Chapter 1,290 Red Coca-Cola VS Blue Pepsi

Whenever someone praised him for his good taste, Chen Hao would tell the person seriously that he didn't understand anything. But gradually he stopped saying it when he saw that everyone didn't believe him. He just kept telling himself in his heart that being a nouveau riche actually means that he doesn't understand anything. Nothing bad either.

Nowadays, when I drink wine, I can’t tell the year and place of origin, but I know it’s expensive enough to taste good.

Most of the time when I buy something, I can’t explain the history and uniqueness of luxury goods. It’s true that some of the expensive ones are of very high quality.

I don’t know how to appreciate famous paintings or appreciate antiques. Perhaps their value is the most important in my eyes, and their beauty is secondary.

Sitting at the Oscar awards ceremony, he couldn't identify the expensive accessories of the female stars, and he couldn't smell the mixed perfumes and how much they were worth. When arranging the seats, he also chose a relatively low-key area. From the red carpet to the start of the Oscars, he promised to have his assistant attend invitations to several charity parties regardless of whether he had time or not. He declined several so-called high-society parties, and he couldn't even talk about various fashion circles. Don't talk.

He wanted to tell the other person: "I still don't know what fashion is, but please don't ask me to talk about fashion."

After returning to the United States after the year, he was a little afraid of meeting people. First, he was asked to be the leading actor in Patek Philippe's centennial retrospective film, and then came the competition between Pepsi-Cola and Coca-Cola. He found that his influence in the industry was far greater. Over Oscar.

The audience outside is concerned about his ability to win the Best Actor Award at the Oscars.

Colleagues in the industry are more concerned about which company he will choose and how high the endorsement fee will be.

Some people bluntly said that this time Patek Philippe's commemorative film, once successful, will lead a wave of retro aristocratic style. The idea of ​​the entire commemorative film is not a big secret. Someone has already spread it. The entire style is going to have a new direction. The meaning of historical growth rings corresponds to the passage of time on clocks. What is needed is a type of European aristocratic and gentleman style. In a slightly darker tone, some sense of the times should be taken. It should be a continuous cycle from a hundred years ago to the present. The retro gentleman style should transform the aristocratic style of the past into the gentleman style of today.

When Chen Hao was at home, he specifically talked about this matter via online video. During a multi-party video conference, he clearly asked the question he had always wanted to ask: "Why choose me? You don't have to choose me at all. I am not the most suitable. Those European male celebrities with aristocratic blood are all outstanding in temperament. Unfortunately, there are so many male models who were born and raised in Europe. They are completely more suitable than me. For Patek Philippe, I am not only Besides liking its simple feel, the only thing I think is awesome is the price. ”

"That's how we want you to feel."

When the other party's spokesperson said these words, Chen Hao collapsed. He even began to expose his shortcomings, but he got such affirmation. What else could he say? Let's officially enter the negotiation stage. With this premise , no matter whether the negotiation is successful or not, it is impossible for anyone to ask him to learn some European classical etiquette. Wouldn't that be a slap in the face?

Back then, I liked Patek Philippe partly because of the price. It was an artifact of B.

You, a classic brand like this, have chosen me because of the economic benefits it can bring. In conclusion, we may really be the most suitable.

Perhaps, apart from the consideration of financial ability, there are not so many other considerations when choosing a watch. Following one's heart is the most important thing.

Fortunately, the competition between Coca-Cola has pushed Chen Haoren to the forefront.

Some people have given this competition a nice name. The two brands, which have been completely at odds for many years, have completely shown their fangs this time. The confrontation between red and blue is no longer just a competition for money. If you dare to release 100 million, I will release 1.5 billion. If you dare to spend 500 million, I will directly follow the bet of 600 million. Play? As long as Chen Hao's star value is not exceeded, both parties will not hesitate to spend money.

Blue suits Chen Hao.

Red actually suits him better.

Pepsi-Cola created a very handsome advertising look for Chen Hao, which made his fans all over the world go crazy as soon as it appeared. The concept version of the poster alone has received billions of clicks on the Internet.

After you sing, I will appear on the stage. Coca-Cola is not to be outdone. Red is the traditional festive color of China. They do not follow the cold and magical route of science and technology, but follow the route of being close to the people. They wear black pants and red Tang suits, with a red scarf hanging around their necks. The background is also The bright red color, the couplets and blessing characters that are unique to the Chinese New Year, and the red firecrackers in his hands are still concept posters. Keke shows his close side, just like the big brother next door, that brilliant smile, warm sunshine.

