Three Hundred and Sixty-Five Win-Win Situation

Focus Pictures really lacks confidence in the North American box office of "Crazy Love".

The plot of this film is not as strong as "Growing Up Education" and "500 Days with Summer", and it is closer to the emotional supremacy style of "Blue Valentine". But compared to "Blue Valentine's Day", the leading actors of "Crazy in Love" are a notch weaker in terms of popularity and appeal, and they can only rely on the word-of-mouth of the work itself to drive the box office.

Therefore, the industry is now generally positioning the North American box office of "crazy in love" at around 9 million to 10 million US dollars.

Focus Pictures strives for more box office dividends, which can reduce their burden; but if the box office dividend ratio is reduced, Focus Pictures must promote more vigorously, hoping to achieve a breakthrough in the box office. It now appears that Renly had this idea in mind.

Douglas knew that he could reject Renly, or stick with his three proposals, or put it on hold today and negotiate slowly.

But Douglas also knew that the Weinstein brothers were coveted, and Paramount's advantage was not showing weakness. This year's Sundance is generally on the decline, and "Crazy Love" can almost be said to be a standout. If Fox Searchlight also comes to join in, then everyone will push each other up, and I don't know where the price will go in the end.

More importantly, Douglas did see the prospect of "Crazy Love" during awards season. Compared with "Blue Valentine's Day", the whole style of "Crazy in Love" is more approachable, more easily accepted by the public, and has more possibilities in terms of script and actors. Best Actress, Best Actor, Best Supporting Actress, Best Original Screenplay all have a go, if done right.

Focus Pictures would not want to miss such an opportunity.

Of course, all of this is just theoretical predictions on paper. "Love Crazy" is just proving itself at Sundance, and that's not enough. January 2011 has not yet passed, and there is still a long and full year, not only to accept the test of film critics and audiences, but also to face the impact of other powerful competitors. Perhaps, by the end of the year, nothing came of it, which is not surprising.

Personally, Douglas found Renly an interesting actor.

Yes, he thinks "fun" is a more appropriate choice than genius. He can even hear the decisiveness behind Renly's words, and he doesn't seem to want to continue wasting time on these meticulous matters.

Douglas had the absurd idea that Renly wouldn't even be at today's meeting if it wasn't for Drake. Just like the original "buried alive".

You know, the ultimate goal of every actor in Hollywood is a producer.

Not box office dividends, not 20 million clubs, not even Oscar statuettes, but producers. Don't you see how much effort Vin Diesel put into the ranks of the producers of the "Fast and Furious" series, and how many connections he went through, and he got what he wanted.

Because being in the producer ranks means having power and being at the top of the pyramid, then the status and recognition in the circle are completely different. If you want to seek dividends, awards, remuneration, etc., this will be multiplied with half the effort. of.

Now, when Renly appears on such an occasion, his status is equivalent to that of a producer, with not only the right to pay dividends, but also the right to negotiate. But Renly didn't want that.

Douglas was a little curious about Renly's future development, even if they met for the first time today.

Between lightning and flint, Douglas has already made a decision.

"No, I'm not confident." Douglas's answer was completely unexpected. Drake was immediately stunned, and a playful smile appeared in Renly's eyes.

Douglas's expression didn't change much, "Honestly, I don't think this film can make a difference at the box office. For such an art film, the video tape market is the broadest, and of course, there are also art theater screenings. so,

It is impossible for the crew to take 35% of the box office dividends. "

The box office dividends that the producers and distributors can share is about 60 percent. Generally speaking, considering the production cost, production process and other factors, the distributor is only responsible for one part of the distribution, so the producer takes about 40%, while the distributor takes 20% about.

However, the distribution of independent films is relatively special, and the distributor needs to pay a part of the copyright fee, which is equivalent to withdrawing the box office dividend in advance, so the proportion of the producer's dividend will decline to a certain extent. this is normal.

"Twenty-five percent, this is our bottom line." Douglas said firmly, leaving no room for negotiation.

But Renly showed a smile, and those dark brown eyes concealed a bright and sharp halo, "Are you sure we're going to do this again and again? I know twenty-five percent is not your bottom line. , you also know that 35% is not my pursuit. We can tug-of-war slowly, or even put the negotiation on hold for the time being, and then reconsider and plan when we go back. However, I don’t think it is necessary. What’s your opinion? ?"

Renly didn't go around any further, and put on an upright posture, but it's not hard to see that Renly didn't say anything substantive, nor did he propose a new dividend ratio. The subtext is: I've been so candid, so now it's your turn to show my sincerity.

