Chapter 726 Civilian Star

I am the same, you can pick it, come on, in front of so many people, I will not refuse you.

Ke'er did this, Chen Hao was helpless, when you have a 'weakness', you are no longer invincible, in front of so many cameras, what you did to me, the whole country will know in a flash, you are in love with Dilireba now, dare to do anything excessive?

Chen Hao retreated, admitting that he was soft at this moment, you are so powerful, Miss Ke'er, I am convinced, begging for mercy.

Ke'er deliberately smacked her lips: "It's a pity, our boss is now cowardly, forget it, I will not bother with him, how about this, tomorrow I will be the host of the program to interview the anchor..."

Chen Hao replied: "I will go. Is it not okay for me to go?"

The audience at the scene laughed, and the interaction on the spot, which can make the audience interested, is a successful interaction, there is no second standard.

The red carpet walk lasted another seven or eight minutes, and most of it was spent on taking photos. Not only the media was satisfied, but many fans who had lined up early in the morning also took a lot of photos at close range.

The weather in Shanghai was quite cool, but when Chen Hao walked into the on-site passage, he felt a little sticky and hot. When he just walked into the passage and faced the central air conditioner, he deliberately stopped for a few seconds to blow the air from the air conditioner outlet.

When the red carpet started, the staff on the scene became busy. Everyone was afraid of making mistakes and was in a hurry. In the lounge and dressing room, there was no relaxation in the afternoon, and everyone was in the same hurry.

Chen Hao rested for a while, followed the instructions to enter the scene, and sat down in his seat in the first row. At this time, most of the hosts and guests had already entered the scene, and they were chatting with people nearby and entering the final preparation period.

All the links were perfectly matched. There were all kinds of problems that would always appear in previous years, but none of them appeared this year. Chen Hao looked at it for a while. The level here was no less than that of a large-scale evening party. All aspects were extremely well prepared. When the award ceremony began, the on-site effects and other aspects were no longer simple and crude, and were no less than the award ceremonies or New Year's Eve parties of major satellite TV stations. Various anchors took the stage one by one to receive awards and perform. There were enough people and enough programs. Those who could perform a program alone were all recognized by Lele as big anchors with an average popularity of 100,000 people.

In this year's award ceremony, this method was used to redefine all anchors officially.

There is no longer any division of super first-line big anchors, popular big anchors, big anchors, etc. Ten thousand popularity, ten thousand popularity, just these two bars. An average popularity of more than ten thousand is considered a well-known anchor, and you can barely label yourself as an Internet celebrity; an anchor with more than 100,000 popularity is a big anchor, and can also be regarded as a real Internet celebrity.

Arrive in Shanghai seven or eight days in advance, the official hotel will be opened for you to stay for a long time, what we want is that everyone has more complete rehearsal time, and repeatedly rehearse to ensure that tonight's performance can reach a truly high level.

All anchors have seen Chen Hao, and know that the road to reality stars is not as narrow as before. There is already a successful person standing here, and if we work hard, we can also reach his level.

Many anchors actually have talents and are graduated from professional colleges. Some have learned dancing, eloquence, singing, etc. since childhood. If the Super Girl and Good Voice of the past few years are a stage for civilian talent shows, then the current network anchor business is a more down-to-earth civilian stage. There will even be a wider selection channel, longer training and growth, and a good publicity channel. Compared with various talent shows that are becoming less and less civilian, the threshold of the network platform is lower.

If Lele can be promoted more, more people will come in.

In the past, some people said that the Internet was somewhat vulgar and the overall level was low. In the past two years, the intensity of rectification has been increasing, and the power of restraint has been increasing. There are fewer and fewer vulgar things on the Internet. It just so happens that the annual grand ceremony is coming, and Lele also took this opportunity to strike hard. This year's annual grand ceremony awards ceremony chose to cooperate with Dragon TV and broadcast live, officially connecting with audiences across the country through more formal channels, so that those who never go online can also have a way to watch the talent show of the most popular civilian stars nowadays.

Internet celebrity = civilian star.

Lele's cleverness is not to use grassroots stars to describe these anchors. It takes time for the ice to freeze three feet and the cold to freeze three feet. It takes time to completely reverse the negative impression of some audiences on Internet celebrities. First present the good side to everyone.

Singing, dancing, DJ, rap, rap…

Even though people don’t approve of rap, there are still quite a few people who are excited to see those MCs on the stage of live performances. Of course, Lele officials are not stupid and know what type of rap is closer to reality. Those long strings of alternative words are the most inappropriate at the moment. It is still necessary to use sound, momentum, and rap words to stir up the emotions of the audience. Only such rap is successful.

