Section 629 Acquisition of Changyu Group
Xinjiang Turpan Basin
In the past, Xinjiang might have been famous for its raisins and cantaloupe, but today the energy group’s wheat has overwhelmed the other two Xinjiang specialties. Since the production of energy wheat started, here has become the most important grain base in the country and even in the world. This is definitely not a joke.
The current agricultural base covers 300 million mu, with an annual output of 600 million tons. Almost all the continents of the world have energy wheat. The energy group's flour production industry has also gone abroad to more than a dozen countries. However, today Li Cong's arrival has nothing to do with wheat. Li Cong wants to build the energy group's grape production base here, and Li Cong wants to add a new product to the energy group's wine varieties, which is red wine.
There is a saying in the world that the price of dozens of bottles of white wine seems to be lower than the price of a bottle of red wine. Of course, this sentence can only be said before the production of Tibetan immortals. Bottles of baijiu are everywhere, but these are not enough. Although Cangxian has become the world's largest alcohol producer, there are no other varieties other than baijiu, which is not perfect for a comprehensive development company Yes, so Li Cong wants to start his own progress here, that is to have his own place in the world wine market.
When choosing a production base, Li Cong chose Xinjiang. If he wants to make red wine, he must be better than others. If there is no way to do it, he has to cheat. Otherwise, a newly opened factory wants to compete with those in France. Hundreds of years of winery competition, do you have the skills?
Tektronix gave Li Cong an additive. This kind of thing can be diluted with water and poured on the roots of the grapes. Then the grapes must be born with a lot of water. The raw materials of this additive can be found on the earth. , are some very common things, and this kind of additive is needed when red wine is brewed. In terms of taste, it is definitely much better than the hundreds of thousands of bottles of red wine. Such a bottle of red wine only sells for a few thousand yuan a bottle, so it can't occupy the high-end market?
After about ten days of investigation, Li Cong finally designated a piece of land as the primary production base of grapes. As for the winery, it is naturally impossible to establish it in this place. Besides, starting from scratch is a very stupid thing. For two months, every moment of Li Cong's time is very precious, and he must make these things a fait accompli.
After certain screening, Yantai Changyu Group, the strongest domestic wine company, came into Li Cong's vision. This wine group was established by the famous patriotic businessman Mr. Zhang Bishi with three million taels of silver.
After more than 100 years of development, Changyu has developed into the largest wine production and management enterprise in China and even in Asia. In 1997 and 2000, Changyu B shares and A shares were successfully issued and listed. In July 2002, Changyu was rated as "one of the 16 national brands with the most international competitiveness and marching towards world famous brands" by the China Federation of Industrial Economics. In the 2004 corporate competitiveness monitoring jointly conducted by the Chinese Academy of Social Sciences and other authoritative institutions, Changyu's comprehensive competitiveness index ranked eighth among Chinese listed companies in the food and wine industry, becoming the only wine company that entered the top ten.
Changyu Group has developed from a single wine production and operation enterprise into a wine brewing-based enterprise, integrating the research and development of health wine and Chinese patent medicine, grain liquor and alcohol processing, import and export trade, packaging and decoration, mechanical processing, transportation, glass bottle making It is a large-scale comprehensive enterprise group integrating mineral water production and mineral water production. It has a holding listed company, a holding subsidiary company, four wholly-owned subsidiaries and a branch company. It has more than 4,000 employees, total assets of 2.1 billion yuan, and net assets of 1.48 billion yuan.
The current president of Changyu Group is Zhang Jingqi, the fifth generation successor of the Zhang family.
At this moment, he is sitting uneasy in a five-star hotel in Yantai, which belongs to the energy group. Among the more than two billion assets of Changyu Group, the Zhang family owns 40% of the assets and 20% of the circulation. shares, and the other 40% are in the hands of a dozen or so small shareholders. I have been aware of some things in the business field over the years. If the president of the energy group wants to talk to you about something, it must be because of you. Now, the only thing he can fancy in his hands is his own winery.
Li Cong didn't let his future subordinate wait for him for a long time. Although he has wine technology, he can be said to be blind to the operation of red wine within his group. manage.
Changyu Group can be said to be the history of the Zhang family. Li Cong felt that he needed to make necessary concessions. In the past, no matter what kind of enterprise Li Cong would never allow others to hold shares, I can give you the money, and I can give it to you. You have so many, so many that you can't think of it yourself, but if you want to have shares, it is absolutely impossible to achieve. However, for the sake of a quick march and the little time left, Li Cong absolutely made certain concessions.
Li Cong has already ordered his financial department to buy all the tradable shares in the market. The dozens of independent shareholders have found out all of them. Whether they are companies or individuals, they have bought them at five times the price. Changyu has been listed since its listing. The growth rate in the past few years is only 20%. It can be said that it is ranked behind among listed companies. Someone immediately buys it at a price five times higher, so what are you waiting for? Sell it immediately.
In this plan, Li Cong plans to leave 10% of the shares to the Zhang family. It turns out that the total capital of Changyu Group is only more than 2 billion yuan. Li Cong plans to pay about 4 billion yuan to buy 90% of the shares. The remaining 10% of the shares will be reserved for the Zhang family, and the 30% of the shares sold by the Zhang family will be purchased at ten times the price, and an annual salary of 300 million yuan will be offered to Zhang Jingqi. He continues to serve as CEO of Changyu Group.
Zhang Jingqi was also a little confused when he saw such a contract. Although he was very satisfied with the contract, it was tantamount to selling his ancestral property, but Li Cong's words also made him dispel this idea, "Mr. Zhang, your When our ancestors founded Changyu, it was to let the world know that the Chinese also have their own wines, but what is your situation now? You can only be said to be the boss in China, and what you have are only middle and low-end wines. As for high-end wines , The difference is too far, give Changyu to me, I promise to fulfill your ancestors’ wish, and never change the name Changyu.”
This is already the biggest concession Li Congneng has given. The Zhang family is not unaware that every time the energy group acquires a company, it will change its name and put on the energy group brand for him, but it has never done that for Changyu Li Cong. There are many, many, such a hundred-year-old signboard should not be destroyed in my own hands, I can only let it go further, let it stand together in this world with some brands such as Bordeaux and Lafite in France, maybe it’s okay beat them.