Chapter 925: Commitment to Never Hunger Marketing
In this fashion design competition of Enamel, several famous fashion magazines in O continent jointly selected the most representative designs of the season, and won the gold award in this design competition, which represents the affirmation of international fashion for designers.
Huaguo designers won the gold award in this competition. Under the popular science of fashion bloggers, passers-by also understood the meaning of this gold award.
While everyone is proud of the designers of Huaguo, they also paid attention to the two sets of clothing selected this time. These two sets are exactly what Xia Wanyuan and Wei Jin wore at the opening ceremony of Embroidery.
The reason for the award given by the appraiser is, "Designer X perfectly integrates the sense of oriental history and the modern sense of the west. From his design, we can see the beauty nurtured by another culture."
Since the opening ceremony, Embroidery, whose order volume has been soaring rapidly, once again ushered in a new wave of ordering boom.
Shen Qian, who had completed all the engineering projects in Linxi City, was finally able to return to the imperial capital. However, he was greeted by the Xiafeng Group, which had nearly doubled its market value half a year ago.
Looking at the detailed financial statements, Shen Qian couldn't help laughing. He had been in the business for so many years, but he had never seen such a miraculous boss like Xia Wanyuan, nor had he ever seen such a fast asset growth rate.
No one knew that those clothing design drawings were from Xia Wanyuan, and Shen Qian also thought that Xia Wanyuan dug a genius from somewhere. After all, when he first started doing embroidery, Xia Wanyuan even had to ask him about the basic design concepts.
Seeing such a huge amount of orders, Shen Qian worried that the value of the brand would be reduced after a large number of clothes were put on the market, so he conveyed his concerns to Xia Wanyuan,
"Mr. Xia, my idea is to cut off a large number of orders, sell them in limited quantities, and maintain their own brand value." Those big international luxury brands can be well-known at home and abroad. Hunger marketing is also inseparable.
After listening to Shen Qian's words, Xia Wanyuan directly expressed her doubts, "Why maintain the brand value?"
Shen Qian explained to Xia Wanyuan the concept of high-end brand and design value.
Xia Wanyuan thought for a moment, "No need, just increase the order as much as you want, don't be hungry for marketing."
Xia Wanyuan understands hunger marketing, but in her concept, make clothes well, and customers who like the clothes she designs will satisfy their likes and sell as many as they want.
Perhaps because Xia Wanyuan was the regent princess in her previous life, even though she is no longer regent in modern times, she still has the heart of the family and the world.
She never felt how high-end her designs were, allowing ordinary people to have their favorite clothes, which she was happy to see.
"Okay, then I'll listen to you." No one would believe what he said. Shen Qian, a man in his thirties who was used to seeing big storms, now no matter what Xia Wanyuan says, he thinks it's a golden rule.
In the afternoon of the same day, Xiuyi's official Weibo posted a Weibo, which caused a heated discussion on the Internet.
x-on:xiuyi: "Xiuyi will not take any purchase restriction measures. You don't have to panic buying. Xiuyi promises that as long as customers need it, Xiuyi's warehouse will be permanently sufficient."
This made all the people who were worried that they would not be able to grab the embroidered clothes were relieved, and the sincere and generous commitment of embroidery was praised by everyone.