costs, they may still lose a little…”

“However, the little money lost is just the various support policies of the country. For example, when [Hongwei] builds a factory in every place, the government will exempt taxes, rent, and even pay part of the money…”

“At the price of 3.88, we sell it, we have to pay, the more we sell, the more we pay!”

“…”

The more detailed the disassembly.

The more shocking it is.

Everyone present took a deep breath.

Zhang Sheng is a man of no moral integrity. He directly came up with a price that no one can make money from…

He has seriously disrupted the market and pushed people directly to a dead end!

The conference room was silent for a while, and then everyone looked at each other. After a long time, no one spoke.

"We can use a similar appearance, but we don't have to use their spare parts!"

"We can use ordinary domestic products for the spare parts they import, such as brake pads, we can use the most basic ones!"

"Besides, why do we use lithium batteries? We can use lead-acid batteries, which are safer..."

"The important thing is that as long as the shell is exquisite, it will be OK!"

"I did a simple survey. The reason why consumers are interested in this [Hongwei MINI] is because of its appearance. What's so difficult about us imitating an appearance?"

"Moreover, this replacement can minimize our losses. At the same time, our production speed can keep up. We must take advantage of this wave of dividends!"

"..."

In the office.

A voice rang out.

Everyone saw that the voice was another veteran of [Yuanneng] who stood up and then told his own plan!

"Yes, the key is to be fast. From now on, we must make the framework as soon as possible. After making it, we will display it in the [Fourth World Environmental Protection Conference Exhibition Area]. At the same time, we will make a promotional PPT. We will use this PPT to stabilize those users who are determined to withdraw their orders..."

"After stabilizing it, we will adjust the production line. I will contact the capital. Recently, several Japanese brands are very interested in us!"

"Transformation, we must be fast, absolutely fast!"

"..."

………………………………

The advent of [Hongwei MINI].

It seems to have stimulated the most sensitive nerve of all capital and battery car brands.

All of a sudden, everyone became nervous.

This nervousness made them overreact quickly.

On the afternoon of June 20.

[Yuanneng], [Luma], and [Xinshidai] almost simultaneously announced their new [new energy electric vehicles] on their official websites.

The new products are all similar to [Hongwei MINI] in appearance and parameters, and even have longer driving range than [Hongwei MINI]. All of a sudden, they attracted the attention of many users.

Che Zhenglong, the person in charge of [Yuanneng], stood up at the first time and announced very seriously that the [Yuanneng MINI] product they are about to release is called [Little Bee], and the first batch of products will be delivered to users on July 1st...

A stone stirs up a thousand waves, and the discussion on [Little Bee] on the Internet instantly reached its peak.

Various revelations emerged one after another, of course, there were some abuses among them.

[Little Bee] is almost exactly the same as [Hongwei MINI] except for the trademark and some shapes that are slightly different from [Hongwei MINI].

However, [Yuan Neng] has never responded to this kind of abuse, and has been playing dead.

Some people also came out to expose the news on the Internet.

It is said that [Yuan Neng] has abolished all the production lines that it had invested heavily in before, and is now losing money and making drastic reforms.

Some people also revealed that [Yuan Neng] reached a strategic cooperation agreement with [Liwei Electronic Technology] on the 20th...

Some people also revealed that [Soudu Technology] also invested in [Yuan Neng] in a round A investment, preparing to work hard...

...

[Yuan Neng] once dominated the headlines in the technology circle.

This made [Hongwei]'s Nie Xiaoping instantly furious!

In the evening.

When Nie Xiaoping finished his work, he took a look at [Little Bee] of [Yuan Neng], and his face flushed instantly, and he was furious!

He contacted Zhang Sheng immediately!

"Mr. Zhang!"

"This is pure plagiarism!"

"Damn it, why are people starting to learn from [Tengji] instead of doing original work, and just plagiarizing our achievements!"

"Fuck!"

"Mr. Zhang, I hope my colleagues from [Bird's Nest Law Firm] can come over, I want to sue them!"

"..."

Nie Xiaoping's indignant voice was not heard by Zhang Shengren.

After listening to the phone call for a long time, Zhang Sheng responded calmly.

"Mr. Nie, now you just need to collect money and sell cars. Don't worry about anything else..."

"They..."

"We have an advantage in price. We are the pioneers. If they want to plagiarize, they can plagiarize. If they want to copy, they can copy. We don't care about anything. The bigger their momentum, the better!"

"Mr. Zhang, I don't understand!"

"With the same configuration, they can't sell at our price! They can only ask for subsidies from the government, but, Mr. Nie, they can't get subsidies. We [Hongwei MINI] can get subsidies because we have obtained various certificates. If they want to get certificates, it will take at least three months at the fastest... Moreover, I have already set the rules with the relevant departments. If they don't use my set of parts, their safety is irrelevant. Legal protection, no protection, still can only be illegally listed..."

"So, the more they invest, the more they make a big splash, the more they lose? In the end, everything will go down the drain?"

"Yes!"

"Mr. Zhang, what can I do?"

"Do you have free time now?"

"I...if I'm forced, I have time!"

"Go collect the car accident data and news of [Lao Tou Le] in April and May...the more detailed the better! But after collecting, don't publish it. It's best to wait until their industrial chain is fully rolled out, a huge amount of money has been invested, and a competitive scale has been formed. I believe there will be more data...by then, the relevant departments will take action..."

"Mr. Zhang, you are...a bit dirty!" After listening to this, Nie Xiaoping felt a chill on his back.

"What's dirty? We are upright and upright, and we win, and we win honorably!"

"..."

"Mr. Nie, remember, we must consider the safety of our customers, we must always follow the country, we must be the first enterprise under the sun, we must be entrepreneurs, not capitalists!"

"..."

"By the way, these words should be added to the speech of entrepreneurs at the [Fourth World Environmental Protection Conference] tomorrow!"

"..."