Chapter 24 Flowers Bloom Outside the Wall, but the Fragrance Is Strong Inside!
The box office performance of "The Night the Comet Came" on the first day of its release can be said to be mediocre.
Because of its low-cost production, and the fact that a copy in the film era cost tens of thousands of yuan.
So "The Night the Comet Came" was said to be the national premiere, but in fact it was only screened in more than 20 major cities. The first batch of copies had only 30 copies, and only 200 screenings were held on that day!
So the box office on the first day was only 300,000, which was not even a fraction of the box office of "A Sigh" on that day.
This box office report was naturally placed on Mr. Han's desk, but he had no dissatisfaction with this result, and was even very satisfied!
Not to mention that the copyright of this movie has been sold for more than 2 million US dollars outside, just the first day box office of 300,000 can also confirm that the mainland box office will not lose money, it's just a matter of how much money it makes!
Wu Yuan is not Feng Xiaogang. He has no reputation in the mainland film industry. The most famous actor he invited is Zhou Xun, who played in "The Story of the Palace of Ming Dynasty", and she is not the heroine!
Just relying on posters and some local newspapers, the premiere box office was 300,000, which was enough to celebrate with champagne!
Moreover, there were not many screenings on the day of the premiere, and not many copies were prepared, but it created a box office of 300,000, which shows that this movie still has a lot of profit space to be explored!
So, Director Han immediately issued an order!
"Increase the number of screenings! Copy more movie discs!"
The next day, "The Night the Comet Came" added 300 screenings, and the newly burned 50 copies were also distributed all over the country.
At the same time, the audience who watched the premiere on the first day quickly spread the word of mouth of this movie in their circle of friends after returning.
All good reviews!
God has mercy on me, mainland directors have never made a movie with the theme of "The Night the Comet Came" before!
Suspense, fantasy, and science fiction are all mixed, but they are well integrated together.
It has the taste of Hollywood movies!
To be honest, young people nowadays have a wider field of vision and have seen many Hollywood movies through various means.
It is precisely because they have seen Hollywood movies that they really look down on mainland movies.
Hollywood is all about Terminator vs. Predator, while domestic movies are still focusing on the countryside, highbrow, or vulgar comedies. Can they be interested?
Although "The Night the Comet Came" is not a sci-fi blockbuster like Terminator, at least the setting of this movie is indeed following the Hollywood trend and playing with parallel worlds!
What else is there to say?
It must be blown up!
The first to respond were students and teachers from major domestic universities, especially the three major film schools. They were the first group of people to come into contact with Hollywood movies and were most interested in "The Night the Comet Came".
On the second day of its release, the daily box office of the movie rushed from 300,000 to 600,000, doubling!
On the third day of its release, new copies of the discs were shipped to major coastal cities one after another. The number of screenings of "The Night the Comet Came" increased again, and the daily box office also set a new high, successfully breaking one million!
On the fourth day of the release, Director Han ordered more copies again, ensuring that every city with a cinema would be allocated at least 5 copies, and first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen would have at least 20 copies per city!
At a time when there are less than 2,000 screens nationwide, this scale of screening is really not small!
It was on this day that the news that "The Night the Comet Came" won the Best Screenplay Award in Sitges came back from Europe thousands of miles away.
There were no Chinese reporters participating in this Sitges Fantasy Film Festival, but with Chen Yuan there, he of course reported the news of the award back to China as soon as possible!
Director Han, who has worked in the Beijing Film Studio for half his life, certainly understands the importance of publicity!
Although the Sitges Fantasy Film Festival is almost unknown in China, it is a foreign film festival, and it will be very face-saving to say it out!
The domestic film market is already depressed and is in the cold winter season. Now that a mainland director has won an award abroad, it must be vigorously promoted!
The next day, which was the fifth day of the release of "The Night the Comet Came", some local newspapers across the country published related news!
[Our country's 18-year-old young director Wu Yuan won the Best Screenplay Award at the Sitges International Fantastic Film Festival in Spain! ]
[Nominated for three international film festival awards! The 18-year-old new director is creating miracles! ]
[Winning the International Film Festival Award! Chinese young directors are famous overseas! ]
[Genius or miracle? Beijing Film Academy's directing students spread their wings overseas! ]
"..."
