Two Hundred and Eighty-Three Box Office Harvest

Fifty-three theaters, the single-house box office was US$41,100, and the three-day weekend box office was US$2.18 million, ranking among the top ten in the weekend box office rankings and temporarily ranked ninth.

"Buried Alive" delivered a perfect answer in terms of box office data!

Considering that this is the third week of the screening, the box office data of the single hall is still so strong, staying flat at the level of 40,000 US dollars for three consecutive weeks, reproducing the myth of the original "Blair Witch".

Considering the impact of "127 Hours", "Buried Alive" has shown a rare and powerful appeal, and has been enthusiastically sought after by professional audiences in five large cities, especially New York and Los Angeles, which are particularly demanding on art. It is amazing that the city can still perform like this.

Taking into account the impact of the three commercial films on the market, "Buried Alive" received two million box office figures in three days over the weekend. With a mere 53 theaters, it was the first in November. Zhou's North American weekend box office top ten occupied a place, closely following "The Social Network" in its sixth week of release, which is indeed impressive.

Although it is said that "Buried Alive" is far behind "127 Hours" in the word of mouth of film critics, the huge commercial potential of the film is enough to prove the excellence of this work. At present, it has been released for three weeks, and the cumulative box office is as high as 4.5 million US dollars. For Focus Pictures, the one-shot deal in Toronto has recovered the cost, and it will enter the profit stage next, which is undoubtedly gratifying news.

So, it's too early to say that "Buried Alive" will be behind "127 Hours" in the competition for awards season.

In the upcoming awards season, these two works are bound to have a lot of battles: survival in desperation, male lead monologue, Fox Searchlight vs Focus Pictures, in the long competition, who can have the last laugh, it is bound to be exciting Varied. However, for now, Focus Pictures has paid more attention to the expansion plan of "Buried Alive"——

The current expansion is not only striving for box office revenue, but also the layout of the awards season, which is far more important than imagined.

In the second week of November, Focus Pictures finally started the journey of expanding its screenings. It increased the number of screening venues to 141 in one go, and put them in almost all major cities. After two weeks of word-of-mouth fermentation, As well as a series of online promotions such as IMDB, Facebook, and photo walls, the box office of "Buried Alive" finally led to a blowout explosion.

The box office of the single hall is still as high as 19,586, and it takes 2.76 million US dollars for three days on the weekend!

During the screening period, the box office achieved a green upward momentum for four consecutive weeks, and the market performance of "Buried Alive" was quite unstoppable. Although the movie viewing boom in Los Angeles and New York has gradually declined, the strong enthusiasm that broke out in other cities,

Successfully pushed "Buried Alive" to No. 7 on the North American weekend box office charts.

It is worth mentioning that, this weekend, the box office performance of "Buried Alive" has already achieved the overtake of "Chainsaw 3D", just behind "Smart: Ghost Record 2" by less than 100,000 US dollars. On Halloween this year In the competition for the schedule, "Smart: Ghost Story 2" undoubtedly seized the opportunity, but the biggest winner was "Buried Alive".

This has also triggered reports in various aspects, and countless news media are exclaiming that the strong performance of "Buried Alive", even if it is inherently insufficient, is in direct competition with "Chainsaw 3D" and "Smart: Ghost Record 2". In the annual "Terror Showdown", he won a place with a dignified attitude!

Now, "Buried Alive" has not only attracted much attention in the paper media, but has also entered the TV circle's line of sight.

On the nationally popular "Ellen Show," host Allen-DeGenres said in the opening remarks of the latest episode, "Last weekend, Portia was with a few friends. Watched a movie, had a nightmare about it that night, scared her to the core, and for the next few days she was holding on to the hero of that movie, and I almost thought she was in love with that guy."

Portia-de-Rossi (Porita-de-Rossi), Ellen's wife, the two are legally same-sex couples. Last year, they even beat Brad Pitt and Angelina Jolie in several year-end polls to be considered the most powerful couple in America.

Hearing Ellen's ridicule, the whole audience burst into laughter, which made her smile a lot, "It made me also very interested. Last night, I finally had the opportunity to watch this movie, huh, I finally understood how Portia was feeling, so much so that after waking up this morning and refusing to go to the bathroom, I asked Portia to take out her toothbrush and finished brushing in the living room. Yeah, that movie woke me up claustrophobia.”

Once again, the audience burst into laughter, and Alan spread his hands, expressing his innocence, "Because this film refused to come to my show to promote the invitation, so, here, I will not mention the name of this work. Unless That handsome male lead is willing to come to my show."

