Chapter 690: Volume 6: Crimson, Rich and Poor
In fact, after Nottingham Forest owns David Beckham, the best place to pan for gold is not China, which has a large population and seemingly infinite market, but Japan, which is a tiny place.
The Japanese love and worship Beckham to the point of irrationality, as long as it is related to Beckham, they will arouse their crazy pursuit, and their pursuit is measured by real money. Although China has a vast market, due to the influence of the developed piracy industry, there are not many people who really pay for genuine products. This problem does not exist in Japan. If they like Beckham, they will definitely go to regular specialty stores to buy real products. Only in this way can the economic benefits that Nottingham Forest Club want to see be generated.
Saying this may make the Chinese feel uncomfortable, but in fact it is true-Japan is the gold rush destination that many European clubs value. There's a lot of money there and come quickly.
Nottingham Forest's itinerary in Japan is the same as in China. The players are as tired as ever, and the only way to relax is to go shopping in Ginza, Tokyo at night. But what makes Tang En happy is that there is no stupid organization like the Chinese Football Association here, so he doesn't have to worry about how to play the game.
From Tokyo to Tokyo and leaving Tokyo, Nottingham Forest set off a red forest craze in Japan in four days. Fans wearing red Nottingham Forest jerseys can be seen everywhere on the street.
When Evan saw this scene, he had to sigh: "I'm afraid Chelsea will not be able to produce such an effect."
"Actually, it's all due to David Beckham alone." Allen knew who the key person was. "His influence in Japan can only be described as 'terrorist'."
Allen is right, in Tokyo, Japan, as long as Beckham appears, the traffic there will definitely be blocked. A giant billboard with his face on it stands on top of a high-rise building. Products related to him will definitely be popular, and businesses don't need to advertise at all. The name "Beckham" is the best publicity.
In China, George Wood's popularity can rival Beckham's. In Japan, the entire Nottingham Forest team is not as popular as Beckham alone. Allen knows this, so most of the time in Japan is Beckham's solo show, and Nottingham Forest is just his foil.
Here, Tony Twain has become a completely unknown staff member.
Dunn would joke about this situation with George Wood: "Go back and criticize your manager, he did too little in Japan. Look at David!"
George Wood did not comment on Tang En's joke.
On the last night, Nottingham Forest played against the local J1 league team FC Tokyo at the Tokyo National Stadium. Nottingham Forest, who played with two lineups, scored two goals in each half and defeated the current ranked No. 1 team in the J1 league 4:1. Eight of FC Tokyo.
After the game, the players did not get the treatment of going back to the hotel for a good night's sleep. They rushed to Narita International Airport and flew directly to Hong Kong on the last night's flight. Time is tight, and I can't even squeeze in an extra night's rest time. If you feel drowsy, make up for it on the plane.
After arriving in Hong Kong, Nottingham Forest also received a warm welcome. Since it was once a British colony, the Premier League has a very solid mass base in Hong Kong. Influenced by Hong Kong, the entire Guangdong region is a loyal supporter of the Premier League. Therefore, when Nottingham Forest was in Ningbo, those Guangdong fans who were unable to go due to the long distance flocked to Hong Kong this time, intending to see the elegance of the double crown.
During the three days, not only playing games, Nottingham Forest also had a party with the stars of the Hong Kong entertainment industry. Those celebrities that Tang En could only see on TV in the past are now fans of Beckham or the Forest team. This sense of accomplishment makes him feel very good.
At that party, he once shook Andy Lau's hand in a mischievous way and said, "I like listening to your songs, and I can sing Wangqingshui!"
Then seeing Andy Lau's expression of astonishment and joy intertwined, he smiled very happily in his heart.
At the end of the banquet, the Hong Kong stars wore the red jerseys of Nottingham Forest and took a group photo with the players. This event was not only featured in the sports media, but also received wide attention in the entertainment media. Alan Adams' global promotion plan has been implemented perfectly here in Hong Kong.
Overnight, people in Hong Kong, whether they like football or don't pay attention to football at all, know about the Nottingham Forest team.
Of course, don't forget about the competition. In Hong Kong, Nottingham Forest played a friendly match with the provincial and Hong Kong United teams, and the two lineups were switched, which not only satisfied the audience, but also allowed as many players as possible to get the opportunity to practice the game. The only regret is that the Forest team's performance in this game was obviously not as good as the previous two games. The main lineup seemed a little tired and out of shape on the field. The two sides finally drew 3:3, and the media publicized that this was a happy result for all.
Is that really the case?
