Chapter 1,473 Peace of Mind when Spending
The name Chen Baopi was introduced as a joke. Friends joked that Chen Hao's Lost City is now like a glutton, only in but not out. In the past two years, many crews have come here to film. At the beginning, Lost City took the initiative to release the intention of cooperation. We provide venues and many convenient conditions. Even if you don't invest enough, we can invest in you to a certain extent, in exchange for some corresponding rights and interests after you shoot.
The crew was of course very happy to get such news. After the filming, our scenes were useless. When we built them, someone was willing to pay part of the cost, which saved our expenses. It is naturally a good thing.
As a result, Lost City is no longer just a play "Lost". The film and television base covering a huge area has begun to have the scale of Hengdian. The difference from Hengdian is that not just any crew can come here to shoot, and there will be no crowded tourist scenes here.
A house or a small street is set up for real scenes during filming. After filming, it is either operated, or the residence is purchased or used as a hotel. Other scenic spots are like a store that can't wait to receive more tourists a day to increase the number of shopping.
In the Lost City, not only are the amusement projects limited to a certain number of people, but even these special areas are also limited to a certain number of people. There are corresponding isolations between each area. The staff will cut off the tourists behind with an approximate number. Either you go somewhere else or wait for a while. We will reopen the entry mode after the number of tourists leaving the exit reaches a certain amount.
No need to buy tickets. One third and one quarter of the first batch of tourists will gather in the second half of this street or this area. Then the first half can be put in a similar number of new tourists.
A store hires employees based on serving three or five groups of customers at the same time. These are all included in the letter of intent for cooperation. At the beginning, many merchants felt that the management department of the Lost City was too hypocritical and that it was indeed a bit excessive to personally ask about everything. After the real business started, they found that there was rarely a large influx of tourists here. Everyone was a merchant of the same level. You think you are good enough to attract customers, but you don’t know that you will find that they are not bad at all when you walk into other stores.
When the quantity is no longer the absolute value of sales, all the merchants in the Lost City gradually accepted this model, and the latecomers were no longer full of departments and question marks. They began to like this model.
If you ask any merchant whether he likes more customers or customers with more purchasing desire, I believe that 99% of the merchants will choose the latter answer. After all, no one wants to repeatedly welcome and send off customers every day with low efficiency. Every customer who pays will make you feel very fulfilled. Compared with other scenic spots, you need to consider each other's temperament, but you don't need to do it here. Everything is clearly marked, and customers can see the pictures and prices of all items on the official website of the Lost City.
If you agree, you can buy it after seeing the real thing in the store. You don't need to bargain, and you don't accept bargaining. At the same time, the online physical store of the Lost City is unique. The prices of all the goods on it are exactly the same as those in the physical store. It does not include shipping. Most online shopping activities are not participated in. If you participate, there will be no discounts, but only some postcards and albums of the Lost City will be given away.
From the beginning to the end, Chen Hao built the Lost City according to his ideal shopping ecological chain. He knew that he had many assumptions and ideals. Without affecting the core concept, he let professionals take over and make many things right.
Isn't the ideal meant to be realized?
Isn't the first consideration of the unrealistic in the eyes of others the profit and loss? I would rather lose everything than be willful. Can I do it?
The answer is yes, and the result is gratifying. From the beginning of the Lost City limiting the entry of only one thousand people in a large venue in the morning and evening, he has been insisting on his "unrealistic". The success to date has also opened a good start for the standardization of the entire tourism industry. At the beginning, when the model of the Lost City was successful, the peers still disdained it. Mr. Chen has money and is willing to play without making money, but we can't play with him.
It was not until the end of last year that Lost City cooperated with the requirements of the above and made preliminary statistics on the financial and corresponding Lost City income and expenditure statements, which caused a small earthquake in the entire industry. No one would believe that such an unrealistic model would make so much money in the end. Compared with the traditional large scenic spot crowded tourist model, it could actually make more money. Of course, they didn't believe it.
Faced with these disbeliefs, at the end of the year, Lost City welcomed many peers, and those shops also welcomed shop owners from scenic spots all over the country. When they really walked in and saw the model and the state of tourists like tourists, they couldn't help but believe it.
