Chapter 421 Climb to the Summit
Many times, many things, it is not necessarily who is better than whom, and the result is often such a sentence: the time is also the situation.
Times make heroes.
In Li Qian's personal opinion, the album "Once Upon a Time You" is no better than "Fake Monk". album, he always tries his best to make the works in the album inclusive and eclectic, taking into account the styles and tastes of the minority, and at the same time, he never cares about his loftiness, only playing some small tunes, but pays attention to the relatively popular Good works are also included, forming the entire album to be retracted freely.
Cui Jian, Dou Wei, Xu Wei, Huang Jiaju, Zhao Chuan, Wu Bai, Wang Feng, and even Tang Dynasty, Zero Point, etc. who may appear in the rock music albums of the four major beauty bands in the future, have gathered the peak works accumulated over decades in another time and space , Li Qian has sufficient confidence, whether it is word-of-mouth or sales, he will never lose to the flying band in this time and space. However, if you want to say that the album of Flying Band will definitely be inferior to "Once upon a Time You", obviously not necessarily.
At least Li Qian himself, and even Liao Liao, Cao Zhan and others are not so conceited to that extent.
Moreover, Li Qian really hoped that the Flying Band would come up with a wonderful enough album to compete against him.
However, the result was definitely not what he could have expected when he decided to make this album.
At this time last year, with his popularity at that time, "Fake Monk" was not popular for a few weeks after it was released. After accumulating to a certain level, the sales slowly climbed up, but even so, in fact, the sales of that album can’t be considered explosive, but the long-term sales are relatively good. Over time, in terms of total sales, it must be the best in China. disc level.
But "Once Upon a Time You" is clearly not like that.
In the first week after the new year, the entire domestic entertainment circle revolved around three hot issues: one was that everyone praised or criticized the Spring Festival Gala. The second is related to the album "Once Upon a Time You", some people commented on the works in it, and some people estimated the sales volume of this album in the first week; third, of course, it is the internal strife of the Flying Band, and the originally expected The cancellation of the new album that will be officially released in the first half of this year.
Each of these three things is closely related to the four beauties bands, so it is conceivable that the hot topics on them and the attention gathered on the album "Once Upon a Time You" are.
The sales volume of this album is definitely going to break the record. This is something that countless people have guessed beforehand, but no one can say clearly how high its sales volume can reach.
Li Qian's own fame is getting bigger and bigger. In the past year, the four beauties bands, especially after "Fake Monk" built a good reputation, have gained more and more loyal fans. One point, the news attention caused by the rivalry with the Flying Band since the end of last year, and another point, of course, the eleven minutes of the Spring Festival Gala must also be crucial.
In the end, all of these will be directly reflected in the sales of "Once Upon a Time You".
So, when next Monday came, the tenth day of the Lunar New Year, February 15th in the Western calendar, and just after Valentine's Day, the new issue of Dongguan Bookstore's sales ranking suddenly became the focus of attention of the entire entertainment circle.
And this data is 147,269 in a single week!
In the first week of its release, it was officially launched on February 10, and until February 14, "Once Upon a Time in You" had sold nearly 150,000 copies in only one Dongguan Bookstore! An average of nearly 30,000 sheets per day!
This is a sales volume that is scary enough!
Moreover, Zhen Zhen, who just released a new album in early January this year, is on this list. Her new album is ranked second, but her weekly sales are only 13,105 copies!
The first place is more than eleven times that of the second place!
In this regard, according to the overall sales data given by Dongguan Bookstore last week, the album "Once Upon a Time", in the past week, accounted for 78.3% of the total sales volume of all audio-visual products sold by the national sales system of Dongguan Bookstore. %.
Everyone, including the members of the Four Great Beauties, and of course Li Qian, were all dumbfounded when faced with this statistic.
Without any doubts, and without looking up any information and records, everyone can be sure that the first week of "Once Upon a Time You" broke all previous records in the record sales world!
Because the gap is too big, beyond imagination, the original record doesn't even need to be compared!
Previously, Wu Xing Wu Su's "Sister and Sister Stand Up" became an instant hit during the traditional off-season of record sales, and was hailed as a phenomenon. The sales volume of the album was directly halved by the impact, and he repeatedly set new sales highs, and was hailed as a phenomenon in the industry. Later, He Runqing successfully transformed, and the album "Dream Chaser" created a dizzying opening sales. In the meantime, it was unavoidable that the media gave him the title of phenomenal level.
