1104 Box Office Loss
2012 was another year for Renly.
The Almeida Theater version of "Les Miserables" is sweeping the world, garnering rave reviews from industry insiders, writing a new chapter in Renly's career, and early becoming a big hit for next year's Tony and Oliver awards.
"Edge of Tomorrow" has achieved a double harvest in word-of-mouth and box office, proving Renly's strong market appeal as a commercial film, and a breakthrough in personal remuneration income, keeping pace with Robert Downey Jr.
The myth of invincibility belonging to Renly continues, not only art films, but even commercial films such as "Fast and Furious 5" and "Edge of Tomorrow" without exception have received countless praises, which is a miracle , is even a myth. After winning the Oscar at the beginning of the year, the young actor's pace is still unstoppable.
Until the official screening of "Transcendence".
Among the 20 media reviews, 11 have positive reviews, 8 have negative reviews, and 1 have neutral mixed reviews. The overall media review has reached 55 points.
At the Berlin Film Festival at the beginning of the year, "detachment" ushered in a frenzy of discussion. Praise and criticism were intertwined. The treatment of ice and fire completely burned the entire crew on the fire. , the final score of the official field magazine was only "2.3/4", and among the four-point evaluation, they only gained a score of 2.3 points.
In other words, at the Berlin Film Festival, "Transcendence" was a work that failed to pass, and now it is on the North American continent, and the media review still failed, which is not an accident.
Among the many comments, a full three media gave an ultra-low rating of 25 points, and launched a fierce attack on the film with words and writing. They generally believed that——
"This is a work that is full of malice to the audience", "It makes no sense at all", "It's useless except for emotional clips", "The love story between a handsome teacher and a cute minor, this Are you sure it's legal", "full of self-righteous self-talk", "completely unconvincing"...
Bad reviews, bad reviews, or bad reviews, a full eight media outlets have given horribly bad reviews, full of rejection and disgust for this work between the lines, and the most direct comment said, "It's a waste of time, A waste of money, but also a waste of life, a work that is absolutely unnecessary to watch.”
Although it is said that "Transcendence" is an author's film, it is not friendly to the audience in the first place; but it was far beyond expectations to encounter such serious bad reviews and even useless personal attacks.
To Tony Kaye, he is not surprised at all. The previous "Blackwater Shipping Company", which was not able to complete the creation after being interfered by the government, encountered even more terrible treatment during the shooting stage. Said that this is precisely the original intention of Tony's creation. He said, "The reaction will be so intense only when it is really stinged."
Compared with criticism, what Tony dislikes even more are those tepid and lukewarm mid-reviews, which seem to be neither good nor bad. This is the most terrible insult to a work.
But for Renly, such treatment was the first time in history that he had never been treated like this in his career.
What's even more terrifying is that among those bad reviews, Renly's performance was completely ignored, and they just criticized, criticized and criticized, from the director to the actors, completely negating the efforts of this work.
Of course, among the first batch of reviews, there were eight media with extremely negative reviews, and in addition, there were as many as eleven media with positive reviews.
Among them, "The New Yorker" once again firmed its position and contributed the best of the first round of evaluations.
At the Berlin Film Festival, the "New Yorker" gave the highest praise, and after this time, they reiterated their position, "This is undoubtedly the best work since 'Fahrenheit 9/11', how much people hate it. , how good it is; how much people hate it, how good it is.
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"Also, Renly Hall is undoubtedly one of the best actors of this era, his performance is full of power and depth, like a punch, slammed into the soul, agitated far away Echoes. Watching Hall's performance and really feeling the baptism of art, which is so rare for contemporary filmmaking. He's the kind of actor who never disappoints you, always surprises you. "
As the sharpest and most unique magazine in New York, "The New Yorker" has always been so clear about love and hate, and will not be stingy with its praise and pursuit. In line with the "3.5/4" they gave at the Berlin Film Festival, the flag clearly stated its position.
In addition, the praise of the media also comes from other aspects-
"Wonderful expressiveness, deafening theme", "The chemistry between the actors is undoubtedly amazing", "This is a better performance than 'Crazy Love'", "Time will tell the value of this work" , "Brave, Bold, Innovative, Unique", "The picture of the ending dying in the barrenness of the imagination is undoubtedly the best of the year"...