At the beginning of the new year, many scenic spots began to send teams to learn here. It is definitely impossible to copy. Not everyone is rich enough to support their own scenic spots to receive only a certain number of people at a specific time. See if other things can be learned and used flexibly.
The once sky-high seafood and the once sky-high scenic spot consumption have made many tourists write in the first note of their travel: "Prepare enough food and drinks in advance and put them in your bag before entering the scenic spot. The mineral water there may be five yuan a bottle..."
All places are also rectifying this kind of thing accordingly, and at the same time, the interests of merchants must be guaranteed. For example, in the famous mountain scenic spots, at the food peak halfway up the mountain, merchants rely on their feet to walk up and carry things on their shoulders. A bottle of water may cost one dollar, so is it not worth it to add three dollars of labor costs halfway up the mountain? Ten dollars a bottle at the peak, isn’t it worth it?
The price of some souvenirs in the Lost City is not high, but not low either. It is definitely much more expensive than the cost. The products here are slightly different from those outside. There is a kind of commemorative feeling that is exclusive to the Lost City, or engravings or pictures. Many scenic spots come here just to get a plan that suits them, and then study and learn. The result is gratifying. The Lost City itself does not have too much technical content. One is quality, and the other is the commemorative feeling here. The price sold to you will make more money than outside, but it will not exceed your psychological price. Most importantly, the expensive souvenirs purchased in the Lost City, such as some jade and bracelets, will be issued with a Lost City-level shopping certificate. As long as you are not a collector who pays for your own tuition, the things you buy are guaranteed to be genuine and guaranteed by the Lost City. Therefore, tourists who consume here, if I see a jade pendant worth three to five thousand yuan, I dare to buy it. I just use my mobile phone to search on the official website to see the price, and then I can buy it directly. You only need to look at the eye, and the other things are guaranteed by the Lost City.
This can be said to have "killed" the interests of many people. All they can do is to think of other ways to resist reform and secretly curse Chen Hao. No one will let themselves be labeled as a merchant who rips off customers.
When the crew comes, the Lost City invests some, and then it makes a lot of money for many years.
Other scenic spots come to learn and visit, and the Lost City can make a fortune.
When some crews have no money, the Lost City will invest, and the box office of the movie is good, and it will make another fortune.
Everyone admires Chen Hao's vision and his simple realization of some utopian behaviors. Good friends are willing to express this emotion in a joking way, saying that Chen Hao is Chen Baopi, and all the money has been made by him. Back and forth, in and out, your Lost City makes money in various ways, but you make a lot of money from each one. It is obviously our project, but after entering your Lost City and taking a turn, you make more money than us.
Every time I go to your Lost City, it is like being peeled off by you. If you are not Chen Baopi, what are you?
A joke is a joke. Everyone knows that many of his behaviors are now very valued by the top. In the past, everyone felt that idealized things were impossible to achieve. We must consider some weaknesses of human nature. When self-interest is the first choice, everyone will subconsciously have delusions of being persecuted, just more or less.
Chen Hao just did it in a very simple and obvious way. There is a reason for this. This guy is rich and dares to spend money to bear the consequences of losing all his money. Secondly, he has a large number of main consumer groups - young people as fans. These people are willing to believe him and believe in the model he has created. At least we will not suffer losses. We can consume with him and feel at ease. The most obvious thing is to look at the Lost City now. The newly renovated express hotel in it is in the lively scenic area near the capital. It can refer to the price of the core lively street of the capital, but it does not have it. The price of one night's accommodation within 350 yuan is very close to the people.
Food and accommodation are all affordable. It can't be said to be close to the people, but as a tourist, if you plan to spend more when you go out to play, you can rest assured and feel at ease when you consume in the Lost City or Mr. Chen's industry. I won't worry about spending more money, let alone being ripped off.
A peace of mind, no matter what others say about Chen Hao's exposure, it can't stop Chen Hao's industry from getting bigger and bigger. The security company he owns alone is now doing very well throughout China. We are willing to consume those industries that Mr. Chen has invested in, and we can be more assured about the company that he holds all the shares in.
The services provided by the security company are expensive, but everyone who has hired them will say to their friends: "It's worth the money, and it's more than worth the money."