Chapter 983 978 Thank You for the Invitation

Chapter 983 978. Thanks for the invitation

(Awkward, this chapter should be 977, I wrote it as 978. But it doesn't affect the reading, sorry everyone.)

Since its birth in 2011, Zhihu has always taken a unique route.

It is a bit like a comprehensive forum, and a bit like Baidu's "Baidu Knows" function. Someone asks a question, and some people who are interested in the question can discuss it under the post.

But because it has refined the classification of questions, there are still many active users on it.

And there are many talented people in it.

As for "current affairs", there have always been many posts discussing some hot phenomena.

The attention is also very high.

Take Weibo as an example. The hot search topics on its hot search list are group discussions on Weibo, with many people, expressing their own opinions, emerging in an endless stream, and lively. But on Zhihu, these topics may get more detailed discussions and discussions by a small group of people.

There is no right or wrong between the two, and there is no one higher or lower.

In essence, it is still a matter of fact.

The compensation of Xu Xin and the other two was posted on Weibo. Most people were amazed. But after someone asked a question on Zhihu, everyone started to discuss its value.

The topic was very popular. As time went on, many people joined the discussion.

"In my opinion, Jay Chou's golden signboard has been completely established. The concert was cancelled, and the tickets were refunded at the same time, and even the hotel and air tickets were reimbursed. This is really the first time in history. It really opened my eyes. As for the compensation of the other three people, I can only say four words: rich and willful."

"No matter whether it is valuable or not, these people are probably going to offend a lot of people this time. Others can only refund tickets at most, but you are good, refund tickets + reimbursement of air tickets and accommodation, plus the other three people are like throwing money. If you do this, how will others play in the future? It is impossible to do better than you, unless others have three friends who are so sincere to you. But even if they are shoulder to shoulder with you, the audience will not feel anything, after all, there is a "model" standing there. But if you don't do as well as others, then The criticism I received must be a hundred times more than before. This kind of thing is too offensive. Sometimes, doing well is a sin in itself. "

"Ahhh! I regret it so much! My girlfriend asked me if I wanted to go, but I turned her down because I wanted to play games! I should have booked the tickets earlier!!!"

"When I saw their compensation video, I was just thinking...how can these promises be fulfilled? Let alone, 10,000 people...Lang Lang has to take 10,000 professional courses? Isn't this ridiculous?"

"Except for Wang Sicong's compensation, the compensation of the other two people feels very empty."

"My definition is that I want to be a good person and want to show off, but...based on the conditions they promised, the chances of screwing up are quite high. I don't think it can be fully realized."

Under the topic, various discussions expressed their own opinions, some were optimistic, and some were pessimistic.

But soon, a highly praised answer appeared under the question.

[Thanks for the invitation.

I also watched the video, and I was surprised at first, but I happened to see the topic discussion by the questioner, so I will talk about my own opinion.

One by one.

First is Xu Xin. His compensation is summarized in three points: 1. Movie tickets, 2. Travel packages, 3. Celebrity VCRs.

There is nothing much to say about movie tickets. There are many discussions on Zhihu about how high Xu Xin's status in the Northwest circle is, so I won't discuss it too much here. I can only say that through his words, several popular movies recently completed a very good low-cost and high-return promotion with the help of this occasion.

I always think that Xu Xin's business mind is not simple, especially the self-media red carpet of "The Sun Burns the Heart", which I think is a classic among classics and can be called the best marketing case in the first half of the year. The specific analysis is in my past answers, and friends who are interested can go and see it.

The second point is the travel package.

In fact, it is similar to the first movie ticket compensation. The importance of the "Silk Road Film Festival" to Shaanxi and Xi'an is not how high its gold content is, or how much gimmick it has. Its real importance to a province is to integrate into the cultural and tourism industry chain, and through its own attractiveness, it drives tourism resources and attracts consumers to come.

Let's make an assumption that a person chooses to travel to Xi'an after getting the package. Go for five days and stay for 300 yuan a day. Meals cost 150 yuan a day, and transportation costs 50 yuan a day. In five days, his consumption per person is 2,500 yuan.

2,500 yuan per person, 10,000 people is 25 million yuan.

Although the example is a bit idealized, the nature is the same.

In the past two years, Xi'an has been building a historical city, which is the consistent goal of the whole province. Xu Xin's seemingly compensation this time is actually equivalent to advertising Xi'an in front of netizens across the country.

This is why I say that his business acumen is not simple.

As for the third point... I think it is the least important one. It is the so-called celebrity VCR.

The first is the time cost. Take the wedding as an example. A VCR takes only about ten seconds per person at most. After recording a celebration video, the task is completed. It is true that the frequency of more than 10,000 people is very high, but not all of them get married at the same time.

