Chapter 1722 Box Office (1)

This year's Chinese New Year is earlier than usual, starting at the end of January.

Director Ji's modern anti-drug film "Yu Meiren" sold very well last year. Xia Siyu's performance was almost defeated by a senior in the film industry and missed the Golden Moon Award. This year's "Shen Bu" will also have a chance to hit the Golden Moon Award.

Then there is "Sunrise". After Han Yifan's efforts and substantial concessions, he signed an agreement with the theater chain and guaranteed a certain number of screenings, and it was released on February 14, Valentine's Day. This film is more literary and artistic, after all, it is adapted from a drama. In order to balance literature and business, Bo Yan did not show off his camera skills, nor did he edit the plot in pieces. Based on the original work, some modifications were made, and there was even a little easter egg at the end. Since it is released on Valentine's Day, some emotional editing must be done. It does not have the direct criticism of the original work, and it focuses more on describing the emotional entanglement between the male and female protagonists. Anyway, "Sunrise" is not invested much, as long as it can exceed 200 million box office, it should be able to recover the cost smoothly.

There was a period of conflict between "The Detective" and "Sunrise" in the later part of the filming schedule, but anyway, at the end of the release period, unless it is a big hit, the garbage time in the later part is of little use.

After the two films are broadcast, the Golden Olympic Awards are about to be announced. Until now, Xia Siyu still has nothing. Including this Golden Olympic Award, she still has four chances, but it is almost impossible to win three trophies in four chances. Xia Siyu herself has become a Buddha, and she also plans to admit defeat in front of Shang Feier when the time comes, and she sincerely believes that she is far from her mother's.

But a temporary surrender does not mean that she will be depressed for life. She still has to work hard to get her own trophy as soon as possible in the future.

On the eve of the Spring Festival, she is still filming this TV series on the one hand, and on the other hand, "The Detective" and "Sunrise" are about to start promoting. Especially for "Sunrise", the promotion of the drama basically depends on her and Bo Yan. In particular, a large number of Bo Yan's fans have quit. Although there is no return, the fans who stay are not as enthusiastic about promotion as before.

The same is true for Xia Siyu. Because of her ups and downs before, she has very few die-hard fans. Although she has become popular recently, a large part of her fans are fans of her looks and passers-by. The noble passers-by will at most go to the cinema to contribute a movie ticket, but they will never promote you or control comments, nor will they quarrel with you.

However, with her and Bo Yan's names, she has indeed attracted a group of people's attention. These days, traffic is no longer popular in the film market. But Xia Siyu and Bo Yan, both of them are still box office appeal. Bo Yan is famous for his high-quality films and good acting skills. Xia Siyu, although she has only won the Cannes Best Supporting Actress Award since her debut, has never suffered a Waterloo at the box office. In terms of commercial value, she may even be higher than Bo Yan.

Especially since the two of them just announced that the true lovers will join hands to release a movie on Valentine's Day, it can really attract people's attention. Han Yifan had previously negotiated with the theaters that there would be a large number of discounted movie tickets at 9.9 yuan and 19.9 yuan in the early stage to seduce the audience to watch. The film company paid for it themselves to attract people to the cinema first.

During this period, Boyan was even busier. In addition to filming the TV series, he was the director of "Sunrise", and he directed and shot it himself. Although he did not edit it himself, he provided suggestions. The final state of the movie can be said to be completely under his control.

As mentioned before, in order to meet the needs of moviegoers, he edited a version of the film suitable for Valentine's Day. But for the rest, he will see the market's reaction, and maybe he will make a director's cut of the art film that he originally conceived in his mind that high-level players like.

He asked Han Yifan, the drama director, Xia Siyu, and Sun Wujiu, the director of "Spring Light", to watch this film, and also consulted his master Yu Fenfei to make sure there was no problem, and then he felt relieved and bold to do it.

In particular, in order to cater to young people, his editors edited a very sweet and sour short play, and also did marketing that fit the hot spots and put it on a certain audio. He and Xia Siyu also often appeared on the official account of a certain audio to promote the movie. Li Yiru was also brought in - she played the second female lead, and asked her to help promote it.

The publicity campaign of a certain audio platform was overwhelming, and it also cooperated with the official website to let them invest more in promotion. In other places, marketing was relatively less.

Bo Yan had to be an actor, a director, and a part-time marketer, and he was so busy.

The end of the year was the busiest time, but Bo Yan was probably too busy to touch the ground. Especially for the marketing projects that he personally supervised, he would come back late at night every day and go out again before dawn.

In addition, there was a TV station that invited him and Xia Siyu to participate in the Spring Festival Gala. Just like the Spring Festival Gala on the eve of the New Year, he had to take time to practice and rehearse. He wished he could break a second into two halves.

**

Finally, it was the day of the Chinese New Year.

This year, Xia Siyu and Bo Yan returned to the Bo family for the Chinese New Year. On the surface, the Bo family was full of joy, especially after the old man was in poor health, he basically handed over all the Boshi enterprises to his cousin to take care of. Bo Qiliu looked a lot fatter this year, with a ruddy complexion. Bo Yi did not gain weight, but looked a little stronger, as if he had trained his muscles. But it is also because of this that his eyes, which were a little small to begin with, look even smaller and a little crowded.

And his dressing style has also changed. Even Xia Siyu joked: "Oh, I didn't realize that you like this style."

refers to the flowered shirt under his black suit. Even the phone case has a phone chain. Look at Xia Siwei's phone, her phone is clean and tidy, obviously not a couple's phone.

Sometimes, the style of clothing, strange accessories, and changes in emoticons may indicate something.

Bo Yi is also very proud this year. He couldn't help but feel proud when he heard Xia Siyu's praise: "Yes, this is a new model from Paris Fashion Week."

He also said: "I heard that you recently asked Dad to borrow some money."

Xia Siyu nodded and teased: "Yes, I'm poor. There are many people in my family who are talkative. I have to charge interest for borrowing money. Unlike you, you directly inherited the entire company."

Even Xia Siyu could see the crisis behind the fierce fire and the flowers, so Bo Yan couldn't fail to see it. But he knew it, and he didn't say it. Anyway, the Bo family has nothing to do with him. When Grandpa entrusted the company to his uncle, he should have thought that this situation might occur.