After all, Renly was still forcing Douglas to show his cards.

Douglas laughed dumbly, and lowered his chin slightly, affirming Renly's words.

As Renly said, they can keep pulling and pulling for the 1% dividend, but Focus Pictures doesn't have to care about this trivial profit. Ten million, then 1% is 100,000 US dollars; what's more, the soldiers are expensive, what Focus Pictures needs to grab is time, and the "Crazy Love" crew can completely sit on the Diaoyutai and see the quotations of other distribution companies. .

As soon as he entered and exited, Douglas said simply and neatly, "The copyright fee is 5.5 million, and the box office dividend is 30%."

"Happy cooperation!" Renly was also quick to say, a simple and clear sentence that finalized the cooperation this time.

Compared with Harvey Weinstein, Focus Pictures is also calculating, and it is no less calculated than Weinstein Pictures, but Douglas is indeed more sincere than Harvey, not in terms of sales figures, but It's the sincerity of the whole gesture. What's more, the cooperation experience of "Buried Alive" has been very pleasant so far. If "Crazy Love" can continue this form, it will be even better.

Douglas had a big smile on his face, and sincerely admired Renly's personality and attitude.

Today's cooperation is undoubtedly pleasant, which is a win-win situation. The "Crazy Love" crew won more profit margins, while Focus Pictures defeated a number of competitors and took the first step in the independent film market and the year-end awards season in 2011. With a victory at the Sundance Film Festival, it's natural to start the new year in this way.

After the negotiation was reached, Renly also breathed a sigh of relief. After the tension eased, he realized that one important thing was, "Drake, do you have any questions?" He is the director and producer of the movie, but no one asked him for his opinion just now.

Drake's head was a little numb, and the numbers he heard before were so many that he didn't feel anything now. However, Drake still knows that the 5.5 million royalties and 30% of the box office dividends are definitely the top of the list.

Not long ago, he was still shocked by the 4.5 million proposed by Harvey, but now, the North American distribution rights of "Crazy Love" have been sold for 5.5 million, and there will be dividends in the future. This is incredible. You know, the investment cost of this film is only 250,000.

"No problem, of course no problem." Derek is a person who knows how to be content. He nodded with a smile in his affirmation. His face did not hide his joy at all, but the smile only paused for a moment, and then he cautiously Asked, "I have a question, I would like to ask, what is Focus Pictures' positioning for movies?"

Drake felt his stomach burning. "Love Crazy" really doesn't have the qualifications to precondition Focus Pictures, not to mention, Douglas has just bought the North American distribution rights of the film at an incredible price, how can he ask for more? But... he couldn't help it.

"What do you mean?" Douglas had already stood up and was about to shake hands. Hearing this mindless question, he was slightly stunned.

"I mean, this movie is very special to me." Drake looked at Renly, felt his encouraging gaze, calmed down a little, and continued, "It's based on my Based on real experience, it's very special. So..."

So what? Drake didn't continue speaking either, the words were cut off right here.

Douglas already understood, and he showed a smile, "To be honest, we have not yet formulated a release strategy. After Sundance is over, we will organize an internal preview, and the main team of the distribution department will watch it. Then express opinions, make judgments, and finally formulate relevant publicity strategies. What film festival should it go to, when should it be released, how should it be promoted, and so on.”

Douglas explained the situation in a few words, and Drake showed a sudden realization.

In Weinstein Films, the two brothers have absolute dominance. All plans and projects are handled by them. They even interfered with the director's editing work too much, hoping that the film could be edited according to their own ideas, so that the film could be edited according to their own ideas. To be reprimanded as a "tyrant" has happened more than once. Therefore, in the process of negotiation just now, Harvey made judgments and plans early on.

However, in Focus Pictures, they follow a complete work system, strictly follow the process to complete, gather the wisdom of everyone, and achieve their goals.

The two methods have their own merits and cannot be said to be good or bad, which is also reflected in the completely different publicity styles of the two companies. For Weinstein Pictures, success is also Xiao He and Xiao He is defeated.

"So, I can't answer your question right now. But what I can say for sure is that 'Love Crazy' is 'Love Crazy,' and it's a very special movie." Douglas continued, "Just me. Say, I really like Renly's performance in the movie, and I think it's a movie about love."

Douglas smiled and nodded at Renly, then looked at Drake again, "Are you satisfied with this answer?" ()

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