Chapter 601 Volume 5 Red The Things Behind the Draft

When Alan looked for Twain, it was when he and Evan Adams were going to participate in the draw ceremony for the Champions Cup group stage. He was surprised to find that there was an extra person in the car.

In the past, the head coach and the club chairman went to the lottery. Some teams didn't even go to the club chairman, but Evan insisted on going, so there must be something about him. Unexpectedly, Allen would also follow.

"I'm not looking for them, Tony." In the car heading to London Heathrow Airport, Allen smiled at Dunn. "I have something I want to talk to you about."

"With me?" Tang En was a little surprised.

"Yes." Allen nodded.

Evan, who was sitting in the front row, hadn't said a word since the conversation started.

When Tang En rolled his eyes, he roughly understood why.

"Because of that Chinese football draft?"

Allen smiled: "You are very smart, Tony. Yes, it is because of that incident. I heard that a Chinese reporter came to you, hoping to talk to you about the cooperation of the talent show, but you directly refused? "

Tang En turned his head to look outside, then turned back and said to Allen, "She's looking for you again?" He didn't answer directly, but it was as if he admitted it.

"No, I heard it from someone else, not the Chinese." Allen added, "I was told by the people from the British International Sports Information Company (Kick_world_wide). The TV talent show that people have done..."

Tang En was a little dazed: "Didn't the Chinese media organize it on a whim?"

"It was jointly organized by the two countries. In addition to the two Premier League clubs, Fremantle_Media and GroupM (GroupM) participated in this plan."

Tang En was very unfamiliar with these names. Whether it was after time-traveling or before time-traveling, he had never studied anything related to the economy. Maybe some names were well-known in the economic circles, but they seemed to be unknown to Tang En.

Allen obviously also saw the confused look on Tang En's face, so he further explained: "You should know the British International Sports Information Company, right? A famous British sports agency."

Tang En nodded to show that he knew, and he knew everything related to sports.

"Freemanto Media Communications Company is a media company in Australia, but they also have a very famous influence in the English-speaking world. They are experts in reality shows, and they have the right to produce talent shows like America's Got Talent in Australia. They have it. As for GroupM, it’s the giant of British communications. A subsidiary of WPP, the second largest advertising group in the world.”

Tang En nodded: "You mean that I rudely rejected a seemingly attractive business and a large number of distinguished guests?"

Allen smiled and shook his head: "I didn't say that, Tony."

At this time, Evan, who had been silent for a while, said, "Alan just feels a little pity, Tony. This is a good opportunity to enter the Chinese market, and it is a good opportunity to continue to expand and consolidate our position in the hearts of Chinese fans."

"The Chinese market?" Tang En habitually said with disdain, "You don't know about it, and ninety-nine percent of the fans there will not buy your authentic clothing and souvenirs..." Tang En thought to himself, I was so. A genuine jersey costs more than 700 RMB, how many fans can afford it? Football is not an aristocratic sport like golf. People who like football are all kinds of ordinary people, students and children. Think about it, how many of these people are willing to pay 1,000 yuan for a jersey?

"Okay, Alan. Although I don't know much about economics, I can give you an example that I know. It happened recently. Didn't the Premier League sign a new broadcast rights contract before the new season? Domestic and overseas All of them were signed, and the Chinese side won the bid from a company called... Tiansheng. They bought the rights to broadcast the three seasons of the Premier League in mainland China, as well as the rights to broadcast some Serie A matches. Then they decided to implement paid services. Pay TV ...It's normal, right, in the UK. But in China, Tiansheng was boycotted. Do you know why?"

Allen and Evan shook their heads at the same time. In Europe and the US, pay TV has long been a tradition and a norm. But in China, people are still used to watching free football games. But that's not the point of the question.

"The crux of the problem is that the company Tiansheng set the pay TV fee too high. It costs 188 yuan a month! This amount is undoubtedly a lot of money for most ordinary Chinese fans. Burden. Although the Premier League is exciting, in order to protest Tiansheng’s unreasonable approach, many Chinese fans chose to stop watching it, or watch the free live broadcast through network cracking tools... I don’t doubt Tiansheng’s final failure at all, because that It’s China’s national conditions. The price is too expensive. Football is a civilian sport, but in China, some people play it almost like an aristocratic sport. A pirated jersey only costs 35 yuan. Alan, you are studying economics Yes, you should know the exchange rate between RMB and British pound."

Allen nodded, "About two and a half pounds."

Evan took a breath, how cheap it was.

"But how much is the authorized genuine product? More than 1,000 RMB. This price is already higher than two-thirds of the home ticket prices of Premier League teams." Tang En said, "How much is our jersey sold in China? item?"

Allen replied, "Forty to forty-five pounds."

