Chapter 525 Publicity Plan

"I'm still a sophomore. I still have to continue my studies in China. I'm afraid I won't be able to cooperate with you in publicizing until The Lord of the Rings is officially published and sold. You should know that according to the plan you mentioned, if you say you want to talk to Keppel If Ron is on the right track, the publication sale date is likely to be around mid-June."

Li Chungang calculated the time, and it was only April when they set off. If it had been delayed until mid-June due to cooperation with Random House's publicity plan, it would have been nearly two months, equivalent to his sophomore year. The first semester is basically over. When you go back to China, you can directly prepare for the exam and then spend the summer vacation.

For him, college life is not only a process of studying, but also an indispensable experience in life!

Writing novels, making money, becoming famous overseas, etc... These things can be done even after graduating from university, but once the university life is over, it is really over. Li Chungang does not want to wait for the future to recall his university life Some are just all kinds of busy.

"But..." Thompson said hastily and wanted to continue fighting for it, because Li Chungang played a pivotal role in the new plan they renegotiated.

Caitlin has discussed this aspect——

In terms of global fame, Li Chungang really cannot be compared with Keppel Ron, but it does not mean that he has no advantage at all! Many people overseas are full of curiosity about the five thousand-year-old and famous distant eastern country in their conventional consciousness, and their new plan takes advantage of this.

"The masterpiece of the strongest author of the young generation of the Eastern Huaguo!"

This is why after internal discussions, combined with the information provided by Thompson, the head of the Shanghai branch of Random House, about the pseudonym "Zhi Chun Zhi Gang" in China, they decided to exaggerate a little and come up with a gimmick.

There is no first in literature, and no second in martial arts.

If the word "strongest" is put on Li Chungang's head, as long as it is spread to 100% in the country, it will cause a wave of controversy, but there is no way to make an intuitive comparison of this kind of thing, so Insisting to say that the strongest is actually justified.

Creating a "gimmick" that is enough to cause controversy among most people is the core of the plan that Caitlin and the others negotiated this time.

To know in recent years.

Among the foreign population, the proportion of people from China has been increasing year after year.

"Is another domestic author's work going to be published overseas in cooperation with Random House?"

"Congratulations!!! The strongest author of the younger generation in China is going to cooperate with Random House to publish a new book,

At that time, I will buy at least 10 copies, keep two for myself, read one for collection, and give all the rest to foreign friends around me, and let them see that there are also works by authors in China. Publish overseas! "

"I want to share this good news with others."

"Magnificent my country of China!"

"..."

It's not hard to imagine what kind of sensation it will cause in so many overseas countries and regions once Random House officially launches its publicity plan, especially in countries and regions with a large number of Chinese. Rong, and give full support.

Rebellious psychology exists in everyone. Coupled with the fact that the world's number one commercial publisher of Random House personally promotes this title to the outside world, as well as the praise of the Chinese people around them, it will definitely make people abroad have a rebellious mentality. Why is Li Chungang the strongest author in Huaguo? When your work is published and sold, I must buy a copy and go back to read it carefully. people argue!

"Arouse global controversy" is only the first step in this plan.

When the range expands to a certain extent and there are enough people in dispute, the second step of the plan will be carried out quietly——

There is Weibo in China, and similar Twitter and Facebook abroad.

Random House's reputation as the world's number one commercial publisher is not based on bragging rights, but is recognized by its peers with its solid strength, and there are not many world-renowned authors who have cooperative relationships with them. Caitlin has already found these writers who have a good cooperative relationship and negotiated, and when the time is right, they will work together on their personal Facebook or Twitter to promote the "Lord of the Rings".

Immediately afterwards, the third step was carried out simultaneously, and this third step was when Li Chungang came in handy.

It is different from domestic people who pay more attention to the works than the creators themselves. Even for the vast majority of readers, what I like is simply this novel, and it doesn't matter if the author is a man or a woman.

While foreigners value the work, they are also very curious about the creator himself.

Caitlin considered that she would compete with Oswald for the position of president, and Li Chungang's "Lord of the Rings" had to face Keppel Ron's new work "Lost in Time and Space" head-on and defeat each other. If that's the case, let's just go straight to some variety shows and directly "declare war" with the other party!

You say that it doesn't matter if you want to catch the other party's enthusiasm, or create a topic of hype.

What she wants is this kind of "hostile" relationship between the two parties, so that people who watch the excitement will often unknowingly participate in it. At that time, whether they are going to buy Keppel Ron's "Lost in Time and Space" or Li Chungang The "Lord of the Rings", when you buy it, will be affected to some extent, and you can't help but buy the opponent's works as well.

Such an approach can quickly make up for the fact that Li Chungang's global reputation is much lower than that of Capel Ron in the early stage of publication and sales.

Then, after readers who have read "The Lord of the Rings" are deeply attracted by the content of the book, and word of mouth spreads among readers, it is an excellent time for sales to start to overtake!

Caitlin had read the contents of the two books at the same time, so she was naturally very aware of the huge gap between the two. It cannot be said that Keppel Ron's "The Lost City of Time and Space" is not good-looking. On the contrary, it is worthy of the name of a famous reasoning master on the way of reasoning, and it is better than before, but it is nothing in front of the Western fantasy epic masterpiece "Lord of the Rings".

The fourth and fifth steps after that are all after the publication of "Lord of the Rings".

In addition to the core of the whole plan, there are other small means, such as the global synchronous on-site signing ceremony and new book preview conference, follow-up reports by professional media reporters, and some information about "Lord of the Rings" that is intentionally revealed from time to time. The content of the book and so on...

These small tricks are mainly to keep the book "The Lord of the Rings" hot enough before it is officially published, so that it will not be completely covered by the news of Keppel Ron's new book "The Lost City in Time and Space" live.

At the same time, the disclosed content is also to give foreign netizens some content that can be disputed.