Due to the efforts of Lele official investment, major guilds also want to provide more support, and all of them have given the anchors a comprehensive package. The feeling of this live broadcast is on TV, which is no worse than the hot Voice of China students' concert. In fact, everyone has sufficient stage experience and fame experience, and their stage style is more stable. This is also due to the fact that the anchors have more and more offline activities and performances in the past two years. They have been honed almost. Those who are slightly worse will also have a stable stage style on this stage. Therefore, after half of the award ceremony, if compared with previous years, there is a world of difference.

The ratings of Dragon TV have soared straight. What they lost during the New Year's Eve has received a very explosive ratings and attention in this twelfth month of the lunar year.

As for the live broadcast, Lele will not give any video website a chance today. Lele's official channel will broadcast the whole process live. After the award ceremony began, the popularity of the live broadcast room once exceeded 7 million. This data is not too outrageous. Chen Hao has also done a live broadcast with more than 5 million people. It may not seem like a lot for an official event with more than 7 million people, but don't forget that at this moment, the TV is also broadcasting live.

There are less than 2,000 people on the scene, and the cheers and shouts create a feeling like a stadium with 10,000 people.

The performers are a bit crazy, and the good atmosphere on the scene is bound to increase the excitement of the anchors' performances. Although there are occasional small mistakes, these mistakes are insignificant in the super-high atmosphere on the scene.

Dragon TV regrets it. There are no ads in this live broadcast. You can't be so shameless as to cut off the live signal to broadcast ads. It's a temporary cooperation with Lele. Lele himself didn't have any advertising cooperation on the spot. What he wanted was a pure wonderful performance. After Dragon TV got the ratings and audience share, its first reaction was that it didn't make good use of this Lele annual ceremony to make money. It's human nature to have this idea, and then it was relieved. It's not so easy to have both fish and bear's paw. It's a pleasant surprise to get nearly 10% of the current audience share. What we need to do now is not how much money we make now, but to attach importance to the Lele platform and online video entertainment live broadcast.

Not only Dragon TV, but all the visionary TV station leaders who saw the good results thought of one thing in a short time - long-term cooperation with Lele. A Super Girl and a Good Voice can support a first-line satellite TV's New Year's Eve party and various variety show guests. What about the future Lele? Tens of thousands of anchors who are good enough to show off, one by one, can be promoted enough to reduce the price of commercial performances in the entire entertainment industry by several times, and can also give more choices to organizers who want to make a platter performance but don’t have much money but don’t intend to make it weird.

In other words, I want to go on the grassroots star stage like the Spring Festival Gala, not once a year, but 365 days a year. You can turn on your computer, mobile phone or even TV anytime and anywhere, and it is easy to see those ordinary people chasing their dreams.

Two-thirds of the award ceremony was carried out, and Lele’s senior management got the news and knew the success of this award ceremony.

Lele is not stupid. Lele’s Internet celebrities are not as well-known as those big stars, so in the award ceremony, they try to shorten it as much as possible and insert it between the performances. All guests who need to speak on the stage need to draft in advance, and never go on stage without knowing how to speak, and can’t say a word with three sticks. After finally opening their mouths, what they say is still weird.

The two-hour performance also came to an end. The award for the best male gold medal artist of the year was placed at the end, and it was presented by Lele’s boss and a deputy director of Oriental Satellite TV, a strategic partner. The second and third place winners in the same group with Chen Hao all knew who the award lineup was for.

"The first place winner of the best male gold medal artist of Lele in 20XX is... Haozi!"

The whole audience cheered and gave the warmest applause. Even under the leadership of the anchors of Huanju Times and Haomen, and with several big anchors standing up first, most people in the soft seats for anchors and guests in the front rows stood up and applauded, and then everyone else.

This year's Lele has a clear rule that anyone can choose not to participate, but once you come, no one is allowed to leave midway, and you must sit all the way to the end. Don't dare to give the camera to the front halfway through the award ceremony, because there will be few people left after giving it.

For the last award, the most famous guy finally stepped onto the stage. A beam of light was specially shone on Chen Hao, and a camera was specially following him. The second and third people who could step onto the stage with him were completely reduced to background.

Perhaps, they were not even backgrounds. Backgrounds would occasionally be looked at by people, but too many people simply ignored the existence of the two of them.

Probably because the man in front of them was too brilliant.