And there is also a threshold here.

If your friends in real life know XX star, when he gets married, you will feel great that these stars can congratulate you. But if you have one person, you will feel great, but if you have 10 people, you will feel okay. What about a hundred people, a thousand people? Especially when he tells everyone. When you see a star recording a video to congratulate your friend on his wedding, will you think "Did he also go to Jay Chou's Nanning concert?"

When something goes from being fresh to being ordinary, its demand will naturally decrease greatly.

So, even if there are 10,000 people, it will only be lively for a while at most, and it will not last too long.

But although I think this is the least important, in fact, from Xu Xin's compensation, it can be seen that the compensation he gave is "face".

Face is something that others give you, you can refuse it. But if you lose face, you may hate him for the rest of your life.

It's like when you go to a restaurant, the waiter says welcome to you, you will not feel the enthusiasm of this restaurant, but feel that it is natural. But if the waiter ignores you, just waits for you to sit down and hands you the menu to write and order the dishes yourself. Then no matter how the food tastes, the service of this restaurant will be discounted in your heart.

Xu Xin is like this.

He gives "face" to the audience of the concert. No matter what, you will not feel bad, but will feel sincere at this stage.

As time goes by and VCRs are rampant, there will be fewer and fewer people with these needs, this is certain. It may even evolve into a "young people think LOW" appearance.

But no matter what, his three compensations made everyone feel "face".

I must say that he handled this matter very well.

Next is Wang Sicong.

In fact, when Wang Sicong gave hotel accommodation and discount compensation, many people's first reaction was that he didn't care about his family's industry.

In fact, it is not the case.

The management of a formalized company can be close and distant in strategy, and Wang Sicong can use some professional talents of the company to help him complete certain things. But when it comes to interests, it must be public to public and private to private.

So I can conclude 100% that the money for these free admissions was borne by him. As for the discount, it is unknown.

I believe that everyone on Zhihu, where the average number of people on average is the CEO of a listed company, can understand what I am saying.

The cost of Wang Sicong's three days of free accommodation is certainly very high, but when I think about it carefully, I feel a little jealous because the money will be returned to his family as dividends during the Chinese New Year...

But this is not the point. The point is a core question: Did Wanda Hotel lose money or make money?

With this question, I specifically checked the annual report on advertising investment released by Wanda last year.

[Picture]

Their hotel advertising investment last year was 724 million.

Among them, the largest proportion of investment was Wanda's mid-range hotel brands Yuehua and Meihua.

Obviously, their main focus is the mid-range market.

But this 724 million advertising fee did not make them a hot search. Even most ordinary people who travel on business are still in the direction of "7 Days, Home Inn". But the price of "Yuehua, Meihua" hotels, but in first-tier cities, Yuehua and Meihua, which are about 300 per night including breakfast, are also quite cost-effective.

But compared with the price, they still do not have an advantage, so they must use service, environment, and popularity to increase the inclination of business travelers who do not want to live in the too ordinary environment of the express hotel.

Wang Sicong's "promotion" this time, at least under this condition, is very successful.

Most people will choose to "take advantage" and choose hotels such as Ruihua and Wenhua. But there is a saying that it is easy to go from frugality to luxury, but it is difficult to go from luxury to frugality. After experiencing Wanda's so-called "super five-star" hotel, whether to continue to return to a hotel with low-end environmental quality, or to spend an extra hundred yuan to stay in a hotel that can make you feel relaxed during a business trip, that is a matter of opinion.

So, rather than saying it is compensation, I think that if Wanda can continue to provide some discounts to increase the occupancy rate in the future, for the hotel, it will become a super-range marketing with the lowest advertising cost and a huge profit.

The principal himself lost real money, but he increased the value of his own industry. And this value will also be returned to him in the future.

No matter how you look at it, it is not a losing business.

It is not too much to say that he made a lot of money.

So, in my opinion, his compensation is the same as Xu Xin's, and he is not at a loss either.

It is also a good thing in the long run.

As for the so-called "compensation value" in the question asked by the questioner, I think he should want to distinguish between high and low.

Then, I can answer you now. In my opinion, the compensation value of Xu Xin and Wang Sicong is the lowest, while Lang Lang's professional course is the highest.

As for why I say this... I will give a personal example around me.

A friend of mine, his daughter has taken Lang Lang's professional course.

Let's talk about how high the entry cost of this professional course is.

It is not a scheduling system, but a registration system.

He felt that his child's piano level had reached a bottleneck. After being introduced by a friend, he and several parents signed up for Lang Lang's professional course. And his professional course is not done by himself, but by his agency. One class, one child, the cost is probably less than 70,000.

One class lasts for one day, and when he went there, he said there were less than 20 children.

It is divided into morning and afternoon.

