Chapter 1284 Countermeasures!

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It's just that the action, which was originally thought to be guaranteed, ended in the disappearance of the commercial spy. When he got the news of the failure of the operation, Fengtian Hirosuke fainted on the spot.

In the later F1 competition, in order to retaliate against the SHIELD Group, Fengtian Hirosuke personally called the manager of the Fengtian team, Hideo Matsui, and told him to make a black hand on the SHIELD team, so that they could not win in any case.

As a result, Matsui Hideo did as he ordered, but in the end the SHIELD team won the championship, but his Fengtian team suffered heavy losses.

Not only was the car damaged, the main driver and the team manager were both injured, and a doping incident was also detected. Fengtian Team was caught in public criticism, and the reputation of Fengtian Group was also greatly affected. Europe, the United States and many other countries. There has been a significant decline in car sales in the region, resulting in economic losses of more than one billion US dollars.

Hirosuke Fengtian originally wanted to make a stumbling block for the SHIELD team secretly to prevent the further increase of the SHIELD group's influence, but he didn't expect that not only did he fail to achieve his goal, but he also lost his wife and lost his troops!

The team's strongest driver, Sato Suzuki, was completely over, and he also affected the team and the group a lot. The losses were huge, and the team manager was also abolished. The Fengtian team, which suffered a huge blow, could no longer participate in the next race.

Not only the large amount of funds and resources invested in this season have been completely lost, but also the claims from many advertising sponsors, which will undoubtedly be a very heavy blow to Fengtian Group!

Fengtian Hirosuke almost had a heart attack again because of this!

However, the impact of these events on the Fengtian Group is limited after all. For the Fengtian Group, which has a large scale and strong financial resources, these losses are not enough to hurt the people's congress.

But this time, the situation is completely different.

The Aegis Group seems to be completely aimed at them, and the blade has until now accounted for an increasing proportion of mid-to-high-end cars in Fengtian Group's profit share, completely crushing them at the same price and higher performance. pressure.

Although Fengtian Group has a large scale and abundant funds, some small losses are not enough to shake the big tree, but the Aegis Group this time can be said to be pulling wages from the bottom of the pot, directly attacking their vital points and cutting off their very important profits source.

This is not just a problem of hundreds of millions of billions, but the profits of up to tens of billions have been completely cut off, and the crisis they face is not only that.

Mid-to-high-end cars cannot be sold at all, and they are all backlogged in factories, which not only fails to generate profits, but also cannot recover costs. At the same time, operating costs such as employee wages continue to consume a large amount of funds, and the company's working capital The bottom will be reached soon, and if a solution is not found immediately, the company will go out of business before long.

If it cannot survive this crisis, Fengtian Group may even collapse!

However, Fengtian Group is an established large-scale automobile company after all. Faced with this unfavorable situation, it quickly responded.

Since they can't compete with the new models of Aegis in the high-end market, they simply withdraw from the high-end market.

On the third day after the release of the Aegis SUV, all mid-to-high-end models of Fengtian Group were sold at reduced prices.

In fact, including domineering, the price of Fengtian Group's mid-to-high-end models in Japan is less than half of that of Huaxia.

For example, domineering, the price in Japan is 3.35 million yen, equivalent to less than 210,000 yuan, but the price in China is as high as 500,000. Even if it is produced in China, the domestic domineering does not need to pay extra tariffs, and the price is as high as 430,000.

In fact, the cost of this car is only about 100,000 yuan, plus value-added tax, consumption tax, and some hidden costs, such as advertising fees, labor costs, and various marketing expenses, the normal price should be around 200,000 yuan.

However, Fengtian Group, relying on its successful marketing strategy and the relatively good quality of the car itself, raised the price to 400,000 to 500,000 yuan.

The same is true for the various models under the Lexus brand.

The situation of inflated prices is very serious.

The various mid-to-high-end models of Lexus are actually very similar to the low-end cars of Fengtian.

They not only share a frame platform, but also have the same electrical system and internal and external components. The core three parts of many models are almost the same, which can be said to be a shell changing car.

Just changing the car logo, shape, and interior, the price is hundreds of thousands, or even hundreds of thousands.

While other domestic and foreign auto brands are carrying out various preferential activities and selling at reduced prices, Fengtian Group has done the opposite.

One can imagine how big the profit space is.

Until now, under the huge threat of Aegis Motors, Fengtian Group finally lowered the price, and the magnitude was so large that countless consumers were stunned.

The original price of 400,000 to 500,000 yuan has dropped to more than 200,000 yuan, and the price of all mid-to-high-end models under Lexus has also been reduced by nearly half.

Overnight, almost all of the high-end models of Fengtian Group fell into the hands, instantly changing from high-end cars to mid-range cars.

However, this move of their brave man to break his wrist has indeed played a role. Although the sudden price reduction has caused many old users to be dissatisfied, they feel that they have been slaughtered at the beginning, but there are still many users who could not afford these high-end models. Price is attractive.

The price of more than 200,000 can buy a high-end car that originally cost 400,000 to 500,000, which is still very worthwhile in the eyes of many people. As for the Aegis car, it is good, but the cheapest is 500,000, which is not theirs. within the scope of consideration.

It has to be said that although Fengtian Group's price reduction strategy is simple, it is very effective.

However, the price they paid is also very huge. The original high profit was directly broken, and the current price can only be maintained without loss.

But no matter what, Fengtian Group has finally survived the crisis of bankruptcy. The sales that had been stagnant have improved again, and even have a trend that exceeds the past.

After all, as the original high-end cars, they entered the ranks of mid-end cars with direct price cuts, and they are still very attractive to mid-end car consumers.

In the past, the increase in sales would definitely have excited the senior management of Fengtian Group, but now, the profits of these high-end cars whose prices are almost halved are already negligible, and even a tenfold increase in sales cannot make up for their huge losses.

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