Chapter 332

Monday, May 8.

One week countdown to the release of Liao Liao and Zhou Mo's new album.

Minghu Culture, Li Qian's office.

Qi Jie knocked and got an answer from inside, then opened the door and went in.

Liao Liao was indeed there.

The two were sitting on the sofa, seeming to be talking about something happy, with smiles all over their faces. When they saw Qi Jie coming in, they both turned to look at her. Seeing that it was one of his own, Liao Liao didn't hide anything, so he raised his leg again and put his foot on Li Qian's lap.

Qi Jie closed the door and coughed, "Let me tell you, don't take me too seriously as an outsider, okay?"

Li Qian smiled and patted Liao Liao's calf.

Liao Liao glanced at Qi Jie helplessly, and put his legs down.

Qi Jie stared back without hesitation, "You two were so tired yesterday, big sister!"

Liao Liao counterattacked at the time, "It's not enough! What's the matter?" But after all, she also knew that since Qi Jie came here on purpose, she must have something serious to talk about, so while arguing, she still Stand up and get Qi Jie a glass of water.

Qi Jie took the water, but didn't rush to drink it. She just asked Li Qian, "Why did you come here in the morning? Isn't there a class in the morning?"

Li Qian said: "The professor has something to do temporarily in the morning, and it will be transferred to the third and fourth quarters on Wednesday morning." Then he asked: "What's the matter?"

Qi Jie took out her notebook, put it on the coffee table, opened it, swiped her finger, pointed it at the place, glanced at it, then raised her head and said: "Reporting work, this trip to Southeast Asia, I didn't run for nothing. Yes." While speaking, she glanced at Liao Liao and said, "They are running around looking at the scenery and shopping, but I am busy contacting the company over there!...Here, here are the results!"

Hearing this, Li Qian sat up straight.

So Qi Jie picked up her notebook and began to report from the beginning.

In fact, it is roughly similar to the time and space that Li Qian experienced. During the wars of the past dynasties, a large number of domestic people went to Nanyang to make a living, and gradually became a large scale. Up to now, Southeast Asia has a population of more than 500 million, and there are about 30 to 40 million overseas Chinese. , accounting for less than 10%, but it controls about 60% of the local economic aggregate, or even higher.

The difference is that in the current time and space, the domestic attitude towards overseas Chinese is relatively positive. Therefore, the Chinese and overseas Chinese scattered all over the world have a strong centripetal force towards the Chinese nation.

And behind it is the support of the huge China's national power, and in this time and space, from the Ming Dynasty to the Shun Dynasty, although the Chinese nation has experienced many disasters, generally speaking, the national power and prestige are not the same as in other time and space. It has fallen to the deepest abyss, so Southeast Asia, a traditional Chinese civilization dependent country, still maintains a basic awe of the suzerain country.

As a result, the Chinese have a strong say in the local Southeast Asian countries, both politically and economically. Even, based on the strong economic strength, a large number of local aborigines are going to work in factories, plantations, enterprises and other places controlled by Chinese. Knowing Chinese and being able to write Chinese characters is a sign of having received higher education.

Being able to speak Chinese and write Chinese characters often means appreciation from the top of the company and better job opportunities.

In this way, the penetration and influence of Chinese culture on the local area is self-evident.

Although in the last ten years since the end of the century, as the local economic development has encountered twists and turns, even many countries have encountered the impact of the economic crisis, resulting in the closure of a large number of local enterprises and the unemployment of a large number of workers. The voice of opposing the Chinese even led to a lot of ethnic confrontation, and up to now, many local countries have begun to consciously restrict the Chinese economy and the spread of Chinese in the local area, and have also begun to control China. The entry of Chinese cultural products, for this reason, even vigorously introduce English culture.

But in the final analysis, the Chinese and overseas Chinese have taken root in the local area for hundreds of years, and the ability to control the economy cannot be controlled at once by anyone who says to control it. It's open.

Therefore, at least at present, Southeast Asia is still the back garden of Chinese cultural products—just like the culture of Hong Kong and Taiwan in the 1960s and 1970s in Southeast Asia.

It's just a pity that except for a few large domestic record companies that have local branches, and even Sony and Cinda, which have direct or sole proprietorship or joint ventures with local distribution companies, most of the small and medium-sized record companies, None of them have the strength to spread the distribution network, so they can only choose local distribution agents one after another, or simply authorize sales directly.

In short, the local companies have made a lot of money, and the domestic side can only share a small piece of cake.

In fact, it’s not that everyone doesn’t want to do it by themselves, it’s just that they are either limited by too much capital investment, or by the strict restrictions on distribution licenses, or simply because they are too small to sell singers and albums themselves. Limited, even if you opened a distribution company in the past, selling a few albums a year would not be enough to pay your salary...

In short, each has its own difficulties, which is why at least in terms of record distribution, although every masterpiece of domestic records must sweep the Southeast Asian market, few domestic companies can really make any money from it.

On the contrary, the domestic film industry is far ahead of the record industry.

