Chapter 891: Emoji Marketing

In early August, as "Split" completed its final editing, pre-screening promotions began in full swing.

First, the crew held a memorial event on the first anniversary of Billy Milligan's death.

The relevant promotional soft article also introduced Billy Milligan in detail.

Then Martin established a psychiatry charity foundation and announced that he would donate part of the after-tax income from his $20 million salary to help patients with split personality.

"When I was preparing for "Split," I visited five psychiatric centers and had on-site contact with dozens of patients."

Facing the camera of media reporters, Martin looked solemn and said into the microphone: "They look healthy on the outside, but they are troubled by difficult mental problems. I only have this understanding after having played the role in "Split". I have personal experience, so I want to help them as much as I can.”

These words were obviously talking about helping people but secretly they were promoting the movie and the character. The reporter understood it and quickly asked: "Did you suffer from similar troubles when you played this role?"

What Martin said seems to be true: "There are seven main different personalities in the film. Every time I play one, I have to go through a huge change. Just acting almost makes me have a nervous breakdown. I can't imagine the patients." What great pain I have endured..."

The focus of this press conference was not on how to rescue patients with schizophrenia. The topic was almost all around the movie "Split."

Louise also publicly announced on behalf of the crew that 5% of the film's North American box office will be donated to the Psychiatric Therapy Charitable Foundation just founded by Martin.

When it comes to movie promotion, how can you attract attention if you don’t use all kinds of tricks?

After the press conference, Martin got into the car Bruce drove.

Lao Bu has completely ended his European trip, all his gains in Ukraine have been sold, and the returned funds have been remitted to a company registered in the Cayman Islands.

This was a gluttonous feast involving many parties. After excluding all expenses and profit sharing, Martin finally received US$2.7 billion for the company registered in the Cayman Islands.

Most of it, Martin is ready to invest, targeting the new financing of Tesla and Netflix.

The market value of the former has not yet exceeded US$50 billion, while the market value of the latter is currently hovering around US$35 billion.

Although Martin does not know the specific changes in market value of the two companies, he has some impressions. This is far from the peak period of the two companies.

Abundant funds are also the guarantee for Martin's ability to display money.

Back at the studio in Burbank, agent Thomas was already waiting here. He wanted to confirm the itinerary with Martin: "Alexandrovitch arrived in Washington yesterday and is expected to come to Los Angeles tomorrow afternoon, including a meeting with you. ”

Finally about to meet, Martin said directly: "I will be available at any time tomorrow afternoon. It depends on his arrangements."

This meeting was not a private contact, but a public meeting between the Ukrainian cultural delegation and representatives of the Los Angeles film and television industry.

Thomas said: "I will reply to Washington right away."

On the afternoon of the next day, the Ukrainian cultural delegation led by Alexandrovich and Olina came to Los Angeles and held a grand exchange event with representatives of Los Angeles politics, business, culture and sports.

Martin and Elizabeth Olsen were present at the event.

Elizabeth looked at the little man in the field and said, "I didn't expect that the comedian I met two years ago actually became the president of a country."

She looked at Martin and lowered her voice: "My dear, what you have done is amazing."

Martin was very calm: "Even without me, there is a high probability that he will still become president, maybe a few years later."

Elizabeth believed in Martin's judgment: "When I first met him, I felt that he was a very ambitious actor."

"They're coming," Martin reminded.

Alexandrovich and Olena came over.

The four shook hands one by one, and Alexandrovich invited Martin to have a few words alone.

The two entered a lounge.

Alexandrovich smiled and said: "Martin, I have always wanted to thank you in person for your strong support, but I never had the chance until today."

Martin smiled: "You're welcome, you gave me a generous reward."

As Alexandrovich entered politics, it was impossible for the two to get along as before.

After chatting for more than ten minutes, the meeting came to an end.

Alexandrovich extended an invitation: “Welcome to Kiev again.”

Martin shook hands with him: "If the time and opportunity are right, I will go there again."

