Chapter 420 Such a Budding Shared Bicycle

In the morning of early autumn, the sky was white with fish belly. Yi Yang was sitting on the plane, looking at the space outside the cabin, thinking about something.

In fact, many people have some misunderstandings about the food delivery industry, especially Ele.me.

Many people think that Ele.me gives people the impression that it started on campus, so Ele.me must have a greater advantage in college. Obviously, they do not understand this company at all.

In the previous life, Yiyang could only say that he knew about Ele.me, Meituan Waimai, and even Baidu Waimai, but did not understand their fortune history. However, this life is different. They are potential competition for "school food delivery" Of course, Yi Yang had carefully understood his opponents.

Naturally, the only threats are Meituan and Ele.me.

These two companies were both later engaged in food delivery, but in fact their development trajectories were completely different.

Meituan is already a huge company. They have an innovation division, which was established to seek new business growth. After half a year of establishment, no project has been successful.

About last year, Meituan Zhang Yiqun heard a takeaway call from a merchant in a restaurant. It was said to be a food ordering platform called "Ele.me". Because it can bring orders, the merchant is willing to pay nearly 10,000 yuan a year for this platform. money.

He felt that takeout was promising. After returning home, Zhang Yiqun reported this possible business growth point to his superiors. After going through a series of difficulties, the project was specifically established.

That was what happened at the beginning of this year.

And has Ele.me, which was a few years ahead of them, become successful in the food delivery field?

Not really.

It's 2014 now.

Yiyang has learned about Ele.me as an investor, so he can get more information.

Ele.me currently only has operations in 8 cities, not even Donghai City and Hanning City.

The plan is to reach 20 cities by the end of the year.

Although Ele.me started on campus, they were not as systematic and focused as Yi Yang and Ma Wenwu planned.

Around 2009, Zhang Xuhao of Jiaotong University founded Ele.me on campus, but even then, their operating model on campus was still very backward: letting part-time students provide brochures of nearby restaurants to dormitory students, and then the dormitories wanted to Students who want to eat outside call the platform to order based on the information in the brochure.

Finally, the so-called platform sends a message to the restaurant to deliver the order and takes a commission from the order.

With the popularity of smartphones, Ele.me only started using platform software last year.

At this point in time, Ma Wenwu was already far ahead.

First of all, Ele.me did not expand to all universities at once, and they have never regarded campus takeout as a battlefield that they want to continue to develop.

They only sprouted in colleges and universities, and eventually they want to expand their business to the entire city.

At present, there are only a few cities where they can really gain a foothold.

During this time, they are conducting Series C financing, and their purpose is to enter the white-collar market in these cities.

At the same time, Meituan also made up its mind in the first half of the year to enter the food delivery market.

At this time, Meituan was already a large enterprise, but Ele.me was still a small company with only a few hundred employees.

But Yi Yang knew that they were about to start a money-burning war.

It is not difficult for Ele.me to find financing.

Ma Wenwu and Yi Yang's plans were different. They did not plan to penetrate the city vertically from the beginning. Their goal was only to occupy colleges and universities, and it was a horizontal expansion model. Therefore, when Meituan and Ele.me were to start their real business in the city, By the time he was working hard, Ma Wenwu had already established service stations at major well-known universities in the country.

At this time, Ele.me, which is so-called "started on campus", only has food delivery services in the founder's alma mater and several surrounding cities.

Thanks to Ma Wenwu's technical accumulation in the curriculum app, the school takeaway platform, which focuses on campus takeout, quickly captured the market as soon as it went online.

Yi Yang is very optimistic about the current situation. If nothing else happens, when Meituan and Ele.me take shape in the country, the campus will become a private place that they cannot interfere with.

Since Ma Wenwu started again, it can be said to be smooth sailing.

With the less successful experience last time, the company has done extremely smoothly this time in terms of system construction, equity structure, and financing.

It has completed Series B financing and has established service stations in more than 80 domestic universities.

It’s just the news that Ma Wenwu said...

Yi Yang thought about it seriously. He had to talk to Ma Wenwu about this matter face to face.

As soon as Yi Yang got off the plane, Ma Wenwu's call came.

"Talk in person!"

Yi Yang replied to Ma Wenwu somewhat succinctly.

"Okay, I understand!"

