Chapter 963: Just Promote Yourself

Anna, a high school girl in California.

"I have checked the information of MOUSE. He has not only done a lot of charity in China, but also in the United States. He has donated a lot of medicine and money to patients with ALS. As an artist, these have never been made public. What does it mean? He is not relying on this to hype himself. Based on this point, the media should treat him fairly. Don't just ignore everything for the effect. MOUSE is a Chinese. We should give him enough treatment and don't let others laugh at him. All media, no matter what little you have in mind, or just for the heat of the news, don't hurt such a MOUSE."

Splet, a young convenience store clerk in Texas.

"I really want to curse, but I know that once I have a foul language, I should not think about others seeing what I said, so I held back. I just want to say one thing, you don't have so many harsh requirements for ***, why do you have so many requirements for MOUSE? Give him enough freedom and enough creative space. I want to see him create a classic movie. I believe he can do it."

An ID in Las Vegas, a girl, is full of all kinds of dirty words. Everyone also heard her profession from her resentful and angry words. She is a person who works in a special profession in that city. In her words, many of us are fans of MOUSE. He brings us a kind of power to face life positively. He never teaches us how to be a good person and how to live a good life. He just interprets the true meaning of life with his attitude.

You bunch of bastards, don't mess with our MOUSE!

The last sentence is like this, full of bad words, but without those foul words. It is typical like the Chinese curse without dirty words, which fully brings the language art to the extreme. The key is that she did not hide her profession, which made it more lethal to people. Think about a reporter who thinks she is superior, and suddenly one day she is scolded by a J girl so confidently. What can you say? No matter whether she is right or wrong, you will lose if you pay attention to her, and you will bear the scolding if you don't pay attention to her. You can't do anything else. It is normal for those with bad tempers to secretly spit blood.

Of course, there are more crazy abuses on the Internet. For those who regard the protection of MOUSE as their responsibility but don't know how to really protect it, scolding is the most ideal way of support they can think of. They post one article after another, and they don't care if it is deleted, let alone whether it attracts the attention of many people. As long as they are really happy and feel that they have vented their anger on MOUSE, this is the most important thing.

There are always hundreds of abusive articles on the Internet. Any artist cannot avoid these doubters, and any media has many similar voices. But if hundreds of thousands of articles come out at once, it will be lively. Things that once appeared frequently in China have appeared abroad for the first time.

The more freedom of speech a country has, the more self-centered the public is. The more difficult it is for you to influence them. They are not likely to follow anyone's orders easily. They always think that they are the only one who is right. Even if they are not right, so what? I like it this way. Who can say anything?

Unlike in Asia, where fans can easily organize a big scene and make a fuss, this kind of thing is very rare in Europe and the United States. When Michael Jackson was so popular, everyone went crazy at his concerts. They liked him and shouted and fainted for him. But if it was in real life, they might have to think about it if they were asked to fight back against those who criticized him for Jackson.

In this way, an essential question of star chasing is whether you like the person or his art works.

Europe and the United States pay more attention to the latter. Jackson had so many bad news, but it did not prevent people from liking him. In the hearts of Americans, it was his private matter, and others had no right to interfere. If it involved a crime, there were laws to govern it. The moral yardstick was not in everyone's hands, and everyone had no interest in measuring it. We like his songs and his dances. When he has a concert or releases a new album, we just go to support him. What he is like in real life has nothing to do with us. I only care about his appearance on stage.

In Asia, especially East Asia, this feeling is completely reversed. Fans begin to like people and pay more attention to their values. They pay attention to whether the stars eat, go to the toilet, or fall in love. If the person they are dating does not meet everyone's wishes, they will oppose it. Who in Europe and the United States cares about such things? Look at those male and female artists who are active in the entertainment industry. Half of them can be called veterans, and they have had many public relationships and more private relationships.

