Chapter 1354: Clear

"XX clothing brand signs another two-year cooperation endorsement with Chen Hao!"

"XX company and Chen Hao renew their relationship."

"Patek Philippe signs its first entertainment star endorsement."

"LeLe Duan Chun and General Duan went to the United States to meet Chen Hao and re-signed. The content of the contract is unknown."

A series of news messages were thrown out, and the audience was quite wide, but the explosive effect was not. Everyone was used to it. What they were more interested in was the amount behind these contracts. Coca-Cola kept silent and deliberately didn't say it, but all kinds of gossips flew and spread widely. They did not deny that the sky-high endorsement fees could make people secretly talk about it, and drinking and chatting was also a small topic.

If there is any practical action, it must be Patek Philippe. Such a brand that never does celebrity endorsement advertising directly makes the endorsement ceiling of the entire luxury brand, especially the famous watch brand, no longer the Rolex level, and directly rises to the top. Some brands of the same level were dissatisfied before, thinking that Patek Philippe is throwing away our tradition.

Patek Philippe's response was simple. They directly produced the filmed promotional video. The strategy of the entire promotional video was not to discuss how much money I would give you, but to discuss cooperation between us. In portal websites in various countries around the world, it is basically free cooperation. Even if I don't advertise, will the news media not report it? We are mutually beneficial.

The color tone of the advertisement is slightly dim like the afterglow of the sunset. The entire promotional video is in this color tone, which is very old European aristocratic style. Even Chen Hao initially doubted whether he could shoot such an advertisement. After he really got into the role, his pride and confidence did not allow him to think that he was not good enough.

After becoming a partner with the impoverished old nobleman Bridge. Earl of Leicester, Chen Hao was more confident in shooting this advertising film. He first learned from Bridge, and then asked the old butler to adjust all his etiquette in a strict manner. When it came to shooting, he first wore a young style worn by a young noble boy, and then a mature style worn by a noble master. There were two styles. In the latter, Chen Hao had to stick on a finely trimmed beard in addition to a hat and a suit. The external styling was controllable, and what amazed the entire shooting team was his own things.

Bridge took out a classic car from his own collection for Chen Hao, and specially asked the butler to accompany him to the scene. From the driver to the butler, and the classic car, the appearance on the scene stunned the whole audience.

From the car stopping, the driver coming out, the butler coming out, how to arrange for the master sitting in the back to get off the car, the whole series of processes is definitely the oldest and most orthodox aristocratic etiquette in the whole of Europe. Even the etiquette teacher invited by the shooting team would be ashamed of it. There is a gap.

As an actor, an actor who has won the world's major film awards, when you have received all the support you should get and learned all the knowledge you should have, if you can't perform as you should, the responsibility is all on you.

Chen Hao perfectly completed the filming of this advertising film and also completed some photo work. After the signing news was officially released, the advertising film was officially released, and various customized new promotional products were also launched. If in the past, in the European advertising strategy of some old luxury brands, you could hardly see any Orientals, even Hollywood actors of non-European nationality were rare. Now, for a brand like Patek Philippe, a comprehensive spokesperson suddenly appeared, and it was a Chinese with yellow skin, black eyes and black hair. When the poster came out, it was a bit uncomfortable, but after watching the accompanying advertising film, you will feel that Chen Hao must have European aristocratic blood, otherwise it would be impossible to perform so well by acting alone.

He is famous enough, no one says they don't know him, even those who have never looked down on entertainment stars, after the addition of the Nobel Prize for Literature and the Peace Prize, and after the influence of his charity concert calling for a peaceful global village, even some stereotyped old guys know who he is.

As the new spokesperson for Patek Philippe, the brand has never thought about becoming a popular brand, it is entirely because of the young people in the world who like Chen Hao and are willing to buy a Patek Philippe as a support.

Any brand needs orderly rejuvenation so that the times can continue to give them space to survive, rather than simply following the rules and not knowing how to change, which will eventually lead to a narrower and narrower road.

Being criticized for losing the brand's tradition, it has received an annual order volume that has increased nearly tenfold year-on-year, and at the same time, it has also let more people know that in addition to gold watches and Rolexes, there are more high-end watches. Any simple watch with a leather belt will sell for about 200,000. Fake watch manufacturers who have never been involved in such brands have mass production, which has become a popular trend for a while, which makes everyone a little bit laughable.

In addition to Patek Philippe, the mysterious contract with Lele is also talked about by everyone. The media and the public are discussing it in their own ways. In the Galaxy headquarters, the people who filmed together are also very curious. Every time they see Chen Hao, they can't help but want to ask: "Mr. Chen, what kind of benefits did Lele give you? Is it the shares that everyone is talking about?"