Yi Yang took a taxi and stopped at the door of a coffee shop half an hour later.

Under the guidance of the waiter, we came to a private room.

In addition to Ma Wenwu, there was also a rather mature-looking woman in the room, about thirty years old, with lazy curly hair, full makeup, and a faint smell of perfume.

After Ma Wenwu stood up, he took the initiative to introduce: "Let me introduce you first. This is our co-founder Yi Yang. Well, let's call him...Yi, Mr. Yi."

After thinking about it for a while, he really didn't know how to let others address Yi Yang.

Because Yiyang adheres to the principle of decentralizing investment and his equity is only 10%, he simply doesn't care about anything. Ma Wenwu called him in the previous two rounds of financing, and he didn't have any questions about the direction. , it was all decided by Ma Wenwu himself.

"This is our marketing director, Xi Lingling, who graduated from Fudan University." Ma Wenwu introduced with a smile.

Yi Yang couldn't help but be a little surprised.

Xi Lingling looks older than the two of them, and has a background in a prestigious school. To be able to come here...

Yi Yang couldn't help but take another look at Ma Wenwu.

Um……

Although Ma Wenwu is a typical man with a science and engineering degree and wears glasses, his temperament has naturally become much closer to that of a mature elite with the experience of being a CEO in the past year.

As for his previous girlfriend, Ma Wenwu dumped her very easily.

Thinking of this, I started to laugh at myself again...

How can I put it, after I really had a sister, everyone seemed to be in love with brother and sister... I was stunned.

Unlike many traditional companies, for companies like Offcampus Buying, the marketing department is very important. Their business is actually very simple, and service stations also have some highly repetitive tasks. Instead, marketing is not very important in such traditional companies. The things you care about require a huge cost.

And Ma Wenwu would bring the marketing director here, which is enough to show how important her status is in his heart.

Of course, what I’m going to talk about today has little to do with marketing…at least it doesn’t seem to have much to do with it.

Xi Linling stretched out her hand with a smile: "I've heard about Mr. Yi's style for a long time. It turns out that a hero comes from a young age."

After a simple handshake and sitting down, Yi Yang got straight to the point and said, "I didn't explain it clearly on the phone. Let me explain it in more detail."

Ma Wenwu nodded, but he didn't seem too impatient. He called the waiter, ordered three cups of coffee and a few light snacks. After doing all this, he sorted out his thoughts and spoke slowly.

"Currently, our campus takeout development is progressing very well. We already have service stations in more than 80 campuses, and the peak daily orders have even reached 100,000 orders, which is basically the same as Ele.me. This data will continue to grow with our growth. The software continues to capture market share and develops more campus service stations and continues to grow!”

Ma Wenwu looked very excited: "If this momentum continues, I don't think we will be able to completely occupy all the university markets within a year or two!"

Xi Lingling also smiled: "We have also encountered competition from other food delivery companies in some universities, but how can I put it, neither Ele.me nor the new food delivery companies have any advantage when competing with us. "

Yi Yang nodded, of course he knew.

The reasons are multi-layered.

The first is of course the technical advantages.

The app developed by Ma Wenwu has obvious technical advantages. This time he also hired a senior sister who graduated from the school to design iu. The interface he created is beautiful and elegant. Moreover, because this is not his first time starting a business, he is familiar with financing, so he can see it all at once. With profitable projects and previous entrepreneurial experience, investors are willing to invest money in him.

Funding and technology have made his entire service system significantly different from other campus food delivery software.

Off-campus food ordering has already been implemented on the platform, but this process requires the school service station administrator to sign agreements with on-campus restaurants one by one, but it is not difficult to do.

Because of their specialization, it later developed into businesses coming to them proactively.

Because Ele.me is a social-oriented platform, outside riders cannot come in. Students working part-time have to make phone calls to order food, so naturally they cannot compete with off-campus restaurants.

On the other hand, and the most important point is that they are not short of money and have purchased enough bicycles!

This is the biggest failure of Ele.me in school. Currently, they don’t have a car on campus!

To do part-time delivery, you must first have a bicycle.

In college, generally speaking, not many people are willing to buy a bicycle for commuting.

Students who want to work part-time are often from relatively poor family conditions. Many of them cannot even afford a bicycle, and the threshold of needing a bicycle locks out this group of students.

