One Hundred and Forty-Eight Leaps and Bounds

"Extra: 'Ophelia' is officially on iTunes and Spotify!"

Although there is a lack of publicity, but thanks to the popularity of YouTube recently, some netizens soon discovered this exciting news, and posted the news in the 6 Yahoo community for the first time, and the post also mentioned "Cleopa Terra (arranged version)" message, and said "Renly Hall, the damn guy finally willing to officially record, and now I can finally listen to the full studio version, Jesus Christ, I have listened to the original song of this song The version is five months old!"

After the post was published, it quickly attracted a large number of netizens' hot discussion and pursuit. Speculation about deliberate hype surfaced again and again. "Brando Mania" posted a post on the thirty-seventh floor of the post. :

"Regardless of Renly-Hall's family background, the objective fact is that he did not use any resources for publicity, and the video of 'Ophelia' was just lively on YouTube, and there was no follow-up report at all; It has been half a year since the upload of 'Cleopatra', with zero resources for propaganda and only word of mouth.

Regardless of whether there is strong support behind Renly Hall, the objective fact is that, apart from the two professional music reviews recommended by 'Mixer' and 'Billboard', it is completely dependent on the cacophony and attention of netizens At this stage, there is no lace news, no gossip hype, no radio commercials, and no TV publicity.

No matter how things got this far, the objective fact is that the singles 'Cleopatra' and 'Ophelia' are really good music. That's all that matters, isn't it? "

The "Brando Mania" post quickly attracted heated discussions among netizens. Some supported it, some opposed it, and some watched the excitement. But overall, supporters still prevailed. Combined with the previous "conclusions" of netizens, gradually still become mainstream. The controversy was not too big or not, and it was lukewarmly silent - after all, Renly is just a newcomer now, and there is not much discussion value.

However, this small controversy has fueled the popularity of the post again, and more and more netizens learned that "Ophelia" was officially launched.

In just six hours after the single was uploaded, "Ophelia" successfully entered the top 200 of the iTunes Instant Download Chart!

On the surface, it seems that it is only the top two hundred, and there is nothing to brag about, but considering that there is no announcement, no notice, no reminder, and no publicity, it is purely based on the netizens who play "Sherlock Holmes". , It is really too rare to have achieved such a result. What's more, this is just the beginning.

As the news spread, the download data of "Ophelia" rose rapidly at a rate visible to the naked eye, and at 3 o'clock in the afternoon, it had successfully entered the top 100 - it was only after the upload of the single. It's only nine hours,

Moreover, this achievement is still riding a small rocket, rising slowly, making people strongly doubt, "When did folk songs start to attract so much attention?"

At nine o'clock in the evening, "Ophelia" had reached the fourteenth place on the iTunes instant download chart, and the upward momentum finally slowed down. This kind of curve can be called unbelievable. It really shows the powerful driving force of the Internet era. It is really shocking that such an excellent result has been achieved without spending any publicity resources.

At the same time, "Cleopatra (arranged version)" has also attracted countless attention. Compared with the hot effect of "Ophelia", this single is more of a word-of-mouth effect. After all, the single is announced The low-ranking lap of the singles chart of the brand has also been high for two months, so the download data of the singles lacks a little explosive force, but still shows a good stamina.

By 9pm, "Cleopatra (Arrangement)" was only number 64 on iTunes Instant Downloads, but by midnight, the single had risen to number 31— - Correspondingly, "Ophelia" still stayed at the fourteenth place, and there was no change in three hours.

Of course, the most notable one is "Cleopatra", which was uploaded in March this year, which is the original version. The day after the end of the Emmys, the single topped iTunes' instant download chart. 3rd place! The top two are Eminem's "Love-The-ay-you-Lie" with Rihanna, and Katy Perry (katy-perry)'s "Teenage-dream".

It was undoubtedly a huge breakthrough, an unimaginable breakthrough, and although "Cleopatra" only stayed in third place for twenty-four hours and slipped down the next day, it was still a joy inspired. Now, a week later, with the high-profile of two new singles, the downloads of "Cleopatra" have been diverted by the arrangement version, but it is still on an upward trend, and it is also on the rise. 49th on the iTunes Instant Downloads chart.