However, until now, the entire pop music industry, record industry, publishing companies, and media circles, after being stunned by such an astonishing statistic of nearly 150,000 copies in a single week, only after slowly recovering did they discover in astonishment: It turns out that this is the real phenomenon level.
The so-called phenomenon level is completely beyond the normal prediction range of everyone, and even to some extent, there must be various unreasonable things-only Dongguan Bookstore is one, because they have only a hundred books in the country. It is undoubtedly the biggest unreasonable thing for the chain stores around to sell six-figure sales in a single order.
However, it happened in such a real way.
The entire pop music scene lost its voice.
Then, there were overwhelming reports from all the domestic media.
The Four Great Beauties immediately became the most famous names in China after the Lunar New Year.
Li Qian, Liao Liao, Cao Zhan, Yu Bojun, Wang Huaiyu, each of these names became legends in an instant. Under the exaggeration of the media, each of them seemed to be so bright!
And after such an astonishing sales volume came out, the previous hot topics were immediately brought into the picture again.
Spring Festival Gala... The director team broke through many obstacles and invited the four beauties bands to join them. Moreover, they resisted the pressure and gave the four beauties bands a chance to perform as the finale, and once they gave it, it lasted for eleven minutes , there is no doubt that they have successfully launched the four major beauty bands, and this year's Spring Festival Gala has such a bonus on the basis of the already good overall quality, of course it is considered a success.
For the entire Variety Show Department of Huaxia TV Station, for the director Zhao Yigu, and for the director team of the Spring Festival Gala, this is undoubtedly enough to be proud of!
"Once Upon a Time You"... In the face of such an astonishing sales volume, do you still want to criticize what or what is not good about it? Do you really think that you have so many fans all over the country are amazing? The fans have proved everything with their actions and banknotes!
So, flatter, OK! Find fault, not OK!
Of course, there are always mavericks, the more this kind of time, the more some newspapers and writers will jump out and attack the things that everyone is optimistic about, in order to prove that their vision and aesthetic taste are different from others They are different, and hope to use this to win attention and sales, but obviously, amidst the overwhelming praise from all over the country, reports and remarks like this will soon be like sand in the river or washed away by the current. Walk, or simply sink to the bottom and become part of the river bed.
And then... The Flying Band.
Since the internal strife and fighting incidents were exposed at that time, recently, the major media in Shuntian Prefecture have been closely following the members of the Flying Band and Xinda Records, hoping to dig out bigger news.
And with the phenomenal sales of "Once Upon a Time" in the first week, the previous incident of the Flying Band fight was immediately interpreted in various versions by the media with wide-eyed imaginations--there is no doubt about it. , There are some theories about changing songs, some theories about uneven distribution of benefits, and some theories about the Flying Band asking for price increases.
In short, all kinds of negative news are coming.
Due to the increasing pressure from the media and fans, on Wednesday, February 17th, which is the third day after Dongguan Bookstore’s sales rankings were released, Zhou Zhao, the general manager of Cinda Records, joined hands with the manager of the Flying Band Zheng Mo, and Ma Aishu, one of the troikas of Flying Band, rhythm guitarist, jointly held a press conference.
At the press conference, Ma Aishu directly denied the rumors of internal strife and fights in the Flying Band. Of course, he also frankly admitted afterwards that everyone in the band had some differences on the creative style of the album, which would have a negative impact on the album. The creation of the album has a certain influence, but there is no doubt that everyone still supports the creation of Lao Xiao. In the future, the release time of this album will be postponed to the second half of the year, but the style must still be the style of the flying band, or the rock and roll of Lao Xiao. style.
As for the media's repeated questioning, is it because after hearing "Once Upon a Time You", the band internally worried that the album would fail in terms of word-of-mouth and sales after it was released, so there was internal strife and the reason for delaying the release of the album, Ma Aishu didn't say anything words, but their manager, Zheng Mo, dismissed such claims.
However, it’s useless. Neither Xiao Aiguo and Geng Le, the two protagonists in the internal strife and fighting incident, were present, which was enough for the media to draw up all kinds of conjectures. What’s more, on the night of the press conference, A reporter took photos of Geng Le getting drunk at a nightclub, and the photos and reports were released the next day. The Band-Aids on the corners of Geng Le’s eyes, and his bleary-eyed appearance, immediately made the previous press conference Ma Aishu The righteous rebuttal became a joke.
Then there were rumors circulating within the industry: Flying Band was facing disintegration, only one step away!
The band is facing a huge vortex of disbandment, which has stirred this hallowed band even deeper into negative news reports.
