Five Hundred and Twenty-Six Overseas Box Office

North America is the world's No. 1 movie box office market, and overseas regions can hardly find any rivals that can stand in the way. Even China, which has risen strongly in 2015 and 2016, is still a long way from the hegemony of the United States; but any one A movie that is eager to make a profit will not miss the overseas market.

The overseas box office of "Avatar" of US$2 billion is the best in the entire film history; the US$1.5 billion overseas box office of "Titanic" in 1997 is even more a miracle in film history.

Perhaps, the box office potential of a single market cannot rival that of North America, but China, Japan and South Korea in Asia, Germany, France, the United Kingdom, Russia and Spain in Europe, Australia in Oceania, Brazil and Mexico in South America, The box office potential should not be underestimated. The combined overseas box office has greater potential than a single region in North America.

As of 2017, there are eight works with 500 million works in North America; there are six works with 1 billion overseas works, and there are more than 60 works with more than 500 million works. This is the gap.

So, for those commercial blockbusters, no one is stupid enough to ignore overseas markets. To be precise, there is only one piece of the cake in the North American market, but there are more than a dozen in the global market. By staggering schedules, alternating lines, and exchanging copyrights, major film companies can always make a lot of money in overseas markets.

Universal Pictures is no exception, and Paramount is no exception. The two works that fought in the opening battle of the summer file before, once again launched a cross-fight in overseas markets.

"Thor" was released in 64 countries and regions outside North America, showing a large audience of comic-level hero movies, and the classification advantage of "pg-13" has been fully exerted; / Love 5" also showed no weakness, and was also rated as "pg-13", and relying on the foreshadowing advantages of the previous work, it successfully launched screenings in 62 countries and regions.

However, the two works have walked out of different exhibition curves. Due to the drag of word of mouth, "Thor" has been defeated in all directions. The decline of North America is like a virus, extending to different markets around the world.

Thanks to Chris Hemsworth's Australian identity, "Thor" is highly sought after in Australia, with a total box office of 20 million, making it the second-largest overseas box office for the film, only behind the United Kingdom; Even in Australia, "Thor" still lost to "Degree and Passion/Love 5", watching direct competitors grab 30 million box office on their own territory, gradually, people seem to have become accustomed to such Mode, no longer surprised by the failure of "Thor", but took it for granted.

Surprisingly, the third largest overseas ticket base of "Thor" is actually Mexico. The film went to Mexico during the filming and was stationed there for a long time, which is also reflected in the box office data. The total box office of 19 million is really good.

But unfortunately, on the whole, the box office performance of "Thor" is still unsatisfactory, and even a representative bright spot cannot be found. As the first overseas ticket warehouse, the United Kingdom only contributed 22 million US dollars The total box office, which also made major media in North America sigh with regret.

In addition to "Spider-Man", the overseas box office of the "X-Men" series and "Iron Man" series are unsatisfactory. The overseas performance of "Comic Heroes", a film with distinct American culture, has been curbed to some extent. The overseas box office of "Iron Man" is only 266 million.

In the end, the overseas box office of "Thor" also stopped at 230 million, and the value can be regarded as the same level as "Iron Man", and it did not usher in a complete collapse. Still a significant improvement. At the beginning, the overseas box office of "Iron Man" was lower than that of North America. Even "Iron Man 2" will only be flat. It can be seen that the overseas box office potential of comic heroes has been further developed.

But that's not good news for Paramount.

The combined global box office of "Thor" in North America and overseas is only 370 million. Compared with the cost of 150 million, the world needs at least 400 million to make a profit - not necessarily profit, just Possibly, but now, the total box office has not even broken through 400 million. Not to mention the huge publicity expense Paramount spent on this work.

lose money.

A "Thor" cost Paramount at least $40 million, possibly more. Next, because Disney acquired Marvel Comics, the copyright changed hands, and the cooperation between Paramount and Disney, the two top production companies, is bound to not be so easy, and the prospect of the sequel project suddenly cast a shadow.

In sharp contrast is the strong performance of "degree and passion 5".

Two years ago, the overseas box office of the fourth installment in the series achieved extremely good results. In the case of 150 million in North America, the overseas box office reached 210 million, even compared to "Iron Man". , the gap is not as obvious as imagined, which has also become an important factor for Universal Pictures to make the fifth film.