In the morning, it is Lang Lang's piano class, and in the afternoon, it is to correct and improve the children's current level, and in the next few days, according to the different situations of each child, a suggestion for improvement will be provided.

According to my friend, after listening to a class, the child's piano level has really improved a lot. It is not about its technique, but a certain emotional change. It can really feel some passages of the song, and her emotions are expressed.

Well, I am a person with little musical talent, so I can't empathize with what he said.

But less than two months later, the child who had never won an award won the first place in a piano competition.

That was also her first time to win an award.

And the reason I gave this example is very simple. As a pianist who is in the top three in the world and is aiming for the first place, his professional class is undoubtedly popular.

The one my friend's child participated in was the lowest level.

It is said that there are two levels above, and the price of each level is doubled. The highest level is one-on-one guidance.

Think about it, how rare is this opportunity to have one of the world's top three pianists teach you one day, and what kind of price do you have to pay? The answer is self-evident.

But if you look down, the one my friend participated in was the last paid one.

Lang Lang does not charge for the following classes.

Whether abroad or at home, he has some free professional classes every year. This is also mentioned in his autobiography. He hopes that all children who love piano can take fewer detours and not have only black keys and white keys like his childhood. Therefore, he does not charge for this kind of "big class".

But not charging does not mean that everyone can take it.

The actual situation is that his professional classes are simply unavailable. You can't even register.

Because there are too many people who want to take classes.

Where there is demand, there will naturally be benefits.

My friend also registered his own child at the time. According to him, the commission for the intermediary is 30,000 yuan.

Moreover, the time is not based on the time of the registrant, but on Lang Lang's time. The number of places is also limited. There are about 20 to 30 people in a class, and it is full after a little hesitation.

I don't know how many classes Lang Lang takes every year.

But each of his classes actually represents real money and professionalism in families learning music.

The reason is nothing but his status and strength.

And I have said so much to express that I want everyone to understand the value of his compensation.

Admittedly, it is unknown how long these classes will take.

But not everyone intends to let their children learn piano. And Lang Lang's professional piano class is best not to listen to if it is in the enlightenment stage. You can understand the reason if you think about it carefully.

A concert with 10,000 people may only have a small number of parents who let their children learn piano. So in fact, there are not many people who really need it. And for those who don't need it, just imagine that the class that costs 20,000 or 30,000 to get from the agency, Lang Lang will give it to you for free.

And if you don't plan to let your child learn piano, what should this quota be used for, I don't need to say more, right?

Although I don't like this kind of interest-related things, it has nothing to do with Lang Lang.

In his compensation, there won't be many people who are actually in this concert. So the time cost is naturally needless to mention.

And how many people in China want to take his professional course? That base number must be more than 10,000.

But these 10,000 people will definitely be ahead of those who want to take the course but cannot register.

This is the real meaning of this compensation.

As for those who are not interested in piano, what will they do with this quota after getting this opportunity? How will they do it? I think Lang Lang will not have thought about it.

But... he should not care.

Because in piano, it is an unrealistic idea to let a world No. 1 empathize with a person who is still in the interest stage.

But no matter what, he knows that this opportunity will be given to those who need it.

If you happen to be among the concert compensation personnel, then you just happen to have this opportunity. And if you don’t need it, then as Xu Xin said, you can "transfer" it to those who need it. No matter what you gain, it is his compensation to the audience fans who came to attend this Jay Chou concert.

These three people have the same idea.

It’s just that everyone’s focus is different.

But they all take both face and substance into consideration.

It is not easy for a person to have a few friends who can stand up and help you at critical moments in his life.

Not to mention that in that circle of fame and fortune, right and wrong, it is even more rare.

It is a very happy thing for everyone to have one or two, but each of them has at least three...

Having written this, there is no need to say more about the value.

I don’t think these people are playing any marketing tricks.

Judging from the past of several people, they should not be such mean people.

Based on the sincerity of the heart, they have gained more rewards with this sincerity of giving, which is also a kind of reincarnation cause and effect of sowing melons and sowing beans.

Of course it is reasonable.

Including the audience, everyone has paid, but everyone has also gained.

There is no loser in this matter.

Win-win.

This is my answer. 】

10:23.

In the topic of "How to evaluate the value of Jay Chou's concert compensation?", the first answer with 500 likes appeared.

And in the numerous comments below, such as "I agree", "The analysis is very thorough and very reasonable", "Indeed, there are no losers in this matter, including the audience.", etc., it can be seen that everyone agrees with the answer of this answerer.

Then soon, the long picture and long text of this answer were reposted and sent.

Like a swimming fish, it caused ripples in the lake of the entertainment industry.

It spread far and wide...

At the same time, the concert on the other side also officially ended.

It can be regarded as... perfect.