"This price is said to be expensive in the UK, let alone China." Tang En grinned. "If you go to China, the import tariffs will be even higher... In fact, many authentic jerseys are only made in China. Nike, Adidas, Enbao, and Puma all have factories in mainland China."

Hearing what Tang En said, Allen pondered, "Our jerseys only cost seven to ten pounds..." He suddenly raised his head and held Tang En's hand, "Thank you, Tony!"

Tang En was confused by Allen's actions: "Huh?"

"Thank you for giving me such a vivid lesson, letting me know what the Chinese market is like."

Tang En began to feel that something was wrong. He originally wanted to persuade Allen to give up his unrealistic illusions about the Chinese market, but now it seems that it has aroused the other party's interest...

"As you said, Tony, the key to the problem is the price. We can't simply copy everything in the UK to China. Compared with the UK, China is still a developing country, and their consumption power there is not high. If Directly moving the prices here to there will make people there feel that things are too expensive and cannot arouse their desire to consume." Allen told the other two people in the car the thoughts he had sorted out.

“If we were to find a factory in China to process our jerseys and other memorabilia and then sell them at a price that matches the local consumption level… To be honest, I don’t think it will be successful. The materials and labor are all from China, and we only offer one brand— - Nottingham Forest sign..."

Tang En interrupted him: "I'm sorry, Allen. But there were other clubs that did this before us, such as Manchester United..."

Allen smiled gently, and didn't show any dissatisfaction with Tang En's interruption of his words: "That's because they can't let go of the airs of the wealthy club. They haven't really entered this huge market at all. They thought they would open a few restaurants , open a few specialty stores, or open some Chinese official website, even if they have entered the Chinese market. In fact, it is not, it is only on the surface. They do not understand this country, the people in this country, or this country The country's economic level and traditional culture, they directly copied the set in other countries and regions, but this set does not work in China. Fortunately, we have an assistant coach from China, and a A head coach who is so proficient in Chinese culture."

Allen looked at Tang En and smiled. "What you said makes me think you are Chinese."

Tang En became vigilant, he showed that he was too proficient in Chinese culture, so he scratched his head: "Uh, Tang told me most of it. And... that Chinese female reporter, we sometimes talk about such things topic."

"No matter who told you, Tony. In short, I don't think there is any other club in the world that is more suitable for entering the Chinese market than our forest." Allen counted his fingers for Tang En, "A Chinese player who is well-known in China , a newly-emerging Chinese assistant coach, and a 'China hand' coach who is very interested in Chinese culture. We have an affinity advantage over other teams."

Tang En remembered that he defeated those teams that also enjoyed great prestige in China and humiliated their coaches and fans. Would those Chinese fans feel that they were very friendly? God knows...

"So, Tony." Evan turned his head again and said, "We still hope to talk to the talent show group and try to cooperate with them. I think this is a key, a key to help us open the door to China .”

"Besides, I believe they are also very happy for us to find them to cooperate." Allen added, "The two clubs they are looking for do not have much influence. If we join, it will be different."

Tang En agreed with this point. The news he heard from Tang was that Tang Jing was a little dissatisfied with only finding Everton and Bolton to cooperate with.

In fact, he is not an idiot who knows nothing. He knows that when it comes to interests, it is best to put aside personal emotional tendencies. For example, he hates the draft, but if the draft can bring benefits to the team and the club, he must agree. What's more, if the club can make more money, wouldn't he benefit? After the construction of the new stadium has sufficient funds, won't he have to be stretched in the transfer market?

Both Evan and Alan were looking at him, they didn't speak, they just looked at him, but it was already obvious what they meant.

Tang En raised his hands and made a gesture of surrender: "Okay, I admit defeat. I don't have any objections to cooperating with them in the draft. Anyway, I am only responsible for leading the team in training and playing games. Allen is in charge of business development or developing the Chinese market. Do whatever you say."

The other two looked at each other and smiled. "Then it's settled. Allen will be responsible for this matter." Evan Daugherty gave the final order as the chairman of the club.

When they arrived at London Heathrow Airport, Allen did not board the plane with the two of them, and he refunded the ticket in front of Tang En. Tang En was a little strange: "Aren't you going to Zurich with us?"

Allen smiled and shook his head: "I plan to follow you to Switzerland if I can't convince you in the car, and continue to persuade. But it's not necessary now."

Tang En grinned.

Afterwards, the three said goodbye at the airport. Dunn and Evan flew to Switzerland together to participate in the Champions Cup group match draw ceremony, while Allen returned to Nottingham to find the relevant person in charge to discuss the possibility of cooperation now.

※ ※ ※

As the defending champion, Nottingham Forest has received extensive attention from the media. From Tang Enru's drawing of lots to his departure from Switzerland and his return to England, the media followed him all the way. He is no longer the nobody who participated in the lottery for the first time and sat in the corner with no one to care about.

Wherever he went, flashing lights followed closely.