This time, the highly acclaimed fifth installment is, of course, menacing.

After the screening, "Degree and Passion 5" has successfully reached the top in 56 countries and regions, and won the weekend box office championship; and completed the championship in 43 countries and regions, and the third consecutive championship. There are as many as twenty-nine regions. Before "Pirates of the Caribbean 4" swept the overseas box office market, "Degree and Passion 5" seemed to be the box office overlord in May! Strongly completed the global box office three consecutive championships, the scenery is infinite, and there is no two in a moment!

In the end, the United Kingdom, Russia, Germany, Australia, and Mexico ranked the top five in the overseas box office of "Degree and Passion 5" respectively. What is even more commendable is that the total box office of these five regions has exceeded 30 million! In contrast, the highest overseas box office of "Thor" is only 22 million, and the gap is far more dramatic than expected.

It is no exaggeration to say that in North America, the two works have been entangled for a while; but in overseas regions, "Thor" has no chance, and there has never been a glimmer of dawn. This is the real difference of magnitude.

In five regions with a box office of 30 million, as Renly's hometown, the United Kingdom has become the box office champion. Universal Pictures found the right time, changed its publicity strategy, and launched a local British publicity with Renly as the core. One method has also successfully pushed the box office in the UK to over 39 million!

"Renly Hall", the name spread quickly in the UK, this is also after the Harry Potter trio, the United Kingdom's new actors once again appeared in the potential box office superstar. As we all know, the United Kingdom is rich in stage actors, and the basic skills are amazing. However, in terms of box office superstars, the new generation has been disconnected for a period of time, which really makes many British media excited.

For some, though, that's not good news. To be more precise, it was disgraceful news.

In addition, "Degree and Passion 5" also received a total box office of 20 million in France and Brazil, especially Brazil's stunning performance, which did not live up to the hard work of the crew in Rio de Janeiro for a month and a half. All the box office energy has been exploded; in addition, the total box office of Japan, Italy, South Korea and Taiwan has also exceeded 10 million, showing a strong posture of blooming flowers all over the world.

It is worth mentioning that China, which has not yet been able to rise, has not introduced "Degree and Passion/Emotion 5" - nor has it introduced "Thor". This box office market, which contains infinite energy, is still asleep, quietly waiting for the day to explode.

In the end, "Degree and Passion/Passion 5" won a strong box office of 530 million in overseas markets. Even though everyone has been psychologically prepared, seeing such a result is still a breath of fresh air. Compared with the first in the series. Four, the increase is even more exaggerated than that of North America, and it jumped directly from 200 million to 500 million. This is not only an excellent performance, but can even be called a box office monster——

You know, even for the "Iron Man" series, the overseas box office is only 300 million, but this series still made Robert Downey Jr. replace Johnny Depp and become the first person to attract money in North America. Of course, the real gold attraction of comic-adapted heroes still comes from the surrounding area and the huge Marvel universe, which is beyond the reach of the "degree and passion" series.

Now, "Degree and Passion 5" has handed over a strong performance of 300 million in North America and 500 million overseas, swallowing 845 million globally, and it has become a series that is comparable to the "Pirates of the Caribbean" series. Comparable to the top blockbuster. Even on the top of the year-end box office rankings, this work has a strong hand. Before the summer season, who could have foreseen such an exhibition trend?

As Renly's first commercial film, the strong box office potential of "Degree and Passion 5" has become the hottest topic in the summer of this year. Although it is only the third protagonist, it has received countless attention and praise Critics and audience alike; more importantly, no one should forget Renly's first film work.

"Buried Alive", which just went offline in the first week of April, is fresh in my memory. This work invested only 3 million, but it achieved excellent results of 52 million in North America and 65 million overseas, and finally the global box office. Incredibly reaching 117 million, it is definitely one of the works with the highest revenue ratio this year.

Different from "Degree and Passion/Love 5", "Buried Alive" is the work of Renly alone. An independent sketch, a commercial blockbuster, the two works have written their own box office miracles. For the vast audience, the name "Renly Hall" is evolving its own unique charm. Then, the next What about the work?

Many people have turned their attention to "The Cancer-fighting Me," a comedy with Seth Rogen that may be another box-office monster. So, how much does Universal have to pay to win Renly?

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