Chapter 179 If You Want to Be Popular, Find Brother Xu

New Year's Day.

Just after the new year, the carnival on New Year's Eve is still vivid in my mind.

But Jiaxing has resumed normal operation.

We also welcomed a group of new visitors.

"Mr. Xu, I brought everyone together to bother you."

"What's the matter, Director Zhou came to visit and inspect, I can't wait for it."

Xu Jia welcomed Zhou Xingxing and the others in, not all of them were strangers, "Brother Chao, why don't you say hello in advance when you come, and play a surprise attack?"

He gave Deng Chao a hug, and the two had a lot of exchanges when they were in "Running Man".

Xu Jia has a deep understanding of Deng Chao's funny character.

It's a pity that this guy always wants Xu Jia to invest in his movies, so I really appreciate it.

"Villain Angel" actually made a profit, but its reputation was really bad.

If it didn't meet Xu Jia's positioning that Jiahang's products must be high-quality goods, they gave up.

It's not that he hasn't thought about creating another investment institution that doesn't use the banner of Jiaxing.

But people are not fools.

I found Xu Jia to invest, just to use the banner of Xu Jia and Jiaxing.

"You think I'm happy, because those who celebrate the Chinese New Year will be dragged out for publicity." Deng Chao said helplessly.

That's enough to listen to. They have spent a lot of effort in order to appear in Master Xing's movie.

"You're not here to get cheap and act like a good boy. Why don't you introduce me to these few?" Xu Jia exposed the other party's lies, and then looked at the other reserved actors.

After all, whether it is Zhou Xingxing or Xu Jia, in their eyes, they are all important figures in the circle.

"Hello Mr. Xu, my name is Lin Yun, and I play the mermaid Shanshan in the movie."

"My name is Zhang Yuqing, and I play Li Ruolan in the movie."

"Mr. Xu, you can just call me Xiao Luo, and the role is an octopus."

The three of them took turns introducing themselves.

Xu Jia wandered playfully between Zhang Yuqing and Xiao Luo.

He can remember that when Ronaldinho's incident happened later, Zhang Yuqing cut octopus live.

Xu Jia led everyone into the conference room.

Just after the new year, Zhou Xingxing led the main creative team to come, he must be anxious about the movie's release.

It was originally delayed because of the issue of the issuing company.

Zhou Xingxing was unwilling to procrastinate any longer. After the Spring Festival, he didn't know how long he would have to wait.

"The current premiere time is tentatively scheduled for the third day of the Lunar New Year, which is the day after tomorrow. At that time, we will arrange for everyone to hold the premiere ceremony at the Wanda Cinema in Beijing. The media has already contacted us. I hope everyone can cooperate."

Xu Jia simply set the tone, and then gave Miao Yuqing the opportunity to show her face, "Yuqing, tell me the specific statistics of the premiere."

Miao Yuqing took a deep breath and stood up.

She looked around at the crowd, there were all big directors and celebrities that she couldn't get in touch with on weekdays, and it was finally time for her to stand on this stage.

"A total of 137 media outlets were contacted for the premiere ceremony, and film critics, supporting stars, fans of the main creative team and movie fans also accepted the invitation. The venue is expected to reach 1,312 people."

"There are 860 theaters where the film is shown, and all major online websites have publicity. There are also advertisements in the airports, high-speed railways, and railway stations of first- and second-tier cities in China. The total publicity cost is 50 million yuan."

This number is not exaggerated at all, it's a real investment of so much.

Even from a certain point of view, more than that.

Because some resources were obtained in exchange for Jiaxing's favor.

After all, there is not much time left for the publicity department, so they can only use more money to generate enough popularity to complete the task assigned by Xu Jia.

Fortunately, the money was not wasted.

All over the country, there is overwhelming publicity about "The Mermaid".

Moreover, he also took advantage of this opportunity to train the publicity department well, and by the way, showed the outside world Jiaxing's strength in film distribution.

Not everyone can achieve this level of publicity and more than 800 premiere theaters in such a short period of time.

Fifty million may seem like a lot, but in Xu Jia's view.

This is not only a long-term investment, but it can also be doubled through movies soon.

But Zhou Xingxing obviously didn't know that Xu Jia had already predicted the movie's potential.

He just thought that Xu Jia was buying a horse bone with a thousand dollars, and he looked so satisfied for a moment that he was a little moved.

"The sincerity of Jiaxing is obvious to all. As long as there is a chance to cooperate in the future, I will not make a second choice." Zhou Xingxing promised.

"Then thank you Director Zhou for your love."

Xu Jia didn't take it to heart at all, just listen to what he said.

He admits that Zhou Xingxing is indeed admired by others in terms of movies, but he also has to say that he has always weighed every penny when it comes to personal interests.

Deng Chao and the others were even more attentive, as if they hadn't heard.

They understand Zhou Xingxing's point better than outsiders, and those who can join the crew have basically lowered their salary a lot in exchange for this opportunity.

"In addition to the premiere ceremony, we also arranged a road show itinerary for everyone. First- and second-tier cities across the country must be taken care of, and some third-tier cities will also be visited, so the schedule will be relatively tight, and we will divide into two teams."

"Zhou Dao is a team, Deng Chao is a team, as for how to divide, it depends on your individual decision."

After Xu Jia made a suggestion, he threw the hot potato out without hesitation.

Regarding the itinerary of the road show, no matter who decides, it will cause a lot of trouble.

Of course, Zhou Xingxing didn't need to say much, this is his own movie, and he must be willing to work hard to promote it and run road shows.

Including Lin Yun, she is a newcomer, and all her hopes are pinned on her film performance.

But the rest of the actors are different, they still have their own activities, they can't let their own money go and help others make money, right?

Calling Master Xing is respect, but if it affects making money, it will not affect turning his face at all.

"We will discuss this in private after we go back. This arrangement is completely acceptable." Zhou Xingxing agreed first.

So far, he is quite satisfied with Jiaxing's work on publicity and distribution.

"That's good, Yuqing, give Director Zhou the itinerary plan." Xu Jia said.

Zhou Xingxing hesitated for a moment, but still said: "Mr. Xu, I have a heartfelt request for this premiere ceremony. I hope you can come on stage with us."

Um?

Xu Jia looked over in surprise: "I'm going too? Director Zhou, I'm just behind the scenes..."

"Mr. Xu, please don't be modest. I know that you will personally go to the stage to help promote the self-produced projects of Jiaxing." Zhou Xingxing said.

Xu Jia was stunned.

Who the hell spread the word!

I only helped to increase the popularity of projects that were not advertised at the beginning, and then I never participated in the battle in person.

As everyone knows.

Due to the explosion of "Langya Bang" and "A Thousand Bone Flowers".

Many people attribute part of the success to his personal promotion.

Plus the entertainment industry is superstitious.

Unknowingly, a legend spread.

Whoever can ask Xu Jia to help promote it in person can win a lot of money, not to mention hot money, at least the guarantee is no problem!

Even some masters would individually test their fate with Xu Jia when they gave fortune-telling to celebrities.

Cooperating with him has become a mascot...