Although he said that, Allen was lying on the sofa while talking, and then put his hands on his chest, making a look of horror, and the big screen in the background was accompanied by a picture taken by Allen himself. Zhang poster - the imitation is the official poster of "Buried Alive", the meaning is really obvious.

As one of the most popular talk shows at the moment, the "Ellen Show" has an extraordinary influence; not only that, NBC broadcasts thirty-five seasons of the comedy sketch variety show "Saturday Night Live", which is also in the show. Violently made fun of "Buried Alive".

During the show, they simply filmed a short, starring Andy-Samberg as Renly's character, trapped in a cardboard box.

Andy tried his best to be funny, imitating many details in the movie, especially the part where the rattlesnake came in, and even cried a lot of snot and tears, but finally turned into a Hulk, tore the cardboard box, and then He found that he was not buried alive, but was placed in a coffin. The coffin was placed in front of the church, and all the guests looked at him like an idiot. Andy then bowed gloomily apologetically and walked out.

After the spoof short film was launched, it was highly praised and aroused praise on the Internet. It was even considered to be one of the highest quality jokes after the new season started this year.

The spoofs and mentions of TV programs are undoubtedly the greatest affirmation of "buried alive". This little-known independent film seems to have broken the shackles and become one of the hottest topics of the moment.

Behind this, the public relations ability of Focus Pictures has begun to show its strength.

It is undoubtedly unbelievable for a work that detonated so many topics at the screening stage. From openings in Toronto and Telluride, to the midnight show craze caused by the "Renly Hall" topic effect, to the collective attendance of the "Fast & Furious 5" crew, and "Smart: Ghosts 2" "The same type of comparison, as well as the assists of "127 Hours" that cannot be forgotten, and finally the excellent quality of the film itself, this has made "Buried Alive" a hot situation today!

The weekend box office has been rising for four consecutive weeks, and the box office has achieved $40,000 in a single venue for three consecutive weeks. Discussions on social networks and IMDB have continued to heat up for four consecutive weeks. "Buried Alive" has indeed written its own myth, a Hollywood myth dreamed of by independent films.

However, the journey of "buried alive" is far from over. Afterwards, Focus Films launched the expansion rhythm in an orderly manner.

In the third week of November, 324 venues; in the fourth week of November, 453 venues... One step at a time, it finally reached the public screening level in the third week of December, 700 The screening scale of the 16 theaters has only just reached the minimum standard for public screening, but it is undoubtedly the greatest affirmation of "buried alive"!

As of the second week of December, "Buried Alive" has been in the top ten of the weekend box office for the fifth consecutive week in the eight weeks since it was released. As a work that has not yet reached the level of public release, such an excellent box office performance has attracted There was an exclamation from the entire industry, and the cumulative box office exceeded 18 million!

At present, 20 million is a certainty! Now, the industry's expectation of "Buried Alive" has been adjusted to 40 million US dollars. If the film can make a difference in the awards season, it is not impossible to break through 50 million, especially considering that Focus Pictures has almost Without too much investment, this achievement becomes even more commendable.

It is precisely because of this that Focus Pictures has steadily and steadily expanded its "Buried Alive" screening front. It can be seen that the box office demand has now taken a back seat, and the awards season strategy is crucial - the time of the awards season. It's too long, from December to the end of March, and there are nearly three months before the Oscar voting deadline. If you want to win the vote, you must persevere in appearing in the sight of the judges.

The old-fashioned Focus Films, rich experience and accurate positioning are vividly displayed at this moment. If at the Toronto Film Festival, the North American distribution rights of "Buried Alive" finally fell to Lionsgate, then the current situation is another matter -

At least, Lionsgate will never sacrifice "Chainsaw 3D" to promote "Buried Alive", so, if the release date is changed, can "Buried Alive" still achieve such good results?

This answer, no one knows, and no one pays attention. Because, the current distribution company of "Buried Alive" is Focus Pictures, which has taken a solid step in the awards season in an orderly manner.

In the fourth week of January, the Golden Globe Awards Ceremony came to an end, the Oscar nominations were announced, and the expansion of "Buried Alive" reached its peak, showing in 1,200 theaters! This is the first time that the "Buried Alive" screening line has exceeded 1,000 theaters. At the same time, the box office performance of the work did not disappoint. It broke out again with a score of 2.5 million in three days over the weekend, and returned to the North American weekend. Top 10 in the box office charts.

However, this is already the fifteenth week of "Buried Alive", and the performance is so outstanding that it can no longer be expressed in any words.