507【Queuing up to Buy a Mobile Phone】
the capital.
Seeing that the Spring Festival is approaching, the business of electronic products is booming, and many families choose to buy a big item to take home. These customers are mainly middle- and low-level people who have saved money for a whole year and want to buy color TVs, DVDs, audio and other products before the festival, so that they can have a lively and prosperous New Year.
With 5,000 yuan in his pocket, Han Dong rushed into the Gome Mall excitedly with the crowd. He is a teacher in a middle school in Beijing, and he has only been working for three years. Last year, his monthly salary rose to more than 1,600 yuan, which is already an upper-middle income in Beijing.
Han Dong's parents are both small civil servants, so they don't have to worry about food and clothing, and they haven't talked about a girlfriend yet, so they can easily save 5,000 yuan a year. He is going to buy a set of high-end power amplifier equipment in the Gome Mall, which has both ac-3 and dts decoding functions. This kind of machine will cost about 2,000 yuan. Coupled with the super vcd player at home, you can set up your own home theater. Watching movies, listening to songs and singing karaoke are all exciting.
As for the remaining 3,000 yuan, Han Dong planned to go to a mobile phone retail store and buy a mid- to high-priced big-brand mobile phone.
Whether it is Gome or Suning, color TVs are placed in the most conspicuous place. Color TVs are no longer high-end electrical appliances, and their prices have been cut in half. This has brought good news to many low-income families, and sales are particularly hot during the Chinese New Year.
Han Dong walked around the color TV area with difficulty, and suddenly saw a queue in front of him, and even got into a fight for jumping in line.
"Brother, what are you buying in line?" Han Dong walked to the end of the line and asked a middle-aged man curiously.
The middle-aged man said, "Mobile phone."
Han Dong was surprised and said, "Mobile phones are also sold in Gome Mall?"
In the mid-1990s, mobile phones could only be purchased at telecom bureaus. Gradually, the policy was liberalized, and private stores can also sell mobile phones, so there are all kinds of mobile phone retail stores, and various counterfeit phones are also grandly placed on the counters.
Shopping malls such as Suning and Gome began to sell mobile phones, probably starting in 2002, with crazy discounts and promotions based on channel advantages. Take Linzhou City as an example. In 2002, the sales channels of mobile phones were basically in the hands of nearly a thousand retailers. As a result, Suning Mall suddenly started selling mobile phones. The shop was crowded and closed.
It's different now, Song Weiyang detonated this sales method in advance.
Domestic mobile phones can only follow the "channel + publicity" model, but China Technology lacks a mobile phone channel network, because PHS has been monopolized by the telecommunications bureau. Therefore, before the Shenzhou mobile phone was officially launched, Song Weiyang personally made a marketing plan, and asked the marketing department to contact Suning, Gome, Yongle and other electronic malls.
These electronic malls are very willing to cooperate, because the mobile phone market is so hot.
At the beginning of last year, some organizations predicted that the number of new mobile phone users in China would reach 30 million, but at the end of the year, the number exceeded 50 million, which is equivalent to one-eighth of the global mobile phone market capacity!
Faced with such terrifying data, mobile phone manufacturers at home and abroad have gone crazy. Siemens, Panasonic, Alcatel, Samsung and other brands have launched a publicity campaign, trying to pull down the three giants of Nokia, Ericsson and Motorola. And the number of mobile phone retail stores across the country will directly double and double in a few months. Do you have money and use it to speculate in stocks? You idiot, selling mobile phones can make you much faster than trading in stocks!
How could big shopping malls such as Suning and Gome not be tempted?
China Technology directly contacted the bosses of these shopping malls. After some communication, they immediately decided to move the mobile phone into the shopping malls, and also contacted other domestic brands. As for why not contact foreign brands? It is not that Suning and Gome have patriotic sentiments, but that the profit margins given to channel operators by these foreign brands are too low, and it is difficult to attract customers in operation.
Han Dong took a look at the front of the team and finally discovered the secret of queuing. He fell in love with Kejian k3900 not long ago. The price of this mobile phone in retail stores is 1900 yuan, but it is only 1790 yuan in Gome mall!
The price difference in the middle is earned by layer after layer of channel dealers.
He didn't bother to buy high-end power amplifiers, so Han Dong immediately joined the queue, and soon after, he heard the clerk shout: "Xiao Liu, go to the manager quickly, ZTE Lingdong 21, Bird mc936 and Shenzhou d210 will be sold out soon!"
After another half an hour, the clerk shouted again: "Shenzhou h5100 and Kejian k3900 are almost sold out!"
Han Dong's heart tightened suddenly. He didn't know the price difference of the channel dealers. He thought that the mall had a discount only today. What if he missed the promotion?
The clerk who bought the mobile phone didn't want to have lunch today. Many customers called their friends, and some even took the car to notify the news. The number of people queuing up for several hours not only did not decrease, but increased. It seemed that the people in the entire capital had to buy mobile phones.
A domestic mobile phone only sells for more than 1,000 yuan, and the price here is often more than 100 yuan lower than other places. Customers feel that if they miss it, they will suffer a lot!
Near noon, Han Dong finally squeezed in front of the counter. He was about to pick one, but was urged by the clerk directly: "Hurry up, hurry up, which one do you want to buy quickly, there is still a queue behind you!"
Before Han Dong could speak, a porter suddenly brought two boxes: "Shenzhou d210 is here, and there are still some in the warehouse!"
The clerk said: "As many as you can move over, the Shenzhou d210 sells the fastest."
The Shenzhou d210 is a low-end mobile phone launched by China. The price in the retail store is 998 yuan, but it is only 905 yuan in the Gome mall. Since the mall only sells domestic mobile phones, the Shenzhou d210 is the lowest price in the market, and it is also the only mobile phone priced below 1,000 yuan. Other domestic brands will lose money if they sell so cheaply!
The price advantage was immediately highlighted, and it became the best-selling model today, even more popular than China's slider phones.
Han Dong was still dawdling there, Shenzhou Company's advertisements were everywhere, of course he knew that there was a slider phone. But until this moment, he finally saw the real thing, and asked the clerk weakly: "Can I touch the Shenzhou h5100?"
"Hurry up, hurry up!" The clerk pushed the phone over and kept urging.
Han Dong played with it for a while, and it was too late to start the machine to inspect the product, so he quickly paid for it and said, "I'll just buy this one, and give me a new one that hasn't been opened."
The clerk took a picture of the box, counted the money and collected the bill immediately, and after making up the change, said: "Next!"
The mobile phone retail stores in the surrounding streets were completely confused by Gome's operation today. The Chinese New Year was originally the peak season for mobile phone sales, but now the store is deserted, and even when some customers are about to check out, they are suddenly pulled away by friends: "Don't buy here, there is an event in Gome, the mobile phone is more than 100 yuan cheaper !"
Let's put it this way, all the mobile phone stores in the streets near the Gome Mall will be closed in a month or two.
The marketing plan Song Weiyang came up with did not know how many mobile phone retailers were cheated. Fortunately, everyone didn't know that it was his idea, otherwise people would criticize him and be cursed in circles every day.
(ps: Thank you Panda Boy for swiping the screen to reward, and thank all book friends for their support. Yesterday, a friend said that the newborn yawns and does not cry because of hypoxia. I have been inhaling oxygen before, and I don’t need to inhale today. Thank you for your concern In addition, the son's name should be confirmed, called Wang Fuying. Dao Chong, and Fuying was used for it. In addition, Yuquan sang "Rainbow" in the Spring Festival Gala, which has been corrected.)