Thinking is thinking, but no one asks, how embarrassing it is.

What's more, Chen Hao, who feels like he is going to fight lightly, started the first project after returning to the Galaxy headquarters, which is the audition for the casting of Ye Wenjie, the heroine of the first part of "The Three-Body Problem".

At the same time, a hill in the northwest of the Lost City of China was circled and some construction was going on. Soon the news came out that "The Three-Body Problem" filmed scenes of Ye Wenjie decades ago, especially the area where he worked. , all will be filmed in this area, and in addition to filming, the observation station will also 'use waste' to build a real planetarium. At the same time, in the small town at the foot of the mountain, a county seat from the 1950s and 1960s will be built. For future filming of genre dramas, all the buildings inside are not simple appearances, but real houses. This town will also become a service area in the scenic area behind the Lost City.

As soon as the news came out, everyone with a discerning eye saw it clearly, and the price of this piece of land increased in an instant. The Lost City is a successful case of artificial scenic spots, and its potential value has not been fully developed. Look at Mr. Chen’s Meaning, in the future, we want to create a large area of ​​man-made attractions and film and television shooting locations near the capital.

In the United States, Yin Tianyang appeared in front of Chen Hao with a sad expression, which made him dumbfounded. When did you, Mr. Yin, have such an expression? Seeing that the other person was willing to let go of his pride in front of him, he also Without holding back, he directly expressed his true thoughts: "The Galaxy Headquarters will continue. What we want to build is a science fiction castle, and the future will be the Disney model. I want to build a cluster in China, which will not be copied indefinitely. As for this one, there is no conflict between the two. I hope that it is a shooting location with four distinct seasons that can be found in deserts, yellow sands, jungles and mountains, and can also allow all tourists to truly experience the beauty of each scene step by step, supplemented by natural landscapes. "

Yin Tianyang didn't ask any more questions about this question. He also guessed Chen Hao's explanation. He was more concerned about various projects at Galaxy Headquarters. Although Chen Hao was only responsible for making movies, he had so many good ideas and wanted to make them happen. For the second Disney-like project to open amusement parks all over the world, Yin Tian was so eager to ask Chen Hao to help with more ideas.

"Follow the path of the Lost City, otherwise you won't be able to catch up with Disney in the short term. They have so many classic images and stories. We will provide our own high-quality and high-service services, and then provide limited receptions so that it does not feel like it is lost." The city only receives a few thousand people every day, and you have to control the number. It will definitely not make money in the early stage, and you may even lose money. It depends on whether the partner you find has the courage to bear the burden with you. "

Chen Hao did not hide it, but he also paid attention to controlling himself and swallowed what he wanted to say later: "It depends on whether you are willing to give more future benefits to the partner, and let the benefit be the condition in the future." Within ten years, it will rank behind the brand effect.”

This was his confidence after he succeeded in Lost City. He also knew that it was easier said than done. In Lost City, he wanted to divide this big cake in advance before it was ready, so he didn't feel deeply yet. If you see such a big piece of cake lying there, you may not really have the courage to divide it. Even if you know in your heart that it will definitely not work if you don't divide it, you will still have a sense of luck. Even if you only have one point, you will treat it as ten points. .

Yin Tianyang nodded and said nothing. This almost coincided with what he was thinking. What he got from Chen Hao could only be said to have strengthened his determination to do this.

"One more thing..." Yin Tianyang also hesitated for a rare moment.

Both parties knew it well, and Chen Hao said calmly: "I never thought that someone could use their strength against you?"

Yin Tianyang smiled and waved his hand to forget it. By saying this, he really turned his embarrassment into an embarrassment for Chen Hao.

Chen Hao remained indifferent: "If you don't consider age, just consider temperament, image and acting skills, and don't think about anyone other than Sister Gong Li, I hope you can take another look. After all, she is the only person in the world who cannot completely What’s hiding is age. Sister Gong Li definitely couldn’t play the role of Ye Wenjie in her youth.”

Yin Tianyang laughed again: "You kid, you are still playing charades with me. I am not as bad as you think. I am not suitable for my age. I am too young to play Ye Wenjie, a retired professor at home. I am a brat."

Can be carried clearly.

This is the deepest impression on each other.

From that day on, except for public activities, Yin Tianyang never entered the Galaxy headquarters.

Red Dot, he has the best trader and professional manager, he doesn’t need to care.

Galaxy headquarters, the most important shooting project of Red Dot, he still doesn't need to take care of Chen Hao.