One Thousand Six Hundred and Six Expansion Pace

The "Dream Back to the Kerosene Lamp Bar" concert came to a turbulent end in the midst of shimmering tears, and this grand event became an annual event in 2013 in every way.

The first was the concert based on the soundtrack of the movie, but it filled Madison Square Garden to a full house; the second was the participation of popular singers such as Ed Sheeran, Son of Blessed, Bon-Iver, John Legend, etc., without a penny , loyal and supportive; again the news about the Folk Music Festival and Renly's second series; and finally the belated encore.

Every single piece of news is worthy of attention and discussion. Now that all the news are colliding together, the strong chemical reaction that spews out is even more incredible!

At the moment in 2013, the global music market is shrinking, record sales are declining year by year, and the market share of digital audio sources is rapidly increasing - but the pure profit income is far from keeping up with the speed of record loss, and now the only one that can maintain a strong It's the touring market.

You can simply browse the news to see that almost all the top popular singers online, including veteran singers such as Paul McCartney and Madonna, are no exception. They are on tour all the year round. This is the most direct manifestation - summer tour Touring festivals in major cities, year round regional tours, occasional big world tours, and so on.

But even the touring market is now a little sluggish due to the global economic downturn: the size of the tour venues, the number of tours, the geography and size of the tour cities... These details can be perceived as different.

London's Millennium Dome O2 Arena and Wembley Stadium, Cologne's Lanxess Arena, Toronto's Air Canada Centre, Los Angeles' Staples Stadium, New York's Madison Square Garden, and more, are just a few of the popular singers who dare to dare. The top performance venues challenged, if you don't pay attention, the attendance of the concert is terrible. It's not a big deal to be embarrassed.

Although Madison Square Garden can only accommodate 20,000 spectators, the capacity of the venue is nothing at all, but because it is located in New York, where entertainment and life are colorful, attendance is still a daunting challenge; and tonight, "Dream Back to Kerosene Lamp Bar" "However, it created the most lively and exciting performance in 2013 so far, from the attendance rate to the audience feedback.

Of course, one important factor cannot be ignored:

This is a free concert! All income depends on the audience's own donation! This undoubtedly created the prerequisites for 100% attendance and more than 3,000 outfield spectators.

However, after the concert ended, Sony Classics officially stated that the ticket revenue of the audience was as high as 1.8 million US dollars!

It is absolutely unbelievable and unimaginable that the ticket revenue alone has reached such a figure! You can clearly feel the strong support of the audience.

This further proves the great success of this concert, which is even more valuable in the current market downturn.

Immediately afterwards, Sony Classics also officially announced that they will donate all ticket revenue to the Heather Cross Foundation; in addition, they will also make up the difference in the name of the "Drunken Country Ballad" crew, making up $2 million to sponsor the fund The next funding project of the association, I hope to help more people.

It is worth mentioning that the Heather-Cross Foundation has been operating for more than eighteen months, and the full-scale sponsorship of ALS is being strongly promoted; at the same time, the foundation manager Robin -Herzer officially announced in early October that the Foundation will allocate 20% of the funds on a continuous and regular basis every month to accept sponsorship applications for other intractable diseases, and make every effort to improve the treatment of amyotrophic lateral sclerosis. In addition, to help more patients in distress.

At that time, Renly was promoting "Gravity" at the New York Film Festival. After receiving the news, reporters came to ask Renly if he knew about it. Renly said, "This is an opinion from a friend." The Crosses. "We hope to be able to make a small contribution to change society. It's not easy, but we will continue to persevere."

Now Renly finally understands Bill Gates' mindset.

Every year, Bill Gates withdraws a fixed percentage of all his income and dividends, all of which are given back to various charitable fund projects. Because they deeply know that after the account number reaches a certain level, it is just a series of simple numbers, and only relying on themselves and their entire company to spend, it will never be spent, and it is necessary for the society to obtain wealth. Giving back to the society is a virtuous circle.

Renly is doing the same now.

"Dream Back to the Kerosene Lamp Bar" was an unquestionable success, generating buzz throughout North America.

According to industry rumors, Harvey Weinstein scoffed at Sony Classic's "villain behavior". He believed that this was a cheap and vulgar college PR move, and the ultimate purpose was just to promote the "Drunken Country Ballad".