Many domestic newspapers, under the arrangement of China Film, wrote the news that "The Night the Comet Came" won awards at foreign film festivals as soon as possible.
This news is indeed quite exciting news in this era. Today's Chinese people need this kind of news to enhance their national honor and pride and reshape their national pride in the new century.
We are no worse than foreigners in any field!
Even if it is making a movie, our directors can also take back the awards of foreigners!
As for not knowing what the Sitges International Fantastic Film Festival is?
It doesn’t matter, the attentive newspaper editors have fully explained the film festival to their readers.
No need to explain too much, just introduce that the last Chinese film that won this film festival award was "A Chinese Ghost Story 3" released in Hong Kong in 1992, and the winner was Joey Wong, the best actress!
Joey Wong has won awards from this film festival!
All of a sudden, the status of the Sitges International Fantasy Film Festival has been raised in China.
Yes, Joey Wong now has the ability to raise the status of a film award.
Most Chinese people don't know Wu Yuan, but most of them know Joey Wong, and they love her Nie Xiaoqian deeply!
How can an award that Nie Xiaoqian has won be bad?
Today's audiences are still relatively simple, they don't know what a wild award is, and they don't know how unscrupulous some film festivals are.
Fortunately, as one of the three major fantasy film festivals in the world, Sitges can't be said to be a wild award, and major newspapers can also make a lot of sense when they blow it up!
Good guy, this is immediately amazing!
Suddenly, as a spring breeze came overnight, thousands of households praised my name!
Wu Yuan, a nobody, instantly ignited domestic public opinion.
Countless young and middle-aged people who read newspapers were curious.
"Who is Wu Yuan?"
"What movie is "The Night the Comet Comes"?"
Even on the still immature Chinese Internet, Wu Yuan's name and "The Night the Comet Comes" were all over the major forums!
Countless people are interested in this mainland director who won awards at foreign film festivals!
Including reporters from various media, they all smelled it keenly, this is big news!
Soon, a reporter with great powers followed the clues to the Beijing Film Academy and found out about Wu Yuan!
The major actors of "The Night the Comet Comes" were also surrounded by reporters, and all the news about Wu Yuan and the movie was continuously dug up by reporters!
In less than half a day, Wu Yuan's detailed information appeared on the Internet, including the embarrassing things he did in school, and even the fact that he sold pirated discs was revealed!
What's more coincidental is that
When Wu Yuan and "The Night the Comet Came" became popular outside the walls and ignited public opinion, the movie "The Night the Comet Came" also reached the period of word-of-mouth explosion after four days of word-of-mouth fermentation!
Countless audiences who saw the movie won an award in the newspaper and wanted to go to the cinema to see the content, or were strongly recommended by other friends to watch the movie, all walked into major cinemas across the country!
With this wave of watching movies, the box office of "The Night the Comet Came" exploded!
The copy department of China Film was busy all the time. As soon as countless copy discs were made, they were quickly sent to all parts of the country, and they were still in short supply! The theaters below could make more than a dozen calls a day to urge for copy discs!
Daily box office 1.5 million!
Daily box office 2.2 million!
Daily box office 3.6 million!
When Wu Yuan led Chen Kun and Zeng Li to rush back to Beijing from Spain, the national box office of "The Night the Comet Came" had exceeded 10 million!
Countless viewers are not satisfied with watching it once. Even if they have to save money, they have to watch it twice or three times. The more they watch, the more addicted they become. The more they watch, the more confused they are about the plot of the movie, and they can't stop!
In the field of pirated discs, "The Night the Comet Came" has become the hottest sales champion of the month!
Audio-visual stores are full of customers who want to buy "The Night the Comet Came" discs!
Whether it is manual piracy or machine-burned pirated film dealers, they are busy all the time!
The sluggish and cold mainland film market, whether it is the distributor, the theater or the gray industrial chain, has ushered in a big market because of this movie!
Countless theater managers, film factory managers, and pirated disc vendors are shouting Wu Yuan's name in their hearts!
This director can be dealt with!
There is money for everyone to make together!
Unlike those directors who make art films, they only care about playing art and selling movies to Europe, and don't care about the domestic market at all!