In the end, Nottingham Forest, the defending champion, drew a not-so-bad lottery. They are in Group A with Porto in Portugal, Marseille in France and Besiktas in Turkey.

The first game will be held on the evening of September 18th. Nottingham Forest will challenge the 2004 European Champions Cup champion Porto away.

It's champions against champions. I believe there will be a good show.

※ ※ ※

When Tang En and Evan returned to Nottingham, there was one matter waiting for them, which required three people to decide together.

Allen is a person who will take action once he has made a decision. Taking advantage of the draw of the Champions League group stage, he has managed all the organizers and co-organizers of this talent show.

The other party agreed to Nottingham Forest to join this talent show. But now there is a problem. The organizer of the program has reached an agreement with Everton and Bolton. The draft champion of the older age group will enter Everton Club for a one-year trial training, and the runner-up will enter Bolton Club for trial training. one year. As for the third place in the finals, he could only accept the cruel reality - he was luckier than those who were eliminated, and had the right to look forward to the top two, but in the end he could only leave empty-handed.

Originally, the top three could all be rewarded, and it will be a happy ending in the end. But with Nottingham Forest's refusal, they had to revise the final result. Of course, both China and Britain felt that this result was not bad, cruel enough, suspenseful enough, and exciting enough. In the end, I can also stir up feelings.

So this plan has been notified to Everton and Bolton clubs.

At this time, Nottingham Forest suddenly wanted to join... The original arrangement was for the champion to go to Nottingham Forest. In this way, should Everton give up this seat? Obviously not, this is disrespect to Everton Club.

Therefore, if the forest team decides to join now, they can only accept the condition of receiving the third place for trial training.

Allen disagreed, he believed that the European champion should have the status of the European champion.

Tang En laughed after hearing the whole story: "It's okay, Alan. We want the third place. Anyway, what you want is the Chinese market, not Chinese talented players. Besides, according to... Tang, the players in China In talent shows, generally the most powerful one is not the champion."

Evan also felt that it was boring to compete with Everton for that false name, and it didn't matter who took the first, second and third place.

That's how the matter was settled.

The organizer finally came up with an idea. At the beginning, they did not announce the news that Nottingham Forest would join the football team at all. They just said that Nottingham Forest officially supported the program. As for the treatment of the three champions, runners-up and third runners-up in the older group, it was still in accordance with the previous publicity. That's it - after the brutal and fierce final, only two lucky people will get the treatment of a year of trial training at the English club.

Then, until the last moment of the final, when the third place was crying in front of the public, the "mystery guest" representative of Nottingham Forest will appear on the scene, and then announce that the third place will go to the European champion Nottingham Forest Club for trial training A year's worth of decisions. Let the audience, the TV audience and the third person feel the great joy and sorrow of life, so as to have a dramatic effect.

Everyone thinks this idea is very good, just thinking about it is enough to make a group of foreigners and Chinese excited. This is a real "reality show", a big expression of true feelings without any performance elements.

Tang En scolded this group of people in his heart - isn't this a trick? If anyone dares to use it on himself, he will definitely make it easier for him!

※ ※ ※

Let's not say whether this is good or bad for the final three lucky people whose fate has been arranged.

Anyway, for Tang Jing, who is determined to make achievements, it is definitely a good thing that Nottingham Forest decided to join at the last moment. So the next day, Dunn saw her among the reporters outside the Wilford training base.

"Mr. Tang En!" She happily waved to Tang En, and then squeezed forward with a bright smile on her face.

"What are you so happy for? Are you getting married?" Tang En teased her with a straight face.

"No way!" Tang Jing retorted with a smile, it was the first time that she didn't sing against Tang En.

"Want to interview me? I'm so sorry, I'm not accepting interviews during working hours." In fact, Dunn had just entered the gate of the training base, and the team hadn't arrived yet. Where does "working hours" come from?

Unexpectedly, no matter how hard Tang En spoke, Tang Jing's face was still full of smiles.

Tang En felt that this woman had mental problems today, and he didn't want to talk to her anymore, and planned to leave quickly. Just turning around, he heard Tang Jing say in Chinese from behind: "Thank you, Mr. Tang En!"

Tang En didn't look back, and a smile appeared on his stiff face. This little girl is quite interesting...

He pretended not to hear and walked away.

Tang Jing was still looking silly at his background, and Tang En, who had been silent next to Tang En, looked at her and asked strangely: "As for being so happy?"

So Tang Jing looked at him and smiled, "Thank you too, Tang."

Tang finally walked away muttering, and now, like Tang En, he felt that something was wrong with the woman in front of him today.

The morning in Wilford was bright and sunny. Tang Jing, a Chinese female reporter who comes from China and works alone in Nottingham, is in the same mood as the weather. She feels great. Even if he behaved like a naive little girl in front of the most hated Tang En because of this, he didn't care.