One Thousand Six Hundred and Ninety-Seven Strong Alliance

"It's also like a 'Drunken Country Ballad'." Renly said with a smile on the corner of his mouth.

In fact, the release of "Drunken Country Ballads" has been very good. Sony Classics attaches great importance to this work by the Coen Brothers and Renly. The distribution plan and publicity methods are the top priority, although the awards season is not enough for this literary work. It’s still not too cold, but Sony’s emphasis on classics has allowed the work to usher in an explosion at the box office level.

But the Coen brothers knew what Renly meant. On the one hand, works such as "Drunk Town Folk Songs" lack the blessing of big-name stars, and their prospects in the North American market are bound to be difficult; more respect.

That's why all indie productions want to go to Sundance, Park City provides a stage for self-expression, even if it's not in the style of awards season to win the favor of indie distribution companies led by the Weinstein brothers, but they still have Opportunities for self-presentation and communication with the majority of film lovers.

What if Sisyphus Pictures had its own distribution system?

Of course, this does not mean that Sisyphus Pictures can break the blockade of cinema chains in the North American market. There are still no cinema chains willing to show unprofitable works. After all, the United States is different from France; but at least it means the pioneering and innovative art cinema chain. , From the perspective of distribution strategy and promotion, Sisyphus Films is bound to be more patient and more willing to invest.

The difference in attitude and the investment of energy, which is very, very rare for the release of independent films.

Taking "Detachment" as an example, if it was released by Sisyphus Films, the publicity strategy would not be aimed at the awards season, but would be oriented to a specific audience group. More discussion among interested groups - Tony Kaye's original intention of shooting this work was to reflect social issues and then influence the ideas of specific groups, and he had no idea about awards season at all.

According to such a distribution strategy, perhaps "detachment" will completely miss the Oscar nomination, but it can create more influence among specific groups, cause more waves, generate more artistic aftermath and social aftermath, and then attract more in the art theater chain. Movie lovers. Such works deserve longer-term screening opportunities in art theaters.

Renly's simple words caused the Coen brothers to exchange glances, with a surprise in their eyes.

They all know Renly's acting talent, but they don't know that Renly has such a keen touch outside of acting. This is enough to change the overall situation of the entire market, which coincides with Robert's idea.

Sure enough, without waiting for Ethan to reply, Robert cast his eyes with great interest,

He slowly lengthened his voice, "This kind of thinking is very dangerous. Release is not a child's play. It seems that you can tinker with something."

In the face of Robert's "accusation", Renly did not panic, and there was a smile in his eyes, "You mean, making a movie can be a child's play?"

Joel leaned in just right, stuck out his head and intervened between Robert and Renly, leaving only the back of Renly's head, looked at Robert, but pointed his finger at Renly behind, as if complaining, raising his voice. Said, "He deliberately misinterpreted your meaning! This guy needs a good lesson."

Looks like he's still holding revenge.

Ethan stood beside him and laughed helplessly, while Renly shook his head gently, the smile in his eyes became more and more intense, he did not object or protest, but raised his hands and made a gesture of surrender, mouth Li went on to say, "I know distribution is not an easy task, it's a whole other system."

Making a film is an artistic creation, but distributing a film is marketing and business operations, and naturally they are different. DreamWorks did not involve the distribution department, but it became passive because of this.

"I've only heard about the issue," Renly explained. "I'm not responsible for the specific situation, and I'm not even involved in it. I think this is also the best choice for investors to feel at ease." This is complaining about himself No business acumen? Such a touch of humor does make the conversation rhythm and atmosphere completely different. This is the charm of Renly. "Andre is still in charge of related matters."

Robert nodded slightly in appreciation, "Andre, your partner?"

"Yes, Andre Hamilton." Renly finally got to the point, "this time, he also came to Park City. If I have the opportunity, I can introduce you to him, although he may not know the famous Robert Reid. What a blessing really means, but I'm sure he's been looking forward to being able to communicate with Sundance's mastermind."

The subtext is... a strong alliance? Or to be more precise, like-minded parties discussing the possibility of further cooperation?