In stark contrast to the negative reviews, the positive reviews are also rolling in, and the works are analyzed and praised from all angles and aspects. Impressive work, this is undoubtedly a victory at the artistic level.
Extreme praise, extreme criticism, extreme support, extreme opposition, it is precisely in these two extreme comments that the "detachment" score came to fifty-five points.
This is a bad thing, but also a good thing.
Compared with the situation in which "Les Miserables" is all concentrated in the central evaluation area, it is neither cold nor hot, neither good nor bad, neither high nor low, which is really uninteresting; and the situation of "detachment" is disgusting. Incomparably hated and liked very much, but this has caused more enthusiasm for discussion, at least from a topical point of view, this is positive.
However, with such positive factors, "detachment" seems to be useless.
Because, whether it is a negative review or a positive review, all professional film critics have reached a consensus: this author's film is indeed very, very unfriendly to the audience.
Obviously, from the very beginning of conceiving the work, Tony Kaye did not intend to please the audience. This work is not for ordinary audiences to enjoy at all. It is more about exploration and exploration at the artistic level. If you can enter the archives in the future It would be better to collect it and provide it to more fans as a historical reference.
Just like directors like Ingmar-Bergman and Michelangelo Antonioni (-), they are masters and masters, but their works are not something that ordinary audiences can appreciate, even just Even many advanced fans may not be able to fully understand it.
If the box office of these masters' films is counted, it is bound to be a disaster. The so-called box office feedback is originally a way of expressing commercial attributes, not a way of presenting artistic value.
Although it is said that Tony Kaye is still a long way from being a master, the creative concept and technique of "detachment" are inherently experimental, and their unfriendliness to the market is written in their genes.
So, even though the bipolar commentary of Double Days of Ice and Fire has sparked countless interest, it still doesn't help the movie's box office much.
In the first week of December, after experiencing the "detachment" of the four-week screening, it still started its own expansion step in an orderly manner. Seattle joined the city scope of the screening, but the theater chain of the screening has only increased from fourteen to two. Eleven, three cities still have very few screening theaters, and I hope more senior professional audiences will join us.
This week, the riots caused by the media reviews, the exposure brought about by the London premiere of "Les Miserables", and the wave of discussion between the film version and the theatrical version, all of which have become "detached" to attract more A gimmick for the audience.
In the end, the movie's point-of-view box office also performed well. The box office of the single hall did not drop but rose, and it returned to 34,000 US dollars!
For the fifth week in a row, the film's single-house box office remained above $30,000, which finally set a historical record and became the first film in film history to achieve such a feat.
After all, if the works with outstanding box office are screened in a single hall in the early stage, the data will drop after that, either because of the accelerated expansion, or because of the decline in the audience source of the art theater chain; There are really not many works that gradually detonate the hot topic, and it is even rarer to maintain the hot topic at the same time.
Five weeks after its release, the box office performance of "Transcendence" finally has some talk.
However, at US$34,000 for a single venue, compared to the data of 21 theaters, the total box office is still not commendable.
To put it another way, under the multiple effects of many aspects, the point-blank results of "Transcendence" have not been able to explode, and even Renly's market appeal in independent art films has not been able to turn corruption into magic. , there are really not many things worthy of joy and rejoicing.
The day the media has been waiting for has finally arrived——
"Renly's Waterloo".
After continuously setting records and making great achievements, Renly has unknowingly achieved six consecutive successes in both word of mouth and box office. Since "Fast and Furious 5", four consecutive works have exceeded 100 million at the North American box office. The results also follow in the footsteps of Tom Cruise and Will Smith, and are becoming a new generation of box office superstars.
In this way, Renly's upward momentum is endless, with no end in sight. This leads people to ask a question:
Did this actor have a unique vision for selecting works? Or has the actor already had real market appeal and every production has been a success? So, when will the actor hit the rocks for the first time in his career?
Now, the answer is finally revealed.
"Transcendence", which became Renly's Waterloo battle, from word of mouth to box office, both ushered in a new career low. So, was this just a one-off accident, or was it a career turning point in a long career as an actor?
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