Chapter 85 This Is the Charge Horn!

[The content is large but empty, and the eight major crimes of "Hero" are listed! ]

[The plot of "Hero" is revealed in advance: the light "color" is radiant and charming! ]

["Hero" will be released nationwide on December 20, and Zhang Ziyi and Zhang Manyu will face off! ]

[The filming process was very painful. "Hero" is Zhang Manyu's martial arts masterpiece! ]

[The crew of "Hero" arrived in Shanghai, Zhang Yimou: Movies should focus on form]

[Cheng Xiaodong talks about the martial arts design of "Hero": Let foreigners slowly understand]

[The box office is hot, and theater managers all praise Hero! The mainland needs more "Hero"! ]

When Wu Yuan returned to the filming site of the "Pirates of the Caribbean" crew in Los Angeles, he took out his computer and casually browsed the information of domestic portal websites such as Sina and Sohu, and all he saw were reports about "Hero".

In order to promote this movie, Zhang Weiping really spent a lot of money.

This 20 million is really worth it!

However, in the public opinion, this overwhelming publicity and hype is not accepted by them, but rather disgusting.

When have domestic audiences ever seen such Hollywood-style overwhelming publicity?

When you open the newspaper, you see "Hero", the posters on the street are "Hero", when you turn on the TV, you still see the promotional video of "Hero", and the Internet is full of promotional soft articles of "Hero".

Such fanatical hype has made many domestic audiences a little annoyed. On the Internet or in interviews with reporters, they have expressed their dissatisfaction and felt that such hype is excessive.

However, some people in the film and television industry are very supportive of the viral marketing hype of "Hero".

Deng Jianguo, the film and television tycoon who created the "Kangxi Secret Visits" series, accepted an open interview with reporters.

"I am very willing to support our own blockbuster. Hero created a miracle and brought many audiences back to the cinema. This is Zhang Yimou's best work and definitely his most successful hype!"

"I admire him very much!"

"He has made some films that were accused of exposing backwardness before. This time, he can definitely scare Hollywood with the national spirit and implicit humanistic background shown in Hero."

He also talked about, "Hype is actually normal publicity and promotion. Which movie in Hollywood is not hyped? Otherwise, how can it become a movie empire?"

"One of the main reasons for the downturn of domestic films is insufficient hype!"

Not only him, but Feng Xiaogang, who is also well-versed in the commercialization of film and television, rarely did not fire a shot, but instead supported Director Yimou.

"The promotion of Hero is far from enough!"

"Chinese films should have been promoted in a big way long ago. Hero just gave us a head start. Other films should follow suit."

"If there were four or five films like Hero that were hyped up a year, mainland films would have gotten out of the doldrums long ago!"

He was also very dissatisfied with the word "hype". "What is hype? If everything is hyped up, then what does promotion mean?"

When asked by reporters what he thought about the strong momentum of Hero, which will definitely break the Lunar New Year film box office record held by him, Director Feng also praised him in various ways.

"What do I think?"

"Of course I'm happy!"

"Happiness is what I really think in my heart. I can't stand the trend of 'making people angry and laughing at people who don't'. Everyone should work harder, so that they can do better and better. "

Director Feng did not have any jealousy. Instead, he hoped that the box office of "Hero" would be higher, so as to attract more audiences to the cinema and open up the market for the next domestic films!

It's not to mention that when Director Feng was not Feng Cannon, he was still very nice.

It's just that the public will not look at things from the perspective of the industry. What does the development of your film industry have to do with me?

The voices of several industry leaders did not make the public opinion environment of "Hero" much stronger.

Although the box office of this movie has been rising steadily since its release, the various controversies and farces that followed have continued, and the influence of public opinion has become increasingly greater and worse.

It can be said that since its release, the reputation of this movie has been very polarized. Those who like it really like it, and those who hate it really scold it.

Director Yimou had to stand up for an interview again, and it was an interview with CCTV.

"I hope that after the movie is completed, through such large-scale and step-by-step publicity, as well as anti-piracy actions, protection of economic rights and interests, and promotion, I can get a good economic return. ”

“Like Hollywood in the United States, they have a set of precise calculations. How big is your movie, how much is your publicity cost, and how big is your scale? It seems to have formed an industry rule. ”

“Hero” is a big investment, a big production, and it is a gathering of heroes, all big stars, so the publicity cost may be 10 times or 20 times that of my previous small movies.”

“Our so-called large-scale publicity for Hero this time is actually compared with the methods and channels of foreign countries. We are still the same few tricks.”

Since we are talking about Hollywood, the reporter will certainly not forget the most successful commercial film director in the mainland, Director Wu, who has established a foothold in Hollywood.

Countless reporters want to interview Wu Yuan and ask him about his views on the movie Hero and the "Hero hype theory".

Unfortunately, our Director Wu, who has established a foothold in Hollywood, flew back to Hollywood to shoot a movie immediately after attending the premiere, and was not in China.

It may be difficult for mainland journalists to interview him.

But if you really ask him what he thinks?

He will only say: "Watch it on the Internet!"

The discussion of "Hero" in China is so explosive that it has even risen to the level of a social issue.

Whether people have seen the movie or not, they are all expressing their opinions on this movie and this phenomenon.

The Internet is full of various posts discussing the movie "Hero" every day. Supporters and opponents go from online verbal battles to offline battles. It is so lively and exciting.

Even though Wu Yuan is far away on the other side of the ocean, he will go online to browse the Chinese Internet every day after finishing filming "Pirates of the Caribbean" and eat a lot of melons.

What was the last mainland movie that caused such a heated discussion?

It was not Li An's "Crouching Tiger, Hidden Dragon", but the "Shaolin Temple" released in 1982!

The current discussion of "Hero" in the mainland is no less than that of "Shaolin Temple", which had an average ticket price of only one cent back then, but set an astonishing box office of 160 million!

Although, in terms of the number of viewers, "Hero" certainly cannot be compared with "Shaolin Temple", but the times have progressed!

Now we have the Internet, developed newspaper media, and the promotion of TV news, "Hero" cannot be unknown!

Wu Yuan also found a little bit of the happiness in the mobile Internet era in his memory during this period of high-frequency surfing.

It is true that every day when I go online, I can see the haters and whites of "Hero" fighting each other, and every day I can see new news related to "Hero".

What "Hero" movie copy was stolen, a female employee committed suicide to prove her innocence, and the next day the female employee's suicide note was made public.

Then a few days later, the news became "infighting" in "Hero", all caused by money, and the pirated disc of "Hero" was leaked.

The mainland film industry, which was originally a stagnant pool with almost no movement and movement, was stirred up by the big catfish "Hero"!

When the news of Hero's box office exceeding 200 million was announced, the number of "200 million" awakened countless investors who ignored and did not pay attention to the Chinese film industry.

At the beginning of 2003, a movie called Hero came out of nowhere and stirred the hearts of countless people.

After a decade of cold winter, the Chinese film industry finally ushered in the horn of charge.