With the election of Alexandrovich, "Servant of the People" came to an end after its second season.

The cooperation between Martin and Alexandrovich has come to an end for the time being.

When the two met, Elizabeth and Olena also had a brief conversation.

Today, Elizabeth has long transformed into a business elite and can deal with these scenes with ease.

After this exchange, there was a dinner hosted by the California government. Martin and Elizabeth did not return to the manor until after ten o'clock in the evening.

Lily came out of the studio and saw the Ukrainian gift that Martin brought back, and said: "Is a government composed of a group of comedians and producers reliable?"

Martin thought for a moment and said, "Maybe it will bring drama to the whole world?"

Elizabeth reminded: "Not all are comedians, but one is a former world boxing champion."

Lily nodded: "I understand, this is the responsibility of force."

She turned to ask Martin: "When can you capture the White House?"

Martin casually said: "Now is not the right time, it will probably take another ten years, the world is about to be in chaos."

"Whether the world is in chaos or not, we must have a good rest." Elizabeth urged Martin to go upstairs: "Rest early, you have a media event to attend tomorrow."

Lily also came over, and she and Elizabeth each took a hand, and pulled Martin upstairs like a cow pulling a plow.

In mid-August, "Split" officially released a 2-minute full trailer, which focused on the personality transformation of the male protagonist.

David Fincher used short shots to quickly edit the same character with different personalities into a dozen seconds of fast-changing shots, fully demonstrating the changes of one person with thousands of faces.

This film itself is a big hype, and the protagonists of the twenty-four personalities have attracted countless fans' attention in the constant publicity.

The most terrible thing about such publicity is undoubtedly the acting skills of the actors. Once the characters created do not achieve the ideal effect, it will be a devastating blow to the subsequent trend of the film.

But once the trailer was released, it was received with exclamations of admiration from YouTube and major social media.

"What did I see? It was clearly a face, clearly Martin's face, but I felt that they were eight completely different people."

"After watching the trailer, I just want to say that Martin Davis' acting is really damn strong!"

"I am Martin, and I officially announce to the world: I am not bragging to you, but when I start acting, even we are afraid? Why should I use us?"

"If nothing else, just watching Martin's performance is worth a movie ticket!"

Driven by Disney Pictures and Davis Studio, Martin's animated picture of thousands of faces became a hot topic on social media. In just a few days, it was forwarded more than 10 million times.

The crew also made it into a dynamic emoticon package and posted it under the official social media of "Split", allowing the media and fans to forward it at will.

In the new era of publicity, the role of social media interaction is becoming more and more important.

"The Shallows" is hailed as the most successful social media marketing movie.

In just one week, Martin's "Split" emoji package swept the world. In any country where Twitter and INS can be used, this emoji package has occupied the highest usage rate this week.

Even in places where Twitter and INS cannot be used, such as the world's second largest film market, it has still become popular.

This has driven the development of Hollywood star emoji packages. After Martin's emoji package became popular, some people also dug out Quentin's talk show after filming "Kill Bill" and dug out the famous "Awesome" emoji package.

However, "Split", like "Kill Bill", is rated R, involving many nude and bloody scenes, and is destined not to enter the theaters in the second largest film market.

In terms of conventional publicity, the crew is also advancing.

Radio, television, outdoor hard advertising and media soft articles, etc., with sufficient budget support, can be called a bombardment.

Martin and Anya Taylor-Joy also frequently appeared in the media and participated in various publicity notices.

Gossip media also revealed rumors about the two.

The male and female protagonists hyping up rumors is the simplest and most effective way to promote movies.

There are too many stars in Hollywood. When the film is finished and enters the promotion period, the male and female protagonists become lovers, and then break up when the film's market potential is exhausted.

A year later, the sequel is filmed, and the male and female protagonists rekindle their old love...

These are just like celebrity scandals that will break out whenever there are serious events in the political and business circles. They are low-cost, quick to take effect, and easy to attract attention.