Before they have decided which brand they will endorse, both parties have come up with a big weapon and have come up with customized versions of new packaging products. Both companies have chosen not to create new flavors and have come up with the idea of ​​returning to their roots. Originally, to return to the original touching taste of Coke, what interests me is the packaging and packaging patterns, how to better fit Chen Hao, and how to attract his fans. Now the negotiations are at a deadlock. The problem is not focused on money, but what can be given to him? Both of them have gone to the extreme. If they have to be tough and shout something more, it's not that they don't have the strength, it's that it's not necessary. If you add an extra 30 to 50 million, it's not that I can't afford it, then it will fall into a knot that will never be solved.

It is already an unprecedented historical high price, which is completely worthy of his worth. Now it depends on the additional conditions. It is unrealistic for you to ask the two companies to really give out shares. Chen Hao does not have such a great influence. Even if he has, he dare not take it. That would violate the bottom line of others. Even if one party is willing to pay and finalize it, the other party will not let Chen Hao endorse smoothly. Even if Yin Tianyang has a red dot at that time, it will be useless.

So both companies are playing with feelings. We use design, some additional conditions, and things you like to attract you. You can make the choice at that time? We are waiting for you to join our big family.

Chen Hao is not entangled, he just hasn't thought about this problem yet. In the past few years, he has figured out a problem. When your reputation is big enough and your work is good enough, this kind of endorsement is a natural thing, and you don't need to worry about the manufacturer suffering losses after you endorse it. Now for example, you have a large number of fans, and most of them are hardcore fans. If you just say that a certain home life product is very good, it is guaranteed that the product will get a crazy increase in sales in the future.

When he was born as an online anchor, he understood this matter a little deeper. Today, he has a foundation. He is not pretending not to be entangled. In fact, he has already made a choice in his heart. Now these are just company marketing methods. To maximize his value, it is best to negotiate more conditions for cooperation and endorsement. If it fails, the competition between the two companies is also a means of publicity. When it comes to signing, the money is received on this side, and the product has not been developed on the other side, so a big gift of publicity effect is given to the partner.

Just after he sat down, he received a message from Kobe Bryant on his phone: "Are you interested in wearing a sports brand for a few days?"

This is a very humorous joke. The world is so big, and as a public figure, you should have integrity. The more endorsements a star has, the better, and the more money he can make, but this does not include Chen Hao. He is already a tree that stands out in the forest. Although the wind cannot blow him away, we have to leave some room for others. We accept that you have occupied some very good resources, but you cannot occupy everything. Moreover, if you really cover many aspects, you will not be worth that much money, and the amount that fans are willing to spend for you is also limited.

In a blink of an eye, some awards have begun to be presented on the stage. "Departures" and "Limited Time Rescue" are both nominated, but it is destined that both of them will not win anything in this regard. The entire first half of the process is watching others receive awards.

The Best Supporting Actor and Best Supporting Actress awards all went to other actors. The supporting roles in "Departures" are all very exciting, but according to the comments of American film critics, the suppressed performances are limited no matter how good they are. Even some lobbying companies are talking about this when operating the Best Actress award.

Did Angelina Jolie act well?

It is undoubtedly the peak of her career, but there is someone who acts better beside her, which makes her performance score much lower. If it is just for word of mouth, it is undoubtedly a heavy praise, but if she wants to compete for the title of Best Actress, is there something missing?

There is no need to know what is missing, just leaving a little doubt in the minds of the judges is enough, enough to affect their final voting judgment. Perhaps we should encourage actors who can take the lead independently. The most exciting role in "Departures" is still the undertaker played by Chen Hao.

Angelina Jolie did not sit with Chen Hao. There was an aisle between them. Chen Hao sat slightly off the center stage. Because Westerners are generally large, the large area in the middle looks crowded if there are a few fat people. Last year, Chen Hao sat there, and some mid-shot photos were not good. This time, he simply followed the fans' request and found a slightly marginal place, which also saved him from being chased by the whole ceremony with a big arm close-up. He didn't need the heat now. It was already boiling, and he couldn't stand it any more.

The Best Actress award ceremony began. Chen Hao had a hunch that Angelina Jolie would end up regretfully this time. If he was allowed to present the award, the award would definitely be hers this year, but the taste of the Oscars would change at certain times.