The advantage of buying off campus is that every campus service station has bicycles that can be provided to part-time workers for free.

Of course, such service stations can only be built on university campuses, because on the one hand, many universities do not allow outside takeaways to enter, and on the other hand, restaurants around the campus or even inside the campus are only a bicycle ride away from the dormitories. used.

Ma Wenwu said: "And we have also adjusted the rules for using bicycles."

"We have also purchased a batch of electric bicycles and set up delivery points. After completing a certain number of orders, you can unlock the electric frequency to deliver bicycles for free. In this way, we can increase the number of part-time students who deliver food at a very low cost. their enthusiasm.”

"Now it has been verified that our model is successful! Next we just need to continue to replicate this model in more universities."

“So there’s nothing to worry about in the next round of investment.”

After a pause, Ma Wenwu said the news that made him a little puzzled and a little excited, "It is against this background that Minghao Fund has the intention to invest in us."

The Minghao Fund is the endowment fund of Tunghai University.

This is a legendary endowment fund, with annualized returns of nearly 10% over the past ten years.

There is a saying at Tunghai University that Minghao Fund will not invest in junk projects.

The other way around is that projects that Minghao Fund can invest in often have huge potential.

But at this point, Ma Wenwu was very hesitant.

The quotation given by Minghao Fund is a valuation of 100 million and an investment of 30 million.

Because of Yiyang's 10% anti-dilution equity and the previous two rounds of financing, if the Minghao Fund's offer is accepted, subsequent financing will be very difficult.

Thinking back to the last experience, it was because I failed to handle the financing properly that I had to lose control of the company.

So Ma Wenwu was very hesitant.

However, the advantages of Minghao Fund investment are hard to refuse.

Minghao Fund is not only a fund, but also a channel, and it is also a business card!

On a certain level, it is similar to the project invested by the stock god. Do you think it will be popular?

Ma Wenwu said: "So, I want to hear your suggestions."

Yi Yang rubbed his chin and thought for a while, then suddenly laughed, "Do you still need to consider this... The national food delivery market will be about 250 billion in the future. On this basis, even if campus food delivery only accounts for 2%, there will be 50 100 million, this is our upper limit, and it seems that this upper limit is not difficult to reach, this quotation is... slightly lower."

Ma Wenwu shook his head: "This is their bottom line, so...you mean to refuse?"

Although he has to give up some of the advantages from Minghao Fund, Ma Wenwu is not that distressed.

After all, there are many people who want to invest in off-campus purchases.

Yi Yang really shook his head: "The investment of Minghao Fund has a slightly different meaning...it's best if you accept it."

"Then you..." Ma Wenwu frowned.

Xi Lingling also looked at Yi Yang strangely.

Yi Yang did not answer directly, but turned to talk about another thing: "Speaking of the mechanism of using points to deliver food by battery car, I have an idea."

"Um?"

“In fact, this can be extended to ordinary users.”

Ma Wenwu was stunned for a moment, looked at each other and then said, "What do you mean?"

"For example, if you buy food outside the school, you will also be counted as points. When you reach a certain number of points, you can rent a bicycle without a deposit. You can even rent a battery car after you have enough points."

"Of course, in this case, the management of bicycles and battery scooters will be more troublesome. Now there is a registration responsibility system. In the future, smart locks can be installed on bicycles and battery scooters, and they can be unlocked through the Internet and placed around the campus..."

Ma Wenwu was stunned for a long time, carefully considered the feasibility of this suggestion, and murmured: "If this form is really feasible, then it can indeed greatly stimulate a large number of students to use our platform to order takeout... Well, it's just Is it really possible?”

Yi Yang smiled: "I have built a shared bicycle before... Oh, that's this model. I call it a shared bicycle. I even won an award for its feasibility report. I can lend it to you next time." "

Xi Lingling couldn't help but ask: "In that case... well, we need to add a lot of bicycles, and develop the smart lock you mentioned, and the corresponding mobile application... I don't have that much money."

Ma Wenwu fell silent and looked at Yi Yang.

Yi Yang said: "Okay, let's set up a subsidiary first. Well... let's just call it Xiaobicycle. Of course, this one doesn't have a name. You can think about it again. We will establish it as a wholly-owned subsidiary, and then Minghao Fund wants to invest in us, right? He said this project..."