In addition to social media marketing and regular publicity, Disney Pictures held an internal preview of "Split". Many film experts invited gave almost unanimous praise to the film, believing that the film is full of highlights and can easily arouse the interest of the audience.

The good reviews of the internal preview also made the producers and distributors more confident, and then arranged multiple previews including fans, media columns, and Hollywood peers.

This film not only wants commercial results, Martin also wants to hit the Oscar for Best Actor again.

After several previews, the film received a good response, and Davis Studio and Disney Pictures simply lifted the ban on the film's reputation.

In today's Hollywood, the kind of films that still suppress the reputation and refuse to lift the ban when they are released in North America are 80% bad films.

Most films have good reputations during previews, and they want to let the whole world know about them immediately.

Just like Martin's previous life, some movies have been released for two or three days, and TV series have been broadcast for nearly ten episodes, but there is still no rating on a certain website. Its quality can be imagined.

What is the purpose of spending money on public relations rating websites?

These movies and TV series are likely to be rotten.

Rotten Tomatoes, which collects column reviews as the rating standard, has the fastest reputation for "Split", with a freshness rating of up to 94%.

Most of these people's praise is focused on Martin's leading actor.

"The leading actor changes from one personality to another, and each one has a vivid image. I think Martin's acting alone is enough to make the film a big hit!"

"This psychological thriller fully shows how far Martin's acting can go. Among Hollywood actors born after 1980, no one can compare to Martin! As long as you have seen this movie, you will definitely agree with my point of view."

"Martin's performance is creepy and exciting!"

Another website, IMDB, also released the ratings for "Split" because there were enough users to rate it.

The film received a rating of 9.0.

Likewise, fans who have seen test screenings have praised Martin's character and performance.

David Fincher's direction also received praise, and it was believed that he had produced a masterpiece as good as "Gone Girl".

On the MTC website, the comprehensive media score is 83 points, which means that the film has been highly praised by the media, audiences and critics.

In the theater manager audition feedback, which only the film studio and distributor can see, theater managers from all over North America gave "Split" an "A" rating.

After Warner Bros. lost its No. 1 spot in Hollywood for consecutive years, Walt Disney has overtaken the former and taken the top spot.

The reputation of "Split" is here. Under the operation of Disney Pictures, it took almost no effort to get 3,860 opening theaters in North America.

If theaters didn't have confidence in an R-rated film, they wouldn't be able to provide such strong resource support.

"Fortunately, my new film won't be released until next year, so it won't compete with you." Leonardo also watched the preview of "Split", sat in Martin's office and shook his head in admiration: "You bastard is simply a pervert, like this No one will play with you after you show off your acting skills.”

Martin poured black tea for him and Nicholson and said, "Oscar likes this. Of course I have to make targeted arrangements. This is not a random shoot, but an adaptation of real people."

Leonardo looked at Nicholson on the other side: "Is Billy Milligan's story reliable? Isn't it the reason and excuse he used to escape guilt?"

Nicholson said: "I don't know what the real situation is, but in the Hollywood circle, Billy Milligan is considered reliable. There have been too many Hollywood movies in the past that drew on Billy Milligan's deeds, including many Hollywood classics and Oscars. Award-winning films, denying Billy Milligan is tantamount to denying Hollywood’s past.”

Leonardo finally understood: "Martin, this bastard, deliberately chose this subject."

Martin admitted: "There are so many patients diagnosed with schizophrenia in North America. Why did I choose Billy Milligan and publicize that it was adapted from him?"

Not only that, he also rejected Jonathan Nolan's idea of ​​adding super powers in the early stages of script creation.

Giving the male protagonist superpowers seems to be more interesting, but in this case, the promotion of a real-life adaptation is untenable.

Nicholson said: "Martin, you think more comprehensively than Leo."

Leonardo said: "I will make a comeback next year too!"

Martin asked: "When will the filming of your film start?"

"Next month, I'm going to shoot in the ice and snow in northern Canada." Leonardo simply said: "I will be tortured to death."