The outstanding achievements are beyond words. Although this is only a result within 24 hours, the subsequent development curve is still unpredictable, but the popularity of the topic that broke out within 24 hours, even if it is not too inferior to famous popular singers, no one It can be denied that these two singles have really made a splash, which can be called a miracle in the independent music industry.

In the past few years, many independent singers have released their own singles through new companies such as songcasts, but the performance is very mediocre. In this era of information explosion, there is not enough publicity support. , it is extremely difficult to get ahead, most of the singles can't even squeeze into the top 200 of the iTunes instant download chart, and the download volume has always hovered in double digits. The dilemma of independent music is evident from this.

Now, the two singles "Ophelia" and "Cleopatra" have achieved such outstanding results by chance and can definitely be regarded as a booster for the independent music industry!

The story doesn't end here.

Streaming media data from iTunes and spotify is just one of many data to measure the success and popularity of music works. Billboard in the United States and pop music chart in the United Kingdom are the wind vane for comprehensive consideration of music business performance.

The bulletin board for the second week of September will be announced on September 6th, US time, which is Monday. Since the single "Ophelia" was released on the same day, the score statistics will naturally have to wait until the next week, but it is already on the chart. "Cleopatra", which stayed on the list for two months, became the most watched single of the week.

"Cleopatra" was still ranked 89th last week, still hovering at the end of the crane, but this week's ranking took a small rocket and jumped directly to 48th, not only a rising position in this week's ranking The biggest single and managed to break into the top 50!

This isn't iTunes' instant download charts, or spotify's or YouTube's daily streaming charts, it's the Billboard of the Business Composite Index, a billboard with unimaginable competition, with hundreds of singles competing fiercely Among them, any single that can rank in the top 50 is an achievement worthy of celebration, not to mention that it is an unpopular ballad——

A decade into the twenty-first century, only a handful of ballads have made the Billboard Top 50. Even Jason Mayez, who is currently the best performer, is no exception. So far, he has only three singles in the top 100 on the Billboard, and among them, "I'm Yours", which has created countless records, has made people excited. Le Dao's 76-week stay record is only the time it "stayed on the Billboard chart", and the highest single ranking is only sixth, and then it can't go any further.

This is one of the most commercially successful folk songs in the past decade.

Now, "Cleopatra" has managed to make the Billboard Top 50 again! And it broke all the shackles - no music videos, no physical albums, no supporting promotions, no radio charts, not even record companies and travel companies, this miracle is simply amazing!

Although it was only a mere forty-eighth, it still caused an uproar.

From no one to be highly sought after, from unknown origin to discussion focus, "Cleopatra" has walked out of an almost unrepeatable development curve. . Suddenly, the craze for folk songs seems to have recovered a little bit again, but it is impossible to know how long it will last and what heights it will reach.

Renly-Hall, the new actor who had just made his Emmys big, followed by a Billboard blockbuster as a ballad singer, saw a sudden surge of focus around him. Reporters start looking for information about Renly, but everyone is shocked—

Nothing.

The reporters and netizens are almost the same. Their only advantage is that they have learned basic information about Renly from the Actors Guild, such as height, weight, age, etc., and they have confirmed a question: Renly is from London. Finally, the background information of the newcomer Renly began to show some outlines, but other than that, there was nothing.

In the Internet era, everyone's information is exposed in broad daylight, and it is almost impossible to hide it, even ordinary people. The power of "people/meat/search" on the Internet is terrifying, let alone living in the spotlight. public figures below. Now that a mysterious figure like Renly has suddenly appeared, and the information and experience cannot be found at all, this is simply too incredible.

The reporters felt humiliated - it's humiliating that the netizens, as professional information collectors and insiders, have found nothing. As a result, the fire of gossip among reporters began to burn. In silence, Renly became the target of many people.

Then, Thursday, September 9th, arrived.