Li Qian once heard Yu Bojun talk about this topic. According to him, many of the large theater chains in various countries in Southeast Asia are controlled by local Chinese. maintain a very close relationship. Especially for those domestic martial arts movies that are relatively popular in Southeast Asia, their box office in Southeast Asia can even account for 10% to 30% of the final global box office!

It is even said that there are two large cinema companies over there, and they have already started to turn around and go to China to participate in film production companies. This shows how close the cooperation between the two parties is.

In a simple sentence: there is a lot of money to be made in Southeast Asia!

And after Qi Jie was reminded by Li Qian, this time, she went to observe, understand and contact this matter.

From its establishment to the present, Minghu Culture Company has released three albums, namely Liao Liao's "Grateful Heart", He Runqing's "Dream Chaser" and the Four Beauties Band's "Fake Monk". It is a big hit in China, and the first two are undoubtedly albums with tens of millions of sales. But because the previous Minghu culture has just started, there is no thought or time to open up the market in Southeast Asia. Therefore, until the next release of Liao Liao's "Women's Flower", it is also before the listing. , and directly handed over the agency distribution rights in Southeast Asia to Sony Records.

By the end of March, according to the sales reported by Sony, Liao Liao's "Grateful Heart" has achieved a total of more than 2.8 million copies in Southeast Asian countries. The strong influence of her sweet songs in Southeast Asia, it is not an exaggeration to say that she is the number one singer in Southeast Asia. Therefore, it has only been half a year since it was released locally in Southeast Asia. As of the end of March, her album has already sold more than 3.7 million copies!

If these sales volumes are issued and sold by their own company, it will mean a gross profit of tens of millions of yuan, and a net profit of almost tens of millions of yuan. However, if they are handed over to Sony for distribution, the accounts given by the finance department show that, The profit that Sony should pay here is about 930,000.

Of course the big head was earned by Sony!

Otherwise, He Runqing came to vote first, and then Li Qian forcefully pried Wang Jingxue over from Sony. How could Sony not have a heart of discord?

In the final analysis, the main reason is that they can benefit from Minghu Culture!

Therefore, Minghu Culture has developed to the present, and has sold three albums successively, and has established a firm foothold in China. Li Qian naturally set his sights on Southeast Asia-this market must be won!

And Qi Jie's trip to the past, the harvest is not small.

She counted with her fingers and said: "Indonesia, Singapore, and Malaysia, these three countries have the largest number of Chinese and overseas Chinese, and they are also the countries with the largest Chinese economic power. The influence of Chinese in the local area is also particularly large. Therefore, although Sony I don’t want to give sales figures for specific countries, but according to my local surveys and interviews, the albums of Liao Liao and Run Qing should be the best sellers in these three countries!”

"So, when I went this time, I mainly traveled around these three countries, and contacted several local distribution companies. They all made it clear that they were willing to cooperate with us, so I think our first step is to It should be to enter the markets of these three countries. Although at present, the conditions for them to play are somewhat harsh, but I think the most important thing in the first step is to enter first. Just wait and see!"

"The first step is to choose a joint venture with a local publisher first, and then send our people there. After we gradually become familiar with the local distribution network and have a good understanding of the local distribution network, we will consider getting rid of them. , Open another company, be independent and work alone!"

With the successful experience of building a huge distribution network from scratch, Qi Jie is naturally full of confidence when it comes to business matters. Although the market in Southeast Asia is divided into many countries, the market is relatively scattered. Each situation has its own particularity, but Qi Jie just ran there for a while, and after returning, he quickly came up with a specific solution. At least from the perspective of Li Qian's level, there is nothing wrong with the method she proposed.

When it comes to specific business, it is obviously not Li Qian's forte, so he just listened, and Qi Jie decided to start with Indonesia, Singapore and Malaysia to express his approval.

Then, thinking of one thing, he specially reminded: "There is something I have to tell you. You just passed by with Liao Liao on the front foot, and Xie Mingyuan called me on the back foot. The meaning behind the words, I hope you can Sign us a few more album distribution rights in Southeast Asia, I think he should be quite afraid of your past."

Liao Liao, who had been listening by the side, suddenly sneered at this moment, and said disdainfully: "You want to touch their money, of course you are nervous! One album can take millions from us, and now Sony How many singers out there can earn them this amount a year? Tell me, if we really want to do this, we have to beware of them tearing faces with us!"

Li Qian's original intention was indeed to remind Qi Jie of this, but after hearing what Liao Liao said, he still shook his head and said, "They must be nervous, they must be very unhappy, and they might even make trouble behind their backs, but It's not enough to tear your face apart. Xie Mingyuan is still quite bookish, and he is not a simple businessman."

"However..." He turned his head to look at Qi Jie, and said, "Even if they want to tear our face apart, we are not afraid. With the big domestic market, we have no problem gaining a firm foothold. If they want to tear our face apart, we will accept it." You can live! In Southeast Asia, you can rest assured to follow your thinking, and you will fail, and the loss will not be too big!"

Qi Jie nodded solemnly upon hearing this.

She is the head of the company, the general manager, and Li Qian is the boss, the big boss!

