Volume 136 Advertising Shooting

Boss J bit his small handkerchief and watched the ribbon-cutting of LEE's Greater China flagship store in Xidan. He expressed his infinite resentment for the long queue on the first day of this store that only sold ripped jeans.

After he finished looking at Qin Guan's poster carefully, he gritted his teeth and signed the lease contract with the leasing department of the building.

The rent here is as high as the price of his three berths in other places, but the optimistic sales prospect still makes the boss of J Apparel full of hope.

As soon as Qin Guan finished the exam the next morning, he was dragged by Sister Xue to the headquarters of J Apparel. The contract took effect immediately, and they were about to follow J Apparel's nanny car to the 4A company selected by the company to shoot TV commercials.

The person in charge of advertising who received them was originally very dissatisfied with the manufacturer's internal selection of models. According to their rising trend of J clothing, the audience of the product, and the price they offered, they already had several good advertising candidates.

Domestic Huang Haibin and Ren Quan are the latest popular niches.

For poster shooting and T show, the person in charge of advertising has nothing to blame for the choice of J shirts. It can be said that the audience of a TV advertisement cannot be supported by a small model alone.

But when Qin Guan got off the commercial vehicle, the person in charge of A.M was left stunned. Forgive him for comparing those children who are still small stars with Qin Guan. If they shoot an advertisement together, they will be scumbags in seconds.

The person in charge of the advertisement was relieved, and asked the assistant to lead Qin Guan to the dressing room, and the rest was to contact the people from J Apparel for the follow-up work.

When Qin Guan came out of the dressing room, he saw several group models in the shed, which, as the name suggests, were background boards.

When the protagonist of the advertisement is running, they follow behind to create momentum, and when the protagonist of the advertisement is quiet, they will act as wallflowers behind.

Then Qin Guan saw an old acquaintance, Ouyang Fen.

Ever since Ouyang Fen came out of the dressing room, Qin Guan's face was twitching as if his face was paralyzed. The models from the same competition, one is the champion and the other is the runner-up. Tell the wild way to become a monk.

But Qin Guan has broken countless routines in the circle along the way.

Routine 1: It is difficult for wild models to sign a contract. No company likes models from Ye Luzi, which means unprofessional, uncertain, and most of the quality is not up to standard.

What about Qin Guan? After only a few months of working, I was crying and begging to sign a model contract with a regular company.

Routine 2: It is not easy to win domestic small prizes. Most of the signed models have been promoted to C level, so they will be C for the rest of their lives. Without the company's strong support, cultivation, and spending money to build, it is difficult to win a small prize in China. It is even more difficult. How difficult is it? Think of a journey of twenty-five thousand miles.

What about Qin Guan? Smooth sailing. He wisely chose a relatively fair rookie contest, with no unspoken rules and no pre-determined champion. The judges supported him along the way, the designer was optimistic, and he won the prize in the first competition.

After winning the championship, the model's specification has been upgraded to a B level. Speaking of this, Ouyang Fen smiled wryly. It is also a B. Now my dear friends have all got endorsements in advertisements, but he is still working on his qualifications and being the background.

Qin Guan walked to the middle of the field, to Ouyang Fen's surprise, he neither sarcastically nor sarcastically, but instead patted him on the shoulder without saying a word.

As soon as the commercial director's words began, Ouyang Fen reflected, he felt a little moved and warm in his heart, maybe Qin Guan is a very good person.

The interlacing of light and shadow, the restlessness and running of youth, Qin Guan is wearing a sweater waistcoat and slacks, and met the director of this advertisement.

"Have you filmed commercials before?" Qin Guan shook his head.

"Do you know how to find the camera?" Qin Guan shook his head.

"Do you have relevant training experience?" Qin Guan nodded, and then added: "Maybe it's a two-dimensional photography."

The advertising director was relieved, and he and Qin Guan said a word: "Relax the feeling of catwalk and integrate it into your ordinary life, follow the position I designated, do what you should do, don't deviate from the machine." The camera sense is basically born, I am optimistic about you."

It was another one drooling under Qin Guan's slacks. When the filming started, the group models behind followed Qin Guan in the direction of the camera according to the position specified by the director, then jumped, and finally flew over the low-shot shot. One is over.

Looking at Qin Guan's performance in front of the camera, the director couldn't help admiring. It's no wonder that the models are the ones with the most sense of the camera. The shooting angles they have trained in their bones can even put the smile on the corner of their mouths just right.

In this one, except for a mess at the beginning, the second one passed.

The second scene is even simpler. Several people are chasing in the circular staircase. This shot passed in one shot.

The last scene required climbing stairs. When a group of people climbed up to the top floor of the building out of breath, Qin Guan was amazed. He had no idea that there was a lawn on the roof.

The advertising company also spent a lot of thought on this shooting. As the person in charge of A.M, he will not tell you that the company's evaluation of J Apparel's customer potential value is high.

This means that if they can satisfy Boss J, future advertising contracts will roll in.

In the last scene, Qin Guan is being chased, and everyone is tearing at his clothes to express their inner desire. There is also shameless omission of the brisket in the shot.

When the director's ending sound sounded, Qin Guan was still there, so it's over? It's as if someone next to you recorded your usual shots of eating, drinking, and sleeping.

In his unbelievable expression, he watched the replay of himself just now. An unpretentious turning head and running, in the special soft light treatment made by the director, the details of Qin Guan's whole body are magnified.

The long legs moved rhythmically, getting closer and closer in the camera, and then saw Qin Guan's sexy buttocks wrapped in slacks, and easily passed the camera.

Under the natural sunset light, with a little bit of hard light, Qin Guan, who has nowhere to escape on the rooftop, is full of sense of camera. Qin Guan, who is surrounded by everyone, does not move a bit, but there is more movement in the camera than the surrounding ones. Models are more dazzling.

The natural protagonist, the luminous body, is the perfect description for Qin Guan.

Qin Guan, after finishing the shooting of this commercial, completely fell into the eyes of A.M, a company that can rank among the top three in the capital 4A.

They filled in Qin Guan's name in the column of models that could be considered, and silently filled in a B at the end.

If it weren't for Qin Guan's popularity and the model's audience circle, the person in charge of the advertisement would have filled in A with excitement.

Qin Guan finished his work and received a transfer notice from the company. After deducting sister Xue's commission, 60,000 yuan went into his pocket.