Two Thousand Four Hundred and Twenty Dinosaurs Attacked

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The recording of "Jimmy Kimmel Live Show" came to an end amid the screams and shouts of a tsunami. A program recording of Shuteshu is still talked about many years later.

Because the content of the show is really too rich and full, even though Kimmel had confirmed the plan to make the Renly special early on, the actual result was still beyond imagination. The breaking points and highlights are throughout, the laughing points and burdens are everywhere, the whole process in the true sense is high-energy, and it is so wonderful that it is amazing.

This also means that post-production will face rigorous challenges.

After careful consideration and careful discussion, the program team finally decided to edit the recorded content into two episodes and broadcast them in two days. In addition, some of the content will be broadcast on YouTube, so as to truly make the best use of the materials and materials in their hands. The corners and corners are not easily wasted.

The facts also proved the wisdom of the program group:

"Jimmy Kimmel Live: The Renly Hall Special", the last episode had an incredible 6 million viewers, and the next episode's viewership soared to 9 million, which is absolutely terrifying. , the previous period was 2.1, and the next period was smashing to 3.0.

What exactly does this mean?

First of all, after Jay Leno's retirement, coupled with the general decline in ratings across the TV industry, in the past 18 months, no talk show has had a second-ranking rating, and no talk show has ever broken through. The viewership could top seven million, even for Jimmy Fallon, who has been dubbed "The Best Overtime on the Late Show"—with the one exception that Renly was a guest on last year.

Now, Jimmy Kimmel has done it.

Secondly, due to the relationship between the program positioning and style, Kimmel's ratings data is relatively sluggish. Compared with Fallon's "Tonight Show", the ratings and the number of viewers are only half of the latter. If the guests are big enough, Then it can reach two-thirds of the latter; of course, Kimmel has a stronger influence on social networks.

This time, Kimmel's ratings were more than double that of Fallon - the relevant figures for the next show are nearly triple.

In other words, even using "miracle" to describe it is not enough to express the shock and consternation of the entire industry, and the social network is full of cheers and celebrations.

The reason is that the right time and place are right for people.

On the one hand, this is Renly's first North American appearance in three months.

Since the two Oscars, Renly has not revealed it publicly. Although he attended the Cannes Film Festival, it was on the far side of the Atlantic Ocean; secondly, the media interviews were still carried out around "lobster", which also means, "Jimmy Cannes. Moore Live" made its first North American debut since snatching an Oscar.

On the other hand, it is Kimmel's program arrangement.

According to the ratings data, the discussion in the two sessions of "Malicious Twitter" and "Hungry Twitter" has always been high. The former is the first time that Renly has been so "grounded" in history, which is really related to those negative comments on social networks Interactions, flashpoints and gimmicks are all enough to attract netizens' attention; the latter is the interaction between Renly and the fanatical fans, watching the majority of netizens try to molest Renly and get counterattacked, everyone absolutely loves it.

In addition, "Jurassic World" spent half a year spreading the word overwhelmingly, and the popularity of the movie itself is the best "east wind".

When all the factors collided, a blowout was created.

Not only that, some sensitive videos of "Hungry Twitter" were put on YouTube, and they also became the focus of attention. On Twitter, a large number of video clips within 30 seconds were circulated, and the click rate and discussion rate continued. It’s been a long time since we set a new high, and the spread effect is comparable to a viral video.

Universal, for its part, seized the opportunity to produce short videos of the main cast reading vicious and thirsty tweets,

Taking advantage of the popularity to further promote the movie, but this is another story. The publicity and distribution of "Jurassic World" did indeed make a beautiful turnaround.

But it is undeniable that the "Jimmy Kimmel Live Show" can create a new peak in the "Post Jay Leno" era, and it is also a new peak since Kimmel created the show 12 years ago. The biggest credit must go to Renly— - Not only is it Renly who can talk and laugh with ease, and it is not only Renly who is at the peak of popularity and sweeping the world, but also Renly who is approachable, open to all possibilities, and actively cooperates.

It was thanks to Renly's cooperation and that Kimmel's link settings had more room to play, and this collided with the effect of one plus one greater than two.

Unbelievably, the publicity boom and follow-up effects of "Jurassic World" even surpassed "Avengers 2", which cost as much as $50 million in publicity costs, and created a strong effect in both social networks and traditional media. , triggering a wave after wave of climaxes.

The much-anticipated "Avengers 2" was robbed of the limelight.