On the plane to Thailand, Tang En's brows were already wrinkled. The bad effects of business competitions and frequent business activities are finally revealed. The physical fitness of the players has reached the limit. Regardless of what Thailand and Malaysia think, he is determined to use the second-tier team and the substitute lineup for the next two games. My own players must get enough rest. Originally, the team’s training time was reduced this year because of the European Cup. Now they have gone to East Asia to make money. The whole team has not conducted systematic physical training at all. Their performance It's just a continuation of last season, just inertia. After all, the physical condition of the Nottingham Forest team is still in the last season, and has not entered the new season.
This made him a little worried.
The historical experience and lessons of the predecessors tell me that such commercial competitions will inevitably affect the team's performance in the new season. How to minimize this impression? Tang En had a very headache.
Nottingham Forest is still enthusiastically sought after in Southeast Asia, but there are fewer commercial activities here, and the team can finally carry out systematic training. But the whole summer has been torn apart by the European Cup, commercial competitions, and the Olympics. What's the use of this systematic training?
After small wins against local teams in Thailand and Malaysia, the team finally got on the plane back to the UK, ending this busy and arduous trip to Asia.
For the team, it is busy and difficult. But it's been a productive summer for Allen Adams. The forest team earned 5 million euros for the appearance fee of the five games alone, with an average appearance fee of 1 million euros per game. We must know that when Real Madrid started a new round of commercial competitions in Asia in 2003, the price of each game was two million euros. Counting the income that goes directly to the account and the "hidden income" caused by the organizers providing free accommodation, food and transportation, etc., Nottingham Forest earned 13 million euros in one summer. And this 13 million euros does not include the package of commercial cooperation projects. If these projects are carried out smoothly, it is estimated that in the next six years, it will bring Nottingham Forest Club an income of at least 30 million euros.
In addition, there are some very long-term investments, such as the proposed construction of a Nottingham Forest football training base in Ningbo to recruit young players from China and nearby countries. The school will fully adopt the training materials, standards and programs of English professional football clubs to discover and develop Asian talents. Like the University of Nottingham in Ningbo, this school is completely independent of the Chinese football environment, and is closely connected with Nottingham Forest, sharing all the resources of Nottingham Forest. Those outstanding young players will have the opportunity to go directly to the UK to receive more advanced training, and are likely to sign with the Forest team, and then be loaned to the Forest team's satellite clubs to exercise-of course, including Chinese clubs.
The reason for choosing Ningbo is because of the strong support of the NB municipal government. The leadership team of the municipal government wanted to get rid of the long-standing image of Ningbo as a city with a strong economy but a weak football city, so they hit it off with Alan Adams. To establish a school here, Nottingham Forest can enjoy many preferential policies.
In addition to the new football school. By building a new stadium in Nottingham, Nottingham Forest intends to try to enter the real estate industry. Allen saw the infinitely vast real estate market in China, and decided to invest and start a real estate company in China, taking full responsibility for investing in real estate business here.
Nottingham Forest’s commodity authorization has also been signed after negotiating with Nike. The factory in Wenzhou has started to produce various souvenirs, such as jerseys, backpacks, scarves, water glasses, lighters, key chains, cup holders, tableware, tents... Almost every aspect of life is covered. The first store will open in Shanghai, and the second one will be completed in BJ four months later. The goods sold here will be much cheaper than other teams’ souvenir stores. Chinese fans don’t need to spend half a month’s salary to buy a real jersey. Those small items are cheaper and well-made, even if they are not Forest fans. , It is also very practical and beautiful to buy home, and it can also be used as a gift for fans and friends.
Not only that, Alan Adams has very big ambitions. His plan for Evan Dalgety wasn't as simple as selling a few memorabilia. It wasn't even Nottingham Forest that he was trying to sell, it was a lifestyle and a culture. The most authentic English-style bar, the most flavorful English football atmosphere, the most leisurely British pastoral style, noble and elegant authentic English afternoon tea, he wants to make the name of Nottingham Forest appear in the life of any ordinary Chinese.
That's his whole plan, and it sounds a bit unbelievable. But maybe this is one of the reasons why Alan Adams can succeed. He always dares to think of things that ordinary people dare not think of. You must know that no European professional football club has ever wanted to develop the Chinese and Asian markets in this way...
"The Nottingham Forest team is not the whole of my business plan. It is just a stepping stone, a key. After opening the door of this market, it can develop in any way, and the team no longer needs to play an important role. In my eyes, this market is a virgin land without any trace of development, and there are countless possibilities. This is simply amazing..."