With the passage of time, the annual vacation has ended, everyone has returned to work, and then the students have started school one after another. With the passing of the Lantern Festival, this week is coming to an end, the results of the second week of "Once upon a time" were released , and immediately became the absolute focus of attention of the entire domestic music scene and domestic entertainment circle!
Obviously, the eleven minutes at the Spring Festival Gala had a bonus effect. Over the years, the Spring Festival Gala has always made some people popular, and the albums of those people, including old albums and new albums, will always usher in a very gratifying increase in sales after the Spring Festival Gala - this is also the reason why the Spring Festival Gala One of the reasons why singers, big and small, flock to the entire domestic music scene.
However, nearly 150,000 sales in a single week!
This increase, even if the Spring Festival Gala only contributed a part of it, is already scary enough, and it has completely surpassed all the previous singers who took advantage of the Spring Festival Gala to become popular.
Even inside the recording industry, as well as quite a few music critics, and inside the media, they are speculating that although such an astonishing sales volume was obtained in the first week, it is probably due to concentrated consumption-in fact , in everyone's thinking, although the total domestic record market has been increasing sharply in recent years, it suddenly jumped from the sales level of 40,000 to 50,000 in a single week to the level of nearly 150,000 in a single week. , is certainly unreasonable.
Even with the addition of the Spring Festival Gala, even if there are Li Qian and Liao Liao, two powerful and rumored hot figures in the four beauties, even if this album is really excellent, but the single six-figure sales , is still inflated.
In the second week, after the initial enthusiasm, after the bonus rate of the Spring Festival Gala has gradually faded, and when those fanatical fans have already spent their money on what they should buy, countless experts predict that , in the week from February 15th to February 21st, the sales of the album "Once Upon a Time You" should fall back to a normal level.
For this reason, many famous newspapers even set up columns this weekend, inviting famous experts in the industry to make an inventory, comment, and estimate of the album's tracks, style, level, and future sales. .
According to the value generally estimated by experts, considering that this week's sales explosion will quickly consume a lot of purchasing power, so, in the second week of its release, as long as "Once Upon a Time" can stabilize at 30,000 copies in a single It will have a healthy long-term sales curve, then this album will not only be a blockbuster, but if it continues to sell for a long time, this album has strength and can completely rank the previous ones on the historical total sales list. Several albums of Liao Liao, Wu Xing Wu Su and He Runqing on the Internet were killed.
Of course, if after the ebb tide in the second week, this album can still get a single sales volume of more than 40,000, then, considering that although rock music is small, it can be sold for a long time, and in fact "Fake Monk" is indeed If it is based on the long-term sales factor, then it will become the number one sales of all records in the domestic music scene, and it will be even more certain.
But what if there are more than 50,000 copies in a single order? Or, higher?
The experts didn't talk or discuss it.
And it's not that a certain person or a few people didn't say it, but all the newspapers and experts who gave special pages to comment on this Saturday and Sunday collectively and consistently ignored this possibility.
Obviously, everyone agrees that after selling nearly 150,000 copies in the first week, setting a sales record that is almost impossible for anyone to break, the potential consumer groups and purchasing power of this album have been greatly consumed Lost, so, in the second week, I paid 50,000 words...that is completely impossible!
However, the next day, on February 22, another Monday, when the new issue of Dongguan Bookstore Sales Rankings was released, all the experts were slapped in the mouth one by one!
In the second week of its release, the sales of "Once upon a Time You" plummeted, however... 114,892 copies in a single week!
Many of the opinions analyzed by the experts in the column are actually not wrong. Because of the addition of the Spring Festival Gala, this album has been known to hundreds of millions of viewers and fans across the country before it was released. Last year's holiday happened to coincide with the time when everyone either had red envelopes or had the most spare money and leisure time in the year. Therefore, this album had already received a large number of orders before it was released. On that day, naturally, the heart-pounding sales were quickly obtained!
Within a week of listing, so many were sold, and a lot of potential consumers and purchasing power were released at once. This analysis is definitely correct, but, obviously, they still ignore the overall capacity of the current domestic record market. question.
After the development in recent years, especially after the long-span development from 1993 to this year, the entire domestic record market has blossomed, and there are not no superstars such as Liao Liao and He Runqing who have climbed to the top, but the entire market is so big. The potential consumption power of capacity has not been really discovered yet.
This point can be seen only by seeing how popular Liao Liao is, and the new album can only be sold at Dongguan Bookstore with sales of around 40,000 copies.
In fact, the entire market has developed to the present, even if it is just Dongguan Bookstore, it has already had the market foundation for a super album with a weekly sales of more than 100,000 copies.