Universal Pictures has once again completed the feat of "making a big deal with a small", creating a more powerful effect with a more frugal budget, which is eye-catching.

What's more, what Universal Pictures "beated" was the mighty "Avengers 2" - a giant that had no work to come close to before its release, let alone shake it. Almost everyone acquiesced that this work would be This year's top seed in the summer season, but now Universal Pictures has changed the situation, which is even more rare and shocking.

But the bigger question now is that the early stage of "Jurassic World" was lively and buzzing, but can the quality of the work stand the severe test?

What if "Jurassic World" was as disappointing as "Avengers 2"? So, could there be an avalanche at the movie box office?

This is an answer that no one can know. Even the invincible halo of "Renly Hall" cannot answer it. This is also the eternal law of the North American market - the higher the investment, the greater the return, but again, the risk also higher. Robert Downey Jr. and Marvel Studios haven't been able to stop the bad reputation of "Avengers 2", so what about Renly and "Jurassic World"? This should be the answer that deserves the most attention in the summer file.

Leaving aside the movie box office for the time being, there is no doubt that "Jimmy Kimmel Live Show" has left its own mark in the history of North American talk shows. Kimmel has truly become the king of talk shows in the eyes of the new generation of audiences. , which makes Jimmy Fallon very envious.

Fallon kept shouting at Renly on the social network, looking forward to Renly bringing the "Jurassic World" crew to his show as a guest; but unfortunately, there are very few Renly who rarely log on to social networks. I don't know at all, and when a reporter later asked Renly how to respond to Fallon, the publicity period was over.

After Kimmel, Renly made guest appearances on "The Ellen Show" and "Good Morning America," the trump card of ABC's morning news.

Mainly because of the classification and positioning of "Jurassic World": pg-13, Universal Pictures hopes to attract more family audiences, especially parents who bring children into the venue, and then establish a second group of small audiences for dinosaur lovers , laying the foundation for the sequel and the monster universe, the entire promotional positioning is very clear.

Of course, fashion photos, magazine interviews, radio publicity, campus activities and other related itineraries are also in full swing. In the midst of the lively publicity activities, North America finally ushered in the grand premiere of "Jurassic World"—— Universal Pictures really made the world premiere of the blood.

In order to commemorate the series restart of "Jurassic Park" twenty-two years after its debut in 1993, and because Universal Pictures had high hopes for "Jurassic World", the world premiere was chosen to be held at Universal Studios in Los Angeles. ——

It has the world's first "Jurassic Park" park. Over the past few years, it has received countless tourists from all over the world, truly making Jurassic fantasy a part of real life, although the newly built "Jurassic Park" in recent years The Transformers park and the under-construction "Harry Potter" park are becoming new hallmarks of Universal Studios, but Universal is still looking forward to the "Jurassic Park" being brought back to life.

I still remember last year's Thanksgiving schedule, "Super Marines" chose to premiere at Disneyland in Oakland, attracting global attention with an absolutely strong attitude, which also laid an important foundation for the film's global box office of one billion; now, Universal Pictures Also expect "Jurassic World" to replicate the feat.

On the day of the premiere, more than 100,000 tourists poured into the Universal Studios campus, driven by a strong publicity campaign and Renly's strong appeal. Seeing the surging crowd, once again demonstrated the great power of American attention.

The entire Universal Studios is also decorated with a Jurassic theme, not only dinosaurs, but also ancient animals such as mammoths, archaeopteryx, sea crocodiles, etc., and even the small details of plants and insects are taken into account, which truly brings the whole park to life. The Jurassic atmosphere is created, absolutely generous.

For the next three months, Universal Studios will continue the Jurassic theme, and will not change to the Halloween theme until October, in such a way to welcome the summer of 2015, and the follow-up will follow the "Jurassic" theme. The release of "World" will continue to launch more related activities.

Universal's abacus is still crackling loudly. On the one hand, it promotes the movie, and on the other hand, it builds momentum for Universal Studios.

Based on the restart of the Jurassic World movie project, Universal Pictures' overall layout in movies and other aspects of the parent company is unfolding.

But unfortunately, Universal Studios does not have a large screening hall, and there is no way to follow Disneyland's "point screening frenzy" - the largest screening room here can only accommodate a mere 300 people, which is also the point screening record is always firmly grasped The reason is in Disney's hands; here, there can only be a theme party before the movie premiere, an interactive warm-up for the night's world premiere, and that's all.

Still, when the crew, led by Renly, arrived at Universal Studios, there was an unimaginable frenzy.