The outbreak of such incidents helped Chen Hao out of his predicament. The media did not have so much energy to pay special attention to him, and the precautions on the farm could be relaxed a little, so that he would not have to worry about being photographed by the camera hiding in the dark every day. Chen Hao only posted a short video on his social software. He simply thanked the fans for their support and bowed without any extra nonsense. His behavior won him more applause. No matter whether it is middle-aged, young people or teenagers, no one likes people who procrastinate. If they are more straightforward, everyone will feel comfortable and more motivated. The confrontation with the media on the Internet gradually turned into one side attacking and the other side not responding.

The media is not stupid. They know that it is meaningless to continue like this. Just like artists will not argue with the media, the media will not be stupid enough to offend the public and continue to go against the public. One of their identities is Chen Hao's fans, but there is another more important identity - the audience group that the media hopes their news will be watched.

Without viewers, does the media still have value? The celebrity information captured every day has completely lost its meaning. Without viewers, the word "news" will naturally disappear from the human dictionary.

The short-term calm made Chen Hao very satisfied. Not only was he satisfied, but all the crew members and all the people who invested and supported behind the scenes were also very satisfied.

The negative impact was minimized, but it received the best publicity on the positive side. No matter what kind of film "The Shawshank Redemption" is, apart from Huaxia, it has its own attention in the international market. Ten or twenty million yuan in publicity fees may not be as effective as this.

It is not a commercial film, but it has the foundation of a commercial film and the publicity of a commercial film.

If you promote a work well, people will think that your publicity plan for this work is excellent, whether it is hype, the accumulation of negative news, or gossip. There are thousands of ways, and the one that finally reaches the end is undoubtedly successful.

But if you have successfully promoted several works in a row in your own way, and even the methods are somewhat similar, people have to think about what you rely on for publicity. Obviously, the basis of Chen Hao's work is himself. He always has his own way of publicity, and the best trick is often the simplest.

I just promote myself and use my own strong media appeal to promote the entire film. As long as you discuss me and the media pays attention to me, I will direct all attention to the work.

The simplest way of publicity that cannot be replicated.

The media gave such an evaluation, saying that it is difficult for an artist to have such a high and continuous strong attention. It is simple because you don’t need to make more arrangements for such a publicity method, just give yourself up.

The publicity effect was there, and Chen Hao's negative influence was reduced. It was in such an atmosphere that the crew of "The Shawshank Redemption" was quietly formally established, completed its own internal opening ceremony, and started filming in the prison.

This is a film that does not require much arrangement in terms of scenes, and can even be filmed without film language. It is just to shoot one scene after another according to the script. When it comes to the scene of Old Bull being released from prison, let him wait for a while. After Red is released from prison, the two people, in the same scene, complete almost the same scenes.

It was Andy who saved Red, and the contact information left behind, otherwise Old Bull's fate would not be Red's fate.

For the remaining scenes outside the prison, which are left with some scraps, for the crew with sufficient funds, they can shoot whenever they want, and even divide into A and B groups to shoot. All the control rights are in Chen Hao's hands. He can play however he wants, and no one can interfere with him. As the representative of the investor, screenwriter, producer, director, and male lead of this play, he holds the control of the crew in his hands, which only a few people in Hollywood have. He completely complies with his own wishes to shoot every shot in the movie. He is serious and demanding, especially for the pictures of the times. He repeatedly invites professionals to watch the filmed materials and asks them to help find the goof shots, so that every minute of the plot of the whole film is completely in line with the requirements of the times, and nothing that does not belong to that era appears.

Striving for perfection has always been Chen Hao's style. He also likes similar feelings. He is willing to spend a day to strive for perfection, and he is also willing to spend ten days to find the feeling of shooting. When the role is determined, the script is determined, and the camera is started, he can let himself fully concentrate on it. This is even more so in the past year. He is getting more and more focused. Don't talk about distractions. He doesn't think about anything else. During the days in the crew, his mind is full of drama, how to shoot the plot, and how to interpret his own role.

This caused the crew members to suffer a lot, but also made them feel the energy that this play might generate in the future.