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If someone thought that during the two and a half weeks in Asia, apart from training the team, Twain was going around to participate in business activities, like a lifelike wax figure for people to visit and take pictures as souvenirs, then he was very wrong.
Even in far away Asia, Twain was always paying attention to every move in the transfer market. The Forest team in the new season has left two players so far, but has not introduced anyone. This obviously does not conform to Twain's plan after the end of last season.
Although Kompany was training a part-time midfielder, he was only a part-time job after all, and Tang En didn't dare to guarantee the effect of becoming a monk halfway. So it is still necessary to continue to look for George Wood's replacement-not a substitute, but a replacement. After hitting several nails in a row, this time he fell in love with Thiago Mendes, who was not very happy in Juventus.
In 2004, Thiago moved from Benfica in Portugal to Chelsea and became a member of the "Portugal Gang" under Mourinho. He won the Premier League championship as a member of Chelsea in the 04-05 season. But after only one season, he had to make room for the arrival of Essien. In the summer of 2005, he moved to Lyon at a price of 6.5 million pounds. In the following two seasons, he helped Lyon win two Ligue 1 championships. He then moved to return to Serie A's Juventus.
Judging from this achievement, his career is brilliant. But the experience at Juventus was indeed a failure. Juventus spent 13 million euros to introduce Thiago, making him the king of Juventus' transfer bids that summer. But only four months later, the Italian media gave him the title of "the most failed transfer of the season", and Ranieri, who was originally optimistic about him, also sentenced him to death.
In fact, it is not that Thiago is not strong enough, but that he is not adapting to the rhythm of the Serie A game and Ranieri's tactics.
Thiago is an excellent midfielder, but he is more suitable to play his role in the midfield triangle formation, that is to say, he should be a midfielder alone, rather than 442 in a parallel position like Ranieri As a central midfielder. This can only make him lose his way and lose his position.
Thiago himself said that he always tried to steal the ball in the game, and then handed the football to his teammates. A lower back is more suitable for him.
Of course Ranieri will not change his overall tactics and formation for Thiago alone. However, Thiago's characteristics are quite in line with Tang En's requirements.
In January of this year, there was news that Thiago was going to transfer, but in the end it didn't happen. Thiago is reluctant to move to the second division to play. Now the choice in front of him seems to be only to return to Portugal, to Benfica or Porto, so that he will return to the center of European football... Nottingham Forest stepped forward in time to save his career.
When Tony Twain's team was still in Hong Kong HAPPY, the forest team had already contacted Thiago's agent. Will Thiago have any objections to joining the European and Premier League champions? The only problem is that Thiago knows George Wood well, and he is worried that he will only be left behind. Tang En immediately called to personally guarantee that the forest team will carry out a large-scale rotation in the new season. George Wood is definitely not the unshakable main force in this position, because the forest team will play more games, and at the same time, the summer preparation work is not enough. Well done, the players will definitely not be as physically fit as they were in the previous two seasons.
The head coach's personal guarantee dispelled the last trace of doubt in Thiago's mind, and he agreed to join Nottingham Forest.
Juventus is also eager to get rid of this useless burden. With this relationship, Nottingham Forest has the conditions to bargain on the transfer price. After several rounds of negotiations, Thiago, who originally spent 13 million euros on Juventus, finally joined Nottingham Forest for 6 million euros, becoming the first player to join the Forest team this summer.
In this regard, the player who will share the position of the defensive midfielder with George Wood has been finalized. Of course, Kompany will not stop training because of this. Every player must know that in order to have enough playing opportunities at Nottingham Forest, it is ideal to be able to adapt to multiple positions at the same time.
This season, Evan gave Twain a transfer budget of 30 million euros, and asked him to save money as much as possible. The best result is that there will be 25 million euros left in the end. Part of the income from selling players is added to the transfer budget, and the other part goes directly to the club's account.
Now Nottingham Forest has sold Grosso and Sidwell, and the income is 15.2 million euros, 5 million is added to the transfer budget, 35 million is used up 6 million, and Twenty-nine million euros. Twain also needs to pursue at least one attacking midfielder and two defenders in the transfer market. This amount of money is not going to be a big deal, he can only give up those talented players or long-established stars who have been looted by the rich, and turn to dig those "low-key factions" who don't seem to be well-known but have good strength.
The taste of being poor is not good. When will Tony Twain realize his dream of robbing people all over the world with a check book?
When we have money, Kaka will buy four of them! One for the game, one on the bench, one in the stands, and one on loan to the Championship team for exercise!