On the surface, Sony Classic donated all the ticket revenue of the concert, thankfully, held a grand concert, which not only did not make a profit but also lost money; but the actual situation is that the concert retains its original flavor. Style, there is no gorgeous lighting and no extravagant staging, and even the performers voluntarily appear for free, and the cost has been reduced to a minimum. Compared with the academy's public relations cost of one million, it is not worth mentioning at all——

Now in the middle of awards season, throw a top-of-the-line luxury private party, and the cost generally fluctuates between $150,000 and $400,000, depending on venue, city, guest lineup, etc.; this concert hosted by Sony Classics , the cost may not reach this figure.

A simple horizontal comparison can show the clue.

As a veteran in the industry, Harvey Weinstein can easily see the essence through the phenomenon, and naturally he doesn't care. What's more, he thinks that Sony Classics is just doing useless work, "Those deeply moved audiences don't have the ability to vote. The people in the industry who really hold the right to vote are moved, but after all, they are not as good as the social offensive on a private party. Sony Classics is completely invincible.”

Harvey represents a point of view and attitude in the industry, but as to whether it is correct or not, we can only wait for awards season to find out.

However, one thing is for sure: Sony Classics' campaign for the movie was undoubtedly a huge success!

On December 27th, the day the "Dream Back to Kerosene Lamp Bar" concert was officially held, it was a Friday, and it was also the fourth weekend of "Drunken Hometown Folk Ballads" that continued to be screened. With the upsurge of the concert, In the fourth week, "Drunken Country Ballads", which was still shown in 45 venues, successfully maintained its strength during the screening period, pushing the cumulative box office of the film over 10 million in one go.

But objectively speaking, the influence of the concert was not fully fermented that weekend, but gradually showed its power in the following week to two weeks. The most direct proof is "Don Quixote" The sales of the two albums and the original soundtrack of "Drunken Country Ballads" have rebounded strongly; it is also reflected in the expanded box office of "Drunken Country Ballads".

In the first week of January 2014, the entire North American film market was calm, and the only new film released was Paramount's "Smart: Ghost Story", but on the whole, the market was still dominated by "ice and snow". The world of "Qi Fate".

Whether it's "The Hunger Games 2" or "The Hobbit 2", all of them are eclipsed in the face of the anti-sky box office trend of "Frozen". This cartoon has truly become an annual hit, strongly proclaiming Disney's headquarters animation. The awakening and counterattack of the department, after Pixar dominated the market for many years, Disney finally regained its traditional strengths.

In addition, the awards season works have become the main force of the theater.

This year's awards season works are generally more "big", from actors and casts to production lineup to distribution scale, all aspects have reached the top level. Big-name actors and big-name directors have added a strong combination of productions, allowing various distribution companies to plan. In the process of screening in theaters, the revenue ratio between the box office and popularity has to be considered, so the theaters in winter have become a little more lively.

"Gravity" is the first hit this year, then Leonardo DiCaprio and Martin Scorsese's "Wolf of Wall Street" starring Brad Pitt executive producer Michael Fassbender "12 Years a Slave", David-O-Russell's "American Hustle" with Christian Bale and Jennifer Lawrence, Spike-Jones and Joaquin Phoenix's "Her", Tom Han "The Big Dreamer" with Sandra Bullock...and that's just a part of the stellar lineup.

The above works, except "She" is still in the screening stage, all other works have been screened in more than 2,000 theaters, and they are definitely a strong contender for the box office champion in the deserted and depressed winter. For example, "The Wolf of Wall Street" has swept the cumulative box office of 60 million in just two weeks of release, and the topic discussion has always been hot.

Among them, "Drunken Country Ballads", which Sony Classics is responsible for publishing, is like an anomaly, and it has always started its expansion in an orderly and unhurried manner.

After the "Dream Back to the Kerosene Lamp Bar" concert, Sony Classics really started the first step after the expansion. Because word-of-mouth fermentation and rising expectations have reached a high enough level, if you continue to wait, it will begin to decline, and now the audience must see this work.

As a result, with 155 theaters and 35 cities, "Drunk Town Folk" ushered in the first round of large-scale expansion, and the box office performance of single venues is still the focus of attention. The distribution companies have cast curious research eyes!