This is the so-called current situation.
Since Geng Le took the initiative to provoke, the four beauties decided to produce a new album to show their attitude. This kind of news enthusiasm has been brewing until the finale of the 11-minute Spring Festival Gala. The two songs should be full of feelings. Popularity must be popular, coupled with the frequent outbreaks of various subsequent news events, making such a situation, such an opportunity, finally ripe.
So, not counting the astonishing sales of nearly 150,000 copies in the first week, in the second week of its release, under the unanimous pessimism of the media and experts, a rock album like "Once Upon a Time You" once again sold strongly. It has sold more than 110,000 copies in a single week!
Faced with such sales volume, the entire domestic music scene was almost at a loss for words.
The internal strife in the flying band, Geng Le's late-night drunkenness exposed the truth of the matter, will this lead to the disbandment of this hallowed band... etc. These issues are no longer a problem, or rather, the media I am no longer willing to take their bad idea as a hot spot in the report.
Because, no longer needed.
Because, after the Flying Band quit the singing scene for many years, and after the rock music has been in a slump for many years, another great, hall-level, and master-level band has appeared!
Twelve days after its launch, Dongguan Bookstore sold a total of 262,161 copies! National sales are expected to exceed 5 million copies!
This achievement is not only unprecedented in the domestic pop music scene, but it is even considered in the mature record market in the West. In the huge market including North America and Europe, it has sold about 5 million copies within 12 days of its release. The sales volume is definitely the most top-level data!
What's more, the data that everyone has at the moment is only in China! Many people in the industry know that Minghu Culture is one of the few record companies in China that has independent distribution channels in Southeast Asia.
In fact, although it has been stated that Lake Culture’s channel in Southeast Asia has only been established for more than half a year, it has not yet been fully rolled out. Even with regard to sales in Southeast Asia, Minghu Culture has always kept a secretive attitude and refused to disclose it to the public, but According to information obtained by insiders, last year, He Runqing's "The Price of Love" and Rose Power's "Super-star" also adopted the strategy of simultaneous listing in Southeast Asia. It is said that the release of those two albums in Southeast Asia The speed of delivery is about a third of that of the domestic record market, and nearly 40%—you know, He Runqing is very popular in Southeast Asia, and Rose Power is also rising rapidly, but Liao Liao and Li Qian are in Southeast Asia. That is also quite appealing. To a certain extent, the popularity and appeal of the Four Great Beauties in Southeast Asia with Li Qian and Liao Liao, two topical figures, is not even weaker than that of He Runqing! Therefore, based on this estimate, in fact, the album "Once Upon a Time" has probably sold 7 million copies in the world after twelve days of its release!
In the past, in everyone's impression, when it comes to those international superstars in the European and American music scene, domestic singers, musicians, and practitioners in the industry, it is always unavoidable to admire them. This kind of envy is not entirely the recognition of the works of European and American superstars, but to a considerable extent, it is envying that the other party has such a broad and mature market, and envying that the other party can always get every album released. Such a large sales volume - sales volume, means income, but also means influence.
Therefore, ahead of time, a superstar in Europe and the United States, the more people in the industry, the more envious and helpless they have to be. Speaking of someone's new album, as soon as it was released, it broke one million copies and three hundred copies in a single week. Wan Zhang, on the one hand was drooling with envy, and on the other hand felt a little inferior.
As for those European and American superstars who often have one or several top albums with global sales of over 30 million and 50 million copies, everyone can only admire them.
However, at this moment, the entire domestic music scene suddenly discovered that we already have such a large market, and we already have so many fans who are willing to pay for albums!
Although the four major beauty bands and their "Once Upon a Time" are definitely phenomenal, a level that ordinary singers can't reach, at least, our Chinese music circle, our Chinese music scene, already has So a hall-level band that can compete with European and American superstars without losing sales, isn't it?
Now that there is the first time, then the second time... maybe it will appear soon?
…………
Thursday, February 25.
The "Huaxia Daily", which has always been considered the largest newspaper in the country and is also recognized as the mouthpiece of the government, published a commentator's article on the headline of the front page. "
So far, since the 11 minutes of the Spring Festival Gala shocked the whole of China, the "Four Beauties craze" throughout the year has reached its peak!
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In addition, I really want to say that the "watering" chapters that many people say are really brain-intensive, even more so than writing an album, writing about two people bickering, or writing about two or three people flirting. , Writing about a monkey jumping out for Li Qian to pretend to be slapped in the face is much more difficult!