Section 180 Advertising Charity Program
The plan made by Li Yan is amazing, including TV advertisements, billboards of all subsidiaries of the company, spray painting on buses, highways and large billboards in the city, which will definitely set off the largest visual impact of advertisements in the country.
Of course, such a powerful advertising capability is inseparable from strong economic strength. If the energy group does not have so much idle funds, I am afraid that this plan will be put on hold without limit.
That's what it says in the advertising plan.
Firstly, on the eleven channels of CCTV, the advertisements of the energy group's main business of environmental protection oil, Great Wall home appliance monopoly and Sino-Ocean Group were published. The six-month broadcast time involved 13 CCTV programs and seven popular film and television dramas. The total cost is 637 million RMB. The first-line stars from Hong Kong and Taiwan were invited to shoot several commercials, and the internationally famous football star Messi was invited to shoot some commercials for the energy group, which cost 300 million RMB.
Second, the company's advertisements were broadcast on the evening programs of the 12 major provincial satellite TVs for a period of six months, costing 450 million yuan, and sponsoring seven program titles, costing 97 million yuan.
Third, select 50 programs with relatively high ratings to insert advertisements among hundreds of municipal TV stations across the country, costing 100 million yuan.
Fourth, consult more than 30 films and TV dramas that are being produced or planned to be produced by more than a dozen large film companies across the country to discuss the advertising placement plan. sponsor.
Fifth, the purchase of more than 700 large billboards on both sides of more than 30 expressways and first-class highways in the country will cost 218 million yuan for a one-year service period.
Sixth, we have negotiated with 170 bus companies across the country to print the advertisements of the Energy Group and its subsidiaries on tens of thousands of buses for a period of one year at a cost of 200 million yuan. After one year, continue to renew the contract and reduce it by half.
Looking at this advertising promotion plan, Li Cong really felt that his sister had spent a lot of money this time. The advertising fee alone cost more than 2 billion yuan, but just looking at these data, he knows that if the promotion is really carried out, the income will be higher. It is no problem to get huge benefits. Melatonin was created by spending money like this back then.
"How about it? It took more than two months for hundreds of clerks from the Propaganda Department to complete this plan. We will start filming commercials next week after your approval. The major TV stations have already reserved our schedule. Li Yan asked quietly after Li Cong finished reading.
"Who is in charge of the plan? Give him a raise. I've thought about such a publicity plan for a long time, but I didn't make it so detailed. This time, all the participants will be paid an extra month's salary. The location of the advertisement is in the factory area. , all departments will be given the green light. There must be at least 600 million people who know about our energy group among the 1.2 billion people in the country. By the way, there is no need to shoot the advertisement on the billboard. Wasn’t it the one where I shook hands with Liu Yan before? I think that one is good, so I don’t need to change this one, so I can save myself from thinking wildly.” Li Cong said the previous words in a high-sounding manner, but the latter’s voice became softer and weaker.
"Look at your nonsense. I used to say that people who have money can't do good things. You are the same. Others don't know, but I know. Tell me honestly what happened to this new Jiang Qinglan? And you Sister in South Korea, I get angry when I talk about it, it’s not enough to have a sister like me, you dare to recognize a sister outside.” Alas, this sister is also a parent, and Li Cong was embarrassed when asked about it. I really don't know how to answer.
"Sister, what is that about me? Forget it, I can't explain it to you. Is there anything else? It's okay. I have to go back to Jinan and talk to the governor?" Li Cong hurriedly found words to stagger this question, after all, he was so weak. No matter how you say it, it's not good.
"Of course there is something, you just don't think about things comprehensively. Once our advertising plan is published, several boring statistics centers will immediately announce our cost.
Then someone has to say that we spend so much money on advertising and don’t do any good deeds. Have you forgotten the charitable foundation I told you just now? "Li Cong flipped through it, and sure enough, there is a charity plan under the plan, which is even more exciting.
First, build 100 Hope Primary Schools in 11 provinces in the central and western regions, recruit 15,000 teachers nationwide, and tentatively designate 1,200 students for each primary school, costing 700 million yuan.
Second, build an indoor swimming pool for each of the 21 key universities in the eastern part of the country, costing 600 million yuan.
Third, the Ministry of Civil Affairs announced that there are 12 million people in extreme poverty, and the group will send them a basic subsidy of 60 yuan, costing 720 million yuan.
"For the time being, let's start with these three. Our group's funds can only support so much, and the names of primary schools and swimming pools are all named after the group, which can be regarded as advertising in disguise. As for granting subsidies to the poor, we will also Let the major TV stations and major newspapers follow up and report, in short, we will spend the least amount of money to do the biggest things, and you have to approve us 3.5 billion yuan to complete the advertising plan and charity plan.” Hearing the total 3.5 billion can do so many things, Li Cong suddenly felt that this philanthropist is too easy to be a philanthropist. Compared with his own property, it is a drop in the bucket.
"Yes, there is also the problem of the school. Students and teachers must dress uniformly. The school does not charge students a penny. Every year, they will give out two sets of clothes for each season, and two pairs of leather shoes and sneakers. In short, I will give it to me according to the standards of this noble school. Arming these children, of course, the most important thing is to print the big seal of the energy group on the front of their clothes." Li Cong is indeed a businessman, and he will not let the children go.
"You, you are more detailed than I thought. I thought you had everything covered. You are more vampire than me, but I don't think these children will care about this with us. Don't brag about it. If these 100 schools All the students have been recruited. According to our establishment, there are 120,000 elementary school students. Even if we order clothes directly from the manufacturer, it will cost hundreds of millions per year. Also, do you think this school is relying on the name of Hope Primary School? Or do you want to be a top school in a certain area?" Li Yanruo asked pointedly, it is basically the same in society now, the hope primary schools donated by some celebrities were very popular at the beginning, but later they had no financial resources to invite The teachers also left due to salary issues, which led to the final closure of Hope Primary School.
"Is there any way to say this? Just do what I say for clothes and so on. It's only a few dollars. By the way, this money must be spent in the open, and the people of the whole country must know." Li Cong's statement is an upstart .
"Of course there is. If you are mixed, we will all be mixed. There is no need to find those well-known teachers, and there is no need to worry about the quality of teaching in the school. That is, there are only hardware and no software. But if you really want to do charity, The money spent by the school every year is probably not a small amount. As for teachers and principals, we’d better find some more experienced ones to combine with some fresh graduates, but the cost will double.” Li Yan feels about these things I have to tell Li Cong that the siblings are kind-hearted people. Li Yan wants to do better, but the issue of money has to be explained clearly to him, even the siblings can't do it.
"You can't mix it up. No matter how much you mix it up, you can't mix it up in education. You can explain it to me. These 100 schools must be built with high standards, and the teachers must be found according to the good ones. They must cultivate excellent children." With Li Cong's words, Li Yan dared to do it. After all, the group now has a complete financial supervision system, and it can't be the same as before, where the director is the boss of the president.
After signing the two plans, Li Cong went out. The employees outside the office cheered after knowing that Li Cong signed. He proudly tells others that he is an employee of an energy group. In fact, according to social surveys, the energy group is the most ideal place for college students to work, surpassing government civil servants by an absolute advantage.