Text Chapter 981 A Real Man
What happened in the next few days surprised Qin Lang. Ponzi Pharmaceutical Group's advertising campaign spread all over Pingchuan Province. Qin Lang was not surprised. What was unexpected was that the "Ponzi. Real Man" series became really popular very quickly. .
The "Real Man" series of skin care products was named by the company's operations team. The name seemed tacky at first, but when you think about it carefully, you find it very interesting, because although there are some men's skin care products and health care products on the market, they are basically Most of them are endorsed by some creamy young men. Those spokespersons may look gay at first glance, but they may be just a little bit offended. They are so pretentious that it makes people uncomfortable. After seeing the advertisements, few people want to buy them. Moreover, the reason why many men reject skin care products and health care products is because they feel that using these products feels a bit "girly". Damn, sissies are the spokesperson. Doesn't this tell everyone that those who use these products are sissies?
Therefore, the name of the "Real Man" series is quite good. It makes most users feel that the products in this series are considered real men, at least they will not be rejected psychologically.
It's not repulsive psychologically, and the effect is really overbearing, so it's natural that it becomes popular.
Regarding the reasons for the popularity, Luo Bin later produced an analysis report. In addition to explaining the above reasons, the analysis also mentioned another reason, that is, men are much more receptive to new products than women. Many women have a very strange shopping mentality, often adhering to the approach of "don't buy the right one, just recognize the brand". Whether it is clothing, accessories or cosmetics, most women will always recognize the brand. If you don't believe it, you can buy it in his shop. Give your girlfriend a box of Pechoin hand cream or something like that on her birthday to see if she will be moved or rioted.
Men's consumption is more rational. Although men will also pursue brands, the key is to look at the performance of the product. As long as the performance is good, you can capture the man's shopping psychology and let him accept and use its products with confidence.
These products produced by Qin Lang Company originally existed for the pursuit of quick results, so they have already taken effect within a week, and the effect is very obvious. Even people in the dormitory began to ask Qin Lang for these products, because of how many people in the dormitory All brothers know that Qin Lang is a staff member of Pangzi Pharmaceutical Group, but they do not know Qin Lang's actual identity.
Seeing that the first batch of products were almost out of stock, Qin Lang knew that this decision should be successful.
After reaping the joy of success, Qin Lang received an invitation from Luo Bin over the weekend. To be precise, he should have received an invitation from Song Wenru.
Qin Lang knew that Song Wenru would not invite people to dinner easily. This time she invited him to dinner, on the one hand, because Luo Haichuan had been promoted to the Pingchuan Provincial Military Region, and on the other hand, it should represent her recognition of Qin Lang.
Song Wenru has always had a very high vision, and Qin Lang understands this very well, because no mother wants her daughter to live a hard life after she gets married, so there is nothing wrong with guarding against fire and guarding against her son-in-law.
On Saturday, Qin Lang went to Luo Bin's house again, and he found that Song Wenru's attitude towards him had improved again, and she seemed to have fully recognized him.
Qin Lang is a generous person, and naturally he will not care about the past. Besides, his daughter has been given to you, so what else is there to care about.
So, after giving the gift, Qin Lang praised Song Wenru's skin. However, after these days of detoxification and eye care, Song Wenru's skin tone has indeed improved a lot, with typical rosy and shiny appearance.
Song Wenru is also a woman who loves beauty. Of course she can feel the changes in her body and skin, and she seems very happy. However, Luo Bin said: "Mom, you know now that Qin Lang's medical skills are not just for boasting, right? When I received the package before, I actually doubted the effectiveness of the prescription."
Song Wenru was exposed, and she was a little embarrassed and said: "The main reason is that there are poisonous insects such as centipedes in the medicinal materials. I still look a little scared."
Song Wenru didn't know that there were actually dried poisonous snakes in the medicinal materials, but they had been chopped into several pieces by Qin Lang, otherwise Song Wenru would have directly called the police.
"Although centipedes are poisonous insects, they have high medicinal value. They are especially effective in detoxifying and beautifying the skin. They can also activate blood circulation and remove blood stasis. In short, they have many effects. People in the mountains use poisonous snake centipedes to make wine and drink them. Well, it’s pretty good.”
"Yes, many people in the mountains use poisonous snakes and other things to make wine. It looks scary, but the effect is really good. I have drunk it before." Luo Haichuan took Qin Lang's words and the few of them seemed to be chatting happily. , Qin Lang felt that he didn't seem like an outsider anymore, which was a good feeling.
Later, Song Wenru talked about Pangzi Pharmaceutical Group. She asked Qin Lang in a puzzled tone: "Xiao Qin, I heard Xiaobing said that Pangzi Pharmaceutical Group is actually your company? However, I think it should also be yours. Company, otherwise Director Zheng wouldn’t be able to go to the opening ceremony in person to support you, right?”
"It's Luo Bin and I's company." Qin Lang's answer was very clever, which made both Luo Bin and Song Wenru secretly happy.
Song Wenru then asked: "But where did you get such a large amount of funds?"
"Oh, I applied for a patent for my prescription, successfully found foreign venture capitalists, and obtained a large amount of funds." The funds used by Qin Lang to open the company were indeed considered "venture investments" left by the old poisonous people and the poisonous sect.
"Oh, mom, what are you still doubting? If the source of these funds is unknown, will Director Zheng support him?" Luo Bin said.
Luo Haichuan obviously agreed with his daughter's view, nodded and said: "That is, if the money comes from unknown sources, will Big Boss Xu support him? Obviously these funds are legal and come from foreign investors."
In Luo Haichuan's view, Song Wenru's worries were unfounded. Qin Lang's funds came from foreign investors. This alone was relatively safe, because the state's protection of legal foreign investment was very strong.
Later, Song Wenru went to cook. Luo Haichuan talked with Qin Lang about the company's future prospects and other issues. Luo Haichuan said to Qin Lang: "Actually, you can consider purchasing it from the military. If you have suitable products, I can provide them. Some channels.”
"Don't soldiers also need skin care products?" Luo Bin said with a smile.
"Of course the demand for skin care products is not very big. However, the military also has demand for special health care products and medicines." Luo Haichuan said, "For example, the military has a relatively large demand for some detoxification and anti-toxic drugs. In the jungle and Combat and training in special environments such as deserts also require skin care products, otherwise soldiers' skin injuries and infections will also affect their combat effectiveness."
"Okay, I can consider this aspect." Qin Lang nodded and said, knowing that Luo Haichuan's words were a reference. However, Qin Lang knew that he had better not rush to get involved in the pharmaceutical industry, because the pharmaceutical industry was controlled by the Yaozong and several major sects, and it was not appropriate to get involved now.