2255 The Second Battle

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DreamWorks vs. Pixar vs. Disney, this is the competitive landscape of the animation market in the United States. Of course, it is not a pure struggle between each other. For example, DreamWorks is responsible for the production of cartoons, but this year's distribution rights are in the hands of Paramount. , it will belong to Disney starting next year; for example, Pixar's current works are all co-published by Eleven Studios; and Disney has now taken a back seat in the computer 3D animation market, even losing one more than Blue Sky Studio. , position, but Disney signed a cooperation agreement with Rookie Lighting Entertainment, placing all hopes on Lighting Entertainment:

In fact, the competition between DreamWorks, Pixar and Disney, strictly speaking, has no personal grudges. It is just a competition for the animation department in the American film market. At present, Pixar has the upper hand, DreamWorks is back, Disney is recovering , but the overall situation is still unknown:

"Toy Story 3" defeated "Shrek 4" This is just a purely commercial victory; but the showdown between "Toy Story 3" and "Despicable Me" has more meanings worth exploring.

Although Disney's relationship with Eleven Studios has been rapidly warming in the past year, Evan Bell refused to play "Pirates of the Caribbean", and there was no further breakthrough in the relationship between the two parties. In the situation, a partnership was established, and "Alice in Wonderland" entered Disney's banner from Eleven Studios, which also showed the easing of the current relationship between the two parties, not to mention the role of Abi TV as a lubricant.

There were even rumors earlier this year that Disney was pulling out of Hulu's partnership with U. Scared coffee to make a deal. In the past two years, although the operation of Hulu.com has entered the track: the current market share is only less than two percent, which makes the opposition alliance can only barely maintain no loss, and it is easier to achieve profitability. In fact, at present, Among Quanqiong's video websites, only uthbe can make a profit, and other video websites including Google and Hulu are still struggling.

The opposition alliance is now dead in name only. The TV station is overwhelmed and overwhelmed. It is still an unknown X factor that the "X factor" can complete their self-redemption; The melancholy mood of the impending dissolution can no longer make waves; both Huanqiong Pictures and Disney have begun to show goodwill to Eleven Studio, even if it is not a cooperation, but at least not to continue the deterioration of the relationship:

Under such circumstances, the rumor at the beginning of the year cannot be regarded as groundless. Therefore, the relationship between Disney and Eleven Studios is indeed improving. There is no absolute enemy above the mall. This statement is really correct.

But no one will deny that the involvement of Eleven Studio, Pixar, and Disney is an indelible deal in Hollywood acquisitions. How can people not be excited about Disney's comeback "Despicable Me"?

In the third week of June, the second battle between "My Me" and "Toy Story 3" officially started!

In addition to the "Despicable Me" River, this week's release also includes a movie adaptation of Bi's comics, "Western Hero Jonah I. Hux..." Warner Bros. invested 47 million, but the actors The lineup includes last year's Best Supporting Actor Oscar winner Josh Brolin, as well as powerful and popular actors such as Megan Fox, John Malkovich, Michael Fassbender, and Michael Shannon. Actors, it can be said that the background of the divination.

certainly,

This week's focus is always on "Despicable Me", the first Disney and Illumination Entertainment work together, what kind of performance can it have? The box office can be brought back to life when the residual value of the film is squeezed to the ground, which has attracted the indiscriminate attention of the entire film market.

Released in 3,500 theaters, with a figure of 16,000 US dollars in a single venue, "Despicable Me" made a good start with a box office figure of 56 million US dollars!

Although this achievement cannot be compared with "Shrek 4" and "Toy Story 3", "Despicable Me" has relied on a strong word of mouth, with Pixar, Dream The completely different animation styles of the factory successfully grabbed a piece of the pie, and the premiere results were on the same level as "Monster Power Company", "Kung Fu Panda", "Cars", and "Malones", and these works eventually box office. Breaking through 200 million, then "Despicable Me" also has great hope to continue this excellent legend.

More importantly, "Despicable Me" is the first work of Illumination Entertainment, and it is the first cooperation with Disney to achieve such an excellent result, which is indeed worth celebrating. And the dazzling transcripts in word of mouth make the box office figures a dazzling gold.

