Chapter 892: Start Propaganda

You can't guess the result just by guessing.

Whether "Glass Love" can win an award in Venice will be known in half a month.

Google search TWKAN

Compared to this matter, there is another matter that is more urgent.

With the orderly progress of the "Mulan" crew, Disney on the other side of the ocean finally couldn't wait to start preheating and promoting the film.

In recent years, the promotion of movies has been started earlier and earlier.

In the past, generally, the film was finished, and even the post-production was completed, and the distribution company was found, and the distribution company would start the promotion work, and most of them were ground promotion.

Now it is different. Thanks to the development of the Internet, the cost of movie promotion has become much smaller in a sense.

Yes, although the cost of movie promotion is getting higher and higher every year, and the cost of publicity and distribution is tens of millions, in fact, the cost of movie promotion is much smaller than before.

In the past, when the Internet was not well developed, it really cost a lot of money to promote a movie, because a lot of physical materials had to be produced, such as posters, GG seats, various bus and subway materials, all of which cost real money.

Now with the Internet, everyone can promote online, register an official account, and then post various behind-the-scenes videos, and people will come to you.

Of course, the premise is that the cast is famous and the director is sharp to bring traffic.

"Mulan" is certainly in this category.

Whether it is the domestic Douyin or the international version, the blue V account registered by Disney has been launched, and the official Weibo and official Twitter have also been launched.

As soon as the account was launched, the operator uploaded a behind-the-scenes video from the horse farm training and martial arts training.

Although the movie has not officially started yet, the momentum can be created.

Once this video was released, it immediately attracted a large number of netizens at home and abroad to watch.

The gossip about the movie "Mulan" has been circulating for a long time.

After all, as early as 2017, the film was publicly prepared and promoted, from the director to the actors, it has been a grand event.

But the filming of this film had many twists and turns, and the crew eventually broke up and parted ways, which could not be hidden from the powerful netizens.

On Twitter, a large number of "insiders" have already revealed the situation of the "Mulan" crew. Most people who follow this film know that the director and the heroine are not in harmony, and the project was eventually stranded and had to be replaced by a director to save the situation.

But no one expected that the new director would be Wu Yuan!

From Niki Caro to Wu Yuan, this can't be said to be a shotgun for a cannon, but a shotgun for a rocket!

There was no regret for Niki Caro's failure. The next to appear was the world's best Chinese commercial film director, Hollywood legend, and Disney's savior-Daniel Wu!

There is really no regret for Niki Caro. All foreign fans who pay attention to this movie are looking forward to the re-launch of "Mulan".

You should know that Wu Yuan is the god of Disney. He shot the "Pirates of the Caribbean" trilogy. At that time, Disney was in a dilemma of live-action movies and had not shot a successful live-action movie for more than ten years.

At that time, Disney was not the current one that acquires film companies everywhere. Even Fox, which is also one of the six majors, was acquired.

At that time, the Disney live-action movie market was completely saved by Wu Yuan. Without the "Pirates of the Caribbean" series, there would be no subsequent live-action princess movies of Disney.

Now the god of Disney is back, it is hard not to look forward to it!

Then, before Disney fans could get excited, Disney's official Twitter announced the news that the heroine was replaced by Liu Yifei.

Now, domestic fans are also going crazy.

The heroine of a Disney princess movie!

This is something that domestic fans would never dare to think about in the past!

The casting of "Mulan" that was so exciting before finally chose a Hollywood actress of mixed Chinese and American descent. Everyone felt sorry for this, and they also understood from the bottom of their hearts that Hollywood "looked down on" Chinese actors, and they had the urge to curse at the sky.

Everyone thinks that if you want to say who is the most suitable to play Mulan now, there is definitely only one choice in the world, that is Liu Yifei.

Ordinary fans and netizens don't know that Disney's first choice was Liu Yifei, but they failed to reach an agreement after several negotiations, so they had to find a Hollywood actor as the second best.

Even during the negotiations, there were media hypes that Disney was in contact with Liu Yifei, and there were insiders who broke the news that Liu Yifei was the best choice for Mulan, but because she was not signed in the end, everything was false.

Domestic netizens certainly don't think that Liu Yifei looks down on Disney, they only think that Disney looks down on Liu Yifei and ultimately failed to reach a cooperation.

As a result, the situation has changed. The originally selected actress was fired and replaced by Liu Yifei from China. What was impossible has become possible.

"I knew that the director would be replaced by Director Wu, and Director Wu would definitely let his wife play Mulan!"

"As the last female warrior, I can't think of anyone else to play Mulan except Liu Yifei!"

"This casting is really suitable. Liu Yifei, Hu Ge, and Huang Xiaoming, the three of them are together. This is really a throwback to the past!"

"Hahaha, this casting is so interesting. Is it better to play Auntie and Guo'er, or is it more touching to play Brother Xiaoyao and Ling'er? This is so much fun!"

"Just because Director Wu can put Liu Yifei together with Hu Ge and Huang Xiaoming, this movie must be watched. It's the tears of the times!"

As soon as the casting news was announced on the Internet, it immediately triggered heated discussions among domestic netizens, and even directly topped the Weibo hot search.

Liu Yifei, Hu Ge, and Huang Xiaoming all played opposite roles in their early years, and they were all classics. One was Yang Guo and Xiaolongnu, and the other was Li Xiaoyao and Zhao Ling'er. They are all the youth memories of a generation.

However, Liu Yifei never played this kind of emotional drama in movies later. If she had to play, she would only play with Wu Yuan, which made netizens and fans feel very sorry.

The ten-year agreement of "The Legend of Sword and Fairy" at that time also had no follow-up.

Now, there is finally a movie that brings together Liu Yifei, Hu Ge, and Huang Xiaoming. This is definitely a throwback!

Even though Disney has not announced any character details, everyone is already speculating whether the relationship between the three is a love triangle, and whether there is some emotional drama between Mulan and her two comrades.

Well, Wu Yuan sneered when he saw these discussions on Weibo.

Oh, emotional drama?

Don't even think about it! (End of this chapter)