Chapter 1670 [Domestic Car Brands Have "Booked" The Big Goose Market]
All in all, a U4 hybrid car in China costs 12.8 million rubles to sell in the big goose market, which is equivalent to 1.02 million yuan at the current exchange rate, almost double the price in China.
Needless to say, ordinary people in the big goose family can't afford it.
Only some local rich people can afford it. The annual sales volume can reach 30,000 units. It is not an exaggeration to say that it is selling well.
When Fang Hong left the headquarters of Xingyu Technology, he took away a data report, which was the data report of domestic brands in the big goose market in April.
"Is it so fierce? The efficiency of this substitution is faster than I thought." At this time, Fang Hong was very surprised when he looked at this data report. What domestic car brands have not done in the mainland has actually been done in the big goose market first.
According to this data report of Xingyu Technology, in the last month, that is, in April, 9 of the 10 car brands with the highest sales in the big goose market were from domestic brands, with a year-on-year surge of more than +850%, which is simply the rhythm of booking the market.
Among the top ten best-selling models, Dongda's auto brands accounted for 6. The data from this list in April showed that Da Goose's local brand Lada ranked first, with a market share of 27%. This result is not surprising, after all, it is the home court.
But then again, Da Goose's Lada brand has such a large market share, which is also the result of cooperation with Dongda's auto manufacturers.
In fact, to put it bluntly, it is equivalent to domestic OEM.
In other words, the top ten are basically fully booked. With the withdrawal of Western companies, Dongda directly connects and replaces them at the speed of light.
According to the market data performance of Da Goose in April, the total sales of new cars in the Da Goose market this month, major domestic automobiles have won 70% of the sales share, directly making the Da Goose market the first place in vehicle exports.
It is undeniable that there are factors such as the time and place, the withdrawal of Western companies, etc., but the overall improvement of domestic auto brands is obviously obvious to all.
Otherwise, even if Western car companies give up this market, it is impossible to achieve such results in such a short time.
You should know that the current domestic market is in a state of explosion, and it has also produced a lot of things. I can't beat Xingyu Technology in the mainland, and I can't beat you overseas? It's probably like this.
But there is no Yadi in this list, and there is not even any new energy vehicle brand. It's not that there is no new energy vehicle in the big goose market, but it is in the "other" category.
After all, the harsh geographical and climatic environment of the big goose and the technical constraints of many new energy vehicle brands are indeed not as good as oil vehicles here.
Even Xingyu Technology dared to enter the market this year, and it didn't dare to come with pure electric models, but only brought oil-electric hybrid models.
...
In June, on Wednesday, June 9, Xingyu Technology officially announced that its new energy vehicles would enter the goose market.
This news attracted the attention of the industry, and peers were very surprised. Xingyu Technology is crazy, daring to sell new energy vehicles to the big goose. This is not crazy, but it is confident enough in its own technology to make such a decision.
The next day, Thursday, a SCU-4 oil-electric hybrid model appeared at the Xingyu Technology flagship store in Mosike. The appearance of this car immediately attracted great attention in the local car circle.
At around 10 am local time, Xingyu Technology's flagship store in Mosike was crowded with people. Most of the people who came to the flagship store today came for this car, including consumers, car owners, media people, and industry insiders.
This black fourth-generation SCU became the focus, and everyone's attention was focused on this car.
Xingyu Technology's new energy vehicles officially entered the market, and soon triggered discussions among netizens on the Internet social forum.
[They not only have excellent smartphones, but their cars will also become world-class products. ]
[I will buy this car next year, there is nothing to say, a perfect car! ]
[Xingyu Automobile has changed my stereotype of Dongda's automobile industry. I now have no doubt about the excellent quality of Dongda Automobile. ]
[This is exactly what I understand as the direction of development of the automobile industry. ]
[Dongda is already a pioneer in the automobile industry in our world. ]
[This car reminds me of the amazing first-generation STAR smartphone launched by Xingyu Technology in 2010. ]
[I think it's hard to choose a Dongda car brand. There are so many of them at once. My brain has exploded from thinking about what to choose! ]
[It's cool, but there are too many electronic components, so they should be easily damaged, right? ]
[A very good car. I wish I had one, but it's too expensive. This is not to mention that it's not worth mentioning. ]
[No wonder Apple announced its withdrawal from the car-making plan...]
[I like the advanced high-tech elements and excellent configuration of this car, and I also like the interior, especially the seats, but the exterior design is too oriental, and the excessive streamline completely kills all the ruggedness...]
[I think Xingyu Technology's cars are trustworthy. I love Xingyu Technology. I have used 2 mobile phones of this brand, as well as the latest MIX headset they released. Of course, I also plan to buy one of this car, although it is very expensive. ]
...
From the feedback of local consumers, the vast majority of the reviews are positive, not to mention rave reviews.
And in the negative reviews, the high price problem accounts for the majority. This part of people are positive about the quality of Xingyu Technology's cars and many leading technology experiences, but they think the price is unacceptable.
Objectively speaking, it is indeed not cheap. After all, the price of a hybrid SCU-4 in Big Goose has reached 12.8 million rubles, which is equivalent to more than 1 million yuan.
Among the many Dongda auto brands entering the Big Goose market, Xingyu Technology's auto products can be said to be the least cost-effective products, but at the same time, they are also products with a unique driving experience among all brands.
Xingyu Technology's auto products are themselves aimed at the luxury high-net-worth income group, and the price is not cheap. This is a real one-cent-for-one. Although it is nearly twice as expensive as the domestic price, Xingyu Technology has not made much money from it.
If you want to buy a cheap and cost-effective car, there are a lot of other Dongda auto brands, and the general public of Big Goose does choose this.
Big Goose's own auto brand is like that. It is still relying on the former Soviet Union's industrial capital. Magnesium Western cars have withdrawn, and Big Goose can only choose Dongda's products.
Obviously, Xingyu Technology has no intention to make its own products into a mass-market car in the big goose market. This is unrealistic. It can just target the local high-net-worth income group.
At this moment, Xingyu Technology's official flagship store in Mosike.
The first batch of car owners have already started placing orders. Those who can pay 12.8 million rubles to buy a car are definitely local rich people.
... (End of this chapter)