After all, the current Sisyphus Films is far from being called a "powerhouse", it can only be regarded as a potential stock.

This time I came to Park City, and Andre went with him. In addition to the upcoming premiere of "Boom Drummer", and Andre also personally came to support, the main reason is to open up the situation for Sisyphus Pictures - as Renly said, he is responsible for the creation part; and the management part , is Andre's specialty.

However, for this trip to Park City, Andre just came to inquire about the situation and initially test Sundance's future plans and cooperation intentions, because he also traveled lightly. If there is a real need to establish a distribution channel, Andre hopes that Arthur Hall can come to help. At that time, I am afraid that they will need a larger and more professional team.

The future of Sisyphus Pictures may be even bigger than Renly imagined, and this is just the beginning.

But no matter what, Robert immediately understood. Obviously, he and Renly came prepared. No matter whether the cooperation can be negotiated or not, at least in terms of attitude, both parties are full of sincerity. That said, it's good news. Then, Robert remembered the industry rumors in the recent period, and he had a hunch: all of them were in the game and thought they were gamers, but no one was sure when they would be called pawns.

Renly Hall, it's not that simple.

"Huh, I don't know if it's because I'm old, or the young man is too aggressive. I think I can't keep up with the speed. Your appetite is too big." Robert sighed with a smile on his face, and did not respond directly to Renly. Olive branch, but the eyes and expressions still reveal positive signals.

Renly was not in a hurry, and a smile flashed in the bottom of his eyes, "Is there any misunderstanding between us? The ambition of this Sundance 30th anniversary event is definitely not that simple, Mr. Robert Redford's idea is obviously Already ahead of the curve. Wait, is there something wrong with my understanding?"

Sisyphus Pictures' ambitions are not small, are Sundance's ambitions flat?

Robert and Renly's conversation styles are obviously different. Both of them are fighting and learning from each other. There is no covert temptation, but they continue to seize the opportunity in the open and honest conversation. Can't get in on the word - in comparison, the Coen brothers are real filmmakers, all their thoughts are on the film, and they can't keep up with the rhythm of higher-level confrontation.

Joel looked at Renly on the left and Robert on the right. After holding it for a long time, he suddenly said, "Are you arguing? But why are you all smiling and it doesn't look like a quarrel?" He He hates social situations with face-to-face and behind-the-scenes situations, but the atmosphere between Renly and Robert is different, that's why he asked directly.

Renly laughed cheerfully and waved his hands again and again, "No, no, no, we're not arguing. I'm just saying that Robert's ideas and blueprints are even more ambitious than ours, and now we'll see if he needs our help. already."

Robert narrowed his eyes slightly, and raised his mouth slightly with a smile on his face, "Help?" It should be mutual benefit.

"In the final analysis, it's all the same, it's just a difference in the way of expression." Ren Li said calmly and calmly.

Robert laughed dumbly, and then nodded lightly in agreement, "I am also very much looking forward to getting to know this Andre Hamilton and daring to invest in Renly Hall's works, which requires extraordinary courage, I am now I started to wonder what kind of role he was."

That's tantamount to agreeing! The prospect of Sisyphus Films' partnership at the Sundance Film Festival has finally knocked on the door.

"I think he's probably a fool." Renly groaned solemnly.

At this time, Andre, who was having a video conference at the hotel, sneezed without warning, and then another, and others in the video conference said, "Bless-You", Andre paused, and looked around vigilantly, but after all, he still had no clue, he could only withdraw his gaze and continue the meeting.

After the symposium officially ended, Renly still did not rush to go back, but went to the cinema with the Coen brothers to watch two short documentaries.

The audience for documentaries is small, and the audience for short films is even rarer. The support of Renly and the Coen brothers, in a sense, also hopes to attract the attention of more audiences. Of course, after the screening, the communication with the main creative team also benefited a lot.

Compared to movies, documentaries are longer, harder, and more difficult to shoot. The experience of the main creative team is full of legends and surprises, which is eye-opening.

Both Renly and the Coen brothers enjoyed the process.

By the time we left the movie theater, Park City had already entered the dark night.