The media comprehensive review score is 72 points, and the freshness of Rotten Tomatoes is 80%. Although it can't be compared with the sky-high results of "Toy Story 3", compared to "Shrek 4", this result is undoubtedly enviable "passionate jokes, sincere and imaginative influence, Like all children's classics, this one creates a small, quirky but endearing worldview, and it's adoring enough!"

After being bombarded by DreamWorks and Pixar, Illumination Entertainment launched "Despicable Me" from a villain's perspective to reflect the joys and sorrows in a more convenient way, continuing the subversive perspective of DreamWorks; In terms of the theme, the warm routine of Pixar's "children change everything" is integrated into the plot. It can be said that this is a work that survives between Pixar and DreamWorks, but Lighting Entertainment has successfully cooked this and the model into a delicate and sweet visual feast, which has won the love of the entire market.

There is no doubt that "Despicable Me" has achieved a win-win situation in both the box office and word of mouth. Before that, Lighting Entertainment, which had no works published before, was like the blue sky studio that launched "Ice Age" in the same year. born.

However, lighting entertainment that has climbed the Disney tree obviously has a brighter future than relying on 20th Century Fox's Blue Sky Studios.

After Disney got the help of Lighting Entertainment, it finally announced that Phoenix's Nirvana rebirth has regained its own voice in the competition of the computer 3D animation market after three years. More importantly, "Despicable" I've only invested 70 million US dollars. Lighting Entertainment is a "money-saving" studio like Blue Sky Studio. Compared with Pixar's production of "Toy Story 3", which cost 200 million US dollars, this is undoubtedly a joy for Disney. message:

Robert Iger can finally breathe a sigh of relief. At the beginning, he decisively snatched the cooperation agreement of Lighting Entertainment from Huanqiong Pictures, and now it has paid off. The comfort of the box office performance is only part of it. The most important thing is lighting. The style and quality of entertainment has been recognized by the industry, which is more precious to Disney than anything else.

In the face of the violent impact of "Despicable Me", "Toy Story 3" obviously relies on strong word of mouth to show a more calm attitude than "Shrekhan, of course, "Toy Story 3, impact "Shrek 4" , and "Despicable Me" impacted "Toy Story 3". This and the level of impact were also noticed, but in the end, "Toy Story 3" still handed over an answer sheet that satisfied everyone.

The 35% box office drop allowed "Toy Story 3" to take $48 million at the weekend box office in its third week of release, not only did it not fall behind in the confrontation with "Despicable Me", And the cumulative box office came to attract B40 million dollars! The threshold of 400 million is already close to the tape measure!

The second battle came to an end, "Despicable Me" topped the North American box office charts in the second week of June with $56 million, while "Toy Story 3" topped the North American box office chart with $48 million The box office numbers took the runner-up position without compromise: it can definitely be described as a "win-win" multiplier.

"Despicable Me" won beautifully, and it started a battle for Disney in terms of word of mouth and box office. It is conceivable that Disney, which has received the help of Lighting Entertainment, finally got out of the shadow of losing Pixar and started again in the animation market. "Toy Story 3" held up well, and in the third week of its release, facing the impact of similar works, it performed perfectly with a 35% drop. Pixar and Eleven Studio's performance The combination of individual plants is still invincible.

As for "Shrek 4, this week, with a 40% drop, it handed over an unsuccessful weekend box office of 6 million US dollars..." The cumulative box office reached 210 million US dollars. Compared with the excellent performance of Pixar and Disney, "Shrek 4, the performance can only be said to be far below expectations, although the results are still good, but it is difficult to satisfy.

In this head-to-head contest, although Despicable Me still needs to look at its long-term performance, in general, DreamWorks still lost to the two competitors, Pixar still performed strongly, and Disney suddenly raised its head to resuscitate workers. The "How to Train Your Dragon" at the beginning of the factory must not be missed. This work is also a masterpiece that can compete with "Despicable Me", so DreamWorks is still not to be underestimated.

Judging from the current situation, Pixar still leads the way, but the pace of catching up with DreamWorks and Piscine has accelerated. Presumably, the lively scene of the animation market in the future is just around the corner.

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