Three Hundred and Ten Nomination Effects

Whether it is the King for a Day or Shining Band, their mood is the same. Both bands hope to seize the Grammy opportunity and really open up the band's career. They look forward to the Grammy stage becoming a turning point in their careers. , Let the light of dreams fall down.

So, on the road of the tour, both the One Day King and Shining Band started to get busy. Outside of the busy tour schedule, the two bands practiced—even if it was just a stage for one or two songs, but because it was With the Grammys, the weight of things is different. First release (www) m/.x81zw./com/

In the midst of being busy and busy, the two bands spent Christmas and welcomed the New Year hand in hand on the road of the tour. The two important festivals were spent together with 2,000 spectators at the performance site, which also became Unforgettable experience of the tour, in a blink of an eye, the dawn of 2013 has fallen, and when the fingertips touch the first ray of golden morning light in the Grand Canyon of Colorado, the calendar opens a new page.

Just one day when the King and Shining Band were headed for the west coast tour together and were intensively practicing and preparing, the influence of the Grammy nomination list began to gradually spread. The exposure of nominated works and nominated singers attracted the general public to vote Pay attention to the line of sight.

Especially singles.

Because compared to buying an album—whether it’s a digital album or a physical album, the cost of listening to and buying a single is much lower. Naturally, passers-by listeners started listening to the single to see if they were interested before deciding whether to pay further attention.

The first to usher in a breakthrough was the "Ho, Hey" by Shining Band.

Just as One Day King and The Shining Band headed for the West Coast tour, the influence of the Grammy nomination list began to gradually ferment.

The first to usher in a breakthrough was the "Ho, Hey" by Shining Band.

In the week when the Grammy announced the nomination list, this single had entered the top ten for the first time, and it was temporarily ranked eighth. Three weeks later, the week of Christmas, the peak was reached——

Ranked third!

All-time high!

From its official release to No. 3 on the Billboard singles chart, "Hey, Hey" has gone through a long 28-week journey, and finally created a miracle for an independent band, wrote incredible results, and really let the Shining Band enter In the public eye, he has successfully earned a place for himself.

And, it's not over yet!

"Hey, hey" then moved back and forth between the third place and the fourth place, staying for ten weeks, until after the Grammy awards ceremony, it slipped to the sixth place. "It's not enough to describe it, it can be called a miracle, and it has indeed amazed the entire industry.

The only regret is that the success of "Ho, Hey" does not mean that the Shining Band has entered the first or second tier.

In the penultimate week of 2012, The Shining released the second single from their debut album, "Stubborn-Love," a full year after the release of the first single. Seven months later, it's time to release the second single—although the Shining Band also had two singles on the charts at the same time, the situation is different from the One Day King. The Shining Band can be regarded as a routine operation, which is completely expected.

In the first week of its release, "Stubborn Love" successfully entered the Billboard singles chart, ranking 85th, and its starting position was even better than "Ho, Hey".

pity,

The follow-up performance of the single was mediocre, with the highest ranking at No. 70, and it fell off the list after only staying for 16 weeks. When "Stubborn Love" was out of the list, "Ho, Hey" was still in the top fifty of the list, as stable as Mount Tai, which is indeed embarrassing.

It can be seen that the success of "Ho, Hey" has many factors. The most important thing is that the quality of the single itself is excellent, and the second single cannot catch up with the victory. This is undoubtedly a very embarrassing situation. The Shining Band has taken a solid first step in the music market, but there is still a long way to go in the future.

At the same time, the big winners in the nomination stage, such as Joy Entertainment, Black Keys, Frank Ocean, etc., have all successfully captured the attention of the market, and King One Day is no exception.

Compared with Shining Band, as the biggest winner in the nomination stage, the One Day King who jumped out of the cracks in the rocks also gained more attention, and the outbreak of the nomination effect was more obvious. Of course, the voice of questioning the One Day King was also more Fierce, but the attention benefited both "Chasing the Light" and "My Demons"—

It is true that there are not a few netizens who are mindless and doubtful, but more netizens are still curious and click on the single. Even if they are complaining, they need to listen to the judgment with their own ears before expressing their opinions. As a result, the performance of the single has skyrocketed .

The first is "Chasing the Light".

When the second single "My Demon" was released, "Chasing the Light" had already successfully entered the top 50 of the Billboard singles chart. Feeling that the stamina is insufficient, the power to promote the rise is gradually declining.

Although the weekly rankings are still rising steadily, when the Grammy announced the nomination list, "Chasing the Light" has not yet broken through the 30th threshold, and is still at the 32nd position, bit by bit The appearance of slowly climbing is also dubbed "snail single" by netizens——

Steady, but slow.

With the topical effect detonated by the seven Grammy nominations, "Chasing the Light" regained its impetus. The listening of a large number of passers-by listeners brought the topical effect back to the public eye, and the popularity of related hashtags on Twitter and Facebook also increased. It picked up again, so the upward momentum was strong again.

Twenty-nine, twenty-four, twenty, sixteen, and then... twelve!

At the dawn of the new year in 2013, "Chasing the Light" has already touched the edge of the top ten of the Billboard, and there are still two positions away from reaching the top platform. On the same level, but the steady upward posture shows a different look, and the unyielding tenacity is even more impressive-and, this single has not yet received TV bonuses like "Ho, Hey"! The new 81 Chinese website is updated the fastest Mobile terminal: https:/

Then, in the first week of January 2013, "Chasing the Light" stayed at the twelfth place for another week, and the ranking remained unchanged; in the second week, the single climbed up two places, ranking tenth—— At this time, 18 weeks have passed since the single was officially released, and it is really a long journey, comparable to "Hey, Hey".

However, just as "Ho, Hey" took twenty-eight weeks to climb to its highest point, so did "Chasing the Light", which is still rising steadily. In the next four weeks, it will take ninth, seventh, and fifth places. , the sixth place, temporarily fell to the sixth place in the week when the Grammy Awards Ceremony was officially held——

And looking up three positions forward, you can see the figure of "Ho, Hey". For indie bands, this is undoubtedly a great event worth celebrating.