Now, she made the plan, and Li Qian nodded again. Of course, this matter can be regarded as finalized.

But after the matter was finished, Li Qian asked again with great interest: "Liao Liao said that the local fans are very enthusiastic? What about you, you have also walked around the local area, and it is different from Liao Liao, what you saw Not just fans, there must be many local ordinary people, what is their attitude towards domestic singers and Chinese people?"

Qi Jie thought for a while and said with certainty: "Don't say anything else, just talk about the three countries I mentioned just now. Singapore is almost a Chinese country, so it goes without saying? Whoever is popular in our country is popular there Of course, sister Runqing must be the most popular, and Liao Liao is not as good. Then, in Malaysia, the Chinese have a lot of status there, at least I feel that way. By the way, at the concert in Kuala Lumpur, Liao Liao Going to sing "Meet Nine Eight" with Zhou Mo, many fans shouted for you to go with the Four Great Beauties, did Liao Liao tell you?"

Li Qian nodded with a smile, and said, "I said, I was talking about this just now."

Qi Jie smiled and nodded at first when she heard the words, but then suddenly froze, and couldn't help turning her head to look at Liao Liao with some surprise, "Didn't you all stay together yesterday? Didn't you just talk about it today?"

"Well……"

Li Qian coughed dryly, slightly embarrassed.

Liao Liao gave Qi Jie a wink, as if "you understand".

After a while, Qi Jie glanced at Liao Liao, "Bah!", but his face suddenly turned red.

Then, she didn't even want to look at Liao Liao anymore. With a reddish face, she suddenly brought up the topic just now, and said, "As for Indonesia...my feeling is a bit complicated! Among the three countries with the largest Chinese population, according to my According to the information obtained, it should be that the proportion of Chinese in the total local population in this country is the lowest. However, in the local area, the Chinese are also very economically powerful like other countries, so I am alone on the street Simply walking around, you can feel some very hostile eyes from time to time!"

After a pause, she said cautiously again: "As far as I know, the Indonesian central government seems to be studying and restricting the import of domestic cultural products. It is said that the first step is movies and TV dramas. I remember it seems to be..."

She recalled for a while, and said: "In the preliminary proposal, a quota system was implemented for all foreign movies and TV shows. It is said that only 30 TV shows are allowed to be imported every year, and the quota allocated to Chinese TV shows is only nine! And movies, it is said. Only 20 foreign films are allowed to be screened each year, and the quota for Chinese-language films is about six."

Li Qian sighed and nodded.

In fact, although this matter is only a preliminary proposal, it has already had a considerable impact.

At least for the domestic film and television industry, especially those production companies, this means that the largest single box office market in Southeast Asia has shown signs of closing its doors to Chinese-language film and television dramas.

You know, at present, there are hundreds of domestic TV dramas sold in Southeast Asia every year, and about the same number are imported into Indonesia, and there are at least 70 or 80 Chinese-language movies shown there every year.

To put it simply, even though Indonesia has a population of over 200 million, its domestic economic development is relatively extensive and low-level. Until now, there is almost no large-scale film and television production base in the country. Although there are some films and TV dramas produced every year, but Whether it is the production level or the story level, it is far behind foreign film and television.

Therefore, local TV stations and movie theaters have always mainly purchased films from abroad. Among them, due to geographical and cultural factors, Chinese film and television dramas are of course the leader. In the area of ​​Southeast Asia, whether it is Hollywood movies or European film and television works, including things from the Soviets and Indians, the share is quite small.

But now, if the Indonesian domestic government's proposal is passed and realized, the hundreds of TV dramas and dozens of movies every year will be directly reduced to only one-tenth!

However, in the proposal of import restrictions, nearly half of the share was allocated to English-speaking European and American countries!

Thirty TV dramas are imported every year, and the quota for the English department is as high as twelve, and the quota for the twenty movies imported each year is as high as nine for the English department in Europe and the United States!

All surpassed Chinese film and television works!

The attitude of the government to sharpen its sword and restrict Chinese culture has undoubtedly been revealed!

At present, rumors are spreading inside and outside the circle that about a month later, that is, in June of this year, the domestic government will have a series of high-level visits to Southeast Asia, and the cultural department will take the lead. It is said that it is for this matter.

And not long after the incident came out two days ago, Li Qian chatted with Yu Bojun and Cao Zhan, and Cao Zhan commented with disdain: "This is to engage in a cultural blockade, and then strive for cultural independence. I don't even think about it, just their cultural foundation... There is a fart culture! Either we will swallow it, or it will be swallowed by Europe and the United States."

But Yu Bojun frowned, and said: "The problem now is that they would rather be swallowed up by the English-speaking culture and the Spanish-speaking culture than let us eat comfortably!"

Cao Zhan sneered when he heard this, but then said: "Three words: I owe you a beating!"

***

The depressed heart seems to be gradually settling down.

Some people think it's slow, and some people think it's too dull and unattractive recently.

I can only say, please be a little more patient, and wait for me to completely smooth out the following ideas. This month, I will definitely give you a blast!

keep your word!